Friedman: Email Marketing Still Works for Books

Per Jane Friedman (former publisher of Writer’s Digest — like DBW, owned and operated by F+W Media — and future Web editor of Virginia Quarterly Review), email marketing still works (Yes, Email Still Works for Book Marketing): Why do some …

Publishers Marketplace Offers Samples of New Books in Free E-Book

Publishers Marketplace is offering a free e-book with samples from highly anticipated upcoming titles by authors such as Junot Diaz and Neil Young. The program is called Buzz Books 2012: Start reading exclusive excerpts right now from over 30 highly-anticipated …

Hachette to Experiment With Library E-Book Lending

According to American Library Association president Molly Raphael, big-six publisher Hachette will be experimenting with two library e-book distributors this Spring (Ebooks: Promising New Conversations): More specifically, we were pleased to learn that starting this spring, Hachette is conducting a …

Esquire and Open Road Partner on Manly Fiction E-Books

Julie Bosman of the New York Times has the story (Esquire to Publish E-Books Devoted to Men’s Fiction): The first volume of the series includes new short stories by Aaron Gwyn, Luis Alberto Urrea and Jess Walter, and the stories …

What is So Fair as a Libel Suit in May?

“Next time you visit London,” we wrote back in 2009, “if you have an hour or two after visiting London Bridge, Westminster Palace and Big Ben, drop by a solicitor’s office and sue someone for libel. It will more than …

IDPF Calls for Comment on New, ‘Light’ DRM for EPUB

From the International Digital Publishing Forum website (Request for Comments: Use Cases & Requirements for Lightweight Content Protection for EPUB): The IDPF on May 18, 2012 published a draft of use cases and requirements for lightweight content protection technology for …

Harlequin Reorganizes to Focus on Digital

Publishers Lunch has the scoop (People: Harlequin Reorganizes Marketing Channels Into Single Digital Unit): Earlier this month Harlequin reorganized its North American digital, retail, direct-to-consumer, and physical sales and marketing channels into a single division, which will be spearheaded by …

Foreign E-Book Sales Increase 333% For U.S. Publishers in 2011

Sales of e-books by U.S. publishers to readers in other countries increased to $21.5 million in 2011 from $4.9 million in 2010, a 333% increase, according to a report released today from the Association of American Publishers. At the same time, print sales by U.S. publishers for foreign readers increased by 2.3% to $335.9 million.

Farm Co-Op Sun-Maid Publishes E-Book to Celebrate 100th Anniversary

PRESS RELEASE: Sun-Maid Introduces Free 100th Anniversary eBook KINGSBURG, Calif., May 17, 2012 /PRNewswire/ –  Now celebrating its 100th Anniversary, Sun-Maid, the world’s largest processor of raisins and dried fruits, announced the release of its new eBook, Sun-Maid Raisins & …

Cengage’s Gale Digitizes Magazine’s Historical Archive for Students

PRESS RELEASE: Gale Digitizes Popular 20th Century Weekly For Students and Scholars Liberty Magazine Historical Archive Provides a Unique Perspective on American History Farmington Hills, MI, May 17, 2012 – The historical archive of Liberty Magazine, long considered one of …

Crowd-Funding Site Unglue.it Focused on Books Launches

As the press release below states, Unglue.it is a crowdfunding site that lets book lovers pay authors and publishers to make their already-published books free to the world under a Creative Commons license. PRESS RELEASE: May 17, 2012 — Unglue.it …

Harry Potter Comes to Kobo Month After Pottermore Launch

Digital Spy has the story (‘Harry Potter’ eBooks launch on Kobo devices): Kobo, the eReader rival to Amazon’s Kindle, has agreed a deal with JK Rowling’s Pottermore to bring the entire Harry Potter eBook collection to its customers. Owners of …

Scholastic Names New E-Publisher and E-Book Strategy SVP

Publishers Lunch broke this news earlier today. The press release, however, has just come across the transom: PRESS RELEASE: Scholastic Names Jenny Frost Senior Vice President, E-Publisher And E-Book Strategy For Scholastic’s E-Commerce Group NEW YORK, May 16, 2012 /PRNewswire/ …

Digital Book World Launches Discoverability and Marketing Conference

PRESS RELEASE: Digital Book World Introduces the First-Ever Discoverability and Marketing Conference September 24 – 25th, New York NEW YORK – F+W Media, Inc., parent company of Digital Book World, announced today the launch of the first-ever conference dedicated to …

E-Books as Airplane Seats: What They Should Cost

In the Columbia Journalism Review, Ryan Chittum makes the argument that e-books should cost more than $0.99 (What’s the right price for ebooks?): Marginal costs in the ebooks industry aren’t even really about what it costs to produce a copy. …

New Sesame App to Help Potty-Train Your Kids

PRESS RELEASE BROUGHT TO YOU BY THE LETTER “P”: Brought to You by the Letter “P”: New Sesame Street App Uses Games and Songs to Help Children Learn About Using the Potty Lincolnwood, IL, May 16, 2012 – Potty training …

Barnes & Noble Tops Media E-Tail Customer Satisfaction Survey

PRESS RELEASE: Barnes & Noble.com Tops Customer Satisfaction Survey Barnes & Noble.com Ranked the Number One Online Retailer in Customer Satisfaction in the Book, Music and Video Category and Top 10 Online Retailer Overall in Customer Satisfaction According to ForeSee …

Houghton Mifflin Harcourt Expands Curious George iPad App

PRESS RELEASE: There’s Something New at the Zoo! Houghton Mifflin Harcourt’s Popular Mobile App for Preschoolers Curious George® at the Zoo Introduces New “Deep Freeze” Habitat Arctic habitat allows for expanded learning and gaming with everyone’s favorite monkey BOSTON — …

Sony on the Ropes. Will eReader Survive?

Sony has announced a ¥455 billion loss in its fiscal year, which ended last March. But not to worry: that only sounds scary because of the yen is so big compared to the US dollar. In dollars that’s only $5.7 …

Kindle Phone Next For Amazon?

According to 163.com, a Chinese news website, via menafn.com, a Middle-East and North Africa financial news website, Amazon original equipment manufacturers are producing a Kindle Phone. Whether the phone is a prototype or part of a large roll out has …