Features

DBW, digital book world conference

5 Questions with DBW 2017’s Dana Kaye

Dana Kaye is the owner of Kaye Publicity, Inc. and author of the book, Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales. Dana is a frequent speaker on social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little...

Company Snapshots

Company Snapshots: Bookstr

In “Company Snapshots,” we pose a series of questions to leading providers of digital products and services and let them speak for themselves about what their company does, how they benefit publishers, and what they believe the biggest trends in the industry are. In today’s entry, we have Bookstr. What does your company do?...

DBW, digital book world conference

5 Questions with Ken Brooks, COO, Macmillan Learning

Ken Brooks is the chief operating officer of Macmillan Learning, and before that he was senior vice president of global supply chain management at Cengage Learning. Ken is also a recognized and proven expert in aligning operational execution for competitive advantage, and has been instrumental in driving industry standards. Ken is a speaker at...

DBW, digital book world conference

5 Questions with DBW 2017’s Jane Friedman

Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She’s the co-founder and editor of The Hot Sheet, an essential publishing industry newsletter for authors, and is the former publisher of Writer’s Digest. She has been interviewed and featured by NPR, PBS,...

Company Snapshots

Company Snapshots: Written Word Media

In “Company Snapshots,” we pose a series of questions to leading providers of digital products and services and let them speak for themselves about what their company does, how they benefit publishers, and what they believe the biggest trends in the industry are. In today’s entry, we have Written Word Media. What does your...

DBW, digital book world conference

6 Questions with DBW 2017’s Peter Costanzo

Peter Costanzo is the digital and archival publishing manager for The Associated Press. He is also an award-winning book producer and he teaches the “New Media Technology: Formats and Devices” course at New York University. Peter is also a speaker at DBW 2017, where he will discuss new approaches to some old ideas in...

big data

Big Data, Big Trouble

Equal parts mathematician and political activist, Cathy O’Neil has calculated the impact of algorithms on society. For the most part, she says, big data adds up to big trouble. When it comes to human activities, algorithms are expected to be models of objectivity, owing to their basis in mathematical formulae and reliance on enormous...

DBW, digital book world conference

Meet the 5 DBW 2017 Keynote Speakers

The DBW Conference attracts some of the biggest names in the industry each year to take the stage as keynote speakers. And for 2017, we’ve lined up five professionals whose experience and expertise cover a wide range of issues and subjects. John Sargent is the CEO of Macmillan Learning and Executive Vice President of the Holtzbrinck...

DBW, digital book world conference

6 Questions with DBW 2017’s Rick Joyce

DBW returns to New York City January 17-19 with a reimagined program packed with new content, more real-world solutions, and fresh faces—among them Rick Joyce. Joyvce was the chief marketing officer for the Perseus Books Group until its sale to Hachette and Ingram in 2016, and was involved since 2004 in the growth and digital...

facebook, authors

Some Facebook Basics for Authors

Love it or hate it, Facebook is a strong platform for authors, regardless of genre. With more than one billion users, you’re bound to find a community interested in your book(s). But before you get started, though, let’s talk about common Facebook terminology and best practices. Facebook Profile Versus Page When you sign up...

libraries, authors, self-publishing, ebooks, publishers

Borrowing Trouble? Selling Digitally-Published Books to Libraries

An author wants as many people to read her books as possible. But if you’re only published digitally, it can be difficult for people to find you—much less spend the money to read you—if they don’t already know what they’re looking for. Libraries are one place that people can find authors who are new...

Frankfurt Book Fair

Some Frankfurt Book Fair Notes

The 2016 Frankfurt Book Fair concluded Sunday, and I was lucky enough to attend the fair’s first four days. I previously reported on an in-depth rights session led by Jane Tappuni and Kris Kliemann, as well as Wiley CEO Mark Allin’s keynote address at The Markets, the one-day lead-in to the fair’s official opening...

