Jeremy Greenfield | Penguin, Random House, Hachette, Simon & Schuster and other publishing powerhouses were among the winners at the second annual Publishing Innovation Awards.
Jeremy Greenfield | A novel approach for publishers interested in building their brands: Give away content for free. The trick is getting people to pay for something once they’ve been given a taste for free.
Christina Katz | There’s an art to writing and an art to self-promotion. From the moment you start putting words to the page, it’s never too early to start thinking about how you’re going to share them.
Jeremy Greenfield | Outside of Oprah, The New Yorker and the Dallas Cowboys, few brands in the marketplace today command the level of loyalty from their customers that Godin said will be necessary for book publishers to have to sell their wares. So what should book publishers do?
Jeremy Greenfield | On December 25, millions of consumers will unwrap new Kindles, iPads and Nooks – and that means millions more customers for e-books this holiday season.
