Do you shy away from such intellectual stuff as your book's central theme? We made understanding "themes" easy in a fun infographic that shows how a book’s themes are understood using Hemingway's iceberg analogy.
You can visit a new country in person or you can travel there in a book. Our latest infographic shows the most iconic books set in 150 countries around the world. How many of these books have taken you to faraway places?
Book box subscription services satisfy boutique-minded audiences. Author Jesikah Sundin explains how to reach readers in search of independently created, physical items. It may be the Digital Age, but brown paper packages tied up in string are still many people’s favorite thing.
Publishing is an industry in transition. Are you making assumptions based on old truths? Many tenets about book marketing that seemed solid a few years ago no longer hold. Beth Bacon busts eight myths about selling your book.
Do you wish your book promotions achieved better results? There may be holes in your plan. John Fleming offers a checklist to help you discover the flaws that need correction in your author marketing strategy.
When customers are fascinated by a book cover, they click to buy. A cover must be appealing both physically and digitally. Perry Moore defines the reasons a book cover sells—does your cover fit the bill?
What happens in an indie author's mind when book sales suddenly, inexplicably evaporate? Here's how one writer copes with the crazy fluctuations of online sales.
Marketing is a challenge for all publishers, including publishers of business content. My bet is the challenges experienced by these specialty publishers and their authors fall in line with those reported in Kelsye Nelson’s 2016 Book Marketing Survey. Among others, Nelson found the following to be the most common book marketing complaints throughout her...
Audiobooks are hot tickets these days—the fastest growing sector in publishing. You can take advantage of this trend if you know the reasons behind the boom.
How much work really goes into publishing your own book? Many authors plunge into self-publishing without really knowing what they're getting into. This 8-stage workflow covers the main steps in creating a digital book.
Your finished book contains hundreds of data elements that are hidden from view of the final customer—it's the metadata that computers use to identify your book. All authors should make informed choices about their metadata before and after publication. Phuong Mai explains metadata best practices.
Have you been disappointed by a bookstore event? You're not alone. Still, don't dismiss bookstore visits. Publicist Dana Kaye offers three big reasons to get out there and meet your fans in person.
Great book covers sell books. Professional cover designers are trained in the craft of typography, photo editing, and design—but they’re not expected to know anything about your book or your visual preferences. Luckily, a document called a Creative Brief exists to help you convey your intentions to your graphic designer. Here’s all you need...
I’ve put words on the page since I can remember. Not great words at first, mind you, but words, nevertheless. You could say I’ve been in the relentless pursuit of telling story in a meaningful, engaging, awesome way before I knew how to spell. I am, as it turns out, a writer. Is that...
The public library might not be top of mind when broadening your digital publishing reach, but it should be, according to literary agent Gordon Warnock. His report from the ALA Annual Conference shatters stereotypes about libraries and shows you how this public resource can help your writing career.
Where are ebook sales headed? Which countries spend most hours reading? Which populations are considered the most “literate”? Our infographic tells all.
New legal mandates require most published material to be accessible for those with disabilities. Books without accessibility features will be at a competitive and legal disadvantage. Retrofitting content is tough—so start now. Here's what you need to know.
BookBub's editorial team turns down 85 to 90% of authors who apply for their marketing programs. If you're one of the rejects, don't fret. Instead, look in the mirror and ask yourself why. Here are two powerful turn-it-around tactics to change a BookBub pass into a chance to grow your sales. Part 2...
You're done with your manuscript, but you’re not finished yet! Writing is not the same as publishing. Author Sharon Anderson shares her insights on how to shift from writer to publisher. ...
From sites that inspire to tools for creating your final ebook design, Sophie Knowles offers a list of the tools and resources every author needs.
Before you plan a range of individual marketing activities, spend some time building your loyal fan base (LOFABA). Maria Salomão-Schmidt is an author with an MBA. She explains why you should focus on your fan base first—and how to develop a fan base at every stage of the sales cycle.
Machine-learning provides curation tools that shape-cut online marketing content to make it work specifically for different platforms. Here's a philosophical look at how this new technology will shape the publishing industry.
A new Accessibility Certification Program offers a straightforward mandate for the international publishing industry: Make accessible books available to everyone who wants them at the time and place of their choosing.
A single ad on BookBub can generate thousands of downloads a day. No wonder authors can’t stop talking about this book discovery vehicle. Problem is, you can’t simply purchase an ad on BookBub. The service must choose you—and it turns away 80% of its applicants. If your book is not chosen, don't despair. Here...
A lot of people that ask me how I got started marketing my books. There are so many options out there for marketing your books, and as you probably know, some are effective, and some… not so much. I’ll tell you about the number one way I marketed my books early on when I didn’t have...
Planning a speaking engagement or book signing? Before you get behind the podium, review these three important steps. Dana Kaye tells you how to make a great impression for yourself and your book.
No successful authors today can really publish all by themselves, so let's find a new moniker that acknowledges the team-management elements of the job.
Authors who create their own online book clubs can expand their reader base and make their books more discoverable. Candide Kirk shows you how to create a reading club that inspires fan loyalty.
The EPUB Accessibility 1.0 standard makes publications available to many readers who can’t access print materials. It’s a marriage of technology and content, and can serve as a means to expand and enhance what we think of as a book. Ebook designer Kevin Callahan shows us some of the features of this new standard.
Authors who take the time to get to know who they are writing for are able to engage with them genuinely. Marketing experts Catherine Dunn and Nikki Halliwell show you how to get to know your readers in 3 steps.
An important element in every author’s media kit is the Author Q&A. A powerful Author Q&A can go far in generating interest for your book. This document provides potential readers a deeper perspective on your writing and some background on you as a person. The more readers know about you and your work, the...
Over the past five years, the strength of the platform that authors and publishers use to connect with and engage their audience has become one of the critical factors in the commercial success of their books. Today we are seeing the evolution of the author platform to include chatbots, a conversational interface to the...
Today's schools have 100s of digital reading programs to choose from. Here's a close look at LightSail, a leading digital adaptive reading platform.