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How to Build an Audience to Sell Books

In her third post in a five-part series for DBW on social media marketing, Chris Syme discusses why knowing your audience is so important as an author. Social media marketing functions best, Syme writes, “when audience dictates channel and message.” To that end, many think that a channel such as Facebook will automatically deliver...

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Social Media Marketing Must Be Audience-Specific

Social media marketing functions best when audience dictates channel and message. Today, though, much of our marketing efforts are backwards. We think a channel such as Facebook will deliver an audience, but a channel merely delivers a message to an audience we have already built. Your audience is a critical asset, and social media...

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Barnes & Noble Unveils Samsung Galaxy Tab S2 Nook

[Press Release] Barnes & Noble and Samsung Unveil New Samsung Galaxy Tab S2 NOOK® Best Ever NOOK® by Samsung Brings Together Samsung’s Most Powerful Tablet with NOOK’s Reading and Entertainment Experience Barnes & Noble and Samsung’s Thinnest, Lightest and Ultra-Fast Tablet Now Available in Barnes & Noble Stores and Online at NOOK.com New York,...

Why Facebook Will Not Help You Sell Books

“As an author, book marketer and social media specialist, I cannot think of a single more wasteful thing an author can do for book sales than to market on Facebook,” writes Michael Alvear in a blog post for DBW, arguing against a recent post in favor of the platform. “Put simply,” Alvear continues, “there...

Why Facebook Cannot Help You Sell Books

As an author, book marketer and social media specialist, I cannot think of a single more wasteful thing an author can do for book sales than to market on Facebook. Put simply, there is no evidence that Facebook can sell books, unless you’re a celebrity with a mass following. There is, however, plenty of...

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EverAfter Romance Launches New Online Romance Community

[Press Release] EVERAFTER ROMANCE LAUNCHES NEW ONLINE ROMANCE COMMUNITY September 2, 2015, New York — Today EverAfter Romance, a division of Diversion Publishing Corp, announced the launch of a new online community site for fans of romance books, TV, film, and pop culture. The site is the latest extension of EverAfter’s rapidly expanding romance...

What’s Needed to Make a Good Author Marketing Platform

In a blog post for DBW, Reedsy founder Emmanuel Nataf writes that “discoverability is a space Reedsy hasn’t entered… And there are good reasons why.” “Readers don’t have a discoverability problem: everyone and everything from friends to family to newsletters are there to give you ideas for your next read,” Nataf writes. “It’s on...

What We Need to Make a Good Author Marketing Platform

As a founder of Reedsy, I am constantly thinking about how publishing and the publishing community are evolving and innovating. A recurring theme (or buzz word, depending on whom you ask) is “discoverability”—a metric of how easily and efficiently an author’s work is found by new readers. Discoverability is a space Reedsy hasn’t entered...

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Publishing Technology Launches New Online Platform ingentaDrive

[Press Release] Publishing Technology launches new online platform, ingentaDrive Oxford, 1 September 2015 – Publishing Technology has announced the launch of ingentaDrive – a new packaged online solution that allows publishers to go live with fully branded, online sites, delivered from the cloud, within weeks. Combining the ease-of-use of ingentaconnect with the bespoke, feature...

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AAP StatShot: Sales Down in May

[Press Release] AAP StatShot: Sales Down in May Washington, DC; Sept. 1, 2015 – Publishers’ book sales for January through May were down 5.8% for the year to date at $4.0 billion compared to $4.3 billion for the same five months last year. These numbers include sales for all tracked categories (Trade – fiction/non-fiction,...

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DBW Spotlight Launches Today

Digital Book World is proud to announce the launch of DBW Spotlight—a new way for you to dive deeper into the issues that are important to your business. Starting today, our editors will begin devoting each month to putting the spotlight on a topic essential to successful digital publishing. Over the course of the...

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How Authors Should Use Facebook

“Whether indie or traditionally published, most authors today can agree on one thing,” Teymour Shahabi writes in a blog post for DBW: “social media has helped redefine the way books are promoted and discovered.” But with a multitude of platforms and a maze of conflicting advice available online, what are the best social media...

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How to Best Use Facebook as an Author

Whether indie or traditionally published, most authors today can agree on one thing: social media has helped redefine the way books are promoted and discovered. And perhaps just as important, it has allowed authors to further create and strengthen ties with their audience. But what’s the best way to get started with social media?...

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How an Author Should Manage Social Media Marketing

All most authors want to do is write their book. Rarely do they want to actually market it, let alone use social media to do so. One of the key reasons for this, according to Chris Syme in her latest DBW blog post, is that “social media marketing can be a big time suck...

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Social Media Marketing Must Be Manageable

Social media marketing can be a big time suck for many authors. Making it manageable, though, is about learning how to take inventory of your time, resources and skill and then planning accordingly. None of us can control how much time is in a day, but we can certainly control how we use it....

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Opportunities in Mexico for Digital Growth

[Press Release] THE MARKETS – Global Publishing Summit 2015 Market overview: Mexico – opportunities for growth through digital transformation Frankfurt, 27 August 2015 – THE MARKETS – Global Publishing Summit 2015, the new conference to kick off the Frankfurt Book Fair (14-18 October 2015) will set the stage for the world’s largest industry event:...

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How to Add a page-list to an EPUB

Navigation is an important part of every ebook file, and one navigation option that many publishers often forget when creating their ebooks is page numbers. “Wait… There are page numbers in ebooks?” you might ask. Yes! Page numbers are actually very useful for ebook files and can be a helpful addition to navigating the...

