Marketing

Is Seth Godin Right About Book Publishing?

Jeremy Greenfield | Outside of Oprah, The New Yorker and the Dallas Cowboys, few brands in the marketplace today command the level of loyalty from their customers that Godin said will be necessary for book publishers to have to sell their wares. So what should book publishers do?

Three Small Ideas for 2011

Greg Verdino | "Facebook isn't one single network with 500 million members; it’s 500 million distinct, personal, niche networks."