We spoke with Perseus chief marketing officer Rick Joyce about discoverability, the most innovative marketing publishers are doing right now and what type of marketing just isn’t working anymore for books.
A decade ago, it would have been unthinkable for an author to self-publish their own work and distribute it to half a dozen of the leading bookstores. Today, tens of thousands of people are doing it. How things have changed. One of the people responsible for this revolution in publishing is Mark Coker, the founder and CEO of Smashwords.
Google is taking a bite out of Apple among consumers who read e-books. Two out of five e-book readers who choose a tablet as their primary reading device use an iPad; at the end of 2011, two-thirds of those e-book readers were using an iPad, according to a new study from the Book Industry Study Group
Sourcebooks has been growing at a healthy clip in the past few years and has gotten a reputation as a cutting-edge publisher. We spoke with Sourcebooks CEO Dominique Raccah about using data in book publishing, Sourcebooks’s approach to e-book pricing and why it’s important to sell books directly to readers.
Barnes & Noble and other booksellers will have a tough time competing with Amazon following the Department of Justice’s lawsuit against Apple and some of the largest U.S. publishers, say some in the publishing industry. With the renewed ability to set prices on more e-books that it sells, Amazon will resume discounting of e-books and selling them at a loss, putting price pressure on other retailers.
Consumers looking forward to never paying more than $9.99 for an e-book may have to wait longer than anticipated. Now that Amazon has the power to control more of its Kindle e-books’ prices, it will lower them slowly and strategically, according to a books-industry analyst from Forrester Research, Inc.
The latest study from the Pew Internet and American Life project about e-reading and e-books found that those who read e-books are more avid readers, buy more books and read more often. These results made a splash in the book world, resulting in an explosion of media coverage and blog posts and nearly a Twitter meltdown. Publishers, however, met the news with a shrug.
More publishing executives are using social media this year than last year and more of them are being careful about what they say on Twitter and in blogs, according to a recent survey. Publishing professionals who want to use social media but are worried about the consequences if they type an errant Tweet should follow a few simple rules.
After years of lagging behind digital growth in the adult-trade book segment, children’s e-books posted 475% growth in January 2012 over January 2011, going from a $3.9 million-a-month business to a $22.6 million-a-month business in just a year. We spoke with Scholastic Media President Deborah Forte about the recent explosive growth in children’s e-books, Scholastic’s new e-book-selling platform Storia, and the publisher’s pricing strategy.
When the cost of e-book conversion and distribution goes down, the prospect of making profit from a back-list of books goes up. But how do publishing companies, already taxed with promoting the front-list books that they are depending on to drive revenues for the year, advantageously allocate resources to promoting such books?
Do you have to be a part of book publishing’s past to help invent its future? The infusion of technology into books has given technologists who may have not been veterans of the book business of old a foothold in the book business of the future. The best example might be Ellie Hirschhorn, executive vice president and chief digital officer at Simon & Schuster.
Amazon’s focus on doing business with customers who buy everything from books to food to home goods from the online retailer puts those solely concerned with selling books at an economic disadvantage, said James McQuivey, Ph.D., vice president and principal analyst at Forrester Research at the Digital Book World Conference in an exclusive video interview.
Just when you thought you had a handle on what’s going on in the world of e-book technology, everything changes. A spate of acquisitions have quietly re-shaped the e-book conversion and e-book distribution landscape and it’s just the beginning of widespread consolidation among technology vendors that serve the book industry, say industry executives, bankers and publishers.