Publishers are more optimistic that they won’t see “significant” drops in print revenue in 2012, according to a recent survey. That optimism may be misplaced.

“They were really expecting that ‘we just have to get a website up and maybe a couple Twitter accounts and we’re done’ and bless ‘em for being so naïve. But they’re now in the middle of it, and they realize, ‘wait a minute, the very nature of the book itself, the path that we follow to make people aware of that book … has completely changed now and we don’t know what levers to push.’”

As traditional sales and marketing channels change, diminish or disappear altogether, book publishers plan on investing in new, direct-to-consumer marketing initiatives in 2012, according to a recent survey.

A prominent industry analyst sees the book industry splitting into three parts: straight text, children’s books and illustrated or non-immersive adult books. But why?

Jeremy Greenfield | While publishers and libraries work out their relationship in the digital age, a new study suggests that publishers may be leaving money on the table.

Jeremy Greenfield | Competitive compensation, generous benefits and access to top authors and top industry talent are why human resource professionals at big-six publishing houses say you should come work for them. Here’s an inside look on working at some of publishing’s biggest houses.

Jeremy Greenfield | Will librarians go the way of the soda jerk, telephone operator and travel agent? A new study suggests it’s already happening.

Jeremy Greenfield | E-tail giant and major bookseller Amazon may be headed to a neighborhood near you if a rumor published online proves true. Question is: Would it be good or bad for the book publishing industry?

Jeremy Greenfield | Publishers are less optimistic in 2011 that the shift to digital will mean more people reading more books than they were in 2010, according to a Digital Book World survey conducted by Forrester Research, Inc.

Jeremy Greenfield | A new study suggests that children prefer e-books to print books and that they retain and comprehend an equal amount of information from both. Still in its infancy, the children’s e-book industry is grasping for information about how children and parents read their books.