Macmillan BitLit Tor ebook bundling

Macmillan Partners with BitLit on Ebook Bundling

The ebook bundling start-up BitLit adds Macmillan to its list of publishing partners in a deal that brings just under 3,000 titles to BitLit’s offering. The majority of those are published by Tor, a science-fiction and fantasy imprint well-known for its digital rights management (DRM)—free ebooks. Macmillan also includes select Farrar, Straus & Giroux and St. Martin’s...

multi-channel publishing ebooks digital strategy

Putting Multi-Channel Publishing into Practice

Most book publishers are already multi-channel publishers in some form or another; the differences between print and digital supply chains all but guarantee it. But that’s more often by necessity than by design, and many publishers have yet to develop a multi-channel publishing strategy from the ground up, uncertain whether doing so is cost-effective...

multi-channel digital content publishing

How to Make Multi-Channel Publishing Profitable

The digital environment opens up new ways for people to enjoy the information that interests them. Publishing still dominates one long-established format: print on paper. But it’s not the oldest; storytelling, performance and music all predate it. These still thrive today and hold their own alongside newer forms like radio, film, television and online...

Booktrack enhanced ebooks

Booktrack Turns Enhanced Ebook Retailer

The ebook soundtracking platform Booktrack now lets authors and publishers sell audio-enhanced titles to its users. Booktrack’s soundtrack-generating tools remain free to use, and so far only about 150 of the platform’s thousands of audio-equipped titles are for sale. But Booktrack says has ambitions to emerge as a retailer of “a new ebook genre.”...

Booktrack enhanced ebooks

Booktrack Adds Retailing and Embedding Functions

The ebook soundtracking start-up Booktrack yesterday introduced monetization and embedding functionality to its platform. The move turns Booktrack into a retailer for what it considers to be “a new ebook genre,” according to the company’s Co-founder and CEO Paul Cameron: the ebook enhanced with immersive audio. Booktrack’s soundtrack-generating tools remains free to use and thousands of its titles free...

agency ebook pricing sales data retail

Don’t Expect Better Sales Data Soon

Some have questioned whether recent figures showing trade ebook sales hitting a serious slump in January 2015 is the product of agency ebook pricing’s return. Those questions are valid, and they’re likely to remain unanswered. Even though Amazon has restored versions of agency pricing in its agreements with four of the Big Five publishers,...

datafeature

Is Agency Ebook Pricing Suppressing Sales? Hard to Say

The latest monthly data from the Association of American Publishers (AAP), for January 2015, show ebook sales in slump. Comprising just 20% of trade sales, digital formats clocked in at $100.3 million, down more than 10% to what Publishers Lunch notes is the lowest monthly sales figure since April 2012, when the AAP reported...

LBF15 LBF London Book Fair

London Shines a Light on the Role of Book Fairs

With the new venue of Olympia, this year’s London Book Fair was of particular interest. I had a word with myself an hour in, acknowledging that publishers hate change, so stop moaning that things weren’t where you expected them to be. Thereafter (and a slightly confusing numbering system aside), it was a great event....

Inkling digital innovation ebook publishers higher education

How Not to Innovate

One thing standing in the way of innovation at most big publishers? Finance departments. That’s according to Matt MacInnis, Founder and CEO of the digital content platform Inkling. In larger organizations, finance departments strive to optimize businesses in ways that aren’t typically conducive to seeding innovations. Nevertheless, MacInnis believes publishers are still likely to...

edtech education publishing Inkling Pearson innovation

What Drives Innovation in Education Publishing (and What Doesn’t)

Big companies aren’t always great innovators. But how come? Clancy Marshall, VP of Global Core Platforms at Pearson, posed that question to Inkling founder and CEO Matt MacInnis at the Book Industry Study Group (BISG)’s “Adapt, Innovate, Learn” conference on higher education in New York City this morning and received this two-word answer: finance...

