Expert Publishing Blog

How I Gained 3,000 Twitter Followers: 8 Easy Lessons

When my debut novel, Mistress Suffragette, was about to be published, I realized that I wanted to have a Twitter presence. But I wasn’t certain how to go about achieving that. I wanted to tie my messages into my novel, but not reveal so very much about it that no one would buy it. I...

Brand You: How to Find Your Author Brand

I come to novel writing by way of advertising, and I tend to view the task of marketing one’s books through an advertising lens. It took me a long time to get an agent for my newly published book, Mistress Suffragette (Penmore Press, 2017), so I was able to devote plenty of attention to...

Confessions of a Lifelong Audiobook Addict

The news that children’s audiobook sales have gone up while ebook sales have declined doesn’t surprise me. It’s not because there’s anything wrong with ebooks. But for as long as I can remember, I’ve loved being read to. A Stack of Picture Books and a Record Player Like many other kids, I lay in...

Hybrid Authors: Spotting One in the Wild

When I co-founded the Fuse Literary agency in March 2013, my partner Gordon and I were clear on one thing: We wanted to create the model for the literary agency of the future, one where digital storytelling was a foundation pillar. To us, storytelling should be the central part of any author’s career, but...

4 “Wow” Experiences at the Bologna Children’s Book Fair

Ciao bella! I’ve recently returned from the Bologna Children’s Book Fair in Bologna, Italy, and “WOW” is the best expression of this book lover’s experience. I am happily at home in any library or bookstore, so imagine my sheer joy at seeing children’s books from 1,200 exhibitors and 75 countries. I explored the fair...

Some More Tips to Make Your Ebook Look Great

20 Pro Tips to Prepare Your Ebook for Conversion

If you’ve read many books by DIY authors—and chances are you have—you might have stumbled across the occasional one full of formatting errors. It doesn’t give the best impression, does it? These mistakes detract from the flow of the book and are a certain route to one-star reviews. So how can you make sure...

Give Us Your Feedback—and Enter to Win!

The world of digital publishing is constantly growing and changing. New technologies, new markets, and new techniques for maximizing sales appear every week. Digital Book World keeps you up to date on all you need to know. At DBW, we are growing and changing, too. We want to make DBW even more relevant to...

Who’s Using the Keywords in Metadata?

Generate More Book Sales With a Keyword-Powered Blurb

The description of your book in an online store is a vital element of your digital book’s sales strategy. The description (commonly called a blurb) acts like a shop clerk in a digital bookstore. You want that clerk’s pitch to be as convincing as possible. The blurb, however, plays a second and perhaps even...

Is URMS a New Model of Flexibility in Digital Books User Rights?

Written by Nancy Panos, Director of Product Management, Datalogics At Digital Book World in January, I attended several very interesting sessions on industry data analytics including what people are reading, how they are reading, ideal demographics for library lenders, interesting facts about the rise in audiobooks, and eBook pricing and its impact on growth....

Trending Up: What’s Fueling and Feeding the Audiobook Boom?

The digital audiobook industry is trending up. The recent launch of RBmedia, a digital audio company that brings together the management of several technologies that specialize in spoken-word audio, casts a spotlight on this growth. In recent years, spoken-word media has increased in both sales and the number of titles being published. The latest...

publishers, content, mobile

Progressive Publishing: Content on Demand

Before the digital age, information consumption via mobile devices was considered an optional trend among print content creators and publishers. Now it is practically a professional imperative. In fact, recent studies show that several major traditional print publications regained significant growth by introducing mobile content to their digitally focused audiences. Today’s professional—and her office...

epub

Why the IDPF-W3C Merger Will Be Great for EPUB and the Book Industry

NOTE: The following represents personal opinion, not that of IDPF or W3C. A self-appointed “Save the IDPF, Save EPUB” committee has recently formed to publicly attack the IDPF/W3C combination plan and announce a campaign of its own with the goal “to keep the IDPF going as a standalone trade organization.” This group sees the...

authors, self-publishing, books, blogs, podcasts

4 Steps to Create a Blog or Podcast That You and Your Readers Will Love

If you’re a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan...

business intelligence, data, analytics, publishers

Everything Publishers Need to Know About Business Intelligence

The concept behind this article was to share the experiences that I and others have had managing and implementing business intelligence (BI) and reporting solutions. To help out, I asked some former colleagues to contribute their thoughts. The contributors are Ralph Cetrulo, Vince Benenati and Joe Rodriguez. Their bios are below: • Ralph Cetrulo...

idpf

Save the IDPF. Save EPUB.

We, the members of the “Save the IDPF. Save EPUB.” campaign committee, are reaching out to the publishing community to update you on our work and ask for your help. We believe that the International Digital Publishing Forum’s (IDPF) reckless transfer of assets to the World Wide Web Consortium (W3C) is a threat to...

authors, website, blog, social media, marketing, pr

Reboot Your Online Presence in the New Year

You’ve probably been hearing a lot of “New Year, New You” talk recently, from people looking to jumpstart a new, healthy lifestyle to those looking to rethink their finances. This January, I’d like to recommend that all current and aspiring authors apply the “New Year, New You” concept to their digital brand. The new...

google, apple, amazon, digital, content, ebooks

Here’s Another Way Digital Could Complement Print

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two (e.g., reading the...

social media, authors, content

3 Keys for Producing Engaging Social Media Content

The goal of good social media content is interaction that leads to loyalty and trust. And the keys to good content are not a mystery. Marketing studies have been conducted on how people buy, what kinds of social media content they respond to, and why. To sell books on social media, you need to...

book publishing, publishers, books, sales

My 2016 Predictions: The Verdict

Last December I wrote a blog post setting out my predictions for the publishing industry in 2016, and I promised to revisit them after 12 months. I always stress the importance of accepting accountability in business, and therefore I must also live—or fall—by the same rules. I have placed a score by each prediction....

authors, social media, facebook, twitter, youtube

Why You Only Need to Sell Your Books on One Social Media Channel

There are hundreds of social media networking sites on the Internet. Of those, there are 10 or so that most people can identify. According to data from Smart Insight, there are around 2.3 billion people on social media worldwide. Five years ago, it was pretty easy to be found and followed on social media....

content, publishers, marketing, discovery, books

‘The Content Trap’ Is the Must-Read Book of the Year

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. On this trip, I noticed a book called The Content Trap sitting face-out on the shelf and couldn’t resist picking it up. Great title. Intriguing outline. Normally I’d make a...

authors, podcasts, marketing, sales

How Podcasting Helped One Author Find Her Marketing Happy Place

Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it’s practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll. “I crashed three weeks before the book came out,” she said. So for her second book,...

indie authors, ebooks, bookstores

8 Tips for Indie Ebook Authors to Sell Print Books at Local Bookstores

Online stores are the most common venues for indie authors to sell their books, whether in digital or print format. And while digital publishing gives authors access to readers around the world, many self-published writers are also eager to get their books into neighborhood bookstores. So if you’re an indie author interested in getting...

authors, social media, twitter, facebook, sales

4 Steps to Selling More Books with Less Social Media

When I ask new email subscribers to tell me their number one book marketing challenge, the answer is overwhelmingly the conundrum that is social media: it takes too much time, and the results are difficult to measure. I agree. Without a solid understanding of how social media does and doesn’t work, authors resort to...

authors, libraries, books

6 Tips for Authors to Create Engaging Library Programs

Libraries are community service powerhouses. A peek at any library’s calendar of events reveals one tough fact: author programs are a small fraction of a library’s lineup. Patrons often shun author programs in favor of knitting classes, business improvement courses, and movie nights. Why? Many modern library users see libraries as one-stop community centers....