Features

DBW, digital book world conference

6 Questions with DBW 2017’s Rick Joyce

DBW returns to New York City January 17-19 with a reimagined program packed with new content, more real-world solutions, and fresh faces—among them Rick Joyce. Joyvce was the chief marketing officer for the Perseus Books Group until its sale to Hachette and Ingram in 2016, and was involved since 2004 in the...

facebook, authors

Some Facebook Basics for Authors

Love it or hate it, Facebook is a strong platform for authors, regardless of genre. With more than one billion users, you’re bound to find a community interested in your book(s). But before you get started, though, let’s talk about common Facebook terminology and best practices. Facebook Profile Versus Page When...

libraries, authors, self-publishing, ebooks, publishers

Borrowing Trouble? Selling Digitally-Published Books to Libraries

An author wants as many people to read her books as possible. But if you’re only published digitally, it can be difficult for people to find you—much less spend the money to read you—if they don’t already know what they’re looking for. Libraries are one place that people can find authors...

Frankfurt Book Fair

Some Frankfurt Book Fair Notes

The 2016 Frankfurt Book Fair concluded Sunday, and I was lucky enough to attend the fair’s first four days. I previously reported on an in-depth rights session led by Jane Tappuni and Kris Kliemann, as well as Wiley CEO Mark Allin’s keynote address at The Markets, the one-day lead-in to the...

Frankfurt Book Fair

The Top 10 Rights Hacks

On the first official day of the Frankfurt Book Fair, Jane Tappuni of IPR License and Kris Kliemann of Kliemann and Co. gave a presentation on the Publishing Perspectives stage in which they outlined the top 10 hacks publishers should implement when considering how to sell their rights. One of the biggest...

authors, books, ebooks, website, content, newsletter

Turn Your Author Website Up to 11 (with Bonus Content)

Now that you’ve got the basics of your website set up, your focus should shift toward encouraging readers to visit—and persuading readers who’ve visited to visit again. Here are some types of bonus content that will get readers to return to your website after they’ve stared at your fabulous book covers...

sara nelson, harper, harpercollins, dbw, digital book world conference

The Hybrid Author: Everything You Need to Know

Digital publishing has drastically changed the landscape of the publishing industry, opening up new paths to success. Once upon a time, the only way for an author to get their books into the hands of readers was to land a deal with a publisher and allow them to distribute your title....

DBW, digital book world conference

5 Questions for Ted Hill, Chair, DBW Conference

Your recent article “The Best Way to Keep Your Job in Book Publishing” drew a lot of interest and highlighted the importance of the publishing industry conference, saying it’s the one opportunity for busy professionals to put aside the day-to-day grind and open up their minds to new ideas. With all...

goodreads, authors, books, giveaway

How to Make the Most of Goodreads Giveaways

Authors looking to boost book promotion efforts should consider incorporating a presence on Goodreads. It’s an established site filled with potential to really boost book marketing plans. In fact, some authors have elevated this to an art form and have become Goodreads rock stars. (If you need tips on best practices,...

DBW, digital book world conference

Asset Management – Semantics, Lifecycle and Strategy

If you want to manage your content assets for evolving digital products and services, you may need to think differently. And you may require transformative tools and new models that assume modularity, portability and the ability to repurpose content with a global reach—a strategy based on the conjunction of technology and...

content, publishers, marketing, discovery, books

Author Cori McCarthy Discuss Her Book Being Optioned

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016), and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into...

book publishing, dbw, digital book world conference

The Best Way to Keep Your Job in Book Publishing

Very early in my career in book publishing, I worked under the direction of an individual who was a ferocious and diligent networker. It was a terrifying experience. I can still vividly recall how thoroughly impressed (and dismayed) I was by her skills. This was my second job in subsidiary rights,...

authors, marketing, publicity

What Goes in a Press Kit?

As a self-published author (and these days, even if you’re a traditionally published author), you’ll likely be spending an insane amount of time on marketing. Having a robust press kit—specific to the needs of online marketing for authors—done in advance of your marketing push means maximum efficiency! Sample Press Kit Think...

content, publishers, marketing, discovery, books

Author Cori McCarthy Shares Her Book Marketing Strategies

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016) and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a...

authors, self-publishing, publishers, books, sales

How Much Should My Book Cost?

When you embark on the journey of getting a book published, there’s a lot to consider, and one of the things that should be on your priority list is how much you’re going to charge for your book. The editors of traditional publishing houses must fill out a profit and loss...

Company Snapshots

Company Snapshots: Vearsa

In “Company Snapshots,” we pose a series of questions to leading providers of digital products and services and let them speak for themselves about what their company does, how they benefit publishers, and what they believe the biggest trends in the industry are. In today’s entry, we have Vearsa. What does...

Podium, publishers, netherlands

Dutch Encouragement: An Interview with Joost Nijsen of Podium

For this latest Indie Innovation entry, I spoke to Joost Nijsen, the renowned founder and owner of successful Dutch independent publishing house, Podium. Having recently moved to the Netherlands myself, I wanted to explore the publishing industry in this small yet influential country. Since 1997, Nijsen has built a strong and...

authors, books, ebooks, content, brand, author platform

Create a Strong Author Platform with Free Content

Building a strong author platform can start with free content. Every word you write is a tool for promoting your brand and driving book sales. While it may sound counterintuitive, giving away your writing benefits you in the end. The main principle of marketing with free content is that all publicity...

video, publishers, virtual reality, vr, mobile, augmented reality, self-driving cars

Is Video for Digital Publishers Worth the Hype?

If one were to define “digital publishing” loosely, it would be an amalgam of interactive, engaging content—delivered straight to the end user through online platforms. What sets it apart from traditional publishing is its format, which is designed for ease of consumption and extending unparalleled accessibility. Digital publishing has provided a...

Company Snapshots

Company Snapshots: instaFreebie

In “Company Snapshots,” we pose a series of questions to leading providers of digital products and services and let them speak for themselves about what their company does, how they benefit publishers, and what they believe the biggest trends in the industry are. In today’s entry, we have instaFreebie. What does...

Ratings Catcher

Ratings Catcher Helps Authors Monitor Reviews

Many authors have trouble keeping track of their book reviews, as companies like Amazon and Apple simply don’t present them all. Kindle only shows U.S. reviews, and iBooks only shows reviews from the author’s home country. But a new service called Ratings Catcher is trying to solve that problem for authors. Launched earlier this month,...

arcs, advance review copies, books, ebooks, authors, netgalley

Advance Review Copies: Why They’re Used and How to Create Them

One of the key elements of a professional marketing and publicity campaign is the advance review copy (ARC)—also known as a galley—usually produced and distributed three to six months before the final book goes on sale. ARCs get used for many purposes, but mainly: • To gather professional, industry reviews, from...

book cover, book design, designer, book jacket, books, publisher

How a Publishing House Designs a Book Cover

It all starts with the pitch. I can actually find myself on the edge of my seat when our editors present each season’s new books. It’s the art department’s chance to vie for which titles speak to us the most—which books might work best with our particular styles and skillsets. After...

Company Snapshots

Company Snapshots: Circular Software

In “Company Snapshots,” we pose a series of questions to leading providers of digital products and services and let them speak for themselves about what their company does, how they benefit publishers, and what they believe the biggest trends in the industry are. In today’s entry, we have Circular Software. What...

sara nelson, harper, harpercollins, dbw, digital book world conference

4 Steps to Build a Strong Author Platform

For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one...