E-book subscription services have gained traction in the past few months as several publishers have adopted the alternative access model. Safari Books Online, which allows users to stream e-books for a subscription fee (think Netflix for e-books), has been using the model for ten years. But the sudden and recent rise of e-book subscription models isn’t so much a vindication for the company as a welcome party.
We spoke with Perseus chief marketing officer Rick Joyce about discoverability, the most innovative marketing publishers are doing right now and what type of marketing just isn’t working anymore for books.
By partnering with Amazon to sell Kindle devices and e-books in its bricks-and-mortar bookstores, Waterstones, the UK’s largest bookstore chain, could be sacrificing its digital future for a short-term gain, say industry observers.
As the tectonic plates of publishing continue to shift in the e-book era, one common theme is marketing. How does it look today? Who is responsible for marketing? What results can be expected? Agents need to become marketers, at least according to one agent.
F+W Media chairman and CEO David Nussbaum attended Digital Book World in January and, like “every other company here,” was searching for solutions. The problems requiring solutions, according to Nussbaum? Discoverability and data.
When I first started at Digital Book World nearly seven months ago, Matt Mullin (our great community manager who has since moved on to Barnes & Noble) gave me a list of questions he liked to ask publishing people when …
A mini-wave of middling news has hit the e-book world in the past several weeks in contrast to the usual positive narrative about explosive growth and boundless opportunity. Is it a dark cloud on the horizon or just a blip on the radar?
A decade ago, it would have been unthinkable for an author to self-publish their own work and distribute it to half a dozen of the leading bookstores. Today, tens of thousands of people are doing it. How things have changed. One of the people responsible for this revolution in publishing is Mark Coker, the founder and CEO of Smashwords.
Google is taking a bite out of Apple among consumers who read e-books. Two out of five e-book readers who choose a tablet as their primary reading device use an iPad; at the end of 2011, two-thirds of those e-book readers were using an iPad, according to a new study from the Book Industry Study Group
The opportunity to digitize and start selling back-list titles has given rise to an interesting trend: authors taking a second pass at old works, essentially creating something new.
As consumers increasingly choose tablet computers over e-readers for e-book reading, the e-book business will be adversely affected, according to a new survey.
Now that the Microsoft, Barnes & Noble deal that created a new entity valued at $1.7 billion is done, what are some of the possibilities for the new partnership?
The c-suite at Sourcebooks just got a little more crowded. For the first time ever, the Naperville, IL-based publisher will have a chief operating officer. Barbara Briel has been promoted to the role of COO from her position as vice president and director of administration and finance.
Sourcebooks has been growing at a healthy clip in the past few years and has gotten a reputation as a cutting-edge publisher. We spoke with Sourcebooks CEO Dominique Raccah about using data in book publishing, Sourcebooks’s approach to e-book pricing and why it’s important to sell books directly to readers.
When asked about “bookstore showroom,” which implies that readers like to browse at local bookstores but not buy, Mitchell Kaplan, owner of the Books and Books bookstore chain in South Florida, has an interesting suggestion of how publishers should interact with booksellers to the benefit of both.
Publishers are making a killing on e-books because they cost nothing to produce, distribute and sell and are almost 100% pure profit. At least, that’s what many consumers think. But how much does it really cost to produce an e-book?
According to OverDrive CEO Steve Potash, each month, library patrons interact with Web pages that display publishers’ books “hundreds of millions” of times.
Barnes & Noble and other booksellers will have a tough time competing with Amazon following the Department of Justice’s lawsuit against Apple and some of the largest U.S. publishers, say some in the publishing industry. With the renewed ability to set prices on more e-books that it sells, Amazon will resume discounting of e-books and selling them at a loss, putting price pressure on other retailers.
Consumers looking forward to never paying more than $9.99 for an e-book may have to wait longer than anticipated. Now that Amazon has the power to control more of its Kindle e-books’ prices, it will lower them slowly and strategically, according to a books-industry analyst from Forrester Research, Inc.
By most reports, the vast majority of print- and e-books in the U.S. are sold by two retailers: Amazon and Barnes & Noble. If you’re a book publisher, this makes your life both easy and hard.
The latest study from the Pew Internet and American Life project about e-reading and e-books found that those who read e-books are more avid readers, buy more books and read more often. These results made a splash in the book world, resulting in an explosion of media coverage and blog posts and nearly a Twitter meltdown. Publishers, however, met the news with a shrug.
More publishing executives are using social media this year than last year and more of them are being careful about what they say on Twitter and in blogs, according to a recent survey. Publishing professionals who want to use social media but are worried about the consequences if they type an errant Tweet should follow a few simple rules.
After years of lagging behind digital growth in the adult-trade book segment, children’s e-books posted 475% growth in January 2012 over January 2011, going from a $3.9 million-a-month business to a $22.6 million-a-month business in just a year. We spoke with Scholastic Media President Deborah Forte about the recent explosive growth in children’s e-books, Scholastic’s new e-book-selling platform Storia, and the publisher’s pricing strategy.
Now that many publishing houses have figured out how to digitize their front- and back-lists and have begun building e-book sales, the next step is to hone the art of e-book marketing.
The creative economy worldwide will continue to grow at 5% to 6% a year, driven by low barriers to entry for creators, who are growing in both number and the kinds of things they are creating.
When the cost of e-book conversion and distribution goes down, the prospect of making profit from a back-list of books goes up. But how do publishing companies, already taxed with promoting the front-list books that they are depending on to drive revenues for the year, advantageously allocate resources to promoting such books?
Do you have to be a part of book publishing’s past to help invent its future? The infusion of technology into books has given technologists who may have not been veterans of the book business of old a foothold in the book business of the future. The best example might be Ellie Hirschhorn, executive vice president and chief digital officer at Simon & Schuster.
With the release of eight short-form enhanced e-books, a series dubbed 2Go, the Naperville, Ill., company again established itself as one of the most experimental companies in the digital book business.
Amazon’s focus on doing business with customers who buy everything from books to food to home goods from the online retailer puts those solely concerned with selling books at an economic disadvantage, said James McQuivey, Ph.D., vice president and principal analyst at Forrester Research at the Digital Book World Conference in an exclusive video interview.
I have an ongoing debate with my wife…when I listen to a book, did I “read” it? When book discussions come up and I comment that I’ve read something, she is quick to correct me. “You mean you listened to …
Thinking about publishing your own book? Check out our helpful guide to self-publishing services. Also, check out our helpful self-publishing chart.
We spoke with Callaway about being discovered by Steve Jobs, why he’s not souring on prospects for apps and building the publishing company of the future from the inside out.
The so-called agency model where publishers set the prices on e-books sold through online retailers — often higher than the $9.99 that has quickly become an expected price for e-books — may offer an advantage to those publishers who do not price their books higher than $9.99.