What exactly do we mean when we talk about mobile strategies for digital publishers? There’s one quick and easy answer. It involves posting regularly to Facebook, Instagram, Pinterest and their brethren so that people with smartphones can follow your publicity trail. True enough. But as I moved deeper into research on my report on...
In my last post, I made the argument that not only should all publishers establish robust direct-to-consumer (D2C) programs regardless of their size, but that small and mid-size presses are in some ways better positioned to do so than large trade publishers. In this post I’ll break down the components of a direct-to-consumer operation...
Many publishers think direct-to-consumer (D2C) programs are difficult to implement, expensive to operate and generate heaps of extra work that their bottom lines can never justify, leaving those initiatives the exclusive territory of only the biggest players in the industry. But all publishers can and should be developing D2C strategies, including—and especially—small and mid-size...
In the 2014 Digital Book World and Writer’s Digest Author Survey, we noticed low satisfaction scores for sales, marketing and earnings among the authors in our sample, leading us to speculate that there was a gap between authors’ expectations and the realities of the book market, where it is very difficult to sell a large number of books....
A New Lens for a Challenging Landscape As ebook growth levels off industry-wide, many traditional publishers and indie authors alike find themselves in a more sobering landscape, in which the chances for success appear slimmer than they sometimes have in the past. Even though last year’s Amazon-Hachette dispute saw many authors rally to the...
What science, technology and medicine publishers can teach the trade world.
Jellybooks founder Andrew Rhomberg introduces a new way to gain insights on consenting ebook readers prior to publication and explains why that could be more useful than the bulk, anonymized data some retailers release for a fee.
New research to be presented at the Publishers Launch Kids Conference finds 92% of kids now e-read at least once a week.
We live in an age of abundance, which means discoverability matters more than ever. By some accounts, as many as 1 million new books are being published every year in the English language alone. In addition, readers can choose from a back-catalog over 30 million titles through Amazon, used bookstores, libraries and friends. Readers are spoiled for...
Pearson's Director of Content Architecture Paul Belfanti on HTML5, open standards and innovation in the ed-tech space.
Metadata expert Renée Register offers a free preview of the upcoming 'Metadata Handbook, 2nd Edition.'
Rodale Books Publisher Mary Ann Naples on building a successful vertical and why 2015 is the year of the customer.
Jellybooks CEO Andrew Rhomberg on the present and future of data in book publishing.
Kensington CEO Steven Zacharius on regaining shelf space for print books and getting social media marketing right.
All Brain founder Marcello Vena on why Amazon is a constellation of start-ups as much as an established player.
Houghton Mifflin Harcourt CEO Linda Zecher on rising technological innovation in educational publishing.
Georgia McBride on what's next for Nook and self-published authors as indie publishers chart new courses.
Book publishers see new challenges and opportunities to optimize metadata for the digital market in 2015 and beyond.
Processed Media president Joseph Esposito on why academic publishing is the sector to watch for digital innovation.
Paper Lantern Lit co-founders Lauren Oliver and Lexa Hillyer on new approaches to digital storytelling and branding.
Alex White of Next Big Book on data-driven publishing, price elasticity in the ebook market and why to watch BookBub.
Even the most optimistic in the industry would admit that publishing has been through a tough time during its necessary awakening to a new world order. Global recession, falling margins, supermarkets, Luxembourg’s death grip, disappearing bookshops and libraries, wider competition against entertainment products–take your pick. There is a growing awareness of the need to invest...
All other digital marketing activities come to naught if they aren't based around a fully optimized publisher website.
Seth Godin of squidoo.com on publishers' customer-identity crisis, self-publishing and the promise (or not) of mobile.
The American Library Association sits down with New York-based book publishers to talk library ebook lending and more.
Author and 'New Yorker' contributor Ken Auletta on publishers, Amazon and disruption in the digital marketplace.
Random House Marketing Director Kristin Fassler on Facebook, discovery and mobile-first marketing.
Author Rick Chapman weighs in on how publishers can better compete with Amazon to attract and keep authors.
This year marks the third year that Digital Book World and Writer’s Digest are surveying authors on their publishing experiences and income. When I came on board last year, I began by revisiting the numbers from the inaugural Author Survey published in early 2013. While Digital Book World’s then–editorial director Jeremy Greenfield had already...
Eric Huang of Made in Me foresees more digital publishing start-ups moving toward the center of the industry.
'Scratch' Magazine publisher Jane Friedman on what's next for authors, Amazon and self-publishing heading into 2015.
BitLit co-founder and CEO Peter Hudson on transformations in ebook bundling, subscriptions and the European market.
When you sell your book online, your book description, or blurb, must be persuasive enough to compel people to buy. According to the Pew Research Center, 38% of readers rely on the information presented on your book’s online sales page when making a purchase choice. Your blurb must convince your audience that there’s no better...