publisher, micro-publisher, business, books, sales

An Inside Look at a Micro-Publisher

You’ve probably heard of indie publishers, but have you heard of micro-publishers? Author Shirin Bridges, owner of Goosebottom Books, calls her company a micro-publisher: a professional publishing organization that brings together a flexible workforce to produce a small number of highly targeted books. Because of the nature of micro-publishers as small, custom organizations, no...

books, ebooks, sales, publishers

The Impact of Pricing on Book Buying Behavior

A panel of publishing price strategists converged at Digital Book World 2017 to discuss how pricing affects consumer behavior. Peter Hildick-Smith, CEO of Codex Group, offered some insights that can be gleaned by acknowledging that for consumers, reading a book doesn’t always equate to buying a book, as consumers have a range of opportunities...

publisher, micro-publisher, business, books, sales

Micro-Publishing: An Inside Look at Goosebottom Books

You’ve probably heard of indie publishers, but have you heard of micro-publishers? Author Shirin Bridges, owner of Goosebottom Books, calls her company a micro-publisher: a professional publishing organization that brings together a flexible workforce to produce a small number of highly targeted books. Because of the nature of micro-publishers as small, custom organizations, no...

digital book world conference, dbw, books, marketing

7 Top Book Marketing Tips

Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From building an author’s platform to improving a marketing campaign’s...

DBW, digital book world

The Trade, Its Resilience, and Its Data

In its opening on Tuesday, the eighth annual Digital Book World conference in New York City attracted some 650 registrants. This year’s new structure included four distinct programming tracks and a “captain” for each: ● Laura Dail for Editors, Authors, and Agents; ● Bill Kasdorf for Production, Distribution, and Operations; ● Rick Pascocello for...

Audiobooks.com

Audiobooks.com Brings Digital Audiobooks into the Home with Sonos

[Press Release] Audiobooks.com Brings Digital Audiobooks into the Home with Sonos Audiobooks Can Now be Enjoyed on Sonos Home Sound Systems TORONTO, January 18, 2017 – Audiobooks.com, a leader in the audiobook service space, is pleased to announce their immediate availability on Sonos worldwide. Audiobooks.com subscribers can listen to their content of choice through...

Follett, VitalSource, ingram

Follett, VitalSource Partner on One-click Access to 80,000+ Digital Titles

[Press Release] Follett, VitalSource Integration Promotes One-click Access to 80,000+ Digital Titles Students can easily access their digital content in one spot without entering passcodes WESTCHESTER, Ill., Jan. 18, 2017 – A new collaboration between Follett Higher Education Group and VitalSource Technologies LLC is making it easier for college students to access their digital...

w3c, idpf, epub, ebooks

What Are the Benefits of the IDPF-W3C Merger?

A self-appointed “Save the IDPF, Save EPUB” committee has recently formed to publicly attack the IDPF/W3C combination plan and announce a campaign of its own with the goal “to keep the IDPF going as a standalone trade organization.” This group sees the combination as a “threat to the long-term health of the ebook industry.”...

epub

Why the IDPF-W3C Merger Will Be Great for EPUB and the Book Industry

NOTE: The following represents personal opinion, not that of IDPF or W3C. A self-appointed “Save the IDPF, Save EPUB” committee has recently formed to publicly attack the IDPF/W3C combination plan and announce a campaign of its own with the goal “to keep the IDPF going as a standalone trade organization.” This group sees the...

authors, self-publishing, books, blogs, podcasts

How Authors Should Strategize Their Blogs and Podcasts

If you’re a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan...

authors, self-publishing, books, blogs, podcasts

4 Steps to Create a Blog or Podcast That You and Your Readers Will Love

If you’re a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan...

DBW, digital book world conference

5 Questions with George Kerscher, CIO, Daisy Consortium

George Kerscher is the chief innovations officer of Daisy Consortium, as well as a senior advisor for global literacy at Benetech, and president of the International Digital Publishing Forum (IDPF). George is a recognized international leader in document access, as well as an advocate for semantically rich content which can be used effectively by...

business intelligence, data, analytics, publishers

Everything Publishers Need to Know About Business Intelligence

The concept behind this article was to share the experiences that I and others have had managing and implementing business intelligence (BI) and reporting solutions. To help out, I asked some former colleagues to contribute their thoughts. The contributors are Ralph Cetrulo, Vince Benenati and Joe Rodriguez. Their bios are below: • Ralph Cetrulo...

Sourcebooks

Sourcebooks and March 4th Announce Strategic Partnership

[Press Release] Sourcebooks and March 4th Announce Strategic Partnership New Venture Will Significantly Expand Sourcebooks Jabberwocky’s Nonfiction Program January 12, 2017—In a deal announced this morning, Sourcebooks has acquired from March 4th all publishing rights for Little Pickle Press, best known for creating books that relate meaningful, complex concepts to children, including the bestselling...

