HarperCollins CMO Angela Tribelli: The Outsider

It might just take a publishing industry outsider to solve the current marketing challenges facing publishers. We spoke with Angela Tribelli, the new HarperCollins chief marketing officer who comes from outside the industry, about marketing analytics, the recent sales reorganization at HarperCollins, and why publishers need to think more like direct marketers.

Knight: Agents Need to Become Marketers (Video)

As the tectonic plates of publishing continue to shift in the e-book era, one common theme is marketing. How does it look today? Who is responsible for marketing? What results can be expected? Agents need to become marketers, at least according to one agent.

What Are You Reading and on What Platform?

When I first started at Digital Book World nearly seven months ago, Matt Mullin (our great community manager who has since moved on to Barnes & Noble) gave me a list of questions he liked to ask publishing people when he talked to them. To me, someone who had spent little time interacting with...

Publishers Were Ready for Pew E-Book Study

The latest study from the Pew Internet and American Life project about e-reading and e-books found that those who read e-books are more avid readers, buy more books and read more often. These results made a splash in the book world, resulting in an explosion of media coverage and blog posts and nearly a...