Grow A Loyal Fan Base The LOFABA Way

Before you plan a range of individual marketing activities, spend some time building your loyal fan base (LOFABA). Maria Salomão-Schmidt is an author with an MBA. She explains why you should focus on your fan base first—and how to develop a fan base at every stage of the sales cycle.
Is Your Publishing Toolkit As Strong As It Can Be?

How To Write An Author Q&A That Compels Readers To Buy

An important element in every author’s media kit is the Author Q&A. A powerful Author Q&A can go far in generating interest for your book. This document provides potential readers a deeper perspective on your writing and some background on you as a person. The more readers know about you and...

A.I. Chatbots Are Evolving the Author Platform

Over the past five years, the strength of the platform that authors and publishers use to connect with and engage their audience has become one of the critical factors in the commercial success of their books. Today we are seeing the evolution of the author platform to include chatbots, a conversational...

5 Ways Mobile Is Transforming Digital Learning

Take a look around at any given point throughout the day, and chances are you’ll see a fair amount of people in your vicinity with their eyes glued to mobile screens. What is it they are consuming? Perhaps the latest text or breaking news headline has captured their attention. However, research...

3 Strategies for Marketing A Book Series

I’m a cliffhanger reader by heart. I love to be left wondering what’s coming next, and yearning for the next part of the story. It’s an illness of sorts, I suppose. So when I wrote my first book, I wanted to write a series—a set of books that drops my readers...

How Do Keywords Impact Sales?

The question I receive most often from publishers is: “How do keywords impact sales?” While adding keywords to book metadata is considered best-practice, publishing businesses are naturally more interested in whether the practice will increase revenue. Keywords in this context are ‘off-page’ keywords, which are sent to retailers in an ONIX...

Why Continuity Is Key for Authors

Writing a book is a herculean task, but writing a series is even more difficult. You have to keep track of so many elements: plot, characterization, setting, narrative arcs, subplots, relationships amongst your characters, and which character to kill next—assuming you’re a mystery author, and maybe even if you aren’t. Then...

The Contest Fix: How Writing Contests Can Help Your Career

Coffee. Cigarettes. Liquor. Let’s be honest: All writers have their addictions. Mine is submitting to writing contests. (Please don’t tell my mother!) Some writers turn up their noses at writing competitions and insist they are scams, but I don’t subscribe to this cynical theory. Other writers assert that one should never...

9 Reasons Audiobook Growth Is Soaring

Audiobooks are today’s fastest growing digital book format … but have you ever wondered why? As an indie author or digital publisher, if you haven’t already created and distributed an audiobook version of your titles, now’s the time. As an author and a reader, I’ve never outgrown the desire to have...

How I Gained 3,000 Twitter Followers: 8 Easy Lessons

When my debut novel, Mistress Suffragette, was about to be published, I realized that I wanted to have a Twitter presence. But I wasn’t certain how to go about achieving that. I wanted to tie my messages into my novel, but not reveal so very much about it that no one would...

Brand You: How to Find Your Author Brand

I come to novel writing by way of advertising, and I tend to view the task of marketing one’s books through an advertising lens. It took me a long time to get an agent for my newly published book, Mistress Suffragette (Penmore Press, 2017), so I was able to devote plenty...

Confessions of a Lifelong Audiobook Addict

The news that children’s audiobook sales have gone up while ebook sales have declined doesn’t surprise me. It’s not because there’s anything wrong with ebooks. But for as long as I can remember, I’ve loved being read to. A Stack of Picture Books and a Record Player Like many other kids,...

Hybrid Authors: Spotting One in the Wild

When I co-founded the Fuse Literary agency in March 2013, my partner Gordon and I were clear on one thing: We wanted to create the model for the literary agency of the future, one where digital storytelling was a foundation pillar. To us, storytelling should be the central part of any...

4 “Wow” Experiences at the Bologna Children’s Book Fair

Ciao bella! I’ve recently returned from the Bologna Children’s Book Fair in Bologna, Italy, and “WOW” is the best expression of this book lover’s experience. I am happily at home in any library or bookstore, so imagine my sheer joy at seeing children’s books from 1,200 exhibitors and 75 countries. I...