AAP Names Maria A. Pallante as President and CEO

[Press Release] The Association of American Publishers (AAP) Names Maria A. Pallante as President and CEO Washington, DC; Jan. 12, 2017 – The Association of American Publishers (AAP) announced today that the former United States Register of Copyrights, Maria A. Pallante, will succeed Tom Allen who is retiring as President and CEO. Pallante, who...

authors, website, blog, social media, marketing, pr

How Authors Can Reboot Their Online Presence in the New Year

You’ve probably been hearing a lot of “New Year, New You” talk recently, from people looking to jumpstart a new, healthy lifestyle to those looking to rethink their finances. This January, I’d like to recommend that all current and aspiring authors apply the “New Year, New You” concept to their digital brand. The new...

Firebrand

Firebrand Acquires IP Assets from Enthrill Distribution, Inc.

[Press Release] Firebrand acquires IP Assets from Enthrill Distribution, Inc. Newburyport, MA. January 12, 2017 — Firebrand Technologies, a pioneer in publishing technology services, today announced the acquisition of the technology assets and brands from Enthrill Distribution, Inc., a provider of innovative digital content distribution technologies for the publishing industry. The acquisition includes PackaDRM,...

idpf

Save the IDPF. Save EPUB.

We, the members of the “Save the IDPF. Save EPUB.” campaign committee, are reaching out to the publishing community to update you on our work and ask for your help. We believe that the International Digital Publishing Forum’s (IDPF) reckless transfer of assets to the World Wide Web Consortium (W3C) is a threat to...

authors, website, blog, social media, marketing, pr

Reboot Your Online Presence in the New Year

You’ve probably been hearing a lot of “New Year, New You” talk recently, from people looking to jumpstart a new, healthy lifestyle to those looking to rethink their finances. This January, I’d like to recommend that all current and aspiring authors apply the “New Year, New You” concept to their digital brand. The new...

DBW, digital book world conference

5 Questions with Amanda D’Acierno, SVP, Publisher, PRH Audio

Amanda D’Acierno is a senior vice president and the publisher of Penguin Random House Audio, where she oversees both adult and children’s audio publishing. She is a longtime advocate for audiobooks, having led innovative efforts to spread the word about audio through regional and national awareness campaigns. Amanda is also a speaker at DBW...

books, ebooks, sales, publishers

Getting to Yes: Converting Book Browsers to Book Buyers

Peter Hildick-Smith is the CEO of Codex-Group, where he leads book audience strategy research through large sample, quantitative pre-market testing. Prior to founding Codex, Peter was the chief marketing officer for GE Capital Global Consumer UK, and the SVP of customer management for GE Capital Retail Financial Services North America. He also served as...

DBW, digital book world conference

5 Questions with Peter Hildick-Smith, CEO, Codex-Group

Peter Hildick-Smith is the CEO of Codex-Group, where he leads book audience strategy research through large sample, quantitative pre-market testing. Prior to founding Codex, Peter was the chief marketing officer for GE Capital Global Consumer UK, and the SVP of customer management for GE Capital Retail Financial Services North America. He also served as...

google, apple, amazon, digital, content, ebooks

How We Can Better Merge Print and Digital

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two (e.g., reading the...

Digimarc

Study Finds Cloud-Based Piracy Protection Drives Increase in Sales

Thanks to years of digitization efforts throughout the publishing industry, ebooks are now widely available and the cost to readers to access them is lower than ever. Digital reading is here to stay. A notable consequence of this trend, however, has been the explosive rise in online piracy—a challenge that many publishers have struggled...

Inkitt, data, publisher, authors

Data-Driven Publisher Inkitt Launches Android App

[Press Release] THE INKITT APP BRINGS THOUSANDS OF NOVELS BY INDIE AUTHORS TO ANDROID Inkitt empowers readers and publishers to discover world’s next best sellers BERLIN, JANUARY 7, 2017: Inkitt, the world’s first readers and data-driven book publishing house is introducing an Android app for phones and tablets, globally available from today. Inkitt’s iOS...

hoopla digital

hoopla digital Boosts Library to 600,000 Titles

[Press Release] hoopla digital Announces New Content and Showcases Publishing Growth in 2016 Recent content deals and circulation of eBooks, audiobooks and comics titles speaks to the retail potential public libraries offer to publishers HOLLAND, Ohio, Jan. 5, 2017 — hoopla digital, which now partners with over 1,300 library systems across the U.S. and...

Optiqly

OptiQly Expands Management Team

[Press Release] OptiQly Expands Management Team with the Addition of Two Senior Executives January 9, 2017, New York, NY—OptiQly, a marketing technology and services start-up focused on optimizing the display, marketing and sales of books and other products at online retailers, today announced the expansion of their management team with two key hires. Didier...

google, apple, amazon, digital, content, ebooks

Here’s Another Way Digital Could Complement Print

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two (e.g., reading the...

social media, authors, content

3 Keys for Producing Engaging Social Media Content

The goal of good social media content is interaction that leads to loyalty and trust. And the keys to good content are not a mystery. Marketing studies have been conducted on how people buy, what kinds of social media content they respond to, and why. To sell books on social media, you need to...