DBW, digital book world conference

5 Questions with Peter Hildick-Smith, CEO, Codex-Group

Peter Hildick-Smith is the CEO of Codex-Group, where he leads book audience strategy research through large sample, quantitative pre-market testing. Prior to founding Codex, Peter was the chief marketing officer for GE Capital Global Consumer UK, and the SVP of customer management for GE Capital Retail Financial Services North America. He also served as...

google, apple, amazon, digital, content, ebooks

How We Can Better Merge Print and Digital

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two (e.g., reading the...

Digimarc

Study Finds Cloud-Based Piracy Protection Drives Increase in Sales

Thanks to years of digitization efforts throughout the publishing industry, ebooks are now widely available and the cost to readers to access them is lower than ever. Digital reading is here to stay. A notable consequence of this trend, however, has been the explosive rise in online piracy—a challenge that many publishers have struggled...

Inkitt, data, publisher, authors

Data-Driven Publisher Inkitt Launches Android App

[Press Release] THE INKITT APP BRINGS THOUSANDS OF NOVELS BY INDIE AUTHORS TO ANDROID Inkitt empowers readers and publishers to discover world’s next best sellers BERLIN, JANUARY 7, 2017: Inkitt, the world’s first readers and data-driven book publishing house is introducing an Android app for phones and tablets, globally available from today. Inkitt’s iOS...

hoopla digital

hoopla digital Boosts Library to 600,000 Titles

[Press Release] hoopla digital Announces New Content and Showcases Publishing Growth in 2016 Recent content deals and circulation of eBooks, audiobooks and comics titles speaks to the retail potential public libraries offer to publishers HOLLAND, Ohio, Jan. 5, 2017 — hoopla digital, which now partners with over 1,300 library systems across the U.S. and...

Optiqly

OptiQly Expands Management Team

[Press Release] OptiQly Expands Management Team with the Addition of Two Senior Executives January 9, 2017, New York, NY—OptiQly, a marketing technology and services start-up focused on optimizing the display, marketing and sales of books and other products at online retailers, today announced the expansion of their management team with two key hires. Didier...

google, apple, amazon, digital, content, ebooks

Here’s Another Way Digital Could Complement Print

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two (e.g., reading the...

social media, authors, content

3 Keys for Producing Engaging Social Media Content

The goal of good social media content is interaction that leads to loyalty and trust. And the keys to good content are not a mystery. Marketing studies have been conducted on how people buy, what kinds of social media content they respond to, and why. To sell books on social media, you need to...

DBW, digital book world conference

DBW Conference 2017 Hosts All-Star Media Panel

DBW 2017 All-Star Media Panel Includes The New York Times, Entertainment Weekly, CBS Sunday Morning and NPR DBW 2017 Takes Place Jan. 17 – 19 in N.Y.C.; Panel to Share How Publishers and Authors Can Work More Effectively with the Media NEW YORK (Jan. 9, 2017) — The 8th Annual Digital Book World (DBW...

authors, publishers, dbw, digital book world

How to Effectively Work with the Media

Scott Manning is the CEO of Scott Manning & Associates. For more than 30 years, Scott has created and implemented public relations campaigns for a wide variety of authors and literary organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers and broadcast producers....

DBW, digital book world conference

5 Questions with DBW 2017’s Scott Manning

Scott Manning is the CEO of Scott Manning & Associates. For more than 30 years, Scott has created and implemented public relations campaigns for a wide variety of authors and literary organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers and broadcast producers....

dbw, digital book world conference

How to Invent Your Future in 2017

Back in 2001, I had the good fortune to work for a software startup where I gained a valuable insight into how different levels of working professionals view the future. I was receiving some intensive sales training from the CEO, who had spent many years leading B2B sales for one of America’s largest software...

dbw, digital book world conference

How to Invent Your Future in 2017

Back in 2001, I had the good fortune to work for a software startup where I gained a valuable insight into how different levels of working professionals view the future. I was receiving some intensive sales training from the CEO, who had spent many years leading B2B sales for one of America’s largest software...

dbw, digital book world conference, authors, self-publishing. digital marketing

Authors as Entrepreneurs: The Road from Amateur to Professional

Julie Trelstad is the director of digital rights at the literary agency Writers House, where she manages the agency’s self-publishing program and helps clients with online marketing. She previously held positions at John Wiley & Sons, The Taunton Press, Readers Digest and Sterling Publishing, and started her own publishing venture, The Plain White Press, which...

Firebrand

Firebrand Launches Eloquence on Alert

Publishing technology services provider Firebrand Technologies announced today the launch of Eloquence on Alert, a tool that analyzes the marketplace to highlight trends such as fluctuating product prices, product presentation, ranking, and audience behavior. The tool allows publishers to observe all their titles in the marketplace. Full press release below: Firebrand unveils Eloquence On Alert,...

