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	<title>Digital Book World &#187; Reviews</title>
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		<title>Open Leadership: Must-Read For Ethical Marketers</title>
		<link>http://www.digitalbookworld.com/2010/open-leadership-must-read-for-ethical-marketers/</link>
		<comments>http://www.digitalbookworld.com/2010/open-leadership-must-read-for-ethical-marketers/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 16:49:38 +0000</pubDate>
		<dc:creator>DBW</dc:creator>
				<category><![CDATA[Career]]></category>
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		<description><![CDATA[By DJ Francis &#124; "Social technologies and open leadership simply allows broader activation of the leader's (your) personal values."]]></description>
			<content:encoded><![CDATA[
<p><em><img class="alignleft size-medium wp-image-10771" style="border: 0pt none; margin: 5px;" title="OpenLeadership" src="http://www.digitalbookworld.com/wp-content/uploads/2010/09/OpenLeadership-200x300.jpg" alt="Open Leadership: How Social Technology Can Transform How You Lead" width="200" height="300" />By DJ Francis, Author, OnlineMarketerBlog.com</em></p>
<p>Charlene Li, formerly of Forrester Research and co-author of <strong><a title="Groundswell by Charlene Li and Josh Bernoff" href="http://www.charleneli.com/groundswell/" target="_blank">Groundswell</a></strong>, does with <a title="Open Leadership by Charlene Li" href="http://www.charleneli.com/open-leadership/" target="_blank"><strong>Open Leadership: How Social Technology Can Transform How You Lead</strong></a> what so few authors would find possible: making a convincing argument regarding a real and very powerful movement in the zeitgeist, despite it being inherently fuzzy to understand and difficult to prove.</p>
<p>But just because it is difficult to determine ROI, does not mean the elements of open leadership are not effective. From Li:</p>
<blockquote><p>“In actuality, the activities taking place on [social sites] are inherently highly measurable, but we have not yet established a body of accepted knowledge and experience about the value of these activities versus the costs and risks of achieving those benefits.” (page 77)</p></blockquote>
<p><strong>The Value of Ethics</strong></p>
<p>And not only is this leadership style actionable and (somewhat) measurable, but it also serves as a venue for your personal values. <em>My favorite aspect of this book is the relation of an open leadership style to the leader’s own ethics</em>.</p>
<p>Li writes in great detail about trust building, personal values and humility. Social technologies and open leadership simply allows broader activation of the leader’s (your) personal values.</p>
<p>When she speaks of humility, Li notes that open leaders accept “that their views…may need to shift because of what their curious explorations expose.” (page 169) She quotes Ron Ricci, Cisco’s VP of corporate positioning, as saying “Shared goals require trust. Trust requires behavior. And guess what technology does? It exposes behavior.” (page 198)</p>
<p>You begin to understand that Li isn’t railing against command-and-control operations nor does she dive off into kumbaya territory. But she does convince the reader that a world of ubiquitous social technologies, business transparency, and digital communication will require a different kind of leadership.</p>
<p><strong><em>Open Leadership</em> Isn’t Trying To Be The New <em>Groundswell</em></strong></p>
<p><img class="alignright size-full wp-image-10781" style="border: 0pt none; margin: 5px;" title="CLi" src="http://www.digitalbookworld.com/wp-content/uploads/2010/09/CLi.jpg" alt="Charlene Li" width="188" height="200" />As a huge fan of Li’s previous book, <strong>Groundswell</strong>, I couldn’t wait for <strong>Open Leadership</strong>. But they really are two different animals.</p>
<p>I found myself wishing there was more about the inevitability of openness. That – along with KPIs and a few other fundamentals – are given short shrift. Maybe there’s not a lot to say. Maybe not many studies have been done.</p>
<p>But unlike <strong>Groundswell</strong>, which was data-driven and highly intuitive, <strong>Open Leadership</strong> doesn’t provide enough ammo for younger leaders to march these ideas into the C-suite.</p>
<p>In order for these ideas to be enacted, one likely must already be in some position of leadership. While <strong>Groundswell</strong> provided the facts and figures for anyone to persuade doubters, <strong>Open Leadership</strong> does not. It’s an idea book, not a textbook. That’s OK – just something to know before you begin reading.</p>
<p><strong>Buy The Book</strong></p>
<p>Overall, I wholeheartedly recommend <strong>Open Leadership</strong>. It’s innovative, smart, and unlike any book you’ve read before. All that and it’s highly convincing as well. Do yourself (and your employees) a favor and read this book.</p>
<p><em>[I received a free advance reading copy of this book from Jossey-Bass publishers, but that did not influence my review of the book. I profoundly apologize to Ms. Li for a stunningly late review of the book she kindly sent me. Better late than never, I hope.]</em></p>
<p style="padding-left: 30px;"><em>This article was originally published at <a href="http://onlinemarketerblog.com/2010/09/charlene-lis-open-leadership-a-must-read-for-ethical-marketers/" target="_blank">OnlineMarketerBlog.com</a>, and has been reprinted with Mr. Francis&#8217; permission.</em></p>
