HarperCollins CMO Angela Tribelli: The Outsider

It might just take a publishing industry outsider to solve the current marketing challenges facing publishers. We spoke with Angela Tribelli, the new HarperCollins chief marketing officer who comes from outside the industry, about marketing analytics, the recent sales reorganization at HarperCollins, and why publishers need to think more like direct marketers.

What Are You Reading and on What Platform?

When I first started at Digital Book World nearly seven months ago, Matt Mullin (our great community manager who has since moved on to Barnes & Noble) gave me a list of questions he liked to ask publishing people when he talked to them. To me, someone who had spent little time interacting with...