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How an Author Should Manage Social Media Marketing

All most authors want to do is write their book. Rarely do they want to actually market it, let alone use social media to do so. One of the key reasons for this, according to Chris Syme in her latest DBW blog post, is that “social media marketing can be a big time suck...

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Social Media Marketing Must Be Manageable

Social media marketing can be a big time suck for many authors. Making it manageable, though, is about learning how to take inventory of your time, resources and skill and then planning accordingly. None of us can control how much time is in a day, but we can certainly control how we use it....

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Opportunities in Mexico for Digital Growth

[Press Release] THE MARKETS – Global Publishing Summit 2015 Market overview: Mexico – opportunities for growth through digital transformation Frankfurt, 27 August 2015 – THE MARKETS – Global Publishing Summit 2015, the new conference to kick off the Frankfurt Book Fair (14-18 October 2015) will set the stage for the world’s largest industry event:...

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How to Add a page-list to an EPUB

Navigation is an important part of every ebook file, and one navigation option that many publishers often forget when creating their ebooks is page numbers. “Wait… There are page numbers in ebooks?” you might ask. Yes! Page numbers are actually very useful for ebook files and can be a helpful addition to navigating the...

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Introducing DBW Spotlight

Digital Book World is proud to announce the launch of DBW Spotlight—a new way for you to dive deeper into the issues that are important to your business. Starting in September, our editors will devote each month to putting the spotlight on a topic essential to successful digital publishing. Over the course of the...

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Introducing DBW Spotlight

Digital Book World is proud to announce the launch of DBW Spotlight—a new way for you to dive deeper into the issues that are important to your business. Starting in September, our editors will devote each month to putting the spotlight on a topic essential to successful digital publishing. Over the course of the...

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Chinese Market to Push Publishing Growth

China has been dominating the headlines in recent days, first by showcasing its global sporting profile through the World Athletic Championships, and second, by illustrating its importance to the global economy with a stock market fall that sent shockwaves through international markets. According to DBW blogger Tom Chalmers, “there is no doubt that over...

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Chinese Market Holds a Key to Publishing Growth

As I flew out this week for the Beijing International Book Fair, China was dominating the international news—first, by showcasing its growing global sporting profile through the World Athletic Championships, and second, by illustrating its importance to the global economy with a stock market fall that sent shockwaves through international markets. For businesses, China...

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How Publishers Can Have Better Websites

“When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors?” DBW blogger Rob Eagar asks. “To almost no one’s surprise, it’s not even close: the news sites get much more traffic.” Both groups, though, create massive amounts of content that...

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Why Smart Publishers Build Bad Websites

When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors? Think the New York Times or Fox News versus HarperCollins or Simon & Schuster. To almost no one’s surprise, it’s not even close: the news sites get much more traffic....

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Scholastic Provides Comprehensive Literacy Solutions for Schools

[Press Release] Scholastic Starts the New School Year with New Service Providing Comprehensive Literacy Solutions to School Districts Scholastic Education Combines its Print and Digital Instructional Programs, Professional Learning Offerings and Family Engagement Resources into Customized Learning Program New York, NY – August 24, 2015 – As the new school year begins, Scholastic has...

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Kobo and ABA Partner to Encourage Local Ereading

[Press Release] KOBO AND ABA JOIN TOGETHER TO ENCOURAGE BOOKLOVERS TO EREAD LOCAL Program Enables Booklovers to Try Reading Digitally While Supporting Favorite Independent Bookstores Toronto, ON – August 24, 2015 – Kobo, a Rakuten company and leading innovator in the digital reading space, and the American Booksellers Association (ABA) today launched the “eRead...

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Bookmate Expands Mobile Reading Service to Indonesia

[Press Release] Bookmate moves into Indonesia with Indosat Bookmate and Indosat announce partnership to bring mobile reading to Indonesian book lovers LONDON and JAKARTA, 24 August 2015: Bookmate, the leading social ebook reading service today announced its partnership with Indosat, one of Indonesia’s largest telecommunication networks and service providers to launch a mass market...

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Authors United Asks DoJ to Investigate Amazon

Authors United has made a formal request to the Department of Justice (DoJ) that it investigate Amazon for monopolistic practices and anti-competitive behavior. The group has been pushing this case for some time, along with a number of other groups representing authors and publishers, arguing that Amazon controls a giant share of the ebook...

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Companies Look to Transform Reading in the Classroom

“Companies that aspire to transform old-fashioned reading into an interactive media experience are on the rise, and they are increasingly looking to schools as a promising market,” writes Ainsley O’Connell in Fast Company. One of the companies pursuing this burgeoning market is Booktrack, “which sells digital books that pair text with music and ambient...

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Crowdfunder Pubslush Acquired by Colborne Communications

[Press Release] Colborne Communications acquires crowdfunding site Pubslush Thursday, August 20 – TORONTO – Colborne Communications is excited to announce that it has acquired the book crowdfunding site Pubslush as of Monday, August 24, 2015. Pubslush will continue to take submissions for all book crowdfunding and pre-order campaigns. Since 1977, Colborne Communications has provided...

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Frankfurt Book Fair Partners with PressReader

[Press Release] Frankfurt Book Fair announces partnership with PressReader Digital publishing industry disruptor to be exclusive News Partner at Frankfurt Book Fair Frankfurt, 20 August 2015 – The Frankfurt Book Fair has announced a unique partnership with PressReader, the Canada-based digital media platform. As the exclusive News Partner of the Frankfurt Book Fair (14...

