Expert Publishing Blog

Exploiting the Full Potential of the EPUB3 Format

Exploiting the Full Potential of the EPUB3 Format

If you are a publisher of books that are not strictly narrative, are your ebooks a mirror image of your print books? Or have you taken advantage of the capabilities that the EPUB3 format provides to offer readers an enhanced reading experience? Ebooks, in rudimentary form, have been around since the 1980s, predating many...

Page Load Speeds

Page Load and Page Crawl Speed

Shave your body hair. Wear form-fitting suits and caps. Improve your balance and form. No, these are not the latest fashion trends (unless you are a swimmer). These are tips from USA Swimming for reducing friction and improving speed. In competition, these tips—when combined with training and ability—can mean the difference between getting one...

How to Format the Table of Contents in an Ebook

Best Practices for Ebook Front Matter: Table of Contents, Part 1

The front matter of a book communicates a lot of helpful and important information to readers. But publishers and authors often find themselves wondering how to handle that information in their ebook files. In the current installments of my column here on Digital Book World, I am delving into some best practices, ideas and...

How Structured Data Markup Affects Publishers

The Optimized Publisher: Structured Data Markup

In the old standard “Over the River and Through the Woods,” a trip to Grandma’s house exposes our noses and toes to the elements over an arduous journey by sleigh. Wouldn’t it be great if there were a shortcut to Grandma’s that allowed us to get there faster without exposing us to frostbite? In...

The Right Tool for the Job

The Right Tool for the Job

“What you have to understand about us,” says every publisher ever, “is that we are a little bit different. We’re not like everyone else.” I talk to a wide range of publishers about their workflow and processes, and it’s true that each publisher’s route to market is crafted to suit their particular style, culture,...

Who Cares How You Read? Just Read.

Who Cares How You Read? Just Read.

There has been a lot of press lately about data that looks like it’s pointing to declining ebook sales and surging print sales. There has also been some chatter about the inferior experience of reading ebooks. The biggest point, though, that I think gets lost in some of the print book / ebook hullabaloo...

The Optimized Publisher: Heading Tags

The Optimized Publisher: Heading Tags

In one of my earlier posts, URL Structure and Site Architecture, I talked about the importance of organizing your site via a hierarchical structure and mapping your website by categories and subcategories. In this post, I am going to explain how good page architecture can not only keep your site well organized, but also...

Ebook Production 101: The Copyright Page

Best Practices for Ebook Front Matter: Copyright Page, Part 2

The front matter of a book communicates a lot of helpful and important information to readers. But publishers and authors often find themselves wondering how to handle that information in their ebook files. In the current installments of my column here on Digital Book World, I am delving into some best practices, ideas and...

Another Big SEO Factor for Publishers

Meta Description Tags

When we talk about something being “meta,” we are aware of the self-referential nature of the object—a movie about a movie, a song about a song, etc. And when the prefix “meta” is used to talk about Search Engine Optimization (SEO), it is being self-referential in relation to your website. In this part of...

Why Book Publishers Need to Produce Compelling Digital Content

Content – Fresh, Exciting and Inviting

In one of my blog posts for Digital Book World, “Your Content Is the Problem,” I pointed out that duplicate content can hurt your search engine rankings due to Google’s preference for unique content on your website pages. In the past few installments of this series of SEO guidelines for book publishers in the...

5 Tools That Can Double Your Ebook Sales

5 Tools That Can Double Your Ebook Sales

Thousands of writers use our sales tool, Selz, to sell their ebooks, so we analyzed the sales of those in the top 10th percentile to find out how they are so successful. Here are the five most common tools used by our top sellers to drive sales. Tool #1: Abandoned Cart Ebook buyers put...

The Show Must Go On – More Opportunities Than Ever for Publishers at MIPJunior

The Show Must Go On – More Opportunities Than Ever for Publishers at MIPJunior

MIPJunior, the world’s largest showcase for children’s television rights, was both inspiring and invigorating this year. It saw authors and TV producers, digital players and licensing gurus, all rubbing shoulders as they showcased the very latest content and debated the challenges and opportunities in a world where on-demand and streaming platforms are transforming the...

