We sat down with Atria publisher Judith Curr to talk about acquiring the work of self-published authors, the new role of the editor, and why it’s important to take risks and try new things in digital book publishing — for both publishers and their employees.
One of the hottest new places for agents to find clients and for publishers to find their next best-selling authors is the self-published best-seller list. One of the best agents at doing that in 2012 was Jane Dystel, landing huge deals with major publishers for a number of indie authors.
Seeing as though 2012 is just about over, we’ve gathered publishing experts to predict what extraordinary events are to come in book publishing in 2013.
We sat down with Chandler and talked about the site’s fantastic growth, how publishers can use Goodreads to make their book sales pop, and why Goodreads isn’t going to become a bookseller…yet.
For many publishers, Amazon is the No. 1 place where their books are sold. The massive online retailer is thought to have about two thirds of e-book sales market share and is considered the largest bookseller of any kind in the U.S. Here are three ways to maximize sales on Amazon.
Reader behavior is in flux and the ways in which people engage with and discover new content has grown exponentially, according to data from Bowker. This makes book marketer jobs more complicated.
According to a new study, 45% of all U.S. adults now own a smartphone, about double the proportion that own dedicated e-readers or tablet computers, currently making smartphones the most common mobile e-reading devices.
While tablet growth surges and annual e-reader shipments decrease, there will be a place for the latter device in the foreseeable future, according to a new report.
We spoke with Levithan about the success of the Hunger Games as an e-book, what’s new and hot in transmedia, and why the reading experiences of the future may depend on how children consume content today.
As book marketers find new ways to reach readers, content outside of what is normally considered a “book” is being used effectively to tease and market books.
Decisions on outsourcing publishing operations or not is the “secret sauce” in making good publishing decisions, according to Hachette chief marketing and sales officer Evan Schnittman.
We spoke with Restivo-Alessi about her early impressions of the book publishing industry, what she intends to do with digital at HarperCollins and why it’s essential that publishers continue to take risks.
We sat down with Kobo executive vice president of content, sales and merchandising Michael Tamblyn to talk about Kobo’s international expansion, sharing reader data, why romance, science-fiction and fantasy are leading the way with e-books and why publishers should experiment more.
In the e-book era, everyone in publishing needs to be able to think digitally. When Simon & Schuster first began producing digital book products, it created separate departments that handled all the digital operations. Today, digital is in every department.
In December 2011, we spoke to a panel of book industry and media experts to hear their bold predictions for the book publishing industry in 2012. Six months later, we’re checking in to see how many have come true, are on their way, or are looking unlikely to happen in 2012 or ever.
As business cycles in the publishing industry accelerate and more new books are being brought to market faster, does that mean that publishers can’t afford to take risks anymore? According to Simon & Schuster CEO Carolyn Reidy, they can and they still do.
It might just take a publishing industry outsider to solve the current marketing challenges facing publishers. We spoke with Angela Tribelli, the new HarperCollins chief marketing officer who comes from outside the industry, about marketing analytics, the recent sales reorganization at HarperCollins, and why publishers need to think more like direct marketers.
When asked which factors limit their ability to develop digital products, 91% of 366 publishers surveyed by Innodata and Digital Book World named lack of financial resources. Some 82% said lack of a defined process and 81% said lack of internal expertise. Click through to see charts.
“We need a diverse e-book market and not just a best-seller e-book market,” said Hachette’s new chief marketing and sales officer Evan Schnittman to Digital Book World at Book Expo America in New York in early June. Part of cultivating that diverse e-book market is helping bookstores get involved in the e-book marketplace.
For the first time ever, more than half of Americans 65 and older are on the Internet, according to a new report — and this could mean a whole new growing market for e-book publishers and retailers.
E-book subscription services have gained traction in the past few months as several publishers have adopted the alternative access model. Safari Books Online, which allows users to stream e-books for a subscription fee (think Netflix for e-books), has been using the model for ten years. But the sudden and recent rise of e-book subscription models isn’t so much a vindication for the company as a welcome party.
We spoke with Perseus chief marketing officer Rick Joyce about discoverability, the most innovative marketing publishers are doing right now and what type of marketing just isn’t working anymore for books.
By partnering with Amazon to sell Kindle devices and e-books in its bricks-and-mortar bookstores, Waterstones, the UK’s largest bookstore chain, could be sacrificing its digital future for a short-term gain, say industry observers.
As the tectonic plates of publishing continue to shift in the e-book era, one common theme is marketing. How does it look today? Who is responsible for marketing? What results can be expected? Agents need to become marketers, at least according to one agent.
F+W Media chairman and CEO David Nussbaum attended Digital Book World in January and, like “every other company here,” was searching for solutions. The problems requiring solutions, according to Nussbaum? Discoverability and data.
A mini-wave of middling news has hit the e-book world in the past several weeks in contrast to the usual positive narrative about explosive growth and boundless opportunity. Is it a dark cloud on the horizon or just a blip on the radar?
A decade ago, it would have been unthinkable for an author to self-publish their own work and distribute it to half a dozen of the leading bookstores. Today, tens of thousands of people are doing it. How things have changed. One of the people responsible for this revolution in publishing is Mark Coker, the founder and CEO of Smashwords.
Google is taking a bite out of Apple among consumers who read e-books. Two out of five e-book readers who choose a tablet as their primary reading device use an iPad; at the end of 2011, two-thirds of those e-book readers were using an iPad, according to a new study from the Book Industry Study Group
The opportunity to digitize and start selling back-list titles has given rise to an interesting trend: authors taking a second pass at old works, essentially creating something new.
As consumers increasingly choose tablet computers over e-readers for e-book reading, the e-book business will be adversely affected, according to a new survey.
Now that the Microsoft, Barnes & Noble deal that created a new entity valued at $1.7 billion is done, what are some of the possibilities for the new partnership?
Sourcebooks has been growing at a healthy clip in the past few years and has gotten a reputation as a cutting-edge publisher. We spoke with Sourcebooks CEO Dominique Raccah about using data in book publishing, Sourcebooks’s approach to e-book pricing and why it’s important to sell books directly to readers.
When asked about “bookstore showroom,” which implies that readers like to browse at local bookstores but not buy, Mitchell Kaplan, owner of the Books and Books bookstore chain in South Florida, has an interesting suggestion of how publishers should interact with booksellers to the benefit of both.