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Hachette

Hachette and Kadokawa Close Deal to Create Yen Press

Hachette and Kadokawa have closed their previously announced deal to create a joint venture, Yen Press LLC. Effective May 1, Kadokawa, a Japanese publisher of manga and light novels, is the majority owner of the new stand-alone company, and Hachette is its minority shareholder. With the completion of this deal, Yen Press will become...

books, ebooks, data, readers, publishers, authors

How Do We Make Reading Relevant to Today’s Consumer?

“In a world where users can access entertainment from their mobile devices anytime and anyplace,” writes Scribd COO Eric Shoup, “all forms of media are competing against each other for a resource that is quickly becoming scarce: user attention. “Media consumption patterns are increasingly mobile, increasingly digital and often multi-platform. This evolution has created...

How Does Age Affect Reading Behavior?

How Does Age Affect Reading Behavior?

Do books have age-specific audiences? We will not look at the age of book buyers, but rather at how reading a book, and specifically the completion rate (the percentage of readers who finish reading a book), correlates with age. Completion rates are an interesting proxy for understanding how strongly a book engages a specific...

A Case Study on How to Build a Successful Indie Press

A Case Study on How to Build a Successful Indie Press

Most featured publishers in this series have some sort of niche. Indeed, many smaller publishing houses around the world benefit from a narrower focus than the big guys do, picking up enthusiasts in very specific areas of interest. And the interest area of today’s featured publisher isn’t for everyone, that’s for sure. Octane Press...

facebook, amazon, bookstores, ebooks, e-reading

How Facebook Could Become the World’s Largest Bookstore

A month or so ago, Facebook reported its earnings for the fourth quarter of 2015, and let’s just say they crushed the ball. Knocked the cover off. Pointed to the bleachers and then hit it out of the park. The big moneymaker was its burgeoning video ad business. Facebook states that people are watching...

Why Barnes & Noble Should Carry Indie Books

Why Barnes & Noble Should Carry Indie Books

An open letter has been making the rounds the last couple days that pits the self-publishing community against one of the banners of big corporate publishing. What this all comes down to is respect. The self-publishing community is a passionate one, believing its authors have just as much of a right to publish a...

Kindle Unlimited and the Great Amazon Page Count Mystery

Kindle Unlimited and the Great Amazon Page Count Mystery

How Amazon pays authors for work included in Kindle Unlimited (KU) made headlines across the inter-webs recently. Ann Christy’s post “KU Scammers on KU – What’s Going On” even made it on to the homepage of Hacker News. The discussion raises many interesting questions about what reading data Amazon collects and how Amazon uses...

Amazon Makes $30 Million Deal to Sell Ebooks in NYC Schools

Amazon Makes $30 Million Deal to Sell Ebooks in NYC Schools

Amazon won a $30 million deal Wednesday to provide ebooks to New York City public schools, according to The Wall Street Journal. New York’s Panel for Education Policy voted in favor of the three-year deal with the Department of Education, which will go into effect in the next school year. If the three years...

Why Do People Buy Books?

Why Do People Buy Books?

I’ve been reporting on observations that Jellybooks has made about readers after collecting data about when, where and how they read. Do readers rant or rave about books? Do they read fast or slow? Do they even finish the books they begin reading? One of the more unique phenomena we observed was that there...

Where Books Fit in the World of Content

Where Books Fit in the World of Content

I originally wanted to title this article “So What Is a Book Anyway?” as the last few years have seen a shift in what actually constitutes a book. Taking a step back, when we were children we were taught what a book was by being handed, naturally, a physical book. It had a cover...

How Authors Should Advertise on Facebook

How Authors Should Advertise on Facebook

The chatter about Facebook ads in book marketing circles these days is all about building massive email lists and selling books. And although I am in that corner, I also believe that there are many entry-level advertising opportunities for authors with smaller platforms and budgets to grow their fanbases and email lists without breaking...

Ingram on Finding the Right Ebook Pricing Strategy

Ingram on Finding the Right Ebook Pricing Strategy

What are effective ebook pricing strategies in today’s book business? Based on trends we observe at Ingram Content Group from both publishers and readers, we think about three general segments for ebooks: entertainment value, education value and marketing value. Entertainment Value Most trade ebooks generally fit into the entertainment value segment. The hard part...

The Challenges for Women in Book Publishing

The Challenges for Women in Book Publishing

On April 12, the Book Industry Guild of New York held a panel discussion with four women in book publishing to discuss their professional experiences and challenges faced within the industry. The discussion, titled “Groundbreaking Women: The Second Wave,” was moderated by Karen Romano, Thomson-Shore’s director of business development, and featured Barbara Marcus, president...

All About Automation for Manuscripts in MS Word

All About Automation for Manuscripts in MS Word

If you have been doing ebook development for any amount of time, you have heard a lot about XML workflows. These conversations, sometimes in hushed tones of trepidation and other times in hopeful anticipation, usually tend to end in the conclusion that an XML workflow is just not possible, is too costly, or does...

We Must Stop Wasting Time in the Attention Economy

We Must Stop Wasting Time in the Attention Economy

For many people, web browsers and phone screens have grown to become the main sources of information. To that end, there’s a constant and massive stream of media arriving on our screens. We live in a cutthroat attention economy. As a result, every product will get more persuasive over time. Facebook must become more...