BISG higher education digital content students

Students Value Efficiency and Effectiveness in Digital Content

52% of higher education students who responded to a recent Book Industry Study Group (BISG) survey agreed with this statement: “I would rather pay $100 for a learning solution that improves my result by one letter grade and reduces my study time by 25% than $50 for my current textbook.” According to Nadine Vassallo, BISG’s...

authors ebook subscription services Kindle Unlimited

Authors’ Views Vary on Subscription Ebooks

As the subscription model for ebooks evolves, authors and publishers are keeping a close eye on how much they earn from individual borrows on the leading platforms. Kindle Unlimited, Amazon’s subscription-based program, continues to compensate authors at rates that have been widely criticized as too meager. But author and researcher Dana Beth Weinberg reminds...

authors

Which Authors Do Subscription Services Benefit?

Subscriptions services may yet turn out to be a next game-changer in publishing, but for the moment that market is in a state of flux and expansion. Oyster recently added an ebookstore loaded with Big Five titles, a move that could in turn bolster the subscription model, potentially attracting new readers and making the brand more competitive...

Houghton Mifflin Harcourt Linda Zecher Scholastic ed-tech

Houghton Mifflin Harcourt Adds to Ed-Tech Arsenal

“Content can no longer be static,” Linda Zecher, Houghton Mifflin Harcourt’s CEO, said back in December. “We need to harness technology in order to make it more accessible, interactive and adaptive.” To help it with that harnessing, Houghton Mifflin Harcourt will now be equipped with Scholastic’s Education Technology and Services business, which it announced plans...

fivemorewaysfeature

Five More Ways to Make Digital Pay

In my last post, I argued that publishers looking to invest in elements of a more robust digital strategy have to balance the costs of technology and the costs of implementing it with the expected savings in the overall publishing process. I also suggested that there’s a timing factor, too, and taking incremental steps...

Houghton Mifflin Harcourt Linda Zecher Scholastic ed-tech

Houghton Mifflin Harcourt Acquires Scholastic’s Ed-Tech Business

Houghton Mifflin Harcourt announces plans to buy Scholastic’s Education Technology and Services business for $575 million in cash, in a deal set to close in the second quarter of 2015. Speaking with Digital Book World last December, Houghton Mifflin Harcourt CEO Linda Zecher said, “I believe we need to put our focus on making...

Gareth Cuddy digital disruption ebooks publishing Vearsa Sinofsky

Why There Might Be (Much) More Disruption Coming

One digital publishing expert recently back from the London Book Fair perceived a “collective sigh of relief” that the print-digital market is finally stabilizing. But it might be too soon to take comfort. According to Gareth Cuddy, CEO of the newly rebranded Vearsa, “for anyone to think that the digital disruption book publishing has...

Inkling digital publishing CMS ebooks Ixxus Alfresco

Inkling Partners with Ixxus on Alfresco Content Management Tools

[Press Release] Inkling and Ixxus Announce Partnership to Deliver Off-the-Shelf Inkling-Alfresco Integration Ixxus, leading provider of publishing solutions, becomes Inkling’s Global Systems Integration partner London, UK — April 23, 2015 — Inkling, creators of the world’s only integrated cloud content platform, today announced a new technology partnership with Ixxus, the leading global provider of publishing solutions. The...

Gareth Cuddy digital disruption ebooks publishing Vearsa Sinofsky

Publishing’s Digital Disruption Hasn’t Even Started

Imperceptible, invisible almost, but it was there at the London Book Fair this year—publishers quietly clapping each other on the back and breathing a collective sigh of relief: Phew, thank goodness that ebook thing is over. Now let’s get back to real publishing. I’m being a little facetious, of course. But this year’s trade...

Penguin Random House ebooks publishing

Penguin Random House Revamps Web Presence

Most publishers, it’s been noted, don’t have especially strong relationships with their readers. Penguin Random House unveils a unified consumer-facing website designed to change that—in the words of CEO Markus Dohle, “one author, one book, and one reader at a time.” Like other recent editorially driven discovery efforts, the new site combines information on...

book marketing strategies readers Peter McCarthy

Audience Research Needn’t Be Costly or Time Consuming

The line between “conventional wisdom” and “misconception” is often thin, blurry and easy to stumble over. As the book marketing world sharpens its digital chops, misconceptions tend to result from insufficient experience with, and incomplete understanding of, a particular tactic. In my experience, it’s that holistic sort of nuance that makes all the difference. This...

