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Simon & Schuster Creates New Global Ebook Strategy Position

Recognizing the global growth of ebooks as well as the significant U.S. ebook market, Simon & Schuster has created a new senior-level position dedicated to developing the publisher’s worldwide ebook business. Doug Stambaugh will fill the role as vice president of global ebook market development and strategy. He will report to Simon & Schuster...

HarperCollins CMO Angela Tribelli: The Outsider

It might just take a publishing industry outsider to solve the current marketing challenges facing publishers. We spoke with Angela Tribelli, the new HarperCollins chief marketing officer who comes from outside the industry, about marketing analytics, the recent sales reorganization at HarperCollins, and why publishers need to think more like direct marketers.