Amazon

amazon

Amazon Announces Best-Selling Books of 2016

Amazon announced today its list of the best-selling books of 2016. J.K. Rowling’s Harry Potter and the Cursed Child, Parts 1 & 2, Special Rehearsal Edition Script topped the list in every category: Best-Selling Book overall, Best-Selling Kid & Teen Book, Most Gifted Book and Most Wished For Book. This year marks the first...

social media, authors, sales, books, facebook, twitter

Authors, Stop Doing These 10 Things on Social Media

Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them. If you are guilty of...

DBW, digital book world conference

6 Questions with DBW 2017’s Peter Costanzo

Peter Costanzo is the digital and archival publishing manager for The Associated Press. He is also an award-winning book producer and he teaches the “New Media Technology: Formats and Devices” course at New York University. Peter is also a speaker at DBW 2017, where he will discuss new approaches to some old ideas in...

publishers, self-publishing, authors, amazon, marketing

How Publishers Can Build on Self-Publishing’s Victories

In recent articles, I have pointed with optimism to the green-shoots of recovery for the book industry after a bruising and challenging seven years. Print sales are on the way up, or at least finally not falling, depending on whom you speak to. Consumer ebook sales are dropping, but likely to be stabilizing against...

amazon, app, rapids, children, reading, kids

Does Amazon’s Newest App Dumb Down Reading?

At first I thought it was a “Saturday Night Live” parody about ebooks for kids. We’re so addicted to info-snacking, seemingly less able to (and interested in) focus on long-form reading, so let’s create a new platform that helps foster even shorter attention spans for our kids. Amazon Rapids, the company’s newest offering, is...

amazon, rapids, ebook, app, reading

Amazon Rapids and the Dumbing-Down of Reading

At first I thought it was a “Saturday Night Live” parody about ebooks for kids. We’re so addicted to info-snacking, seemingly less able to (and interested in) focus on long-form reading, so let’s create a new platform that helps foster even shorter attention spans for our kids. Amazon Rapids is nothing more than a series of...

amazon, app, reading, digital, children

Amazon’s Newest App Gives Kids Reading a Twist

Amazon announced yesterday that it has launched a new app for children called Rapids, which features “fun, engaging short stories told in a unique chat style.” The app is available for iOS, Android and Amazon Fire devices, and a subscription costs $2.99 a month. “Many kids already love using phones to chat with friends...

Amazon Rapids, app, reading, kids, children

Amazon Launches Rapids, a Chat-Style Kids’ Reading App

Amazon announced today that it has launched a new app for children called Rapids, which features “fun, engaging short stories told in a unique chat style.” The app is available for iOS, Android and Amazon Fire devices, and a subscription costs $2.99 a month. “Many kids already love using phones to chat with friends...

publishers, bots, augmented reality, amazon, alexa

Why SEO Is Critical for Publishing’s Editorial Teams

Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts with a content strategy that is backed by keyword and topic search volume data. For...

libraries, authors, self-publishing, ebooks, publishers

How Self-Published Authors Can Sell Their Books to Libraries

An author wants as many people to read her books as possible. But if you’re only published digitally, it can be difficult for people to find you—much less spend the money to read you—if they don’t already know what they’re looking for. Libraries are one place that people can find authors who are new...

marketing, youtube, data, analytics, publishers, books

Book Marketing on YouTube and the Value of Reader Analytics

The 2016 Frankfurt Book Fair concluded Sunday, and I was lucky enough to attend the fair’s first four days. I previously reported on an in-depth rights session led by Jane Tappuni and Kris Kliemann, as well as Wiley CEO Mark Allin’s keynote address at The Markets, the one-day lead-in to the fair’s official opening...

data, big data, publishers, books, sales, customers, readers

Big Data Is Coming to the Publishing Industry

Publishers are increasingly using big data to help them sell their book rights internationally. As the ebook market has grown over the last few years, so has the amount of data available to online retailers and publishers. Traditionally, though, publishers have not been able to get exact user or reader statistics. The digitization of...

authors, self-publishing, hybrid author, indie publishing, publishers

Everything You Need to Know About Being a Hybrid Author

Digital publishing has drastically changed the landscape of the publishing industry, opening up new paths to success. Once upon a time, the only way for an author to get their books into the hands of readers was to land a deal with a publisher and allow them to distribute your title. This took a...