<p><em><a href="http://twitter.com/MarketerBlog" target="_blank">DJ Francis</a> writes OnlineMarketerBlog, a business blog about content strategy, online marketing, and social media. He also serves as a Senior Content Strategist at Critical Mass, Chicago.</em></p>
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		<title>Killer iPad Apps for Publishers: ComiXology</title>
		<link>http://www.digitalbookworld.com/2010/killer-ipad-apps-for-publishers-comixology/</link>
		<comments>http://www.digitalbookworld.com/2010/killer-ipad-apps-for-publishers-comixology/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 19:24:22 +0000</pubDate>
		<dc:creator>Guy LeCharles Gonzalez</dc:creator>
				<category><![CDATA[Reviews]]></category>
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		<guid isPermaLink="false">http://digitalbookworld.com/?p=2948</guid>
		<description><![CDATA[By Guy LeCharles Gonzalez &#124;&#124; "Some ideas on what 'eBooks' might offer in an increasingly transmedia digital book world."]]></description>
			<content:encoded><![CDATA[
<div id="attachment_2963" class="wp-caption alignleft" style="width: 235px"><em><a href="http://digitalbookworld.com/wp-content/uploads/2010/04/ipad-comicxology2.png" target="_blank"><img class="size-medium wp-image-2963 " style="border: 0pt none; margin: 5px;" title="ipad-comicxology2" src="http://digitalbookworld.com/wp-content/uploads/2010/04/ipad-comicxology2-225x300.png" alt="ComiXology iPad Storefront" width="225" height="300" /></a></em><p class="wp-caption-text">Click for Larger Image</p></div>
<p><em>By Guy LeCharles Gonzalez, Chief Executive Optimist, Digital Book World</em></p>
<p>It&#8217;s been two weeks since Steve Jobs&#8217; &#8220;magical and revolutionary&#8221; device officially went from fascinating Rorschach test to tangible consumer appliance, and while some of the hype around it being the savior of book, magazine and newspaper publishing has thankfully died down, there&#8217;s no debating that Apple&#8217;s App Store has had a significant impact on how we value and consume digital content.</p>
<p>That impact will likely increase with the introduction of the iPad, and it&#8217;s especially noteworthy for publishers who are looking to iBooks and the &#8220;agency model&#8221; to counter Amazon&#8217;s pegging $9.99 as the benchmark for eBooks. Savvy publishers are not putting all of their eggs in one basket, though, embracing the Smart Mantra of &#8220;<a href="http://digitalbookworld.com/2010/publishers-need-to-fail-better-cheaper-faster/" target="_blank">Fail Better, Cheaper, Faster</a>&#8221; by experimenting with a variety of other initiatives, including mobile apps and enhanced eBooks.</p>
<p>I&#8217;ve been using the 16GB WiFi iPad model for two weeks now, testing a variety of free and paid apps, and have come to the conclusion that it&#8217;s a very nice, expensive accessory with some compelling features (and even a few benefits), none of which favor the static eBooks offered via iBooks, Kindle or any other traditional eBook retailer, especially not at prices of $9.99 and higher.</p>
<p>Value is subjective, and I suspect publishers who saw iBooks as a way  to push back against Amazon&#8217;s dominance of the eBook market and $9.99  may look back with a bit of regret as consumers weigh their options in  the app store and see what else $9.99 can get them.</p>
<p>I noted this issue last week in <a href="http://digitalbookworld.com/2010/the-ipad-transmedia-and-the-future-of-publishers/" target="_self">The iPad, Transmedia, and the Future of Publishers</a>:</p>
<blockquote><p>Why pay $9.99+ for a single eBook, when there are far  more compelling apps available for much less money, all based on  familiar brands, that take full advantage of the $500+ investment in the  device? At $9.99, eBooks are competing with everything from Netflix,  which allows you to stream unlimited movies for $8.99/month, to  well-known games like Scrabble, Need for Speed, Command and Conquer, and  Civilization Revolution, all of which are $9.99 – $14.99.</p></blockquote>
<p>I&#8217;ve spent 10+ hours overcoming evil in <a href="http://itunes.apple.com/us/app/dungeon-hunter-hd/id364354155?mt=8" target="_blank">Dungeon Hunter HD</a> ($6.99), and have stolen 15 minutes here and there to play <a href="http://itunes.apple.com/us/app/harbor-master-hd/id363658120?mt=8" target="_blank">Harbor Master HD</a> and <a href="http://itunes.apple.com/us/app/battle-of-the-block/id364470564?mt=8" target="_blank">Battle of the Block</a> (both FREE); caught up on the first five episodes of &#8220;Jamie Oliver&#8217;s Food Revolution&#8221; via the <a href="http://itunes.apple.com/us/app/abc-player/id364191819?mt=8" target="_blank">ABC</a> app (FREE); skimmed the news via the <a href="http://itunes.apple.com/us/app/usa-today-for-ipad/id364257176?mt=8" target="_blank"><em>USA Today</em></a> app (FREE); listened to music and news on radio stations from all over the country via the <a href="http://itunes.apple.com/us/app/npr-for-ipad/id364183644?mt=8" target="_blank">NPR</a> and <a href="http://itunes.apple.com/us/app/radio-com/id364176316?mt=8" target="_blank">Radio.com</a> apps (both FREE); surfed the web using Safari (FREE), and used Gmail to send myself the screenshots in this article (FREE).</p>
<p>I&#8217;ve already deleted the free IDW Comics, Marvel, NYT Editor&#8217;s Choice, Vook and Zinio apps  thanks to limited appeal, functionality or both, and while I haven&#8217;t deleted them yet, I&#8217;ve not given the iBooks, Kindle or Kobo apps a second glance since testing them out on the first day.</p>
