Free WEBcast presented by Digital Book World and sponsored by Constellation

Tune in on January 19th at 1 PM ET / 10 AM PT for more on enhanced ebook and app strategy.

Enhanced ebook and app projects offer publishers new opportunities to present their titles in exciting and interactive ways. But with additional content come some fresh stumbling blocks bringing your titles to market. We’ve put together three experts with a wealth of experience creating, marketing, pricing, and testing enhanced projects to help you put together the best strategy for your content.

Attendees Will Learn

• Questions to ask your pub board before they acquire new content.
• The pros and cons of an enhanced ebook versus an app.
• What are the tricky steps your team will need to master in order to manage your workflow.
• Surprises and roadblocks to watch out for with enhanced projects.
• Best practice suggestions for pricing, marketing, merchandising, and selecting your enhanced projects.
  enhanced projects.

Who Should Attend

This webcast is meant for publishers large and small in editorial, marketing, and production.

Panelists

• Rick Joyce, Chief Marketing Officer, The Perseus Books Group
• Joshua Tallent, Founder/CEO, Ebook Architects
• Ron Martinez, Founder, Aerbook

Moderator

• Matt Mullin, Community Relations Manager, Digital Book World

Sponsor

This WEBcast is brought to you by Constellation. Constellation is the most complete digital service for publishers, and currently serves over 275 publisher clients globally.  Constellation offers digital conversion, eBook sales and distribution reaching four continents, digital asset management, digital marketing tools, digital printing, and online sampling.  Custom-built for publishers, Constellation provides digital reach, power and control.  For more information visit us at: Constellation.

Free WEBcast presented by Digital Book World and sponsored by Innodata

Tune in on December 15th at 1 PM ET / 10 AM PT for the latest on illustrated ebooks on new devices.

This holiday season, millions of readers will be unwrapping new tablets designed with ebooks in mind. With beautiful full-color screens, the Kindle Fire, Vox, and Nook Color offer publishers new ways to display their highly illustrated content. Publishers who have hesitated to make their highly illustrated print content available to consumers will undoubtedly want to start distributing widely, and those who have great ebooks in the marketplace today will most likely see a huge revenue boost this month.

But highly illustrated content is also one of the most difficult to design, format, and produce. In this free 1-hour WEBcast, we’ll talk with publishers, retailers, and experts with hands-on experience creating great color content. Attendees will find out what goes into great illustrated ebooks, and how to improve your ebooks so that your ebooks will be recommended well past the holiday season.

Attendees Will Learn

• Format considerations when producing complex ebooks – does a title require reflowable text or fixed layout and how does that change the publishing process?
• What platform and retailer differences publishers need to keep in mind when planning a release strategy.
• Basic overview of workflow and resources necessary to produce highly illustrated content.
• How to ensure that your titles look their best on multiple devices.
• What additional items do publishers need to watch out for when creating content for 7” ereading tablets, like the Nook, Kindle Fire, and Vox?
• When should your publisher explore creating fixed-layout titles?
• What sort of content displays best on tablets, and how can your content better exploit these screen.
• How ereader tablets are opening up new digital revenue streams and new markets.

Who Should Attend

Editors, marketers, production, and publishing executives interested in exploring the latest content platforms

Panelists

• Ami Greko, Senior Vendor Relations Manager, Kobo
• Andrea Fleck-Nisbet, Digital Publishing Director, Workman
• Derek Young, eBook Program Manager, Innodata

Moderator

• Matt Mullin, Community Relations Manager, Digital Book World

Sponsor

Innodata (NASDAQ: INOD) provides editorial, production and technology services to the world’s leading media, publishing and information services companies. We also help information-intensive companies – in fields from defense and aerospace to IT and telecommunications – reduce costs and improve how they create technical documentation and customer and product information. We help many of the world’s leading companies create and manage content more efficiently and economically. We’ve geared our entire infrastructure – people, processes and technology – to help clients meet their content creation and publishing challenges. And we deliver these services through a globally distributed workflow that draws upon our proven project management expertise to deliver rapid scale, quality enhancements and significant economic benefits.

