A Defined Approach to Tablet Content Monetization
Courtesy of Innodata
From the report:The exponential growth of tablets, eReaders, and the digital products that publishers are developing presents an exciting opportunity to drive new revenue growth. While there are multiple ways to make money from digital content products on tablets, there are a myriad of questions to be addressed, including:
- What business models to choose?
- What content rights are needed to publish new products
- Should you become a distributor, or work with intermediaries and aggregators?
- How does the user experience influence strategy?
- Can your business and distribution models be operationalized?