<p>Over the next few weeks, I&#8217;ll be spotlighting specific apps that I think show off the iPad&#8217;s features and benefits in unique ways, and offer publishers some ideas on what &#8220;eBooks&#8221; might offer in an increasingly transmedia digital book world.</p>
<p><em>First up&#8230;</em></p>
<div id="attachment_2962" class="wp-caption alignright" style="width: 160px"><a href="http://digitalbookworld.com/wp-content/uploads/2010/04/ipad-comicxology1.png"><img class="size-thumbnail wp-image-2962" title="ipad-comicxology1" src="http://digitalbookworld.com/wp-content/uploads/2010/04/ipad-comicxology1-150x150.png" alt="ComiXology on the iPad" width="150" height="150" /></a><p class="wp-caption-text">Click for Larger Image</p></div>
<p><strong><a href="http://itunes.apple.com/us/app/comics/id303491945?mt=8" target="_blank">ComiXology</a></strong> (FREE): Comics are a visual medium and I&#8217;ve always thought they had the most to gain from digitization. When the Kindle first came out I suggested a <a href="http://www.marvelessentials.com/" target="_blank">Marvel Essentials</a>-branded collector&#8217;s edition (or any of the major manga franchises) would be a smart move, timed for the holidays and targeted to avid collectors used to spending a lot of money on comics, while taking full advantage of the source material already being in black-and-white.</p>
<p>ComiXology&#8217;s excellent iPad app is an impressive step towards, and well beyond, that idea, offering a solid inventory of comics from a variety of publishers (including all of those found in Marvel&#8217;s app, which they also developed), at prices ranging from free to $1.99/issue. You can browse by Series, Genre, Creator, Publisher and Storylines/Arcs, or by Featured, New, Popular and Free. They&#8217;re currently featuring the 8-issue mini-series <em>Kick-Ass</em> (source of the action-comedy movie that <a href="http://boxofficemojo.com/news/?id=2724&amp;p=.htm" target="_blank">opened this past weekend</a>), selling each for $1.99, while the Hardcover collection of those issues has a $24.99 cover price, and the trade paperback and individual issues areout-of-print and only available on the back-issue market.</p>
<p><em>[NOTE: According to ComiXology, all 8 issues are among their <a href="http://tweetphoto.com/19089881" target="_blank">top in-app purchases</a>. That's a nice complement to the <a href="http://www.comicsbeat.com/2010/04/13/kick-ass-gn-hits-100000-copies/" target="_blank">100,000 copies of the Hardcover Marvel reportedly sold</a>.]</em></p>
<div id="attachment_2961" class="wp-caption alignright" style="width: 160px"><a href="http://digitalbookworld.com/wp-content/uploads/2010/04/ipad-comicxology3.png"><img class="size-thumbnail wp-image-2961" title="ipad-comicxology3" src="http://digitalbookworld.com/wp-content/uploads/2010/04/ipad-comicxology3-150x150.png" alt="Skyscrapers of the Midwest on ComiXology" width="150" height="150" /></a><p class="wp-caption-text">Click for Larger Image</p></div>
<p>Where ComiXology one-ups all other ereader apps is with its &#8220;Guided View&#8221; and letterboxing presentation, playing to comics&#8217; cinematic DNA by offering a panel-by-panel view and smooth animated transitions that goes beyond static ePub and animated page turns. Instead of simulating the look and feel of print (which is an option), they went a step further and built an app that leverages the iPad&#8217;s strengths while also meeting user&#8217;s expectations.</p>
<p>If they can come up with a subscription model (pull list) and time releases to coincide AT LEAST with the collected editions, if not with the individual issues themselves, ComiXology could be the killer app for digital comics than enables <a href="http://digitalbookworld.com/2010/digital-comics-competing-with-marvel-and-dc-part-one/" target="_self">independent publishers to effectively compete with Marvel and DC</a>.</p>
<p>Seeing how their <a href="http://itunes.apple.com/app/comixology/id297414943?mt=8" target="_blank">iPhone app</a> syncs with <a href="http://www.comixology.com/" target="_blank">their website</a> &#8212; including social networking and the ability to transmit pull lists to local comics shops &#8212; suggests there&#8217;s a lot more to come from ComiXology on the iPad, and a lot more opportunities for publishers to explore beyond being locked in to of Amazon and Apple&#8217;s closed ecosystems.</p>
<p><em><a href="http://twitter.com/glecharles" target="_blank">Guy LeCharles Gonzalez</a> is the Chief Executive Optimist for Digital Book World, and also a longtime fan of comic books.</em></p>
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		<title>My First 36 Hours with the iPad</title>
		<link>http://www.digitalbookworld.com/2010/my-first-36-hours-with-the-ipad/</link>
		<comments>http://www.digitalbookworld.com/2010/my-first-36-hours-with-the-ipad/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 16:08:07 +0000</pubDate>
		<dc:creator>DBW</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Ebooks]]></category>
		<category><![CDATA[Ereaders]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://digitalbookworld.com/?p=2747</guid>
		<description><![CDATA[By Eric Freese &#124;&#124; "This might actually drive prices down since the iPad enables direct head-to-head competition between eBook retailers."]]></description>
			<content:encoded><![CDATA[
