Publishers are making a killing on e-books because they cost nothing to produce, distribute and sell and are almost 100% pure profit. At least, that’s what many consumers think. But how much does it really cost to produce an e-book?
According to OverDrive CEO Steve Potash, each month, library patrons interact with Web pages that display publishers’ books “hundreds of millions” of times.
Barnes & Noble and other booksellers will have a tough time competing with Amazon following the Department of Justice’s lawsuit against Apple and some of the largest U.S. publishers, say some in the publishing industry. With the renewed ability to set prices on more e-books that it sells, Amazon will resume discounting of e-books and selling them at a loss, putting price pressure on other retailers.
Consumers looking forward to never paying more than $9.99 for an e-book may have to wait longer than anticipated. Now that Amazon has the power to control more of its Kindle e-books’ prices, it will lower them slowly and strategically, according to a books-industry analyst from Forrester Research, Inc.
By most reports, the vast majority of print- and e-books in the U.S. are sold by two retailers: Amazon and Barnes & Noble. If you’re a book publisher, this makes your life both easy and hard.
The latest study from the Pew Internet and American Life project about e-reading and e-books found that those who read e-books are more avid readers, buy more books and read more often. These results made a splash in the book world, resulting in an explosion of media coverage and blog posts and nearly a Twitter meltdown. Publishers, however, met the news with a shrug.
More publishing executives are using social media this year than last year and more of them are being careful about what they say on Twitter and in blogs, according to a recent survey. Publishing professionals who want to use social media but are worried about the consequences if they type an errant Tweet should follow a few simple rules.
After years of lagging behind digital growth in the adult-trade book segment, children’s e-books posted 475% growth in January 2012 over January 2011, going from a $3.9 million-a-month business to a $22.6 million-a-month business in just a year. We spoke with Scholastic Media President Deborah Forte about the recent explosive growth in children’s e-books, Scholastic’s new e-book-selling platform Storia, and the publisher’s pricing strategy.
Now that many publishing houses have figured out how to digitize their front- and back-lists and have begun building e-book sales, the next step is to hone the art of e-book marketing.
The creative economy worldwide will continue to grow at 5% to 6% a year, driven by low barriers to entry for creators, who are growing in both number and the kinds of things they are creating.
When the cost of e-book conversion and distribution goes down, the prospect of making profit from a back-list of books goes up. But how do publishing companies, already taxed with promoting the front-list books that they are depending on to drive revenues for the year, advantageously allocate resources to promoting such books?
With the release of eight short-form enhanced e-books, a series dubbed 2Go, the Naperville, Ill., company again established itself as one of the most experimental companies in the digital book business.
Amazon’s focus on doing business with customers who buy everything from books to food to home goods from the online retailer puts those solely concerned with selling books at an economic disadvantage, said James McQuivey, Ph.D., vice president and principal analyst at Forrester Research at the Digital Book World Conference in an exclusive video interview.
The so-called agency model where publishers set the prices on e-books sold through online retailers — often higher than the $9.99 that has quickly become an expected price for e-books — may offer an advantage to those publishers who do not price their books higher than $9.99.
Just when you thought you had a handle on what’s going on in the world of e-book technology, everything changes. A spate of acquisitions have quietly re-shaped the e-book conversion and e-book distribution landscape and it’s just the beginning of widespread consolidation among technology vendors that serve the book industry, say industry executives, bankers and publishers.
Getting a digital content distribution deal done with Barnes & Noble and Kobo might be easier than getting one done with Amazon if Dark Horse Comics is any indication.
Hyperion president and CEO Ellen Archer believes the book business is changing. Fast, fundamentally and forever. At the Digital Book World Conference, she sat down with us to discuss one of the ways in which Hyperion is adapting: by being more strategic with its acquisitions.
Publishers are more optimistic that they won’t see “significant” drops in print revenue in 2012, according to a recent survey. That optimism may be misplaced.
“They were really expecting that ‘we just have to get a website up and maybe a couple Twitter accounts and we’re done’ and bless ‘em for being so naïve. But they’re now in the middle of it, and they realize, ‘wait a minute, the very nature of the book itself, the path that we follow to make people aware of that book … has completely changed now and we don’t know what levers to push.’”
As traditional sales and marketing channels change, diminish or disappear altogether, book publishers plan on investing in new, direct-to-consumer marketing initiatives in 2012, according to a recent survey.
A prominent industry analyst sees the book industry splitting into three parts: straight text, children’s books and illustrated or non-immersive adult books. But why?
Jeremy Greenfield | While publishers and libraries work out their relationship in the digital age, a new study suggests that publishers may be leaving money on the table.
Barbara Galletly | As e-books have become a core part of U.S. publishers’ business, libraries, booksellers and startups have built e-book lending programs aimed at providing remote customers armed with e-readers a modern version of what they once could get only by visiting their local library. How will the future of this budding industry play out?
Jeremy Greenfield | Competitive compensation, generous benefits and access to top authors and top industry talent are why human resource professionals at big-six publishing houses say you should come work for them. Here’s an inside look on working at some of publishing’s biggest houses.
Jeremy Greenfield | Will librarians go the way of the soda jerk, telephone operator and travel agent? A new study suggests it’s already happening.
Jeremy Greenfield | E-tail giant and major bookseller Amazon may be headed to a neighborhood near you if a rumor published online proves true. Question is: Would it be good or bad for the book publishing industry?
James McQuivey | Publishing executives whose companies together earn 74% of all U.S. trade publishing revenues were bullish about book publishing’s future. As we closed out 2011, 82% of publishing executives we surveyed were optimistic about the digital transition.
Jeremy Greenfield | Publishers are less optimistic in 2011 that the shift to digital will mean more people reading more books than they were in 2010, according to a Digital Book World survey conducted by Forrester Research, Inc.
Jeremy Greenfield | A new study suggests that children prefer e-books to print books and that they retain and comprehend an equal amount of information from both. Still in its infancy, the children’s e-book industry is grasping for information about how children and parents read their books.
Jeremy Greenfield | For those in book publishing, 2011 was a surreal experience – books sales shifting dramatically to e-books, hundreds of retail stores closing, Amazon selling its own tablet to compete with the iPad. Some of the biggest stories of 2011 will continue to unfold in 2012. Here are the ones to watch.
Jeremy Greenfield | Isolated cases and macro-trends aside, for most of the books that people buy, the price has actually dropped significantly since last Christmas.
Rich Fahle | In this exclusive interview, Kristen McClean, founder and chief executive officer of Bookigee, discusses her attempts to write a book on book publishing, the future of the industry and her warning to authors.
Jeremy Greenfield | Reading to children with an iPad before bed is bad for them, right? Despite breathless claims by the news media that this might be so, it has yet to be seriously studied — and the book industry could only benefit from such study, no matter what the outcome.