Dan Lubart | What can we learn about price sensitivity and optimum pricing from studying rankings?
Mulholland Books teams up with Rockstar Games to produce L.A. Noire: The Collected Stories.
Dan Lubart | There’s little place left at the top of the bestseller lists for $9.99.
Carolyn McCray | Implementing a successful ebook giveaway and achieving four measurable marketing goals.
Carolyn McCray | Crafting an effective marketing strategy with four measurable goals
Carolyn McCray | Reimagining book copy in the digital “storefront”
Andy Woodworth | What are a reader’s rights and how that affects authors.
Mary Kole | “It sure is sharp and fun up there, but it’s easy to lose one’s footing.”
Richard Curtis | “POD is ideally suited for a book industry based on preordering – what might be called the Amazon model.”
India Amos | “It’s all fine and nice to mouth off about the importance of QA, until you’re responsible for it…”
Colleen Cunningham | “ePub Resources and Tools for Beginners”
Kathy Meis | “Publishers can try it all. But they know, if Martha next door tells her friend Mary to read Franzen… sold!”
Eric Freese | “What new reading devices can publishers expect to see their books on later this year…?”
Emily Williams | “Not even Google could pull off a launch in more than one country at a time.”
Guy LeCharles Gonzalez | “If your core pitch is your ‘innovative’ business model and not what you publish and for whom, your 15 minutes are almost up.”
By Emily Williams | “Publishers are not seeing those lost sales because the lift in eBook sales in general masks the disaffection.”
By Guy LeCharles Gonzalez | “No licensing fees to Apple means we can pay our creators more while offering readers lower prices.”
By Emily Williams | “All this is happening as taxpayers are having to decide what municipal services they can live without.”
Guy LeCharles Gonzalez | “And if it does, how would you know?”
By Bob Mayer | “This is a win-win situation. The author makes more money. The publisher makes more money.”
By Guy LeCharles Gonzalez | “It’s not about the technology or the format, it’s about giving readers multiple options to engage.”
By Emily Williams | “Libraries will have to think about how they’re going to compete with an organization like Starbucks.”
By Emily Williams | “Stripping away the paper form has revealed the true nature of books: they are complicated bundles of copyrights.”
By Emily Williams | “Where will ebook rights end up?”
By Heather McCormack | “We have to establish once and for all that ebooks do belong in public libraries.”
By Guy LeCharles Gonzalez | “We have 13,000+ authors on the site and many of them want to reach readers directly.”
By Walt Shiel | “Will the iPad result in fewer eBooks being sold by Amazon? I sincerely doubt it.”
By Richard Curtis | “Publishers are loath to sue authors (or the widows and children of authors).”
By Guy LeCharles Gonzalez | In the midst of the Kindle hype, Bezos made a point of noting that “our hardcover sales continue to grow.”
By Eric Freese | “Partners, formats, prices… and the gPad?”
By Colleen Cunningham | “Are there better ways to set off sidebar content in an ePUB file besides text size, indents, and white space?”
By Colleen Cunningham | “The designer must be able to let go of some design control and put content first, before design.”
By Mark Long | “The simple truth is that neither publishers nor bookstores can survive on the margins from selling POD books.”