<p><img class="alignleft size-full wp-image-2748" style="border: 0pt none; margin: 5px;" title="EFreese" src="http://digitalbookworld.com/wp-content/uploads/2010/04/EFreese.png" alt="Eric Freese" width="240" height="320" /><em>By Eric Freese, Solutions Architect, Aptara</em></p>
<p>First of all, a disclaimer:  While I did own the only Apple ][ in my college dorm—and wish I’d bought Apple stock when it was $40 and my financial adviser didn't think it would go much higher—I am not an Apple fanboy.  Only recently did I cash in airline miles for an iPod Touch so I could hone my eReading skills (and of course, score cool points with my kids), so don't expect a gushing "this is going to change the world" review.</p>
<p>My iPad arrived bright and early Saturday morning.  I was running errands so it languished in its box for several extra hours after its trip from China.  Once home, the unboxing was quite the attraction as my kids crowded around me begging for the opportunity to use it first.  Fortunately, Dad wins in these situations, so I went about downloading free apps, books and songs to give it a good test drive.  I work for an eBook production company, so I was particularly interested in the device’s eReader capabilities (which I'll get to shortly).</p>
<p>For starters, the iPad just feels good in your hands.</p>
<p>At 1.5 pounds, it’s light enough to carry, though I wouldn’t want to hold it out in front of me for long periods of time.  Steve Jobs was spot-on in describing it as "beautiful" in a geeky sort of way; <strong>I felt like Captain Picard on the bridge of the Enterprise as I walked about the house</strong>.  The screen is crisp and clear, and the iPad-specific apps look terrific on the large screen.  Most of the iPhone apps look pretty good as well, though some lose their clarity when expanded to fill the larger screen.</p>
<p>I downloaded the iBook app, as well as a set of books my company uses to demo eReader units; they all loaded as expected.  The screen brightness automatically adjusts based on ambient light conditions, so the reading experience was fairly good sitting in my living room and downstairs in my office (aka man cave).  Output brightness can be adjusted, which is ideal if you have a bed partner who is as sensitive to light at night as mine is.  But outdoors was a different story, as predicted.</p>
<p><strong>The glare and reflections from the highly reflective glass made it very difficult to see the screen on a sunny day.</strong></p>
<p><a href="http://digitalbookworld.com/wp-content/uploads/2010/04/iPad.jpg"><img class="alignright size-medium wp-image-2749" style="border: 0pt none; margin: 5px;" title="iPad" src="http://digitalbookworld.com/wp-content/uploads/2010/04/iPad-300x205.jpg" alt="iBooks" width="300" height="205" /></a>The iPad’s book reading experience is very similar to most other eReader devices; ePUB-based files displayed as expected.  In portrait mode, you see a single page at a time.  In landscape mode, you see two pages in an “open book” layout, though it doesn’t equate to twice as much text.  The animated page turn is a nice, but unnecessary, feature for a truer book-like experience.  The table of contents and book scroller make navigating within an eBook simple.</p>
<p>My most disappointing iPad experience occurred with perhaps its most highly anticipated feature – a component of its enhanced eBook capability.  When I clicked on a web link in my eBook, a message popped up asking me if I “want to leave iBooks and open this link?"  Well no, I didn't, but apparently I didn't have a choice.</p>
<p>When I clicked the link (to another eBook file) the browser then asked me if I would like to open the file—IN STANZA!!!</p>
<p>Because the iBook app depends on iTunes to manage its content, simple access to other eBooks is not feasible.  This clumsy and unexpected user interface is possibly a significant downfall in the iPad’s support for interactivity. Web links are frequently mentioned as a class of enhancements; having to acknowledge leaving a book every time a link is selected gets tiresome fast.</p>
<p>In an effort to run the device through all of its eReader paces, I downloaded the <em>New York Times</em> Editors Choice and <em>USA Today</em> apps.  Not surprisingly, the iPad’s large, high-quality screen provided a very good newspaper reading experience—including ads, which might provide a new revenue stream for the struggling newspaper industry.  Whether it’s enough to save newspapers is another story.</p>
<p><a href="http://digitalbookworld.com/wp-content/uploads/2010/04/Twilight-iPad.png" target="_blank"><img class="alignleft size-medium wp-image-2750" style="border: 0pt none; margin: 5px;" title="Twilight-iPad" src="http://digitalbookworld.com/wp-content/uploads/2010/04/Twilight-iPad-300x225.png" alt="Twilight Graphic Novel for the iPad" width="300" height="225" /></a>Next I downloaded Hachette’s <strong>Twilight</strong> graphic novel.  (When did they cease being called comic books?) I was impressed with how slick it looked and worked. Many predict that the iPad will increase graphic novel sales; I look forward to following the reality, since as a kid, one of the coolest things about comic books was trading them with my buddies.</p>
