Jeremy Greenfield | Penguin, Random House, Hachette, Simon & Schuster and other publishing powerhouses were among the winners at the second annual Publishing Innovation Awards.
Jeremy Greenfield | A novel approach for publishers interested in building their brands: Give away content for free. The trick is getting people to pay for something once they’ve been given a taste for free.
Christina Katz | There’s an art to writing and an art to self-promotion. From the moment you start putting words to the page, it’s never too early to start thinking about how you’re going to share them.
Jeremy Greenfield | Outside of Oprah, The New Yorker and the Dallas Cowboys, few brands in the marketplace today command the level of loyalty from their customers that Godin said will be necessary for book publishers to have to sell their wares. So what should book publishers do?
Jeremy Greenfield | On December 25, millions of consumers will unwrap new Kindles, iPads and Nooks – and that means millions more customers for e-books this holiday season.
Rich Fahle | In this exclusive interview with Kathleen Schmidt, president of KMSPR, discusses book marketing, writing careers and Twitter.
Carolyn McCray | How grouping your titles in your back-matter and promotions can lead to increased sales.
Iris Blasi | Tapping into the marketing potential of handles
Matthew Diener | Could MDO become the new SEO for ebooks?
Carolyn McCray | A case study in the effect of bestseller lists on Amazon ebook sales
Carolyn McCray | Selling more books internally on Amazon starts with better discoverability tagging
A debut novel. A digital marketing campaign…. A paradigm shift?
Fauzia Burke | A relationship with bloggers built on mutual respect, trust, and consistency is a must for any publicist.
Dan Lubart | Publishers and authors stand to make huge gains from smart promotion of a first title, under the right conditions.
Rich Fahle | Book trailers often lack the pass-along factor because many of these videos are, well, not very good.
Carolyn McCray | Backlist titles are hidden gems, and promoting your backlist is a simple way of boosting sales.
Gabriel Paul | We need to reverse the way books are created, negotiated and sold.
Carolyn McCray | Implementing a successful ebook giveaway and achieving four measurable marketing goals.
Carolyn McCray | Crafting an effective marketing strategy with four measurable goals
Carolyn McCray | Reimagining book copy in the digital “storefront”
Sarah Wendell | “Building a brand name is not about selling books – it’s about making your name memorable.”
Mike Shatzkin | “The principle is that ‘investment marketing’ must replace ‘expensed marketing.’”
Greg Verdino | “Facebook isn’t one single network with 500 million members; it’s 500 million distinct, personal, niche networks.”
Dan Blank | “A content strategy is ALL about serving the needs of your audience.”
By Dan Blank | “Have the patience to create quality content, iterate your strategy and truly connect with individuals.”
By Evan Schnittman | “It is incredibly important to market a title coherently and wisely with a single brand and publish everywhere at the same time.”
By Guy LeCharles Gonzalez | “If books are ‘social objects,’ what happens when ereaders become the center of attention?”
By Guy LeCharles Gonzalez | “Publishers’ lack of a direct relationship with readers leaves them vulnerable to disruption and disintermediation.”
By Guy LeCharles Gonzalez | “While he’s not short on ego, his platform isn’t all about him; his focus is on serving his community.”
By Guy LeCharles Gonzalez | “The price pressure on digital copies is likely to increase in a downward direction.”
By James Mathewson | “What would 30 percent better engagement do to your bottom line?”
By Marian Schembari || “Fresh ideas certainly beat annoying the world with friend requests and promotional tweets.”
By Guy LeCharles Gonzalez || “Facebook shut down Beacon two years after it launched, but they apparently didn’t learn anything from it.”