Expert Publishing Blog

d2c2feature

Three Direct-to-Consumer Steps Every Publisher Can Take

In my last post, I made the argument that not only should all publishers establish robust direct-to-consumer (D2C) programs regardless of their size, but that small and mid-size presses are in some ways better positioned to do so than large trade publishers. In this post I’ll break down the components of a direct-to-consumer operation...

d2cfeature

Why All Publishers Can and Should Go Direct-to-Consumer

Many publishers think direct-to-consumer (D2C) programs are difficult to implement, expensive to operate and generate heaps of extra work that their bottom lines can never justify, leaving those initiatives the exclusive territory of only the biggest players in the industry. But all publishers can and should be developing D2C strategies, including—and especially—small and mid-size...

image_300x1904

Authors Playing the Long Game in a Tough Book Market

In the 2014 Digital Book World and Writer’s Digest Author Survey, we noticed low satisfaction scores for sales, marketing and earnings among the authors in our sample, leading us to speculate that there was a gap between authors’ expectations and the realities of the book market, where it is very difficult to sell a large number of books....

ebook discovery discovery Jellybooks Andrew Rhomberg DBW15

Publish and They Will Come…Right?

We live in an age of abundance, which means discoverability matters more than ever. By some accounts, as many as 1 million new books are being published every year in the English language alone. In addition, readers can choose from a back-catalog over 30 million titles through Amazon, used bookstores, libraries and friends. Readers are spoiled for...

Why Publishers Must Invest in Rights Departments

Even the most optimistic in the industry would admit that publishing has been through a tough time during its necessary awakening to a new world order. Global recession, falling margins, supermarkets, Luxembourg’s death grip, disappearing bookshops and libraries, wider competition against entertainment products–take your pick. There is a growing awareness of the need to invest...

authors indie publishers small press

Lessons and Expectations as the Digital Book World and Writer’s Digest Author Survey Evolves

This year marks the third year that Digital Book World and Writer’s Digest are surveying authors on their publishing experiences and income. When I came on board last year, I began by revisiting the numbers from the inaugural Author Survey published in early 2013. While Digital Book World’s then–editorial director Jeremy Greenfield had already...

Top Four Best Practices for Writing Great Book Blurbs

When you sell your book online, your book description, or blurb, must be persuasive enough to compel people to buy. According to the Pew Research Center, 38% of readers rely on the information presented on your book’s online sales page when making a purchase choice. Your blurb must convince your audience that there’s no better...

Self-Publishing Reaches the Summit

I recently took part in New Generation Publishing’s annual Self-Publishing Summit in London, now in its third year. It is always a good opportunity to stop and consider how the self-publishing sector has evolved. The is no doubt that self-publishing, often derided in its former forms, has made a huge mark in the last three...