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Publishing in a Reader-Powered World

Publishers are losing control over the curation of their content, Canelo’s Michael Bhasksar told attendees at IDPF’s Digital Book 2015 conference at BookExpo America yesterday. And readers themselves, Bhaskar said, are taking over. That’s leading publishers and retailers to rethink their marketing and discovery strategies in ways that play into readers hands. But as...

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Kobo Entices Booksellers to Sell Ebooks

Expanding its partnership with the American Booksellers Association (ABA), Kobo launches a program that rewards booksellers for getting customers to try ebooks. Called “eRead Local” and due to kick off later this summer, the initiative offers booksellers $5 for every new customer they drive to Kobo, plus a $5 credit for customers toward their first...

Indie Bookstore Sales of Kobo Ebooks Dwarf Google; Still Small

Just six months after forging a partnership with the American Booksellers Association (ABA) to help independent bookstores sell ebooks, Canadian upstart Kobo has shown that it can crush the competition – even when it’s one of the world’s largest and most admired companies. In fact, it only took a month. Despite the success, overall...