Jeremy Greenfield | What are some of the most exciting developments and thorniest challenges in e-book production today? To find out, we sat down with Aaron Hobbs, a manager for digital operations at e-book service provider Constellation.
Jeremy Greenfield | Random House editorial director and transmedia producer Tricia Pasternak discusses digital books, why much transmedia is genre, and when a book is more than just a book.
Jeremy Greenfield | Ellora’s Cave publisher Raelene Gorlinsky on digital workflow, the importance of pricing and why editors are like marines.
“We want to think digitally first and we want to act digitally very early” Jason Allen Ashlock
“I approached the prospect of buying Politics & Prose, much as a journalist would….” Bradley Graham
“For me, writing a blog seemed incredibly new, incredibly intimidating, but I thought, ‘Well, I’ll give it a shot.’” Gretchen Rubin
“The backlist is not really the bread and butter of Workman; it’s the entree.” Bob Miller
Scott Walker | It does not require a large budget to make the connection between creator and audience. Here’s how one author did it.
“The traditional relationship between a publisher and an established writer can sometimes veer dangerously close to a zero-sum game.” Richard Nash
“I think that as the curators emerge, you’re going to find apps becoming more and more meaningful.” Rick Richter
“Writers who want to do more than simply present plain text really need to learn how the various parts fit together.” Peter Meyers
“Over the last 20 years or so, as publishers have vacated many of their responsibilities to authors, agents have had to step in to perform tasks that they never used to.” Richard Curtis
“We’re going to have to be faster and more nimble than we are now.” Don Linn
“So why not feed a reading habit for when they can afford to buy them?” Bob LiVolsi.
Ian Harper | Storytelling will become an ever more global, multicultural, multilingual experience.
“The role of the agent has always been to find great projects. Now, you have to figure out ways to get them out there.” Scott Waxman
“When a reader comes to your book, it’s not just about the book.” Dan Blank
“I think one of the things that we’re going to see over the next year is social media really come to the book publishing industry.” David Steinberger
“I think publishers are more open to innovation than people suspect.” Matt Cavnar
“You need to be flexible and able to change your course of action.” Rachel Chou
“There’s an amazing opportunity…to properly digitize the books. Not just digitizing the text, but digitizing the whole experience.” Peter Collingridge
“People say ‘Well, digital is getting rid of print.’ That’s not happening.” David “Skip” Prichard
“If we are indeed seeing the end of a chain bookstore model..maybe we will see more independent bookstores, but in order to do that they have to be really smart and understand exactly why they need to exist and how they need to exist and go forward.” Sarah Weinman
“It always starts with the content… the technology never drives adoption.” Deborah Forte
“Publishers are going to have to work at bundling their products, or making that an option.” Michael Hyatt
“It’s always been a disadvantage to be a mid-sized press, but right now, it probably is the biggest advantage we’ve got.” Dominique Raccah
“I’m out of the advance business, and I’m out of the inventory business.” Jane Friedman
“89% say they think the digital transition is going to be a net positive for the end customer, the reader.” James McQuivey
Mary Kole | “It sure is sharp and fun up there, but it’s easy to lose one’s footing.”
Sarah Wendell | “Building a brand name is not about selling books – it’s about making your name memorable.”
Mary Kole | “Agents should start treating their clients’ business like a tech start-up.”
Emily Williams | “You have to step into the dark a bit, otherwise it’s not worth doing.”
By Bob Mayer | “This is a win-win situation. The author makes more money. The publisher makes more money.”