Mechanical Sympathy Makes Rights Data Easy

Mechanical Sympathy Makes Rights Data Easy

The way I drive, sometimes, you wouldn’t think I believe in mechanical sympathy. But I can assure you I do. Mechanical sympathy is the ability to have an awareness of and empathy for how a machine works, as well as the capacity to adjust your engagement with that machine to help it perform optimally. If you...

The Benefits of Implementing a Rights Management System: Part I

The Benefits of Implementing a Rights Management System: Part I

Introduction What is the revenue potential of licensing at your organization, and how well are you capitalizing on it? Through my work providing rights solutions for MetaComet Systems over the last 16 years, and as the former co-chair of the Book Industry Study Group’s Rights Committee, I have learned that the value of rights...

Content, Not Wrapper: The New Frontier for IP and Rights Management

Content, Not Wrapper: The New Frontier for IP and Rights Management

While publishing is typically classified as a creative industry (at least here in the UK), I prefer to think of it as a business that’s focused on the exploitation of intellectual property (IP). I do this because the publishing industry mainly exists to facilitate authors’ creativity and connect that with people who want to...

Why Digital Platform Solutions Are Needed in Academic Publishing

Why Digital Platform Solutions Are Needed in Academic Publishing

While traditional books are standalone products, marketed separately and designed to inform without context, their use in academic contexts can be very different. Students use large amounts of digital content in a specific subject area in a short time. Their research, their writing and their pursuit of a degree are focused on a limited...

Book Fairs Becoming a Key Meeting Place for Technology

Book Fairs Becoming a Key Meeting Place for Technology

In a month in which a number of rights and licensing deals will be cemented, announced and lauded, it seems to me very appropriate that Digital Book World is focusing on the importance of rights solutions. October has long been synonymous with the Frankfurt Book Fair (FBF), and this continues to be the largest...

The Evolution of US Digital Innovation in Publishing

The Evolution of US Digital Innovation in Publishing

The United States has been at the forefront of digital publishing since the field’s inception. And now, as digital is fully integrated into our daily publishing lives and the industry continues to expand the format of books and data analytics, the US market continues to lead. While there has been a lull as ebook...

Authors Are the New Gatekeepers to Large Audiences

Authors Are the New Gatekeepers to Large Audiences

For decades, the gatekeepers to reach large audiences of book consumers have been retailers, publishers, libraries and national media outlets. These organizations hold the keys to reaching millions of readers. But access to their audiences is limited unless one purchases paid advertising, hires a publicity firm or undertakes an expensive, time-consuming tour of the country....

Best Practices for Ebook Front Matter: Cover Image

Best Practices for Ebook Front Matter: Cover Image

The front matter of a book communicates a lot of helpful and important information to readers. But publishers and authors often find themselves wondering how to handle that information in their ebook files. In the next few installments of my column here on Digital Book World, I would like to delve into some best...

Social Media Marketing Is Backwards: Strategy Vs. Tactics

Social Media Marketing Is Backwards: Strategy Vs. Tactics

There are more than 200 social media networks, and more hit the Internet daily. No wonder authors are confused about how to approach this behemoth. The social media information highway is crowded and noisy. There are more than 30 billion pieces of content shared on Facebook every month, and according to Twitter, there are...

If You Sell the Book, Will They Read It?

At the IDPF/BE conference in May of this year, Kobo disclosed data that revealed only 60 percent of books purchased are ever opened. And that says nothing about whether they are even finished. Interestingly, the more expensive the book was, the more likely it was the reader would at least start it, though data...

Publishers Must Be Aware of Their Technical Debt

Publishers Must Be Aware of Their Technical Debt

In programming, there’s a concept called “technical debt,” and it’s one that has much to offer as a way of thinking about your publishing business. Technical debt is what you accrue when you write bad code or take some expedient shortcut or just think, “Nah, that’ll never be needed.” At some point, you might...

Taste-Test Your Books: The Secret Sauce to Boost Sales

Taste-Test Your Books: The Secret Sauce to Boost Sales

The publishing business is one of the few industries with the audacity to create a lot of new products without testing them on consumers first. Imagine running a restaurant and never taste-testing new recipes before serving them to customers. Or imagine automobile companies trying to sell cars without test-driving the vehicle first. What if Hollywood...