DBW Insights

Three Ways to Use Amazon to Sell More Books

For many publishers, Amazon is the No. 1 place where their books are sold. The massive online retailer is thought to have about two thirds of e-book sales market share and is considered the largest bookseller of any kind in the U.S. Here are three ways to maximize sales on Amazon.

HarperCollins CMO Angela Tribelli: The Outsider

It might just take a publishing industry outsider to solve the current marketing challenges facing publishers. We spoke with Angela Tribelli, the new HarperCollins chief marketing officer who comes from outside the industry, about marketing analytics, the recent sales reorganization at HarperCollins, and why publishers need to think more like direct marketers.

Knight: Agents Need to Become Marketers (Video)

As the tectonic plates of publishing continue to shift in the e-book era, one common theme is marketing. How does it look today? Who is responsible for marketing? What results can be expected? Agents need to become marketers, at least according to one agent.