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data, metadata, books, sales, bookstores

Here Are 10 Best Practices for Using Bookseller Data

Books with the power to move readers are the result of artistry, craft and intellectual pursuits. Because it is a fundamentally creative industry, publishing has sometimes valued expertise, ingenuity and inspiration over data. Today, though, the publishing industry is awash with data. Data can offer valuable insights to help publishers connect...

authors, self-publishing, books, blogs, podcasts

How Authors Should Strategize Their Blogs and Podcasts

If you’re a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and...

authors, publishers, dbw, digital book world

How to Effectively Work with the Media

Scott Manning is the CEO of Scott Manning & Associates. For more than 30 years, Scott has created and implemented public relations campaigns for a wide variety of authors and literary organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers...

dbw, digital book world conference

How to Invent Your Future in 2017

Back in 2001, I had the good fortune to work for a software startup where I gained a valuable insight into how different levels of working professionals view the future. I was receiving some intensive sales training from the CEO, who had spent many years leading B2B sales for one of...

dbw, digital book world conference, authors, self-publishing. digital marketing

Authors as Entrepreneurs: The Road from Amateur to Professional

Julie Trelstad is the director of digital rights at the literary agency Writers House, where she manages the agency’s self-publishing program and helps clients with online marketing. She previously held positions at John Wiley & Sons, The Taunton Press, Readers Digest and Sterling Publishing, and started her own publishing venture, The Plain...

book publishing, publishers, books, sales

My 2016 Predictions: The Verdict

Last December I wrote a blog post setting out my predictions for the publishing industry in 2016, and I promised to revisit them after 12 months. I always stress the importance of accepting accountability in business, and therefore I must also live—or fall—by the same rules. I have placed a score...

content, publishers, marketing, discovery, books

What Is the Content Trap?

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. On this trip, I noticed a book called The Content Trap sitting face-out on the shelf and couldn’t resist picking it up. Great title. Intriguing outline. Normally...

dbw, digital book world conference, publishing

On the Future of Publishing

Thad McIlroy is an electronic publishing analyst and author, and the president of The Future of Publishing, where he provides in-depth coverage of the book publishing industry. His most recent books are The Metadata Handbook (co-authored with Renée Register) and Mobile Strategies for Digital Publishing. Thad is also a speaker at...

amazon

Amazon Announces Best-Selling Books of 2016

Amazon announced today its list of the best-selling books of 2016. J.K. Rowling’s Harry Potter and the Cursed Child, Parts 1 & 2, Special Rehearsal Edition Script topped the list in every category: Best-Selling Book overall, Best-Selling Kid & Teen Book, Most Gifted Book and Most Wished For Book. This year...

social media, authors, sales, books, facebook, twitter

Authors, Stop Doing These 10 Things on Social Media

Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them. If you...

DBW, digital book world conference

6 Questions with DBW 2017’s Peter Costanzo

Peter Costanzo is the digital and archival publishing manager for The Associated Press. He is also an award-winning book producer and he teaches the “New Media Technology: Formats and Devices” course at New York University. Peter is also a speaker at DBW 2017, where he will discuss new approaches to some...

publishers, authors, dbw, keywords, sales, books

How Publishers Can Build on Self-Publishing’s Victories

In recent articles, I have pointed with optimism to the green-shoots of recovery for the book industry after a bruising and challenging seven years. Print sales are on the way up, or at least finally not falling, depending on whom you speak to. Consumer ebook sales are dropping, but likely to...

amazon, app, rapids, children, reading, kids

Does Amazon’s Newest App Dumb Down Reading?

At first I thought it was a “Saturday Night Live” parody about ebooks for kids. We’re so addicted to info-snacking, seemingly less able to (and interested in) focus on long-form reading, so let’s create a new platform that helps foster even shorter attention spans for our kids. Amazon Rapids, the company’s...

amazon, rapids, ebook, app, reading

Amazon Rapids and the Dumbing-Down of Reading

At first I thought it was a “Saturday Night Live” parody about ebooks for kids. We’re so addicted to info-snacking, seemingly less able to (and interested in) focus on long-form reading, so let’s create a new platform that helps foster even shorter attention spans for our kids. Amazon Rapids is nothing more than...

amazon, app, reading, digital, children

Amazon’s Newest App Gives Kids Reading a Twist

Amazon announced yesterday that it has launched a new app for children called Rapids, which features “fun, engaging short stories told in a unique chat style.” The app is available for iOS, Android and Amazon Fire devices, and a subscription costs $2.99 a month. “Many kids already love using phones to...

Amazon Rapids, app, reading, kids, children

Amazon Launches Rapids, a Chat-Style Kids’ Reading App

Amazon announced today that it has launched a new app for children called Rapids, which features “fun, engaging short stories told in a unique chat style.” The app is available for iOS, Android and Amazon Fire devices, and a subscription costs $2.99 a month. “Many kids already love using phones to...

social media, authors, marketing, books, sales, twitter, facebook

Why SEO Is Critical for Publishing’s Editorial Teams

Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts with a content strategy that is backed by keyword and topic search...

data, metadata, books, sales, bookstores

Big Data Is Coming to the Publishing Industry

Publishers are increasingly using big data to help them sell their book rights internationally. As the ebook market has grown over the last few years, so has the amount of data available to online retailers and publishers. Traditionally, though, publishers have not been able to get exact user or reader statistics....

Amazon

Amazon Launches Prime Reading Benefit

Amazon added a new benefit to its Prime service today. Prime Reading, available only in the U.S., allows Prime members unlimited access to a rotating selection of books, magazines and comics at no additional cost. Prime Reading features more than 1,000 books, including Red Sparrow, The Butterfly Garden, The 5 Love...

digital book world, dbw, digital book world conference, book publishing, digital

Ted Hill Discusses the Revamped DBW Conference

Your recent article “The Best Way to Keep Your Job in Book Publishing” drew a lot of interest and highlighted the importance of the publishing industry conference, saying it’s the one opportunity for busy professionals to put aside the day-to-day grind and open up their minds to new ideas. With all...

social media, authors, marketing, books, sales, twitter, facebook

2016 Trend Report: What Publishers Need to Know

The Future Today Institute has created a terrific, free report summarizing key technology trends and what they mean for tomorrow. I’ve embedded the report below so you can quickly flip through it. I read the whole report and highlighted the most noteworthy elements for publishers below. That leads me (once again)...

social media, authors, sales, books, facebook, twitter

Authors, Stop Doing These 10 Things on Social Media

Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them. If you...

content, publishers, marketing, discovery, books

Author Cori McCarthy Shares Her Book Marketing Strategies

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016) and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a...

authors, self-publishing, publishers, books, sales

How Much Should Authors Charge for Their Books?

When you embark on the journey of getting a book published, there’s a lot to consider, and one of the things that should be on your priority list is how much you’re going to charge for your book. The editors of traditional publishing houses must fill out a profit and loss...

authors, website, blog, social media, marketing, pr

How Are You Connecting with Your Customers?

From a publisher’s point of view, the people who actually buy and read books are still mostly nameless and faceless individuals. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers. I’m not necessarily talking about selling direct; I’m referring instead to...