About the Panelists

Derek Young is the Program Manager for Innodata’s eBook division. He bridges the gap between the technical side of eBook production and the business needs of publishers, whether they are new to eBooks or have produced thousands of titles. Prior to joining Innodata, he worked at Project MUSE at the Johns Hopkins Press, coordinating journal content and XML for their online platform. He has a degree in Scientific and Technical Communication from the University of Minnesota, and an MBA from Johns Hopkins.

Ami Greko manages vendor relations in the US for Kobo ebooks. She is a founder of Book Camp NYC, an unconference for publishing types and readers, and co-curates and hosts the Ignite-style lecture series 7x20x21. A member of the PAMA and DBW advisory boards, Greko also presents regularly on digital marketing, including at the Frankfurt Book Fair, the LA Times Book Festival, and New York University. You can find her online on Twitter and on Tumblr as ami_with_an_i, and in real life probably in a bookstore in Brooklyn.

Andrea Fleck-Nisbet is the Director of Digital Publishing at Workman Publishing. She got her start in Special Markets before moving to online sales and marketing, followed by digital development. Andrea oversees the ebook program and the development of new digital products based on Workman’s rich list of titles. These include multimedia ebooks, apps and a line of short ebooks called Workman Shorts. You can reach Andrea by email at andrea@workman.com or follow her on Twitter: @adfnisbet23.

A free WEBcast from Digital Book World and sponsored by Ingram.

Tune in on November 22nd at 1 PM ET / 10 AM PT for the latest trends in online book marketing.

For publishers large and small, the library is a local, vocal, and active partner in book marketing and sales. With the close of Borders earlier this year, many communities are now underserved by bookstores, hampering readers ability to browse and discover new titles. In digital, as in print, libraries can act in what librarian Katie Dunneback calls “a low risk discovery channel,” so savvy publishers will want to maximize their ability to reach consumers through the library market.

In this 1-hour free WEBcast, we’ll explore the state of digital growth in libraries, marketing through the library channel, and new opportunities for reaching readers.

ATTENDEES WILL LEARN

• Case studies in how libraries can build buzz for your titles – both online and off
• How libraries can act as a “low risk” discovery channel (digital and otherwise)
• What libraries are really looking for from publishers
• What publishers can do to best utilize their library partners to build buzz for their titles
• How to optimize your metadata and ebook files for the library market
• Which digital products can a publisher deliver, including e-galleys, that can facilitate sales and marketing through libraries
• What libraries do in terms of educating people on how to “read digitally.”
• What are librarians doing to explain the often convoluted process of downloading and reading ebooks to people less familiar with devices?

WHO SHOULD ATTEND

• Publishers interested in increasing the discoverability of their titles in their frontlist and backlist.
• Marketers looking for new audiences for their best titles.
• Agents and authors exploring digital possibilities for their work.

PANELISTS

• Ruth Liebmann, Vice President, Director of Account Marketing, Random House
• Katie Dunneback, Librarian-Collection Specialist with the National Library Service for the Blind and Physically Handicapped
• Trina Wilson, Library Business Analyst, Ingram Content

MODERATOR

• Matt Mullin, Community Relations Manager, Digital Book World

If you’re on Twitter, why not tell your followers about this WEBcast?

I’m attending “Libraries as Discovery Platforms” on 10/25 @ 1pm ET http://bit.ly/sjpeSC #DBW

SPONSOR

As a leader in distribution, print-on-demand and digital solutions, Ingram provides librarians and booksellers with immediate access to the largest selection of trade books, e-books, interactive textbooks, audio, magazines, and other book-related products in the industry. Publishers rely on Ingram as a key provider of demand-driven printing, digital, and marketing solutions. We provide secure, cutting-edge, and profitable answers to the questions our publisher partners have about the changing opportunities in the book industry.

A free WEBcast presented by Digital Book World and the Publishing Innovation Awards

The Publishing Innovation Awards are sponsored by Constellation

Publishers know great content when they see it – the business of books, whether in print or digital, is built around finding and nurturing the very best stories and storytellers. But a great ebook is more than just text delivered digitally. Readers recognize and appreciate quality design. Publishers who deliver beautiful ebooks that travel seamlessly across devices will win lifelong advocates.

