Category archive for ‘Marketing’ 
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The Godin Situation: Content, Context, Community
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Can Digital Expand the Audience for Comic Books?
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How to Measure the Value of Editors
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Blurring the Lines Between Fiction and Reality
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Is This the Death of Permission Marketing?
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Closing the Gap Between Publishers and Readers
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Why Don’t Publishers Market ALL of Their Books?
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Should Publishers “Like” Facebook’s Open Graph?
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Editorial and Marketing 2.0: Thinking Digitally
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Location Infatuation: Where’s the Publishing Angle?
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Three Analytics Tools to Maximize Social Media ROI
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Glue Offers Authors an Alternative to Amazon
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Transmedia: Gatekeeping the Story, Not the Page
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What Happens to Book Sales if Digital Versions are Given Away?
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Dear Author: Digital Books from the Consumer’s POV
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DBW2010: Niche Communities & Digital Marketing
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Getting Noticed: Everyone’s an Online Marketer
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How Publishers Can Build Their Own Communities
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How to Leverage Twitter When You Have Little Time
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Digital Content and Marketing for the Born-Digital Generation
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The $75 eBook: A True Story
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Engaging Readers in the Digital Age: Shiv Singh
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I Googled “Hype” and Got “Twitter”
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Marketing in the Digital Age: Slides and Recap
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The Five Steps to Beginning a Social Media Strategy