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Authors’ Social Media Marketing Must Be Sustainable

As an author, “if you have an aversion to social media, it probably stems from an aversion to marketing in general,” writes Chris Syme in a blog post for DBW. Marketing research, though, tells us social media plays a key role in buying decisions, with 71 percent of consumers saying they’re likely to make...

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Social Media Marketing Must Be Sustainable

In How to Market a Book, Joanna Penn writes, “The first job of an author is, of course, to write great books, but these days, their second job is to market them.” Penn goes on to address the misunderstanding many authors have about marketing: I know the very word can be off-putting, but marketing...

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Simon & Schuster and Hotels.com to Offer Ebooks to Travelers

[Press Release] SIMON & SCHUSTER AND HOTELS.COM TEAM UP TO OFFER BESTSELLING EBOOKS TO TRAVELERS NEW YORK, August 19—Simon & Schuster and Hotels.com® are joining together to promote the joy of reading and make life on the road or on vacation that much more pleasant for travelers. Beginning today, Hotels.com customers who book a...

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Blackwell’s Helps Ebooks Get More Interactive

[Press Release] Blackwell’s Helps Ebooks Get More Interactive in Time for the New Academic Year Leading academic bookseller Blackwell’s has added exciting new functionality to its ebook platform ahead of the start of the new academic year, including virtual notes, instant referencing and text to speech, giving students even more power at their fingertips....

Publishers and the Fear of Data

“Change leads to anxiety, and there has been a lot of change in publishing in recent years,” writes Jellybooks Founder Andrew Rhomberg in his latest blog post for DBW. “There is one trend, though, that is striking more fears in publishers’ minds than any other. And that is the fear of data.” Rhomberg writes...

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BISG Research Shows Attitudes Toward Content in Higher Education

[Press Release] BISG Announces the Publication of New Research into Student and Faculty Attitudes Toward Content in Higher Education New findings show significant traction for interactive learning tools and other forms of active learning (New York, NY: August 18, 2015) The Book Industry Study Group, Inc. (BISG) has just released new findings from surveys...

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Jeff Bezos: ‘I Don’t Recognize This Amazon’

In the aftermath of the New York Times’s expose of Amazon’s white-collar working conditions, Amazon CEO Jeff Bezos sent a memo to Amazon employees acknowledging that the “anecdotes” in the article displayed “shockingly callous management practices.” Yet while Bezos doesn’t refute any specifics in the Times report, he says that its overall portrait of...

The Fear of Data

Change leads to anxiety, and there has been a lot of change in publishing in recent years. There is one trend, though, that is striking more fears in publishers’ minds than any other. And that is the fear of data. While sales data has been with us for a long time and is used...

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Nerdist Launches Collection on Inkshares

Inkshares, a crowdsourced publishing startup, announced that Nerdist, the Chris Hardwick-founded website, podcast network and YouTube channel, has launched a collection on Inkshares. The collection will be published under the Nerdist name and will be targeted at the Nerdist audience. According to the press release, “authors in the Nerdist collection will also have opportunities...

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Inside Amazon’s ‘Bruising Workplace’

“At Amazon, workers are encouraged to tear apart one another’s ideas in meetings, toil long and late (emails arrive past midnight, followed by text messages asking why they were not answered), and held to standards that the company boasts are ‘unreasonably high.’” That was from the New York Times’s lengthy piece on Amazon’s neverending...

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More People Are Reading on Their Phones

The Wall Street Journal has a piece out on the growing trend of people reading on their phones. In a Nielsen survey of 2,000 people from late last year, about 54 percent of ebook buyers said they also read on their smartphones “at least some of the time.” That figure is up from 24...

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Publishers Need to Manage Expectations

When managing a publishing business, or any business for that matter, there’s always a lot that can go wrong. There are two “looming dangers,” Emma Barnes writes in her latest DBW post: the fact that staff, suppliers and customers can often let you down, and that the money you spend on any infrastructural changes...

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Your Biggest Weapon: Managing Expectations

Skills development, well-thought-through workflows, decent transactional websites, careful integrations of software using APIs, and thoughtful planning are all valuable strategies. And if you adopt a considered, strategic approach to building a publisher, you increase the likelihood that your company will still be around, relevant and thriving next year, in five years and in 10...

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Why Publishers Are Wrong About Social Media

In his latest blog post for DBW, Rob Eagar writes that he sees “too many publishers placing too much importance and assigning dubious grades to authors based on the strength or weakness of their social media following.” According to Eagar, there is little correlation between the amount of social media followers an author has...

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Stop Grading an Author’s Social Media Presence

When I was in college, my initial major was landscape design and architecture. For some strange reason, I had visions of designing golf courses with fancy clubhouses around the world. But my dream was crushed as a sophomore when I was graded on our biggest project of the year. I was given the task...

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HMH Acquires Ebook Assets from MeeGenius

Houghton Mifflin Harcourt announced that it has acquired select ebook and technology assets from MeeGenius, an ebook subscription service for children ages two through eight years old. MeeGenius is an app and subscription service that offers mobile access to hundreds of classic children’s stories, MeeGenius originals and content from authors around the world, enhanced...