So what makes up a great ebook, enhanced ebook, or book app? We’ve asked two leading experts on ebook creation and usability to walk you through the important issues to consider as part of your digital strategy. Anne Kostick, Partner at Foxpath IND, will highlight the issues you should consider when making critical ebook design decisions that will best satisfy your reader, while Joshua Tallent, President and Founder of Ebook Architects, will show you how to make it all work from a technical perspective.

In addition, as part of this 1-hour free WEBcast in support of the Publishing Innovation Awards, we’ll go through the QED, the Seal of Approval for ebooks, and how to make sure your titles pass the multi-platform, multi-format test. In addition, we’ll look at the state of the innovation in ebooks, enhanced ebooks, and book apps, and explore how to make future-proof ebooks today.

This WEBcast will occured live on October 27th at 1 PM ET / 10 AM PT.

SLIDES

PANELISTS

• Joshua Tallent, President and Founder, Ebook Architects
• Anne Kostick, Partner, Foxpath IND

MODERATOR

• Matt Mullin, Community Relations Manager, Digital Book World

This WEBcast is designed for publishers, editors, marketers, authors, and agents interested in delivering quality ebooks.

If you’re on Twitter, why not tell your followers about this WEBcast, too:

I’m attending “Give the Readers What They Want: Producing Better Ebooks” on 10/27 @ 1pm ET http://bit.ly/r6cLCt #DBW

There’s only a few days left to enter your best into the Publishing Innovation Awards. The final day to submit your titles is November 1st – don’t delay.

Also, both Joshua and Anne will present 3-hour, intensive workshops at Digital Book World Conference + Expo on January 23rd, 2012. To register now, go here.

The Publishing Innovation Awards are sponsored by Constellation. Constellation is the most complete digital service for publishers, and currently serves over 275 publisher clients globally.  Constellation offers digital conversion, eBook sales and distribution reaching four continents, digital asset management, digital marketing tools, digital printing, and online sampling.  Custom-built for publishers, Constellation provides digital reach, power and control.  For more information visit them at: Constellation.

A free WEBcast from Digital Book World and sponsored by Ingram.

Thanks to Ingram’s sponsorship, this WEBcast has been made available as an archive for a limited time.

Click here for the PC version and here for the Mac version.

This WEBcast aired on October 25th at 1 PM ET / 10 AM PT for the latest trends in online book marketing.

When your titles move off of book store tabletops, publishers are increasingly challenged to keep their titles top of mind. Luckily, smart ebook marketers are finding ways to build buzz, gain marketing traction, and ensure that books remain discoverable well beyond pub date. In this free WEBcast, “Ebook Marketing: New Skills and Fresh Opportunities” we will explore the opportunities that ebooks present for marketing your titles and how to optimize your titles for discovery.  These tactics often fall into two silos: the “active” efforts done by publicists and marketers to make sure their titles hook an online browser through reviews and other media and the more “passive” effects of sound metadata strategy. Taken together, these approaches make great titles both desirable and findable.

We’ve assembled experts in marketing and metadata to show you how to get your ebooks in front of readers across all major retail channels and into the hands of fans.

ATTENDEES WILL LEARN

• Tips and case studies in successful online marketing campaigns
• How to connect with non-traditional markets during your publicity campaign, and how some publishers are breaking out of niche communities to reach a broad audience
• Using facebook demographic data to find the right audience for your titles
• Creating an authentic connection with readers through your marketing
• How to optimize your title metadata to make sure readers can find it from the web and devices
• What retailers are really looking for in your metadata
• Top mistakes in publisher metadata that are costing them sales
• How you can enhance your metadata to get picked up in search engines and storefronts

WHO SHOULD ATTEND

• Publishers interested in increasing the discoverability of their titles in their frontlist and backlist.
• Marketers looking for new audiences for their best titles.
• Agents and authors exploring digital possibilities for their work.

PANELISTS

• Miriam Parker, Marketing Director, Mulholland Books
• Buffy Bales, Manager, Digital Products, Ingram Content Group
• David Bernheisel, Client Integration Specialist, Ingram Content Group

MODERATOR

• Matt Mullin, Community Relations Manager, Digital Book World

If you’re on Twitter, why not tell your followers about this WEBcast?

