Industry News

Grow A Loyal Fan Base The LOFABA Way

Before you plan a range of individual marketing activities, spend some time building your loyal fan base (LOFABA). Maria Salomão-Schmidt is an author with an MBA. She explains why you should focus on your fan base first—and how to develop a fan base at every stage of the sales cycle.

BookBub ebook marketing email promotion

3 Reasons To Shed No Tears If Your Book Is Rejected By BookBub

A single ad on BookBub can generate thousands of downloads a day. No wonder authors can’t stop talking about this book discovery vehicle. Problem is, you can’t simply purchase an ad on BookBub. The service must choose you—and it turns away 80% of its applicants. If your book is not chosen, don't despair. Here...

A.I. Chatbots Are Evolving the Author Platform

Over the past five years, the strength of the platform that authors and publishers use to connect with and engage their audience has become one of the critical factors in the commercial success of their books. Today we are seeing the evolution of the author platform to include chatbots, a conversational interface to the...

5 Ways Mobile Is Transforming Digital Learning

Take a look around at any given point throughout the day, and chances are you’ll see a fair amount of people in your vicinity with their eyes glued to mobile screens. What is it they are consuming? Perhaps the latest text or breaking news headline has captured their attention. However, research by Towards Maturity...

3 Strategies for Marketing A Book Series

I’m a cliffhanger reader by heart. I love to be left wondering what’s coming next, and yearning for the next part of the story. It’s an illness of sorts, I suppose. So when I wrote my first book, I wanted to write a series—a set of books that drops my readers off a cliff...

How Do Keywords Impact Sales?

The question I receive most often from publishers is: “How do keywords impact sales?” While adding keywords to book metadata is considered best-practice, publishing businesses are naturally more interested in whether the practice will increase revenue. Keywords in this context are ‘off-page’ keywords, which are sent to retailers in an ONIX feed or added...

Is URMS a New Model of Flexibility in Digital Books User Rights?

Written by Nancy Panos, Director of Product Management, Datalogics At Digital Book World in January, I attended several very interesting sessions on industry data analytics including what people are reading, how they are reading, ideal demographics for library lenders, interesting facts about the rise in audiobooks, and eBook pricing and its impact on growth....

Lever Press Makes Academic Publishing Free

The Oberlin Group, a consortium of university libraries across the United States, has started a new project called Lever Press, which allows academic authors to publish on an open access digital platform. Production costs will be taken care of by supporting academic institutions, and readers will access content for free. The organization hopes to...

London Book Fair

The London Book Fair Announces Market Focus 2017: Poland

[Press Release] The London Book Fair Announces Market Focus 2017: Poland London/Krakow, 3 March 2016: The London Book Fair, its UK partners the British Council and the Publishers Association; and the Polish Book Institute have announced Poland as the Market Focus for London Book Fair 2017. The London Book Fair Market Focus programme is...

Launch Kids

‘Launch Kids’ at DBW ’16 Looks at Children’s Book Publishing

‘Launch Kids’ at DBW ’16 Looks at Children’s Book Publishing and How the Industry Is Transforming for a More Digital Future Event Features Speakers from Disney Publishing Worldwide, Scholastic, Sesame Workshop and Tumblr, as Well as New York Times Bestselling Author Jenny Han, Among Others NEW YORK (March 2, 2016) — The 5th annual...

Sales for Trade Books Increase by 0.5% in October 2015

This morning, the Association of American Publishers (AAP) released data revealing that trade book sales from January to October 2015 were up 0.5 percent compared to the same time last year. AAP, a trade association for the consumer, educational, professional and scholarly publishing industry, tracks publishers’ net revenue on a monthly basis, analyzing sales...

Digital Book World

Innovative Korean Technology at Digital Book World 2016

While many US publishers know Korea as a vibrant market for translations, it is also home to a growing number of innovative technology companies serving the publishing community—particularly in the areas of children’s books and educational titles. At the 2016 Digital Book World Conference + Expo, you will have the opportunity to meet with...