Expert Publishing Blog

Grow A Loyal Fan Base The LOFABA Way

Before you plan a range of individual marketing activities, spend some time building your loyal fan base (LOFABA). Maria Salomão-Schmidt is an author with an MBA. She explains why you should focus on your fan base first—and how to develop a fan base at every stage of the sales cycle.

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3 Reasons To Shed No Tears If Your Book Is Rejected By BookBub

A single ad on BookBub can generate thousands of downloads a day. No wonder authors can’t stop talking about this book discovery vehicle. Problem is, you can’t simply purchase an ad on BookBub. The service must choose you—and it turns away 80% of its applicants. If your book is not chosen, don't despair. Here...

Is Your Publishing Toolkit As Strong As It Can Be?

How To Write An Author Q&A That Compels Readers To Buy

An important element in every author’s media kit is the Author Q&A. A powerful Author Q&A can go far in generating interest for your book. This document provides potential readers a deeper perspective on your writing and some background on you as a person. The more readers know about you and your work, the...

A.I. Chatbots Are Evolving the Author Platform

Over the past five years, the strength of the platform that authors and publishers use to connect with and engage their audience has become one of the critical factors in the commercial success of their books. Today we are seeing the evolution of the author platform to include chatbots, a conversational interface to the...

5 Ways Mobile Is Transforming Digital Learning

Take a look around at any given point throughout the day, and chances are you’ll see a fair amount of people in your vicinity with their eyes glued to mobile screens. What is it they are consuming? Perhaps the latest text or breaking news headline has captured their attention. However, research by Towards Maturity...

3 Strategies for Marketing A Book Series

I’m a cliffhanger reader by heart. I love to be left wondering what’s coming next, and yearning for the next part of the story. It’s an illness of sorts, I suppose. So when I wrote my first book, I wanted to write a series—a set of books that drops my readers off a cliff...

How Do Keywords Impact Sales?

The question I receive most often from publishers is: “How do keywords impact sales?” While adding keywords to book metadata is considered best-practice, publishing businesses are naturally more interested in whether the practice will increase revenue. Keywords in this context are ‘off-page’ keywords, which are sent to retailers in an ONIX feed or added...

Why Continuity Is Key for Authors

Writing a book is a herculean task, but writing a series is even more difficult. You have to keep track of so many elements: plot, characterization, setting, narrative arcs, subplots, relationships amongst your characters, and which character to kill next—assuming you’re a mystery author, and maybe even if you aren’t. Then there are all...

The Contest Fix: How Writing Contests Can Help Your Career

Coffee. Cigarettes. Liquor. Let’s be honest: All writers have their addictions. Mine is submitting to writing contests. (Please don’t tell my mother!) Some writers turn up their noses at writing competitions and insist they are scams, but I don’t subscribe to this cynical theory. Other writers assert that one should never enter a contest...

9 Reasons Audiobook Growth Is Soaring

Audiobooks are today’s fastest growing digital book format … but have you ever wondered why? As an indie author or digital publisher, if you haven’t already created and distributed an audiobook version of your titles, now’s the time. As an author and a reader, I’ve never outgrown the desire to have stories read to...

How I Gained 3,000 Twitter Followers: 8 Easy Lessons

When my debut novel, Mistress Suffragette, was about to be published, I realized that I wanted to have a Twitter presence. But I wasn’t certain how to go about achieving that. I wanted to tie my messages into my novel, but not reveal so very much about it that no one would buy it. I...