I’m attending “Ebook Marketing: New Skills and Fresh Opportunities” on 10/25 @ 1pm ET http://bit.ly/p72Ao9 #DBW

SPONSOR

As a leader in distribution, print-on-demand and digital solutions, Ingram provides librarians and booksellers with immediate access to the largest selection of trade books, e-books, interactive textbooks, audio, magazines, and other book-related products in the industry. Publishers rely on Ingram as a key provider of demand-driven printing, digital, and marketing solutions. We provide secure, cutting-edge, and profitable answers to the questions our publisher partners have about the changing opportunities in the book industry.

A free WEBcast from Digital Book World, sponsored by Aptara.

Join us September 20th at 11 AM ET / 8 AM PT / 4 PM GMT for the latest data on digital publishing.

Ebooks are the most dominant force in contemporary publishing, but skyrocketing consumer sales aside, what is their real impact on book publishers’ operations and bottom lines?

In this free WEBcast, we’ll reveal the results, trends, and best practices of ebook publishers as uncovered over the past two years in a three survey series conducted by Aptara – the findings from the third, of which, were just released.  What works and what doesn’t?  From production techniques, preferred file formats and distribution channels, to enhanced ebooks and apps strategies, we’ll discuss how the findings correspond and differ across publishing market segments.  In addition to sharing insight collected from over 1,300 publishers, we’ll talk with digital experts from both sides of the Atlantic to understand how digital publishing is evolving in the United States and Europe.

ATTENDEES WILL LEARN

• Primary areas where the ebook market remains nascent worldwide
• Where 1,350 book publishers stand in building their digital programs (the answers will surprise you!)
• How publisher opinions about DRM have evolved
• Key differences between digital strategies in the Trade, Academic, and STM markets
• How issues like ebook design and formatting may be holding back growth in sales

WHO SHOULD ATTEND

• Publishers interested in ebook penetration in Europe
• Publishers looking to inform and improve their ebook strategy
• Digital strategists looking to understand surprising trends in book publishing
• Business development executives seeking to capitalize on ebook opportunities

PANELISTS

• Guy LeCharles Gonzalez, Director, Content & Digital Product Development at Media Source, Inc
• Frederique Meriot, Consultant on the state of the European Ebook Industry
• Eric Freese, Solutions Architect, Aptara

MODERATOR

• Matt Mullin, Community Relations Manager, Digital Book World

On twitter? Why not tell your followers:

I’m attending “Ebooks’ Real Impact on the Book Publishing Market: 2009 – 2011l” on 9/20 @ 11am ET http://bit.ly/nfEIUS #DBW

SLIDES

SPONSOR

Aptara’s digital publishing solutions deliver significant gains in quality, time-to-market and costs for eBook publishers. Having produced tens of millions of eBook pages and designed flexible, digital workflows for the world’s leading publishers, Aptara’s content technology solutions span all content source types and delivery media — from eReaders, tablets, smart phones and PCs to print.  With partnerships across the entire production and distribution supply-chain, including relationships with mobile channel partners, Aptara helps publishers stay ahead of the curve in today’s rapidly changing publishing market.

Sponsored by Aptara.

This WEBcast was presented on August 9th. For a period of one week, you can access the archived presentation here. Even if you’ve previously registered, you’ll need to sign up one more time to access the archive. Digital Book World members get perpetual access to the archive, along with DBW 2011 conference audio and video. Not a member yet? Join the digital publishing community today.

In the trade, the digital transition has upended the marketplace, changing the entire publishing process. In academic publishing, the challenges of digital are no less seismic. Factors like piracy, a growing secondary market, and an environment that demands greater customization and speed to market present real tests to academic publishers. There are also great opportunities: ebooks, enhanced and otherwise, offer academic publishers a chance to make textbooks more relevant to students and—potentially—increase adoption rates. In this free WEBcast, Digital Textbooks: Innovations From the Academic Business Model, academic and trade publishers can learn from the lessons of big and small innovators at the forefront of digital.

We’ll talk to small start-ups and large publishers to find out how digital innovation has reshaped the academic marketplace.

Join us on Tuesday, August 9th at 1PM ET / 10 AM PT for this free WEBcast presented in partnership with Publishers Weekly and sponsored by Aptara.

AGENDA

• New business models for selling content to educators and students – by the chapter and by the format.
• What “open textbooks,” or free online versions of course material, have done to curb attrition rates of textbook purchases by semester.
• How academic enhanced ebooks have added video, audio, and interactive features that go beyond bells-and-whistles publishing and improve the learning experience.

