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Where Innovative Publishers Need to Focus

Where Innovative Publishers Need to Focus

There are a number of key attributes successful publishers will be known for in the future, and these core capabilities will be very different from the ones that have led to the modern empires of the Big Five. Some attributes will remain the same, of course. For example, it will always be crucial for...

audiobooks, digital audiobooks, authors, publishers, self-publishing

How Can I Be a Part of the Audiobook Boom?

Audiobooks have long been operating in the digital space. Well before ebooks were gaining major popularity, digital audiobooks were helping audio publishing grow. With the introduction of the iPod at the turn of the century and the adoption of smartphones over the last decade, audiobooks have been booming: over the last five years, both...

So Who’s Afraid of Reader Analytics?

So Who’s Afraid of Reader Analytics?

Data has been a feature of book publishing for some time now. About 15 years ago, data became even more prominently used, as publishers could see sales data from competitors through then-new services like Nielsen Bookscan. The fundamental function of a publisher is to make a decision on what to publish (curation). Like a...

The Author’s Guide to Book Marketing: Part 2

The 2 Marketing Questions Every Author Should Ask

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...

self-publishing, author, indie author, indie publishing, publishers

How Self-Published Authors Work with Editors

This is part one of a six-part series. As a self-published author, it’s your responsibility to make sure your book is as high-quality as it can be, and an editor is an indispensable resource who can help make your book look professional instead of amateurish. Getting off to a Good Start Ask your peers—other...

Where Innovative Publishers Need to Focus

Will an Open Web Liberate Reading Data?

At last week’s BEA, it was announced that the IDPF, the standards body for ebooks and responsible for the current EPUB specification, is considering merging with the W3C, the standards body for the web at large. This would mean that instead of having its own standards body for digital books, the publishing industry would...

Ushering in the New Era of Ebooks in India

Ushering in the New Era of Ebooks in India

The ebook market in India is at the cusp of a major revolution. By 2030, India will be amongst the youngest nations in the world, with nearly 140 million people in the college-going age group, as per a report by E&Y. India has become the second biggest smartphone market in terms of active unique...

How CNET Wrote a Crowdsourced SciFi Novel

How CNET Published a Crowdsourced SciFi Novel

Earlier this week, CNET published the first installment of a new scifi novel, Crowd Control: Heaven Makes a Killing. What makes the work unique is that it was crowdsourced exclusively through CNET readers, and is, according to CNET, the world’s first massively multiwriter online science fiction novel. In October 2015, CNET asked readers to...

W3C and IDPF Exploring Plans to Combine

W3C and IDPF Exploring Plans to Combine

The World Wide Web Consortium (W3C) and the International Digital Publishing Forum (IDPF) announced yesterday that the two organizations have mutual interest in combining to advance publishing technologies at a faster rate. Tim Berners-Lee, director of W3C, and Bill McCoy, executive director of IDPF, revealed the plans following Berners-Lee’s keynote address at IDPF DigiCon...

Should Publishers See Themselves as Service Providers?

Should Publishers See Themselves as Service Providers?

Today’s publishers have it pretty rough compared to previous generations: they’ve seen the sequential rise of the Internet and ebook software upend their traditional business models, and in many cases have risen to the challenge admirably. Despite this shift, though, the last thing they want to hear is that more change is coming. Data...

So Who’s Afraid of Reader Analytics?

Why Reader Analytics Is No Silver Bullet

The title of this post may surprise some readers. Why is the author, who is the founder of a reader analytics company, saying that reader analytics is not a silver bullet that solves all the acquisition, discoverability, marketing and sales problems of publishers? Well, our company is based on the principles of openness, transparency...

amazon, kindle, goodreads, ebook, e-book, author

Goodreads Rolls Out Kindle Ebook Giveaway Program

Goodreads announced in a blog post that it has established a giveaway program for Kindle ebooks, currently in beta. Previously, the program had only been available for print books. Authors or publishers—whoever controls the digital distribution rights—can now offer up to 100 copies of the Kindle ebook and choose how long the giveaway will...

libraries, schools, book, reading

National Readathon Day Will Support Early Literacy Development

On May 21, the American Library Association (ALA) and Penguin Random House will join to support the second annual National Readathon Day, which is dedicated to fostering reading at an early age, as well as building community and participation at local libraries. Last year, National Readathon Day raised $100,000 that went to benefit the...

audiobooks, authors, self-publishing, indie authors, audio

4 Reasons Authors Should Produce Audiobooks

Recently, an author commented in a writer’s forum that he was just starting to create audiobooks and felt like he was coming late to the party. I could understand why he’d feel that way. After all, news sites and other authors often discuss the explosive growth in the audiobook market, noting that this industry...

books, ebooks, data, readers, publishers, authors

How Do We Make Reading Relevant to Today’s Consumer?