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Introducing DBW Spotlight

Digital Book World is proud to announce the launch of DBW Spotlight—a new way for you to dive deeper into the issues that are important to your business. Starting in September, our editors will devote each month to putting the spotlight on a topic essential to successful digital publishing. Over the course of the...

Spotlight icon orange[5]

Introducing DBW Spotlight

Digital Book World is proud to announce the launch of DBW Spotlight—a new way for you to dive deeper into the issues that are important to your business. Starting in September, our editors will devote each month to putting the spotlight on a topic essential to successful digital publishing. Over the course of the...

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Chinese Market to Push Publishing Growth

China has been dominating the headlines in recent days, first by showcasing its global sporting profile through the World Athletic Championships, and second, by illustrating its importance to the global economy with a stock market fall that sent shockwaves through international markets. According to DBW blogger Tom Chalmers, “there is no doubt that over...

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Chinese Market Holds a Key to Publishing Growth

As I flew out this week for the Beijing International Book Fair, China was dominating the international news—first, by showcasing its growing global sporting profile through the World Athletic Championships, and second, by illustrating its importance to the global economy with a stock market fall that sent shockwaves through international markets. For businesses, China...

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How Publishers Can Have Better Websites

“When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors?” DBW blogger Rob Eagar asks. “To almost no one’s surprise, it’s not even close: the news sites get much more traffic.” Both groups, though, create massive amounts of content that...

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Why Smart Publishers Build Bad Websites

When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors? Think the New York Times or Fox News versus HarperCollins or Simon & Schuster. To almost no one’s surprise, it’s not even close: the news sites get much more traffic....

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Scholastic Provides Comprehensive Literacy Solutions for Schools

[Press Release] Scholastic Starts the New School Year with New Service Providing Comprehensive Literacy Solutions to School Districts Scholastic Education Combines its Print and Digital Instructional Programs, Professional Learning Offerings and Family Engagement Resources into Customized Learning Program New York, NY – August 24, 2015 – As the new school year begins, Scholastic has...

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Kobo and ABA Partner to Encourage Local Ereading

[Press Release] KOBO AND ABA JOIN TOGETHER TO ENCOURAGE BOOKLOVERS TO EREAD LOCAL Program Enables Booklovers to Try Reading Digitally While Supporting Favorite Independent Bookstores Toronto, ON – August 24, 2015 – Kobo, a Rakuten company and leading innovator in the digital reading space, and the American Booksellers Association (ABA) today launched the “eRead...

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Bookmate Expands Mobile Reading Service to Indonesia

[Press Release] Bookmate moves into Indonesia with Indosat Bookmate and Indosat announce partnership to bring mobile reading to Indonesian book lovers LONDON and JAKARTA, 24 August 2015: Bookmate, the leading social ebook reading service today announced its partnership with Indosat, one of Indonesia’s largest telecommunication networks and service providers to launch a mass market...

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Authors United Asks DoJ to Investigate Amazon

Authors United has made a formal request to the Department of Justice (DoJ) that it investigate Amazon for monopolistic practices and anti-competitive behavior. The group has been pushing this case for some time, along with a number of other groups representing authors and publishers, arguing that Amazon controls a giant share of the ebook...

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Companies Look to Transform Reading in the Classroom

“Companies that aspire to transform old-fashioned reading into an interactive media experience are on the rise, and they are increasingly looking to schools as a promising market,” writes Ainsley O’Connell in Fast Company. One of the companies pursuing this burgeoning market is Booktrack, “which sells digital books that pair text with music and ambient...

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Crowdfunder Pubslush Acquired by Colborne Communications

[Press Release] Colborne Communications acquires crowdfunding site Pubslush Thursday, August 20 – TORONTO – Colborne Communications is excited to announce that it has acquired the book crowdfunding site Pubslush as of Monday, August 24, 2015. Pubslush will continue to take submissions for all book crowdfunding and pre-order campaigns. Since 1977, Colborne Communications has provided...

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Frankfurt Book Fair Partners with PressReader

[Press Release] Frankfurt Book Fair announces partnership with PressReader Digital publishing industry disruptor to be exclusive News Partner at Frankfurt Book Fair Frankfurt, 20 August 2015 – The Frankfurt Book Fair has announced a unique partnership with PressReader, the Canada-based digital media platform. As the exclusive News Partner of the Frankfurt Book Fair (14...

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Authors’ Social Media Marketing Must Be Sustainable

As an author, “if you have an aversion to social media, it probably stems from an aversion to marketing in general,” writes Chris Syme in a blog post for DBW. Marketing research, though, tells us social media plays a key role in buying decisions, with 71 percent of consumers saying they’re likely to make...

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Social Media Marketing Must Be Sustainable

In How to Market a Book, Joanna Penn writes, “The first job of an author is, of course, to write great books, but these days, their second job is to market them.” Penn goes on to address the misunderstanding many authors have about marketing: I know the very word can be off-putting, but marketing...

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Simon & Schuster and Hotels.com to Offer Ebooks to Travelers

[Press Release] SIMON & SCHUSTER AND HOTELS.COM TEAM UP TO OFFER BESTSELLING EBOOKS TO TRAVELERS NEW YORK, August 19—Simon & Schuster and Hotels.com® are joining together to promote the joy of reading and make life on the road or on vacation that much more pleasant for travelers. Beginning today, Hotels.com customers who book a...