This WEBcast will primarily appeal to publishers in both academic and trade who are interested in new ways of selling and delivering content.

SPEAKERS

• Eric Frank, Co-Founder, Flat World Knowledge
• Matt MacInnis, CEO, Inkling
• Brett Sandusky, Director of Product Innovation, Kaplan Publishing

MODERATOR

• Matt Mullin, Community Relations Manager, Digital Book World

ABOUT THE PANELISTS

Eric Frank

Eric Frank is the President and Co-Founder of  Flat World Knowledge, Inc., the largest publisher of free and open college textbooks for students worldwide. Committed to making higher education more affordable and accessible, the company has launched a classic disruptive business model in the face of the $8 billion U.S. textbook publishing market. Founded in 2007, Flat World has raised $30 million in venture capital in the past two years.

Eric has a successful track record of more than 14 years in higher education publishing, including senior management positions in sales, editorial, and marketing at Thomson (now Cengage) and Prentice Hall, a division of Pearson Education.

He is a frequent speaker at educational conferences, publishing industry events and universities and colleges, and has appeared in the New York Times, USA Today, US News & World Report, The Chronicle of Higher Education, and numerous other media outlets.

Matt MacInnis

Raised in rural Nova Scotia, Matt attended Harvard University where he earned a degree in Computer Engineering and Chinese Language. He moved to California and pursued an eight-year career at Apple where he managed the company’s international expansion into international education markets. During that time, Matt saw a lot of misuse of technology in the classroom, and in 2009 his frustration drove him to start Inkling. With a vision for reinventing the textbook, Matt has led Inkling into partnerships with the world’s largest publishers, building engaging, interactive learning content from the ground up for iPad. Both Matt and Inkling are based in San Francisco, CA.

Brett Sandusky

Brett Sandusky is currently Director of Product Innovation for Kaplan Publishing where he focuses on digital product development, eBook strategy, usability, mobile applications, and content integration across platforms. Formerly, he was Director of Marketing during which time he developed data-driven marketing strategies that capitalized on strategic use of metadata, Web 2.0 functionality, and direct-to-consumer outreach.

SPONSOR

Aptara’s digital publishing solutions deliver significant gains in quality, time-to-market and costs for eBook publishers. Having produced tens of millions of eBook pages and designed flexible, digital workflows for the world’s leading publishers, Aptara’s content technology solutions span all content source types and delivery media — from eReaders, tablets, smart phones and PCs to print.  With partnerships across the entire production and distribution supply-chain, including relationships with mobile channel partners, Aptara helps publishers stay ahead of the curve in today’s rapidly changing publishing market.

A free WEBcast in support of StoryWorld Conference + Expo.

They might be called cross-platform stories, transmedia projects, branded entertainment, or even alternate reality games, but, whatever you call them, at the heart of these new forms of entertainment is engagement across platforms. It’s hard to believe that the earliest “extended” experiences are now at least a decade old, and it can be difficult getting a handle on the full scope of what’s already come in the world of transmedia storytelling.

For this special StoryWorld WEBCast Michael Andersen, owner and senior editor at the Alternate Reality Gaming Network (ARGNet), will lead attendees through a tour of what’s possible with alternate reality games, cross-platform strategies, and transmedia storytelling. Michael’s goal is to introduce audiences to takeaways and tactics from transmedia storytelling projects, providing an in-depth analysis of a few key projects in addition to a broad overview of what specific industries have done to leverage existing networks and IPs, extend into new markets, and create meaningful connections with fans.

Join us on July 27th at 1 PM ET / 10 AM PT for this free WEBCast on What’s Possible with Transmedia: Case Studies in Successful Projects.

Some of the projects Michael will discuss include:

• Maester’s Path: A five-part multisensory experience designed to reassure fans of George R.R. Martin’s “Song of Ice and Fire” series that HBO respected the series’ rich universe.
• Chain Factor: An alternate reality game integrated organically within the plot of the CBS television series Numb3rs that leveraged the network’s distribution networks to spread an addictive puzzle game that outlasted the program itself.
• Portal2: This viral phenomenon from the game developers at Valve revamped the original game’s ending to generate anticipation for its sequel through a cross-promotional bid that drove sales for independent games on the Steam network

WHO SHOULD ATTEND

This special Roundtable episode will appeal to anyone interested in learning what is possible with transmedia storytelling, along with a lessons learned from projects that have come before. This will not be a technical how-to WEBcast, but rather a survey of strategic considerations that support the creative choices that enhance reader/player/user engagement.

