Barnes & Noble Nook college bookstores

Barnes & Noble Spins off College Division

The bookseller announced yesterday it will separate its retail and ebook businesses from its college books business, with plans to set the latter up as a standalone education company by the end of August. That raises the question of whether Barnes & Noble’s plans for Nook Media have changed. While the company has said...

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How Authors Can Build Content Communities

Digital technology is changing the way we read, but it’s also changing the way we write. How can authors take advantage of this? A friend of mine who writes crime fiction is interested in how this might happen. She is a bit worried about it, too. I told her how impressed I am by...

Barnes & Noble Nook booksellers

Barnes & Noble Splits off College Division to Form Standalone Company

[Press Release] Barnes & Noble to Separate College Business from Retail and NOOK Digital Businesses Will Create Two Highly Focused Companies with Different Growth Profiles and Enhanced Flexibility to Pursue Independent Operating Strategies NEW YORK, NY – February 26, 2015 – Barnes & Noble, Inc. (NYSE: BKS), today announced the filing of a Registration...

ebook discovery discoverability inbound marketing book publishers

When Discoverability Arrives Too Late

‘Discovery’ and ‘discoverability’ are the twin watchwords of book marketing today, and for good reason. In an intensely competitive market, ensuring the right mechanisms are in place to allow readers to find what they’re after—and to recommend something similar to what they’re after—is critically important. But those efforts may still fall short in some...

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The How and Why of Inbound Book Marketing

Discoverability, SEO, keywords, rich metadata—get these things correct and success is yours, right? Wrong, I’m sorry to say. Discoverability isn’t nearly enough. Discoverability relies on someone actively trying to discover something, which comes only at the end stage of the buying process. You need to catch people much earlier—long before they even know they...

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‘The Girl on the Train’ Extends Lead as Best-Selling Ebook Prices Creep up

Paula Hawkins’s The Girl on the Train is settling into its fourth week at the top of the Ebook Best-Seller List, seemingly immune from the game of musical chairs other best-selling titles appear to be playing. Many of those, including Wild, Gone Girl, American Sniper, Unbroken, and the Fifty Shades of Grey trilogy—all three titles of which hit the top 25 for the first time...

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What Are Authors Worth?

If many authors today are better at figuring out exactly what their publishers are worth to them than the other way around, it’s largely out of necessity. One reason few publishers can assign a dollar value their authors, according to marketing expert Murray Izenwasser, is because they tend not to factor authors into the...

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Amazon to Publish First Batch of Kindle Scout Titles

Amazon rolled out its crowdsourcing initiative Kindle Scout in October last year, and now the first ten of 21 titles selected through the program for publication under the company’s Kindle Press imprint are due out a week from today. The authors of those projects chosen to date each receive a five-year contract, $1,500 advance and 50% digital...

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Android, Apple and Ebooks

Apple’s success with the iPhone 6 and 6 Plus has been extraordinary by any measure. And after bundling the iBooks app with iOS 8 late last year, Apple reported bringing in 1 million new customers a week through the holiday season. But the extent to which those gains indicate an increasingly Apple-dominated ebook universe...

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Android, Apple and Mobile Ebooks: A Roundtable

After Apple released its most recent financial results earlier this month, several online outlets jumped to publish headlines like this one on TechCrunch: “Apple’s iPhone Overtakes Android in U.S. Sales for the First Time Since 2012.” That headline was rather breathless by comparison with the report the article draws on, which notes that iOS...

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HarperCollins Expands Bookmate Offering

Many of the leading ebook subscription services are growing, both in terms of content and reach. Amazon brought Kindle Unlimited to Mexico and Canada less than two weeks ago. And earlier this month, Scribd added 10,000 digital comics to its subscription-based platform. Now Bookmate brings its total catalog up to 250,000 titles after adding...

HarperCollins Expands Subscription Ebook Partnership with Bookmate

[Press Release] Bookmate expands deal with HarperCollins Agreement will increase Bookmate’s English-language catalogue to 250,000 titles 20 February 2015: Bookmate, the subscription-based social reading service, has today announced the expansion of its deal with HarperCollins Publishers. The agreement, which expands the deal struck in October 2014, will add a significant number of books from...

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Kindle Unlimited Payouts Low Despite Growth

The total sum Amazon reserves for Kindle Unlimited authors is growing alongside the subscription program, which arrived in Mexico and Canada last week. But the size of the individual payouts authors receive every time their titles are borrowed isn’t keeping pace. Publishers Lunch puts that figure at nearly $1.38 for January, about 5 cents...

direct-to-consumer ebook publishers

The Business Case for Publishers Going Direct

Many publishers agree direct-to-consumer strategies are critical for building a brand identity and connecting with customers in novel ways. In other words, the marketing case for going direct is pretty widely understood. But fewer publishers are as convinced they can establish revenue streams on their own that are substantial enough to compete with the...

direct-to-consumer ebook publishers

To Go Direct, Publishers Must Mean Business

The arithmetic of publishing is fairly straightforward: Sell plenty of books at as high a margin as you can manage, and don’t spend all that margin on overheads. To make that sum work, there are a number of levers a business can pull in order to improve its fortunes. You can increase the retail...