Amazon

Amazon Launches Prime Reading Benefit

Amazon added a new benefit to its Prime service today. Prime Reading, available only in the U.S., allows Prime members unlimited access to a rotating selection of books, magazines and comics at no additional cost. Prime Reading features more than 1,000 books, including Red Sparrow, The Butterfly Garden, The 5 Love Languages, The Atlantis...

digital book world, dbw, digital book world conference, book publishing, digital

Ted Hill Discusses the Revamped DBW Conference

Your recent article “The Best Way to Keep Your Job in Book Publishing” drew a lot of interest and highlighted the importance of the publishing industry conference, saying it’s the one opportunity for busy professionals to put aside the day-to-day grind and open up their minds to new ideas. With all the websites and...

publishers, bots, augmented reality, amazon, alexa

2016 Trend Report: What Publishers Need to Know

The Future Today Institute has created a terrific, free report summarizing key technology trends and what they mean for tomorrow. I’ve embedded the report below so you can quickly flip through it. I read the whole report and highlighted the most noteworthy elements for publishers below. That leads me (once again) to the topic...

social media, authors, sales, books, facebook, twitter

Authors, Stop Doing These 10 Things on Social Media

Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them. If you are guilty of...

authors, books, sales, facebook, writing, ads

Author Cori McCarthy Shares Her Book Marketing Strategies

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016) and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a movie. This is...

authors, self-publishing, publishers, books, sales

How Much Should Authors Charge for Their Books?

When you embark on the journey of getting a book published, there’s a lot to consider, and one of the things that should be on your priority list is how much you’re going to charge for your book. The editors of traditional publishing houses must fill out a profit and loss spreadsheet (P&L) before...

publishers, books, ebooks, readers, content

How Are You Connecting with Your Customers?

From a publisher’s point of view, the people who actually buy and read books are still mostly nameless and faceless individuals. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers. I’m not necessarily talking about selling direct; I’m referring instead to the opportunity to...

amazon, kindle, kindle reading fund, e-readers, fire, tablet

Amazon Launches the Kindle Reading Fund

Amazon announced in a blog post today that it is launching the Kindle Reading Fund, a program that will work to make books “more easily available to communities around the world through digital reading.” The Fund will include donations of Kindle e-readers and ebooks. As part of the new program, Amazon is partnering with...

authors, self-publishing, hybrid author, indie publishing, publishers

What Agents Need to Know About Their Authors’ Ebooks

Agents, here’s what you should know about ebooks made from PDFs: they’re not perfect. Knowing this will put you in a better position to protect your authors’ work. While an ebook made from a PDF is almost certainly better than one made from a scan (OCR), don’t fall into the trap of thinking that...

indie authors, ebooks, bookstores

Why Shop at a Brick-and-Mortar Bookstore?

Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. This weekend, though, I made a rare summer visit to my local Barnes & Noble in search of books for my almost six-month-old grandson, Jasper. No matter how good...

publishers, data, big data

What the Panama Papers Tell Publishers About Big Data

The release of the Panama Papers earlier this year unveiled a global conspiracy of tax evasion and money laundering by some of the world’s most powerful politicians, officials and businesses. Just a month ago, new revelations showed that corrupt officials across Africa have used shell companies to hide profits from the sale of natural...

audiobooks, print books

Why Audiobooks Are Better Than Print Books

I’m always surprised by the hesitancy with which some people approach audiobooks. Despite their ability to offer consumers a uniquely beneficial experience with the text, the format is frequently met with reservations. Last month, Daniel Berkowitz discussed some of those misgivings in his piece “Audiobooks Make Me Feel Like I’m Cheating” for this publication....

video, publishers, virtual reality, vr, mobile, augmented reality, self-driving cars

What Digital Publishers Need to Know About Video

If one were to define “digital publishing” loosely, it would be an amalgam of interactive, engaging content—delivered straight to the end user through online platforms. What sets it apart from traditional publishing is its format, which is designed for ease of consumption and extending unparalleled accessibility. Digital publishing has provided a global platform for...

marketing, authors, books, sales, social media

11 Ways Authors Can Overcome Marketing Dread

I was with a group of authors the other day when the conversation took a turn toward marketing. The group was unanimous in the declaration that they loved to write but loathed to market their work. Whether they were self-published or worked with a more traditional publishing house, whether they sold most of their...