ABOUT MICHAEL ANDERSEN

Michael Andersen is owner and senior editor of ARGNet, a news site that covers alternate reality games, transmedia entertainment, and innovation in the art of storytelling. Michael’s journal publications exploring the intersection of storytelling and the law include “Claiming the Glass Slipper: The Protection of Folklore as Traditional Knowledge” and “The Rise of the Producer-Novelist: Shifting Perceptions of Authorship in Transmedia Publishing.” Follow the latest news from ARGNet: @argn.

LINKS

A Walk Through Westeros: Retracing “The Maester’s Path”
By Michael Andersen at ARGNet

The Chain Factor Game

The POrTAl TwO ARG: The Whole Story
By Rob Jagnow at Gamasutra

2011 Year in Review: Puzzling Through Half a Year
By Michael Andersen at ARGNet

A free WEBcast presented by Digital Book World and Publishers Weekly

The digital transition in trade publishing presents new products that don’t fit neatly into old workflows. If publishers want to ensure simultaneous release of print, ebook, enhanced ebook or app, then they need lean, efficient processes. Effective workflows open up new opportunities in print as well – rush titles and repurposed books can provide fresh revenue with a timely release. In this free WEBcast, New Workflows for Editorial and Production, we’ll delve into the challenges and opportunities facing editors and production professionals today.

Join us on Tuesday, July 12th at 1 PM ET / 10 AM PT for this free WEBcast presented in partnership with Publishers Weekly.

Just some of the topics we’ll explore:

• How new business models are changing how titles are produced, from acquisition to pub date: Short-form titles, enhanced products, rush books, and repurposed titles from backlist books present new challenges for editors and production professionals. What are some of the questions a publisher needs to ask when embarking on a publishing schedule that includes some of the above? How should you cope with the requirements these products require? What skillsets are needed on your staff to do this sort of work?
• Setting up your publishing workflow so that editorial and production work smoothly together: What does a publisher have to do to ensure that enhanced ebooks, for example, can be released on schedule with print counterparts? When you have disparate media elements, how do you make them all come together?
• Opportunities that arise from better workflows: Besides streamlining the creation of titles, great publishing workflows make it possible to create entirely new products. What are the opportunities presented by XML-first?

This WEBcast will primarily benefit publishers working in editorial, operations, and production.

PANELISTS

Karen Cooper, Publisher and Community Leader, Adams Media

Liz Kessler, Digital Managing Editor, Hachette Book Group

Laura Dawson, Content Chief, Firebrand Technologies

MODERATOR

Matt Mullin, Community Relations Manager, Digital Book World

A free WEBcast in support of StoryWorld Conference + Expo

When media companies and content creators make the big leap across platforms, they’re jumping into unknown waters. Business strategists need to know that there is real revenue potential in engaging in cross-platform storytelling, but how do you even begin to navigate the myriad choices and options that make transmedia storytelling a healthy investment?

We’ll talk with practitioners who are realizing significant gains in new areas and growing their business beyond their traditional channels.

Join us on June 29th at 1 PM ET / 10 AM PT for Monetizing Cross-Platform Storytelling for this free WEBcast.

WHO SHOULD ATTEND

This WEBcast will primarily benefit business development managers, digital publishers, content creators in television, film, gaming, and transmedia producers.

PANELISTS

Mike Wiese, Director of Branded Entertainment at JWT

Olivier Delfosse, VP, Interactive, Mobile & Digital Content at FremantleMedia Enterprises

David Levithan, Executive Editorial Director of Scholastic Press, multimedia publishing and Push at Scholastic

MODERATOR

Matt Mullin, Community Relations Manager at Digital Book World

ABOUT THE PANEL

Mike Wiese
Director of Branded Entertainment at JWT

Mike Wiese is an established leader in branded entertainment, focused on the creation of multi-platform entertainment and integrated marketing solutions with leading brands, agencies, media companies and production partners.  Throughout his career he has generated critical acclaim, industry awards, and millions of dollars in new revenue through innovative approaches to the convergence of entertainment, brands and media.