Penguin Random House direct-to-consumer ebook publisher

Penguin Random House Launches Discovery-Focused Website

It was said back in January that 2015 would be the year of the customer, with publishers thinking afresh about how to build direct relationships with readers. And sure enough, Penguin Random House today launches a new website that greatly expands its consumer-facing marketing and discovery efforts. As CEO Markus Dohle put it in a...

Cheerios BookShout Simon & Schuster Cheer on Reading

Cheerios: Now with Ebooks

Since 2003, Cheerios has stuffed some of its cereal boxes with children’s books published by Simon & Schuster, through a program called “Cheer on Reading.” Now, that program takes a digital turn with help from BookShout. The ebook distribution service is providing Cheerios boxes with special codes offering select free ebooks by some of...

reins

Publishers Finally Taking the Reins on Web Marketing

By the end of the London Book Fair last week, I had spoken to over 100 publishers, most of them mid-sized, (by going booth to booth—and yes, my feet are tired) as well as a handful of distributors, and I’ve noticed that for the first time there is nearly universal agreement on the following...

bookshout-300x219

BookShout Serves Simon & Schuster Ebooks with Cheerios

The ebook distribution platform BookShout partners with Cheerios to serve select Simon & Schuster titles to breakfasting children across the U.S. The publisher’s “Cheer on Reading” literacy program has placed free Simon & Schuster children’s books inside Cheerios boxes since 2003. Now, instead of stuffing print titles into cereal boxes, they’ll come printed with BookShout-provided codes...

EPUB ebook production Sigil FlightDeck Goodreads Audible

Why Ebook Developers Should Share Tools

One possible reason why many tools for ebook developers are “still decidedly sub-par,” as digital production expert Laura Brady sees it, is the lack of runaway growth in the market. With print and digital production practices sometimes shakily finding a balance, ebook developers are often left to choose among limited resources to produce high-caliber work....

EPUB ebook production Sigil FlightDeck

Ten Great Ebook Production Tools

There are many ways to get at the insides of an EPUB—many of them idiosyncratic and unique to the particular needs of a given ebook developer. And not all tools are created equally. So while this isn’t an exhaustive list by any means, it’s a quick guide to some of the best tools for...

Goodreads Adds 180,000 Free Audiobook Samples

Beginning later this week, Goodreads will let users listen to free audio samples of 180,000 titles on its platform through a new “Listen” button drawing from Audible’s digital audiobook catalog. Those samples will be available to all Goodreads users whether or not they are Audible customers, but the new feature comes with an offer of a 30-day free trial...

digital ebook publishing strategies

Making Digital Strategies Pay

Has the digital shift stalled? With print sales jumping 3% in the past quarter and other indicators showing the format’s staying power amid flat ebook growth, the case for publishers to push further into digital might seem to be getting weaker. But the relative stability of the hybrid market now gives publishers an opportunity...

fivewaysfeature

Five Ways to Make Digital Pay

Few doubt ebooks’ importance to publishers’ bottom line, particularly as print sales decline, but with ebook growth mostly flat, many still question how much further a digital strategy should go within a modern publishing business. For every good reason publishers have to expand their digital strategies, there seems to be at least one skeptical objection....

APIs digital publishing book metadata Bibliocloud JSON

Using APIs to Publish More Efficiently

“Application programming interfaces, or APIs, aren’t easy to talk about,” writes Bibliocloud Founder and CEO Emma Barnes. “You can’t have a debate about whether or not APIs are a good idea. That would be like arguing over whether the Internet is a good idea.” APIs are already deeply enmeshed in the digital publishing ecosystem,...

Digital Book World Ebook Best-Seller List agency pricing HarperCollins

Best-Selling Ebook Prices Rise Before HarperCollins Restores Agency

This week’s Ebook Best-Seller List captures the week ending April 11th, so it doesn’t reflect the return to agency pricing HarperCollins put into effect starting this Tuesday, the 14th. So the modest rise in the average price of a best-seller, from $6.66 last week to $6.98, isn’t a function of that switch. But since all six HarperCollins...