“In a world where users can access entertainment from their mobile devices anytime and anyplace,” writes Scribd COO Eric Shoup, “all forms of media are competing against each other for a resource that is quickly becoming scarce: user attention. “Media consumption patterns are increasingly mobile, increasingly digital and often multi-platform. This evolution has created...

How Does Age Affect Reading Behavior?

How Does Age Affect Reading Behavior?

Do books have age-specific audiences? We will not look at the age of book buyers, but rather at how reading a book, and specifically the completion rate (the percentage of readers who finish reading a book), correlates with age. Completion rates are an interesting proxy for understanding how strongly a book engages a specific...

A Case Study on How to Build a Successful Indie Press

A Case Study on How to Build a Successful Indie Press

Most featured publishers in this series have some sort of niche. Indeed, many smaller publishing houses around the world benefit from a narrower focus than the big guys do, picking up enthusiasts in very specific areas of interest. And the interest area of today’s featured publisher isn’t for everyone, that’s for sure. Octane Press...

facebook, amazon, bookstores, ebooks, e-reading

How Facebook Could Become the World’s Largest Bookstore

A month or so ago, Facebook reported its earnings for the fourth quarter of 2015, and let’s just say they crushed the ball. Knocked the cover off. Pointed to the bleachers and then hit it out of the park. The big moneymaker was its burgeoning video ad business. Facebook states that people are watching...

Why Barnes & Noble Should Carry Indie Books

Why Barnes & Noble Should Carry Indie Books

An open letter has been making the rounds the last couple days that pits the self-publishing community against one of the banners of big corporate publishing. What this all comes down to is respect. The self-publishing community is a passionate one, believing its authors have just as much of a right to publish a...

Kindle Unlimited and the Great Amazon Page Count Mystery

Kindle Unlimited and the Great Amazon Page Count Mystery

How Amazon pays authors for work included in Kindle Unlimited (KU) made headlines across the inter-webs recently. Ann Christy’s post “KU Scammers on KU – What’s Going On” even made it on to the homepage of Hacker News. The discussion raises many interesting questions about what reading data Amazon collects and how Amazon uses...

Amazon Makes $30 Million Deal to Sell Ebooks in NYC Schools

Amazon Makes $30 Million Deal to Sell Ebooks in NYC Schools

Amazon won a $30 million deal Wednesday to provide ebooks to New York City public schools, according to The Wall Street Journal. New York’s Panel for Education Policy voted in favor of the three-year deal with the Department of Education, which will go into effect in the next school year. If the three years...

Why Do People Buy Books?

Why Do People Buy Books?

I’ve been reporting on observations that Jellybooks has made about readers after collecting data about when, where and how they read. Do readers rant or rave about books? Do they read fast or slow? Do they even finish the books they begin reading? One of the more unique phenomena we observed was that there...

Where Books Fit in the World of Content

Where Books Fit in the World of Content

I originally wanted to title this article “So What Is a Book Anyway?” as the last few years have seen a shift in what actually constitutes a book. Taking a step back, when we were children we were taught what a book was by being handed, naturally, a physical book. It had a cover...

How Authors Should Advertise on Facebook

How Authors Should Advertise on Facebook

The chatter about Facebook ads in book marketing circles these days is all about building massive email lists and selling books. And although I am in that corner, I also believe that there are many entry-level advertising opportunities for authors with smaller platforms and budgets to grow their fanbases and email lists without breaking...

Ingram on Finding the Right Ebook Pricing Strategy

Ingram on Finding the Right Ebook Pricing Strategy

What are effective ebook pricing strategies in today’s book business? Based on trends we observe at Ingram Content Group from both publishers and readers, we think about three general segments for ebooks: entertainment value, education value and marketing value. Entertainment Value Most trade ebooks generally fit into the entertainment value segment. The hard part...

The Challenges for Women in Book Publishing

The Challenges for Women in Book Publishing

On April 12, the Book Industry Guild of New York held a panel discussion with four women in book publishing to discuss their professional experiences and challenges faced within the industry. The discussion, titled “Groundbreaking Women: The Second Wave,” was moderated by Karen Romano, Thomson-Shore’s director of business development, and featured Barbara Marcus, president...

All About Automation for Manuscripts in MS Word

All About Automation for Manuscripts in MS Word

If you have been doing ebook development for any amount of time, you have heard a lot about XML workflows. These conversations, sometimes in hushed tones of trepidation and other times in hopeful anticipation, usually tend to end in the conclusion that an XML workflow is just not possible, is too costly, or does...

We Must Stop Wasting Time in the Attention Economy

We Must Stop Wasting Time in the Attention Economy

For many people, web browsers and phone screens have grown to become the main sources of information. To that end, there’s a constant and massive stream of media arriving on our screens. We live in a cutthroat attention economy. As a result, every product will get more persuasive over time. Facebook must become more...