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Three Direct-to-Consumer Steps Every Publisher Can Take

In my last post, I made the argument that not only should all publishers establish robust direct-to-consumer (D2C) programs regardless of their size, but that small and mid-size presses are in some ways better positioned to do so than large trade publishers. In this post I’ll break down the components of a direct-to-consumer operation...

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‘Fifty Shades’ Returns to Ebook Best-Seller List Ahead of Film Release

With a hotly anticipated film adaptation of the E L James best-seller ready to hit theaters this Valentine’s Day, two titles in the Fifty Shades of Grey trilogy return to the Ebook Best-Seller List. The eponymous first book of the series as well as its third installment, Fifty Shades Freed, slide into the No. 18 and No. 21 spots, respectively....

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Amazon Eyes RadioShack Real Estate

When the rumors late last year that Amazon would be opening physical stores didn’t materialize in time for the holiday season, few expected that would be the end of it. Recent reports now say the e-tailer is talking with RadioShack about moving into some of its stores as the gadget retailer totters toward bankruptcy....

Q&A with Sam Rennie, Founder of Crowdsourcing Publisher Readership

Experiments in crowdsourcing book content have heated up over the past six months. In October last year, Amazon launched its “reader-powered publishing” program Kindle Scout, the e-tailer’s second recent project that places editorial powers in the hands of readers. Last week a UK-based start-up called Readership announced its own venture in crowdsourced publishing. Digital Book World sat down with founder...

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Where Does Apple Go from Here?

Nearly 70% of Apple’s revenue in the most recent quarter and the entirety of its growth came from the iPhone, leading one observer to remark that the tech company “is now as dependent on the success of one product line…as Microsoft once was with Windows.” Pointing to the experience of Microsoft, at one time...

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Why All Publishers Can and Should Go Direct-to-Consumer

Many publishers think direct-to-consumer (D2C) programs are difficult to implement, expensive to operate and generate heaps of extra work that their bottom lines can never justify, leaving those initiatives the exclusive territory of only the biggest players in the industry. But all publishers can and should be developing D2C strategies, including—and especially—small and mid-size...

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Simon & Schuster Sweetens the Deal for Authors

It’s no secret many authors aren’t convinced traditional publishers offer them contract terms worth signing for. Over the past two years, Digital Book World and Writer’s Digest have tracked some of that dissatisfaction in our annual Author Surveys. Enter Simon & Schuster’s North Star Way imprint, which the publisher bills as a more “client-centric...

Simon & Schuster Offers Expanded Author Services in New Multimedia Imprint

Simon & Schuster rolls out a new imprint designed to “offer authors an expanded suite of profile-building, ancillary services that extend beyond the boundaries of traditional publishing,” according to a statement released today. The imprint, called North Star Way, will focus on wellness and self-improvement nonfiction, delivered in a variety of multimedia formats in addition to...

Ebook Bundling Start-up BitLit Signs Wiley

In a deal with Wiley announced today, BitLit, the Vancouver-based print-and-ebook bundling start-up adds nearly 1,000 of the publisher’s technical titles to its offering. Wiley’s contribution includes the full catalogs of its Wrox Press and Sybex imprints. Since launching a pilot program with Elsevier in November 2014, BitLit has roughly doubled the total number of ebooks it...

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Free Webcast: Mobile Strategies for Authors and Publishers

Join Digital Book World on Tuesday, February 17 at 12:00pm ET / 9:00am PT / 5:00pm GMT for a free webcast where you will learn the latest trends in the shifting mobile market and how authors and publishers can adapt strategically. The explosion of mobile devices—smartphones and tablets—is transforming the nature of digital publishing. Publishers...

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Gumroad Takes Ebooks to Android Users

The e-commerce platform that recently helped Hachette sell ebooks on Twitter launches a mobile app for Android. Gumroad says its December pilot program with Hachette was a success, in one case allowing author and musician Amanda Palmer to sell 100 copies of her book within twenty minutes of tweeting a ‘buy’ button to her...

Gumroad Takes Direct Sales Platform to Android

E-commerce platform Gumroad launches an Android mobile app today, as it promised to do four months ago after rolling out an iOS app. As with that version, the new Android app allows users to build custom libraries of digital content sold by partnering content creators over an array of social media channels and websites. Extending the same offering available to Apple...

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‘American Sniper’ Hits Ebook Best-Seller List Twice

The well-known power of media tie-ins to drive sales of best-selling ebooks was on ample display in the second half of last year, and the phenomenon shows no signs of diminishing in the first few weeks of 2015. American Sniper lands not one but two places on this week’s Ebook Best-Seller List as the film adaptation starring Bradley Cooper plays in...

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Amazon Prime Members Spending Big

By one recent estimate, Amazon Prime subscribers spend more than twice what the e-tailer’s other customers do. Prime members drop an average of $1,500 a year, compared with the $625 spent on average by non-Prime members, according to a new report from Consumer Intelligence Research Partners. The same research group estimated that about 7...

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Authors Recalibrate for Tight Book Market

Slow money is better than no money, or so it appears from the 2015 Digital Book World and Writer’s Digest Author Survey. Authors in this year’s sample who self-published their work were more likely to be satisfied than their traditionally published counterparts by more modest earnings. One reason why, writes Dana Beth Weinberg, who...

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Authors Playing the Long Game in a Tough Book Market

In the 2014 Digital Book World and Writer’s Digest Author Survey, we noticed low satisfaction scores for sales, marketing and earnings among the authors in our sample, leading us to speculate that there was a gap between authors’ expectations and the realities of the book market, where it is very difficult to sell a large number of books....

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Mobile Boom Spurs Ebook Growth in China

One of China’s largest booksellers reports its customers bought 60 million ebooks in 2014. That’s about 20% the volume of its hardcover sales but a share that’s risen by 10% since the previous year. As industry experts have said repeatedly over the past year, China’s book market is growing fast. And ebooks in particular are on...

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How Authors Balance Risks and Rewards

When authors sign contracts with publishers, exactly what is given and what’s expected in return? What do publishers and indie authors do that makes some of them successful and others less so? The results of the 2015 Digital Book World and Writer’s Digest Author Survey are in, and they lay the groundwork for a...

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Subscription Ebook Race Gets More Global

Bookmate adds 200,000 English-language titles as the subscription ebook competition heats up internationally, why print and ebook sales cycles may be diverging, agency's return makes little dent on the best-seller list and much more.

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Mobile Moves to the Center

How the mobile boom is driving a number of trends in a digital landscape where ebook growth has stalled, a full recap of Digital Book World 2015 conference coverage, Amazon reassures authors on Kindle Unlimited, data on authors' earnings and much more.

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iBooks Adding a Million New Users a Week

Apple's iBooks head Keith Moerer joins DBW15 to discuss the ebook business's rapid growth, charting the rise of audiobooks among ebook readers and beyond, Macmillan and Springer merge, rethinking social media and more.