Innodata Content Profiling

A Methodology for Profiling Content to Support New Digital Products

Whether your product is an e-book, tablet app, new website or enhanced features on an existing platform, content structures and enrichment must support the functionality envisioned for the product. A Content Profiling methodology brings together early in the product development cycle both content and application development best practices to ensure on-budget and on-time launch of a content-centric digital product.

Plus new digital product development is often characterized by the exploration of new and cool application features, user interfaces, and customer experiences. However it is often the case that the underlying content cannot support them. Many of the following questions should be asked:

  • What are the costs to develop the right kind of content?
  • What are the potential impacts on the project schedule to remediate the content?
  • Is it worth removing several features (or postponing to a later phase) to meet a product launch deadline?
  • Wouldn’t it be best to fully understand the costs and potential trade-offs before proceeding down the path of content development?

Our Content Profiling methodology helps to match up your current state of content with new product needs. The end goal is to have a customized Content Readiness Assessment with a specific content transition roadmap that will lead to a successful launch.

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