Expert Publishing Blog

Same-Day Book Delivery Doesn’t Best Bookstores…Yet

Want a book, and want it now? Your local bookstore is probably still your best bet. With some out-of-town travel lined up for this evening but no airplane reading on hand, I thought I’d try out Amazon’s new same-day delivery service as well as Barnes & Noble’s Manhattan-only counterpart (not the newly announced Barnes...

Audiobook CDs in MP3: No More Switching Discs

Do you listen to audiobook CDs in the car? I do. They’re a great way to get through all those new titles (I’ve heard 3,500 new books are introduced every day) and it makes the commute more bearable. My only pet peeve is changing CDs—an act that just may be more dangerous than texting while driving. Some...

Does the Acquisition of BookLamp Signal Apple’s Entry Into the Ebook Subscription Service Market?

In March of this year, shortly before Apple bought ebook recommendation start-up BookLamp, music subscription champion Spotify made a very similar acquisition. Spotify bought music recommendation service Echonest of Cambridge, MA. for approximately $100 million and with it secured the industry’s leading music recommendation and data mining service. Why? Many think that recommendation services...

Man Booker Prize: Disappointing and Disappearing

Book prizes have become an increasingly key route through which to discover and champion the best writers, to elevate and highlight the brilliant above the masses of books now being published every year. That’s why over the last few years they have become increasingly frustrating, happy to stick with what and who they know;...

How Kindle Unlimited Is Changing the Amazon Kindle Best-Seller List

Kindle Unlimited is minting best-sellers. According to Publishers Lunch, the number of ebooks on the Kindle best-seller list that are Kindle Unlimited titles has just about tripled since the launch of the all-you-can-read service from Amazon last week. Amazon is counting Kindle Unlimited reads as well as Kindle store sales in its best-seller rankings. Last...

For Subscription Ebooks, Great Expectations But Few Guarantees

A report released today by the Book Industry Study Group (BISG) finds that 80% of publishers believe subscription ebooks becoming a major part of the publishing business is “inevitable.” The launch last week of Amazon’s subscription service, Kindle Unlimited, would appear to corroborate that finding — but are they? Professionals within the trade, scholarly, professional and higher...

20 Marketing Questions Self-Published Authors Must Answer

If you’re a self-published novelist, your line of books is your small business. Like any small business, you need a marketing strategy. There are lots of marketing activities that you can engage in to promote your book, but before you start doing any of them, take the time to think like a marketer by asking yourself...

Empowering Writers with Data

A close writer friend called last week with a dilemma. She needs some extra money in her pocket within the next year and has a book project ready to go: Should she sign with a traditional publisher or go indie? What’s the better choice given her money situation right now? What’s the better choice...

Risk-Free Publishing; Or, When Everyone Can Bankroll Books

Is it possible to publish books without financial risk? In the case of the traditional publishing model, publishers often pay authors money in the form of an “advance on royalties.” They also invest in the creation of the book in the form of paying editors, book packagers and often others to bring it to market....

Social Media Marketing, for Novelists, Is Relationship Building

What is social media marketing for an author? If you’re fairly introverted, humble, or shy, you may not like the idea marketing your own work.  But social media marketing does not have to mean getting on a loudspeaker and booming out self-lauding messages. That model for promotion is not necessary. Instead, think about marketing as building...

Crowdfunding for Books: Pentian’s Self-Publishing Model Expands to U.S.

In the Spanish-speaking world, one digital publishing company has disrupted the traditional publishing process by creating an online platform that combines full-service self-publishing with crowdfunding. This platform allows authors to present their projects, lets backers pledge and support them and provides financial rewards to all involved once the books sell. The company is called...

BigJump Rizzoli Winner already published in print

Only 4 months from the submission of the draft manuscript to the availability in bookshops of the final print edition. During a public event on June 23rd, Rizzoli unveiled the final winner of BigJump, the first literary award in Italy for self-published novels, launched by Rizzoli, Amazon’s KDP and the Italian start-up 20lines. Out the...

Sourcing Books on Wall Street

A company can grow organically (investing in new product, developing new channels to market, improving customer service, in other words innovating) or it can grow by mergers and acquisition (M&A). The oil industry has a name for this — “drilling for oil on Wall Street” — as opposed to investing money into wild catting,...

Are iOS Users Ditzier Readers Than Android Users?

iOS users may have cooler handsets and tablets, but Android users are a tad more intellectual when it comes to what books they read, according to a new infographic from ebook subscription service Oyster. Oyster measured the reading habits of Apple iOS users and Google Android users, having added an app for the latter...

The Written Word in Transition: An Interview With Lisa Gitelman

These days, it often feels like the publishing industry is at the crossroads where old technologies meet the new. But this transitional phase is not unique to our times. Over the years, writing formats have been in constant flux, from letterpress, to mimeograph, to PDFs and, now, digital books. Lisa Gitelman studies the history of documents at New York University....

Discovery, User Experience and the Long Tail

There has recently been some debate as to whether the long tail for ebooks exists: — “Dispelling the Ebook Long Tail Myth” by Marceloa Vena, head of the digital trade book business at Italian publisher RCS Libri — “New Data on the Long Tail Impact” By Mike Shatzkin, industry consultant and Digital Book World...

Thank You, Simon & Schuster

As reported earlier today, Simon & Schuster announced that it is converting its pilot on library ebook lending to a national program. Frankly, for some time I thought this day would never come. Flash back to a wintry day in 2012 in New York City. This was the first American Library Association (ALA) leadership...

New Canadian Start-Up Nonvella Aims to Be an Atavist or Byliner

Last night marked the official launch of Canadian digital publisher Nonvella. Nonvella publishes non-fiction pieces of 5,000 to 20,000 words, in the areas of literary journalism, memoir, and essays. It was founded by two Vancouver-based freelance writers, Tyee Bridge and Anne Casselman, who were inspired by companies such as Atavist and Byliner. (Full disclosure: my company gave...

Yes I’m Back: The Library Ebook Problem Is Not Fully Solved

I’ve been gone for a while. Not because the library ebook issue is fully resolved… Not because I’ve been in Tahiti for two months (I wish). Just swamped with urgent (but not necessarily important) matters. Well, I’m back now—just in time for the American Library Association (ALA) Annual Conference in Las Vegas. First of...

Amazon-Hachette Battle: Another Turning Point?

The Amazon-Hachette feud has been on going for over a month. Everyone has an opinion. Most of the press and book industry pundits take Hachette’s side; even Stephen Colbert has weighed in. The usual Amazon defenders have stepped up with their commentary. I see both sides of the argument. This discussion reminds me of...

China In Your Hand

I’ll start with statements of Fact. UK boybands want to break the US. Publishers, outside of China, want to break China. What was a murmur while running my publishing businesses has become a near scream since launching our global rights licensing platform. It is perceived that the pot of gold is not at the...

The Lost Tail: The Myth of Book Publishing’s Long Tail

UPDATE: The Lost Tail: The Myth of Book Publishing’s Long Tail is no longer available as a free download. The myth of the Long Tail is possibly fading away as the digital book market grows, and it’s operated by few mega e-retailers. In a limitless world of digital goods, without inventory costs, huge search engines, near-zero marginal...

Evolution In Storytelling: How Disney Publishing is Shaking Up Digital Books For Kids

Where are digital children’s books headed? The Digital Media team at Disney Publishing believes interactivity and reader-defined narratives are the way of the future. The line of digital apps for kids from Disney Publishing is breaking down the barriers between games, books, and movies with their line of story-infused apps. “We see the digital format as an...