3 Facebook Marketing Tools for Publishers and Authors

3 Facebook Marketing Tools for Publishers and Authors

With 1.44 billion monthly active users, according to a Pew report and Sprout Social, Facebook is the market leader for social networking sites. That statistic alone makes a compelling case for why publishers and authors should use Facebook to connect with their readership community and promote their books. Yet While Facebook ads are a...

How One Small Publisher Is Lighting It Up

How One Small Publisher Is Lighting It Up

Of all the independent publishers I’ve spoken to recently, Chris McVeigh of Fahrenheit Press stands out as one of the most outrageous. He won’t mind me saying that, I’m sure. “Indie Innovation” is about featuring smaller publishers that are doing things a bit differently, and when I heard about Fahrenheit Press’s mantra, it was...

How Planning Your Audiobook Can Make You a Better Writer

How Planning Your Audiobook Can Make You a Better Writer

As an audiobook narrator, I encourage every author to get her work into audio. However, regardless of whether you ever want to create audiobooks of your titles, these four tips from other authors about planning your audiobook will make you a better writer. 1. Listen to audiobooks. This first piece of advice surprises many...

Why Barnes & Noble Should Carry Indie Books

Could Facebook Become the World’s Largest Bookstore?

A month or so ago, Facebook reported its earnings for the fourth quarter of 2015, and let’s just say they crushed the ball. Knocked the cover off. Pointed to the bleachers and then hit it out of the park. The big moneymaker was its burgeoning video ad business. Facebook states that people are watching...

How Reedsy Aims to Streamline Indie Publishing

How Reedsy Aims to Streamline Indie Publishing

Since Reedsy’s launch in November 2014, the company has made some interesting moves when it comes to developing its product. At its core, Reedsy—which was founded by Emmanuel Nataf, Matt Cobb, Ricardo Fayet and Vincent Durand—is an online marketplace that connects independent authors with marketing and design professionals. And now, with a new product...

book covers

Why Publishers Should A/B Test Book Covers

Never judge a book by its cover. So the saying goes, yet consumers do it all the time. Every publisher and bookseller knows that covers sell books. But do consumers also form expectations from looking at the cover? Well, based on the results of some of the initial reader analytics data at Jellybooks, we...

How Is Technology Changing the Way We Read?

How Is Technology Changing the Way We Read?

I’m always interested in learning about the state of reading today. Given that many of us now read more on digital devices than we do with physical books, I find myself wondering how that shift has affected our reading habits. Do we skim more and retain less? Does it matter what type of device...

A Publisher Strikes Gold with Personalized Adult Coloring Books

A Publisher Strikes Gold with Personalized Adult Coloring Books

In recent years, Put Me in the Story, the line of personalized books for children, has been a huge hit for its publisher, Sourcebooks. What’s more, this trend has coincided with the surge in popularity of adult coloring books. To that end, since the beginning of 2016, personalized adult coloring books have been responsible...

How One Company Is Democratizing Ebook Retailing

How One Company Is Democratizing Ebook Retailing

Imagine a world in which anyone can sell ebooks and compete successfully with Amazon, Apple and Barnes & Noble. That’s the world Hummingbird Digital Media hopes to make a reality. Hummingbird, a subsidiary of American West Books, was born when Stephen Blake Mettee, Hummingbird’s president, and his colleagues became inspired at BookExpo America. “We...

language learning, apps, digital publishing

How One Publisher Is Revitalizing Language Learning

In this series of conversations with independent publishers, we’ll hear from some truly innovative people. These people are making waves, throwing shapes and shaking up different areas of the publishing industry. It’s rewarding to speak with entrepreneurs who love what they do and believe in their mission. Last month, I was alerted to the...

amazon, kdp, ebooks, self-publishing, publishers

Amazon Is a Weird Company

There isn’t a company that more directly affects book publishing than Amazon. The e-commerce giant’s tentacles are firmly wrapped around all publishers, just waiting to tighten when its terms are deemed a speck below satisfactory. And in recent years it has taken a further jab at publishers by being largely responsible for the self-publishing...

self-publishing, author, indie author, indie publishing, publishers

Why Fiction Authors Should Consider Indie Publishing

Independent publishing has changed the way authors look at the industry, with many questioning whether it’s worthwhile to play the waiting game and pray for the payoff from a traditional publisher, or instead take their fate into their own hands. There are clearly benefits and pitfalls to either choice. What authors need to seriously...

e-reader, e-reading, ebooks

Why I Want an iPhone-Sized E-Reader (But Not an iPhone)

There’s been some discussion lately around large-screen e-readers. Michael Kozlowski of Good E-Reader launched an Indiegogo campaign for a larger-than-normal e-reader—13.3 inches—and TeleRead offered a couple different takes on the hefty price point Kozlowski is proposing: $699. I should say up front that I don’t use e-readers as often as I’d like to. I...

Some More Tips to Make Your Ebook Look Great

Some More Tips to Make Your Ebook Look Great

In my previous post, I offered a few ideas on how to make ebooks feel unique by taking advantage of some visual design cues. But I neglected to mention one crucial step: test, test, test your EPUB and MOBI files on multiple devices and apps. A simple example: try using a very light blue...