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For Publishers’ SEO, Divide and Conquer

Book publishers wanting to optimize their web content to drive discovery should approach it as a battle waged on two fronts: the elements they control, and the ones they don’t. Off-site content, like book reviews, fall into the latter category, but what marketing expert Murray Izenwasser calls the “mechanicals” of publishers’ own sites can be tailored to...

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The Two Sides of SEO for Book Publishers

Here’s a scenario: A reader hears about a book you publish from someone they trust. They decide they want to buy it and read it. So how do they find it? It’s possible they go directly to their favorite bookseller (let’s assume this is all happening online), find it there and buy it. Awesome,...

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Can the Movies Save Enhanced Ebooks?

It depends who you ask. The recent success of the enhanced ebook edition of American Sniper–which has reportedly sold over 166,000 copies, besting its unenhanced analog in the iBooks Store–has some asking whether a winning formula has been found at last. Film adaptations are well understood to boost the performance of the ebooks they’re...

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Kindle Unlimited Hits the Rest of North America

Just a couple of months after expanding to France and Brazil, Kindle Unlimited comes to Canada and Mexico. Amazon has moved swiftly to give its ebook subscription service an international edge since launching in the UK in September 2014, just two months after the program’s U.S. rollout. It’s now also available in Spain, Italy...

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To Markup or to Markdown?

Many digital publishers agree HTML5 is one of the best mediums not only for outputting ebook content but for authoring it, too. Personally, I’m not so sure. At this year’s Digital Book World conference, I attended a panel session titled, “In Publishing’s Multi-Tech Future, Is HTML5 the ‘Magic Bullet’?” The main debate was centered...

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How to Know Your Readers Better

First, head down to your local grocer. Small neighborhood shops tend to intuit something about cultivating customer relationships that other businesses, including many publishers, often miss. To be fair, it’s only quite recently that that’s begun to change. As digital marketing expert Murray Izenwasser recently pointed out, most publishers experimenting with direct-to-consumer strategies are...

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Why Publishers Are Obligated to Make Content Available Globally

In the publishing industry, making content available across the globe is usually on the calling cards of the major digital distributors; many can put ebooks up for sale in countries from Algeria to Azerbaijan. And while worldwide distribution is an often misunderstood yet market-changing feature of today’s bookselling world, doing it well is actually far more important than it sometimes...

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What Publishers Can Learn from My Local Greek Grocer

I live in the suburbs, where there aren’t many real ethnic groceries around. But there’s one little Greek grocery store I’ve driven past since it opened a couple of years ago, and I recently went in to check it out for the first time. By the time I walked out, I knew the owner,...

Scribd digital comics subscription ebooks

Looking Beyond Ebooks, Scribd Bulks up

Scribd has doubled its content offering over the past six months, hitting the 1 million mark after adding 10,000 digital comics yesterday. In the course of that expansion, the label typically used to describe Scribd’s main program–“ebook subscription service”–has become a bit of a misnomer. Scribd expanded into audiobooks last November, adding 30,000 titles...

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Harper Lee and E L James Command Ebook Best-Seller List

As we speculated might happen, both of the titles in the Fifty Shades of Grey trilogy that debuted last week on the Ebook Best-Seller List last week have made mighty leaps up the rankings ahead of the film adaptation’s release this Valentine’s Day. Fifty Shades of Grey is now the No. 4 title and Fifty Shades Freed No. 9, while Paula Hawkins’s The...

Scribd Adds 10,000 Digital Comics as Subscription Catalog Hits 1 Million

The term “ebook subscription service” may be losing some of its utility. With the addition of 10,000 digital comics to its subscription-based content catalog today, Scribd now offers more than 1 million titles across a range of media. That puts the size of Scribd’s content offering roughly on par with Oyster’s, which said it had hit the...

Apple iOS 9 iBooks mobile

Apple Shifts Focus for iOS 9

One of the biggest developments for ebook publishers when Apple launched iOS 8 last September was the company’s decision to bundle the update with its iBooks app. At Digital Book World last month, iBooks Store Director Keith Moerer estimated 1 million new customers had flocked to iBooks each week between the iOS 8 rollout...

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When Low Ebook Prices Aren’t Enough

As the economics of digital bookselling evolve, bargain prices don’t always pack the punch they once did in terms of driving sales. That’s partly a function of the sheer volume of titles being pumped into the market, but major publishers’ willingness to experiment with price promotions is also influencing readers’ buying habits and expectations....

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What ‘Mobile’ Really Means for Publishers

Many publishers and booksellers today worry that ebooks face steeper odds competing with the wealth of other media now available on mobile devices. But a more seldom heard fear is the one that publishers themselves may not be able to adapt fast enough to meet that competition head-on. After all, it isn’t just consumers’...

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What We Talk about When We Talk about Mobile

What exactly do we mean when we talk about mobile strategies for digital publishers? There’s one quick and easy answer. It involves posting regularly to Facebook, Instagram, Pinterest and their brethren so that people with smartphones can follow your publicity trail. True enough. But as I moved deeper into research on my report on...

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Three Steps to Direct-to-Consumer Publishing

Many publishers tend to think of direct-to-consumer publishing as being about either e-commerce or marketing. In fact, it’s about both ingredients–plus one more. Earlier this week Biztegra co-founder Murray Izenwasser argued that establishing a direct-to-consumer strategy is achievable for every publisher regardless of its size and that doing so is more important than ever. Now he...