Expert Publishing Blog

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Authors Playing the Long Game in a Tough Book Market

In the 2014 Digital Book World and Writer’s Digest Author Survey, we noticed low satisfaction scores for sales, marketing and earnings among the authors in our sample, leading us to speculate that there was a gap between authors’ expectations and the realities of the book market, where it is very difficult to sell a large number of books....

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Publish and They Will Come…Right?

We live in an age of abundance, which means discoverability matters more than ever. By some accounts, as many as 1 million new books are being published every year in the English language alone. In addition, readers can choose from a back-catalog over 30 million titles through Amazon, used bookstores, libraries and friends. Readers are spoiled for...

Why Publishers Must Invest in Rights Departments

Even the most optimistic in the industry would admit that publishing has been through a tough time during its necessary awakening to a new world order. Global recession, falling margins, supermarkets, Luxembourg’s death grip, disappearing bookshops and libraries, wider competition against entertainment products–take your pick. There is a growing awareness of the need to invest...

Lessons and Expectations as the Digital Book World and Writer’s Digest Author Survey Evolves

This year marks the third year that Digital Book World and Writer’s Digest are surveying authors on their publishing experiences and income. When I came on board last year, I began by revisiting the numbers from the inaugural Author Survey published in early 2013. While Digital Book World’s then–editorial director Jeremy Greenfield had already...

Top Four Best Practices for Writing Great Book Blurbs

When you sell your book online, your book description, or blurb, must be persuasive enough to compel people to buy. According to the Pew Research Center, 38% of readers rely on the information presented on your book’s online sales page when making a purchase choice. Your blurb must convince your audience that there’s no better...

Self-Publishing Reaches the Summit

I recently took part in New Generation Publishing’s annual Self-Publishing Summit in London, now in its third year. It is always a good opportunity to stop and consider how the self-publishing sector has evolved. The is no doubt that self-publishing, often derided in its former forms, has made a huge mark in the last three...

Book Marketing the Old Way Versus the Way That Works Today—Part 3: Ignore the Expensive Launch

Effective book marketing today is a different game than it used to be. This post continues my recent series comparing traditional book marketing methods with newer, more effective strategies. This article (the third installment) focuses on the strategic decision forego a big launch at a book’s introduction into the market. Traditional book publishing once put...

Resuscitating Enhanced Ebooks

There has been some debate recently regarding the time of death of enhanced ebooks. While the distribution of books has changed enormously over time, from the invention of the printing press to e-readers, tablets and mobile phones, how we read remains much the same as it did 2,000 years ago. Despite frequent and vocal...