Industry News

Un-box the Magic of Book Box Subscription Services

Book box subscription services satisfy boutique-minded audiences. Author Jesikah Sundin explains how to reach readers in search of independently created, physical items. It may be the Digital Age, but brown paper packages tied up in string are still many people’s favorite thing.

Grow A Loyal Fan Base The LOFABA Way

Before you plan a range of individual marketing activities, spend some time building your loyal fan base (LOFABA). Maria Salomão-Schmidt is an author with an MBA. She explains why you should focus on your fan base first—and how to develop a fan base at every stage of the sales cycle.

BookBub ebook marketing email promotion

3 Reasons To Shed No Tears If Your Book Is Rejected By BookBub

A single ad on BookBub can generate thousands of downloads a day. No wonder authors can’t stop talking about this book discovery vehicle. Problem is, you can’t simply purchase an ad on BookBub. The service must choose you—and it turns away 80% of its applicants. If your book is not chosen, don't despair. Here...

A.I. Chatbots Are Evolving the Author Platform

Over the past five years, the strength of the platform that authors and publishers use to connect with and engage their audience has become one of the critical factors in the commercial success of their books. Today we are seeing the evolution of the author platform to include chatbots, a conversational interface to the...

5 Ways Mobile Is Transforming Digital Learning

Take a look around at any given point throughout the day, and chances are you’ll see a fair amount of people in your vicinity with their eyes glued to mobile screens. What is it they are consuming? Perhaps the latest text or breaking news headline has captured their attention. However, research by Towards Maturity...

3 Strategies for Marketing A Book Series

I’m a cliffhanger reader by heart. I love to be left wondering what’s coming next, and yearning for the next part of the story. It’s an illness of sorts, I suppose. So when I wrote my first book, I wanted to write a series—a set of books that drops my readers off a cliff...

How Do Keywords Impact Sales?

The question I receive most often from publishers is: “How do keywords impact sales?” While adding keywords to book metadata is considered best-practice, publishing businesses are naturally more interested in whether the practice will increase revenue. Keywords in this context are ‘off-page’ keywords, which are sent to retailers in an ONIX feed or added...