Mike is Director of Branded Entertainment for global advertising agency JWT, developing content across all formats, including digital content, scripted and unscripted television, documentary film, music, and live events. Clients include J&J, Macy’s, Nestle, Royal Caribbean Cruise Lines, Rolex, Cadbury, Smirnoff, US Marine Corp., Egypt Tourism, Unilever, and HSBC.

Recent projects range from creating Bing’s experience with the Sundance Film Festival, to producing a documentary for Rolex and the BBC, to packaging a children’s book with Harper-Collins for Macy’s acclaimed TV special “Yes, Virginia.”

David Levithan
Executive Editorial Director of Scholastic Press, multimedia publishing and Push, Scholastic

David Levithan is an Executive Editor and Reprint Director at Scholastic, as well as the founding editor of its PUSH imprint (www.thisispush.com) and one of the founders of the 39 Clues, a Scholastic series that integrates online, print, and trading cards. He is also the co-author of Nick and Nora’s Infinite Playlist and author of the recently released The Realm of Possibility and last year’s Boy Meets Boy, an ALA Top Ten Best Book for Teens, a NYPL Book for the Teen Age, an ALA Quick Pick, a Booklist Editors’ Choice, and the winner of a Lambda Award. He is also the editor of the anthology You Are Here, This Is Now: The Best Young Writers & Artists in America.

Olivier Delfosse
VP, Interactive, Mobile & Digital Content, FremantleMedia Enterprises

At FME Olivier is responsible for all sales, product development, marketing and new business initiatives for interactive, mobile and digital content in North America across the whole spectrum of FremantleMedia’s television shows and third party brands. These include American Idol, America’s Got Talent, The Price Is Right, Family Feud, Let’s Make A Deal, as well as the much anticipated US version of The X Factor.

Delfosse has grown his business with great success working across all new gaming platforms, including high profile and groundbreaking successes with the Family Feud and The Price Is Right brands in the mobile gaming, iPhone/iPad and Facebook gaming arenas. Delfosse also oversaw a company investment and partnership in a portfolio of original IP games for Facebook with a variety of development partners.

On the digital content front, Delfosse is responsible for overseeing digital extensions for all major FremantleMedia brands, while also brokering deals for original digital content. Delfosse’s most recent successes include a 12 city online travel series for MSN, sponsored by Buick called re:discover, and a choose-your-own-adventure series on YouTube sponsored by AXE called, The Teleporter.

LINKS

The 39 Clues: Reading Is Just Part of the Game
Fast Company

David Levithan [is one] of the masterminds that created the children’s series The 39 Clues, which weaves its story through 10 books, an online game, and trading cards. The first three books have more than 2.5 million copies in print, DreamWorks bought the movie rights, and the fourth title will be released in June.

LEVITHAN: “We want to find as many readers as possible and use technology to tell stories in different ways. From the beginning, we knew the story would encompass books, a Web site, and cards. It was minutely choreographed that we’d reveal 10 clues in print and 29 online.”

Entertainment Distribution & Revenue Streams in the Digital Transmedia Age
Transmythology / Simon Pulman

I’ve been following the first quarter earnings calls for media companies and retailers with great interest. There have been a number of statements made – from distributors talking about synergy and social media (also a recurring theme at the TV upfronts), to video game publishers discussing strengthening and extending their IP, to a softening of the studios’ public stance towards Netflix – that may suggest that a genuine paradigm shift in the creation and distribution of entertainment may be on its way.

Simon Staffans: Can Transmedia Be a Cash Cow?
MIPBlog

I firmly believe that creating a viable business plan – a plan that fits logically with the content without compromising it – can be as much of a challenge when it comes to transmedia as creating the content itself. It’s also one of the most interesting points in my opinion as a creative person; if our transmedia projects make money, that means we will get to go on doing them and also get the opportunity to create new transmedia installments.

Want to learn more about using transmedia storytelling and cross-media strategies? Join us at StoryWorld, the only major gathering of industry leaders, decision makers, and transmedia specialists, to explore fresh revenue streams, new business models, and innovative partnerships.