Frankfurt Book Fair

The Top 10 Rights Hacks

On the first official day of the Frankfurt Book Fair, Jane Tappuni of IPR License and Kris Kliemann of Kliemann and Co. gave a presentation on the Publishing Perspectives stage in which they outlined the top 10 hacks publishers should implement when considering how to sell their rights. One of the biggest takeaways from the...

authors, books, ebooks, website, content, newsletter

Turn Your Author Website Up to 11 (with Bonus Content)

Now that you’ve got the basics of your website set up, your focus should shift toward encouraging readers to visit—and persuading readers who’ve visited to visit again. Here are some types of bonus content that will get readers to return to your website after they’ve stared at your fabulous book covers and read your...

publishers, virtual reality, frankfurt book fair

The Frankfurt Book Fair Explores Virtual Reality for Publishers

From the sold-out initial run of Oculus Rift to the New York Times now publishing stories in an “immersive format,” technology reporters and trend watchers are claiming that 2016 is the year of virtual reality (VR). In the arts and entertainment world, VR has been focused mostly in gaming, but, as a WIRED World...

authors, self-publishing, hybrid author, indie publishing, publishers

The Hybrid Author: Everything You Need to Know

Digital publishing has drastically changed the landscape of the publishing industry, opening up new paths to success. Once upon a time, the only way for an author to get their books into the hands of readers was to land a deal with a publisher and allow them to distribute your title. This took a...

DBW, digital book world conference

5 Questions for Ted Hill, Chair, DBW Conference

Your recent article “The Best Way to Keep Your Job in Book Publishing” drew a lot of interest and highlighted the importance of the publishing industry conference, saying it’s the one opportunity for busy professionals to put aside the day-to-day grind and open up their minds to new ideas. With all the websites and...

goodreads, authors, books, giveaway

How to Make the Most of Goodreads Giveaways

Authors looking to boost book promotion efforts should consider incorporating a presence on Goodreads. It’s an established site filled with potential to really boost book marketing plans. In fact, some authors have elevated this to an art form and have become Goodreads rock stars. (If you need tips on best practices, read this article.)...

DBW, digital book world conference

Asset Management – Semantics, Lifecycle and Strategy

If you want to manage your content assets for evolving digital products and services, you may need to think differently. And you may require transformative tools and new models that assume modularity, portability and the ability to repurpose content with a global reach—a strategy based on the conjunction of technology and rights. Join us...

authors, books, sales, facebook, writing, ads

Author Cori McCarthy Discuss Her Book Being Optioned

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016), and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a movie. This...

book publishing, dbw, digital book world conference

The Best Way to Keep Your Job in Book Publishing

Very early in my career in book publishing, I worked under the direction of an individual who was a ferocious and diligent networker. It was a terrifying experience. I can still vividly recall how thoroughly impressed (and dismayed) I was by her skills. This was my second job in subsidiary rights, as an associate...

authors, marketing, publicity

What Goes in a Press Kit?

As a self-published author (and these days, even if you’re a traditionally published author), you’ll likely be spending an insane amount of time on marketing. Having a robust press kit—specific to the needs of online marketing for authors—done in advance of your marketing push means maximum efficiency! Sample Press Kit Think of a press...

authors, books, sales, facebook, writing, ads

Author Cori McCarthy Shares Her Book Marketing Strategies

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016) and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a movie. This is...

authors, self-publishing, publishers, books, sales

How Much Should My Book Cost?

When you embark on the journey of getting a book published, there’s a lot to consider, and one of the things that should be on your priority list is how much you’re going to charge for your book. The editors of traditional publishing houses must fill out a profit and loss spreadsheet (P&L) before...

Company Snapshots

Company Snapshots: Vearsa

In “Company Snapshots,” we pose a series of questions to leading providers of digital products and services and let them speak for themselves about what their company does, how they benefit publishers, and what they believe the biggest trends in the industry are. In today’s entry, we have Vearsa. What does your company do?...

Podium, publishers, netherlands

Dutch Encouragement: An Interview with Joost Nijsen of Podium

For this latest Indie Innovation entry, I spoke to Joost Nijsen, the renowned founder and owner of successful Dutch independent publishing house, Podium. Having recently moved to the Netherlands myself, I wanted to explore the publishing industry in this small yet influential country. Since 1997, Nijsen has built a strong and enduring reputation in...

authors, books, ebooks, content, brand, author platform

Create a Strong Author Platform with Free Content

Building a strong author platform can start with free content. Every word you write is a tool for promoting your brand and driving book sales. While it may sound counterintuitive, giving away your writing benefits you in the end. The main principle of marketing with free content is that all publicity is good publicity....

video, publishers, virtual reality, vr, mobile, augmented reality, self-driving cars

Is Video for Digital Publishers Worth the Hype?

If one were to define “digital publishing” loosely, it would be an amalgam of interactive, engaging content—delivered straight to the end user through online platforms. What sets it apart from traditional publishing is its format, which is designed for ease of consumption and extending unparalleled accessibility. Digital publishing has provided a global platform for...