<p>I downloaded the Kindle app for the iPad and browsed through some sample books.  It felt very similar to reading on a Kindle device, except navigation through the book was done using screen swipes rather than pushing buttons (and doesn’t include the page turn animation that is in the iBook app).  However, to download previously purchased Kindle books, browse the Kindle store and make purchases, the app opens the browser to the Amazon site.  Assuming you have a Kindle account, you can direct the site to download your content to the iPad app.</p>
<p>Next to its screen size and capacity, herein is perhaps the biggest   benefit of the iPad as an eReading device − its ability to purchase and   download eBooks from any retailer (assuming Barnes and Noble releases   their app soon).</p>
<p><strong>This might actually drive prices down since the iPad   enables direct head-to-head competition between eBook retailers.</strong></p>
<p>Many suspected that Apple would block apps from Amazon and Barnes and Noble, abiding by their rule of not duplicating core functionality on Apple devices.  But when they announced that the iBooks app would not come preinstalled on the iPad, they opened the door to other apps.   The device’s interoperability with other eReader stores suggests that the iPad could replace the PC, and all other single function eReaders, as the dominant reading platform.</p>
<p><a href="http://digitalbookworld.com/wp-content/uploads/2010/04/disney-ipad.png" target="_blank"><img class="alignright size-medium wp-image-2751" style="border: 0pt none; margin: 5px;" title="disney-ipad" src="http://digitalbookworld.com/wp-content/uploads/2010/04/disney-ipad-300x227.png" alt="Disney Digital Books: Toy Story on the iPad" width="300" height="227" /></a><strong>There is a notable difference in presentation between eBooks sold as apps and those sold through the iBookstore as EPUB-formatted books</strong>; the former are simply stunning.  I downloaded the <em>Grimm's Fairy Tales</em> app from Vook and the <em>Disney Toy Story</em> app.  Although I'm not sure what the videos contributed to the stories in the Vook app, it was interesting how video could be included in-line with the text of the story.</p>
<p>In the Disney app, however, I was simply amazed at the graphics and use of different layers within the images to produce an almost 3D effect.  My youngest child (8 years old) got the privilege of playing with the book/app; she loved being able to turn off the read-along feature, sing along with the songs from the movies, and color scenes from the book.</p>
<p>Since the iPad was announced, I’ve been wondering how practical it would be for activities other than reading.  Turns out it’s very handy for visiting websites or checking email from anywhere.  With seven children, our Sunday evening ritual is reviewing the upcoming week’s activities calendar against the family’s schedule.  The iPad’s large touch screen made it quick and easy to review the school’s website while standing in the kitchen and relaying calendar updates to my wife.</p>
<p>The iPad has been touted as a great media player for music and videos. The music player was indeed as good as the iPod (no surprise).  I checked out ABC’s app for viewing their TV line-up and the on-screen videos looked great.</p>
<p>I purchased the “Pages” word processing app and am writing this very article on my iPad.  While I’m not the world's fastest typist and by no means a touch typist, I’m pleased to report that I had few problems.  <strong>Landscape mode makes the keyboard roomier and learning the software was quite simple.</strong> The only challenge was keeping lazy fingers from accidentally resting on the screen-based keyboard, something I expect repetitive muscle memory to solve.</p>
<p>One of the biggest advance criticisms of the iPad was its inability to multitask.  Case in point: the iBook/browser experience.  I was able to listen to music while reading a book and typing this, but there was no way to control the player.  You must exit the eBook app in order to control the iPod app.  It’s understandable that the device is more responsive with this sort of restriction, but in this day and age, it’s a surprising omission.</p>
<p>I can do it on my Android phone (hint, hint).</p>
<p><strong>UPDATE:  Just learned that you can control the iPod app while running  other apps by hitting the Home button twice to bring up the iPod  controls</strong></p>
<p>Another major criticism of the iPad is its lack of Flash support.  As such, many websites have been rebuilt or specially-built to reduce or eliminate the dependence on Flash; eg: NPR set up a site for the iPad that works and looks great on the device.   If after this weekend’s first wave, iPad sales continue to climb, I expect we’ll see many other websites following suit.<strong> </strong></p>
<p><strong> </strong></p>
<p>My top three iPad takeaways after 36 hours are:</p>
<p style="padding-left: 30px;">1) Its ability to access any eBook from any vendor who provides an app.</p>
<p style="padding-left: 30px;">2) The added innovation and excitement to the publishing world that it has ushered in, including stunning new multi-media possibilities.</p>
<p style="padding-left: 30px;">3) Mine won't be showing up on eBay any time soon.</p>
<p>Am I dumping my desktop machine for it?  No (and not just because I need something to run iTunes on).</p>
<p>Will I travel sans laptop with just my Blackberry and iPad?  Maybe.</p>
<p>Will it save the publishing industry?  Doubtful. Though, I expect it will be a much needed booster shot for the healthy and nimble publishers. But for publishers that aren’t already preparing for electronic content distribution, a single device or platform is not going to be a magic bullet.</p>