DBW, digital book world conference

5 Questions with Writers House’s Julie Trelstad

Julie Trelstad is the director of digital rights at the literary agency Writers House, where she manages the agency’s self-publishing program and helps clients with online marketing. She previously held positions at John Wiley & Sons, The Taunton Press, Readers Digest and Sterling Publishing, and started her own publishing venture, The Plain White Press, which...

sara nelson, harper, harpercollins, dbw, digital book world conference

Harper’s Sara Nelson Discusses the State of the Industry

Sara Nelson is a vice president, executive editor and special advisor to the publisher at Harper, an imprint of HarperCollins. Before joining the publisher, she was the editorial director for books and Kindle at Amazon, the books editor at O, Oprah’s magazine, and the editor-in-chief of Publishers Weekly. This year at DBW 2017, Sara...

DBW, digital book world conference

5 Questions with Sara Nelson, VP, Executive Editor, HarperCollins

Sara Nelson is a vice president, executive editor and special advisor to the publisher at Harper, an imprint of HarperCollins. Before joining the publisher, she was the editorial director for books and Kindle at Amazon, the books editor at O, Oprah’s magazine, and the editor-in-chief of Publishers Weekly. This year at DBW 2017, Sara...

datalogics, sony dadc

Datalogics Launches Bookvia Mobile Reading Platform

Datalogics announced that it has released Bookvia, a new mobile reading platform that is integrated with Sony DADC’s User Rights Management System. Full press release below: Chicago, IL, December 16, 2016 – Datalogics, the premier source for PDF and eBook technologies, announces the release of Bookvia™, a new mobile reading solution integrated with Sony...

dbw, digital book world, nielsen

Nielsen’s Kempton Mooney Talks Analysis and Reporting

Kempton Mooney is the senior director of research and analytics at Nielsen Book, where he provides market information and research expertise for companies with strategic initiatives in the book market. Prior to Nielsen, he held positions at Abrams, Random House and Hachette, working in sales, inventory, operations, and strategic planning. Kempton holds a masters...

DBW, digital book world conference

5 Questions with DBW 2017’s Kempton Mooney

Kempton Mooney is the senior director of research and analytics at Nielsen Book, where he provides market information and research expertise for companies with strategic initiatives in the book market. Prior to Nielsen, he held positions at Abrams, Random House and Hachette, working in sales, inventory, operations, and strategic planning. Kempton holds a masters...

book publishing, publishers, books, sales

How Did I Do on My 2016 Publishing Predictions?

Last December I wrote a blog post setting out my predictions for the publishing industry in 2016, and I promised to revisit them after 12 months. I always stress the importance of accepting accountability in business, and therefore I must also live—or fall—by the same rules. I have placed a score by each prediction....

book publishing, publishers, books, sales

My 2016 Predictions: The Verdict

Last December I wrote a blog post setting out my predictions for the publishing industry in 2016, and I promised to revisit them after 12 months. I always stress the importance of accepting accountability in business, and therefore I must also live—or fall—by the same rules. I have placed a score by each prediction....

audiobooks, authors, books, indie authors

Can Authors Afford to Produce an Audiobook?

One of the first questions that indie authors and small- to mid-size publishers ask me about audiobook production is, “How much does it cost?” My answer is always, “It depends.” Producing an audiobook is like building a house: your choices dictate your final cost. Each recording is custom-made rather than mass-produced. When people contact...

influencer marketing, books, dbw, digital book world, publishers

What Does Influencer Marketing for Books Look Like?

Susan Ruszala is an experienced business consultant specializing in go-to-market strategies for new businesses and business lines. As the former president of NetGalley, Susan transformed the business from a failed start-up to a successful, well-established and growing B2B subscription business operating internationally. Susan is a frequent and well-known speaker within the industry, and is also an...

DBW, digital book world conference

5 Questions with DBW 2017’s Susan Ruszala

Susan Ruszala is an experienced business consultant specializing in go-to-market strategies for new businesses and business lines. As the former president of NetGalley, Susan transformed the business from a failed start-up to a successful, well-established and growing B2B subscription business operating internationally. Susan is a frequent and well-known speaker within the industry, and is also...

Association of American Publishers, aap

AAP Sends Letter to President-Elect Donald Trump

The Association of American Publishers (AAP) sent a letter to President-Elect Donald Trump this morning. The letter, signed by Allan Adler, general counsel and vice president of government affairs for the AAP, runs five pages and discusses, in part, why effective copyright legal protections are critical for publishers; how publishers make significant societal contributions;...