ebook publishers readers BEA BookExpo IDPF

Publishing in a Reader-Powered World

Publishers are losing control over the curation of their content, Canelo’s Michael Bhasksar told attendees at IDPF’s Digital Book 2015 conference at BookExpo America yesterday. And readers themselves, Bhaskar said, are taking over. That’s leading publishers and retailers to rethink their marketing and discovery strategies in ways that play into readers...

Kobo Michael Tamblyn ABA e-reading ebooks booksellers

Kobo Entices Booksellers to Sell Ebooks

Expanding its partnership with the American Booksellers Association (ABA), Kobo launches a program that rewards booksellers for getting customers to try ebooks. Called “eRead Local” and due to kick off later this summer, the initiative offers booksellers $5 for every new customer they drive to Kobo, plus a $5 credit for customers...