<p>Is it the new eTextbook?  Maybe.  I’ve already heard it reported that some colleges are planning to issue students iPads with eBooks pre-loaded, in place of printed textbooks.</p>
<p>Does the iPad represent the death of the Kindle, Amazon, the Nook, Barnes &amp; Noble or [insert device or retailer here]?  I don’t think so.  At this stage, the market is still taking shape; these devices and retailers still have sandboxes to play in, either as less-expensive alternatives to the iPad, or less-expensive sources of materials for their particular device.</p>
<p>Will the iPad be the “world changer” so many have predicted?  It’s the first step in a good direction.</p>
<p><em><a href="http://twitter.com/efreese" target="_blank">Eric Freese</a> is a Solutions Architect with Aptara, </em><em>which </em><em>provides digital publishing solutions that  deliver significant gains in quality, time-to-market and production  costs for eBook publishers.</em></p>
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		<title>Review: You Are Not A Gadget, Jaron Lanier</title>
		<link>http://www.digitalbookworld.com/2010/review-you-are-not-a-gadget-jaron-lanier/</link>
		<comments>http://www.digitalbookworld.com/2010/review-you-are-not-a-gadget-jaron-lanier/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 21:58:55 +0000</pubDate>
		<dc:creator>DBW</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Business Model]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[By Stephanie Anderson &#124;&#124; "Who gains from the current and coming technological changes, and what do they gain?"]]></description>
			<content:encoded><![CDATA[
<p><img class="size-full wp-image-2325 alignleft" style="border: 0pt none; margin: 5px;" title="gadgetusecover" src="http://digitalbookworld.com/wp-content/uploads/2010/03/gadgetusecover.jpg" alt="You Are Not a Gadget, US Cover" width="234" height="351" /><em>By Stephanie Anderson, Manager, WORD Brooklyn</em></p>
<p><a href="http://www.jaronlanier.com/gadgetwebresources.html" target="_blank"><strong>You Are Not A Gadget: A Manifesto</strong></a><br />
by Jaron Lanier (Alfred A. Knopf, 2010; ISBN 978-0-307-26964-5)</p>
<p>Let’s just get this out of the way: I really like this book. This book changed the way I think about the Internet and intellectual property, and I think could change a lot of minds, but only if a critical mass of people start reading it and talking about it. So this is my Queen’s Gambit.</p>
<p>There are too many ideas in this book that I underlined and starred and ?ed and yes!ed to count. I’m just going to touch on a few, and especially the ones that made me think of books and publishing.</p>
<p>Probably the most interesting idea in this book, especially for the book world, is how the Internet’s push towards the hive mind (also known as the <a href="http://noosphere.princeton.edu/" target="_blank">noosphere</a>, a word so creepy that I almost become a Luddite every time I read it) has already damaged and threatens to essentially destroy art as we now experience it.</p>
<p>As Lanier puts it:</p>
<blockquote><p>“The central mistake of recent digital culture is to chop up a network of individuals so finely that you end up with a mush.”</p></blockquote>
<p>A thing, I’m sure we can all agree, that is not great for writing, which pretty much lives and dies by things like the strength and believability of an author’s individual voice.</p>
<blockquote><p>“Authorship—the very idea from the individual point of view—is not a priority of the new ideology.”</p></blockquote>
<p>Which is pretty well borne out by a quick glance at Wikipedia (an entity to which I am not opposed, by the way). The argument on behalf of the hive mind is that many many people working together will come up with a better answer, and faster, than individuals working alone. Lanier pretty conclusively demonstrates that this is not always the case, even for things to which humanity already knows the answer.</p>
<p>And what about novels, of which there is no clear question, let alone a clear answer?</p>
<p>Most interestingly, Lanier talks about how hive mind thinking has interacted with advertising to create an entirely new hierarchy of creativity on the web.</p>
<blockquote><p>“The combination of hive mind and advertising has resulted in a new kind of social contract. The basic idea of this contract is that authors, journalists, musicians, and artists are encouraged to treat the fruits of their intellects and imaginations as fragments to be given without pay to the hive mind. Reciprocity takes the form of self-promotion. Culture is to become precisely nothing but advertising.”</p></blockquote>
<p>In other words, we’ve decided, or been persuaded to decide, that original content is not worth paying for, very often with the justification that the corporations that mainly provide that content are dinosaurs who can’t keep up with technology or don’t distribute the money fairly anyway (both of which are valid points, sometimes). Ironically, though, we’ve also elevated the only artistic output of non-media corporations, advertising, to a sainted level. We expect ads on websites, blogs, nytimes.com and Pandora to pay for our content instead.</p>
<p>Eyeballs on content: worth less and less with every $9.99 e-book.</p>
<p>Eyeballs on banner ads: expected to prop up an entire Internet’s worth of information commerce.</p>
<p>This is something I wonder about constantly. Writing has never been a reliable way of making a living, as anybody who reads biographies will tell you. But there has always been the (somewhat) rational expectation that if you wrote something good enough that other people would enjoy reading it, or be enriched by it, somebody would eventually pay you for it. Very few people have ever gotten rich as writers, but many people have eked out a living.</p>
<p>The (d)evolution towards hive mind thinking and writing makes that more impossible with each passing day.</p>
<blockquote><p>“This trajectory begs the question of how a person who is volunteering for the hive all day long will earn rent money.”</p></blockquote>
<p>(As an aside, this is not just important to booksellers because we sell the fruits of creativity, although that’s not to be ignored. But also because what we do is something that has been increasingly crowdsourced, via Amazon’s odd algorithms and reviews, and a million other ways besides, including my willingness to share book recommendations for free on Twitter with people who have neither the willingness nor the ability to reward my professional expertise with a purchase. On my cynical days, I wonder where it all will end. Will we all be expected to work at jobs to which we’re indifferent so we can come home and do the things we love for free online? If creativity is at the heart of most careers that people love, how many of those careers will disappear as we make the group decision that creative talent is no longer something to be financially rewarded? Is this potential insanity something that can be avoided? Lanier seems to think that yes, it is. I hope he is right.)</p>
<p><img class="size-full  wp-image-2326 alignright" style="border: 1px solid black; margin: 5px;" title="JLanier" src="http://digitalbookworld.com/wp-content/uploads/2010/03/JLanier.jpg" alt="Jaron Lanier" width="288" height="401" />There’s another quote in here that I think can be fairly well applied to independent bookstores, but would be interesting even if it couldn’t be. “No one’s ever been able to offer good advice for the dying newspapers,” Lanier writes, “but it is still considered appropriate to blame them for their fate.”  You could substitute publishers in there for newspapers, or independent bookstores, and the sentence reads fine.</p>
<p>This is not to say that newspapers and publishers and independent bookstores have all been taking advice well, certainly. Obviously, it’s not necessary for me to recount the many things that failed bookstores might have done to stay in business. But sometimes (again, on cynical days only) I wonder if even everything we’re doing at <a href="http://wordbrooklyn.com" target="_blank">WORD</a>, and these are all at the top of all thinking people’s bookstore advice lists, will be enough: having an online store, curating our book selection to suit our neighborhood, hosting grand events, special ordering out the wazoo, and free shipping over $50, and great customer service, and all the rest.</p>
<p>Can any of those things matter if creativity is no longer valued because the general belief is that the product of the group is superior to the product of the individual? I suspect they will not matter a whit if that is the case. And that is the case that Lanier worries we are heading for.</p>
<p>I’ll mention just one more thing that piqued my interest: the ways in which our creative culture has stalled since the prevalence of the Internet. I can’t put it better than Lanier when he writes:</p>
<blockquote><p>“Certainly with enough time, culture will reinvent itself. But how patient should we be? I find that I am not willing to ignore a dark age…It’s as if culture froze just before it became digitally open, and all we can do now is mine the past like salvagers picking over a garbage dump.”</p></blockquote>
<p>And it’s true that mash-ups and re-mixes have become one of the pre-eminent forms of art of late. Lanier points out that while most of the decades of the twentieth century have their own distinct musical styles, due to rapid leaps and changes in the possibilities of music over the course of the century, there’s very little that distinguishes that last ten years or so of music from the ten years previous. There’s a lot of throwbacks, a lot of retro music—and not all of it necessarily bad, and some of it quite good—but also not the overhauling quirks of imagination that propelled music forward several decades ago.</p>
<p>I don’t know that I agree with all the conclusions that Lanier draws from this observation, but I think it’s a very good point.</p>
<p>Again, it’s also echoed in the book world. For all the expansion of book technology, there’s been precious little expansion of writing formats. I’ve always wondered why the main focus of e-readers has been a fancier version of reading a .pdf one page at a time on a screen small enough to fit in my purse. Even things like the Vook seem to me like the offspring of a book and the jump scenes in a video game, to be honest. Emily Pullen at Skylight has <a href="http://go2.wordpress.com/?id=725X1342&amp;site=bookavore.wordpress.com&amp;url=http%3A%2F%2Fyoungbooksellers.blogspot.com%2F2009%2F07%2Fbook-is-dead-long-live-book.html" target="_blank">written movingly about her desire to see the boundaries of this new medium pushed a little</a>. Writing and storytelling themselves seem also to be at a relative standstill; “it’s all been done already” echoes off every bookstore wall and writing garret.</p>
<p>There are also a few things in this book that I disagree with; namely, Lanier’s characterization of (and subsequent dismissal of) social media rankles, for me.</p>
<p>Perhaps this is because I’ve had a uniquely good experience with social media, but I doubt I’m the only one. His main argument against its ubiquity? Its calculated personalities: we spend an absurd amount of time crafting our online personas, and there are few true friendships to be found in social media.</p>
<blockquote><p>“A real friendship ought to introduce each person to unexpected weirdness in the other.”</p></blockquote>
<p>It would take more than one person’s anecdotes to disprove his belief, I guess, but let me be the first to say that I have formed several true and important (and unexpectedly weird) friendships due to social media. This is partially because I experience it through the existing book community, and probably also because that community is full of fantastic people who I am predisposed to like. Nevertheless, here is a short list of people I never would have met, let alone shared booze and good times with, if not for social media spurring the whole thing: Jenn! Suzanna! Melissa! Michele! And for Pete’s sake, Josh and also Liberty, neither of whom I’ve even met in person yet, but who I would invite to my wedding if I had one tomorrow.</p>
<p>My friendships with these people are almost exactly like many of my real world friendships, except that we type with each other more than talk.</p>
<p><img class="alignleft size-full wp-image-2324" style="border: 0pt none; margin: 5px;" title="gadgetukcover" src="http://digitalbookworld.com/wp-content/uploads/2010/03/gadgetukcover.jpg" alt="You Are Not a Gadget, UK Cover" width="240" height="370" />For those six reasons and many others, I feel that Lanier is wrong to write off social media as he does, although I understand why he does: like many of the things he talks about in the book, it’s a tool that is not always well-wielded. Which is not to say that everybody should use social media the way that I do, just that a lot of the anxieties and potential problems he sees in it are non-existent for me and I suspect a lot of other people. (Aside from the “favorite music” prompt on Facebook. I hate that section.)</p>
<p>This is an especially odd problem because Lanier so clearly draws a line between the capabilities of tools/means of communication and what people actually do with them elsewhere in the book, especially with his emphasis on the importance of the individual voice and authorship.  Different types of communication are best served by different forms of media, but a person can retain their individuality and sense of self in all of them if desired. Social media is still developing in that regard, but I think Lanier is too focused on the primary implementations of it.</p>
<p>In any event, I would recommend this book to anybody reading this review. If I were Oprah, I would pick this for my book club.</p>
<p>If you love technology and are excited about its future, you need to read this book, because there are a lot of things you and I haven’t thought about yet. You won’t agree with all of it, but at the end I think you will agree with me on this point: we are not hearing enough voices talking about human interaction with technology. We hear a lot of “it’s fantastico!” and a lot of “it’s an abomination!” and not much in-between.</p>
<p>For that alone, this book is very important.</p>
<p>So too, if you do not like technology, or are nervous about it, I think you should also read this book. Lanier is one of the first technophiles I’ve ever read who acknowledges and treats as valid many of the anti-tech arguments I hear on a regular basis. Primarily, I thought often of a point that <a href="http://go2.wordpress.com/?id=725X1342&amp;site=bookavore.wordpress.com&amp;url=http%3A%2F%2Fwww.tleavesbooks.com%2Fabout.htm" target="_blank">Jonathon of Talking Leaves…Books</a> made in a discussion about e-books at NAIBA in 2009. Though I didn’t agree with everything he said, I did agree when he cautioned everyone in the audience to keep an eye on who is the greatest champion of e-books, and what they have to gain from the success of e-books. (Obviously, this applies more to Amazon than <a href="http://booksquare.com" target="_blank">Booksquare</a>.)</p>
<p>This same idea—who gains from the current and coming technological changes, and what do they gain?—is a crucial underpinning of this book, and I will never regard digital advances in the same way because of it.</p>
<p>I’m sorry this review was so long and rambling. Scarily, it was originally twice this length! There’s just so much to talk about wrt this short little book. (On that note, though: a $23.95 hardcover for 200 pages about, you know, changing the way we look at the digital world? Wowza, would I ever have played that one differently). Anyway, one of the things I’m most excited to see in the coming months is the responses of many other people to this book and the ideas therein. I encourage all of you to get your hands on it, read it, digest it, and comment on it as well.</p>
<p style="padding-left: 30px;"><em>[This review was originally published at <a href="http://bookavore.com/2009/12/03/review-you-are-not-a-gadget/" target="_blank">Bookavore.com</a> and has been reprinted with Ms. Anderson's permission.]</em></p>
<p><em><a href="http://twitter.com/bookavore" target="_blank">Stephanie Anderson</a> is the manager of WORD Brooklyn, in Greenpoint, Brooklyn, and a &#8220;voracious reader with a certain verbal attitude&#8221;.</em></p>
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