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Macmillan Epic subscription ebooks children's publishing

Macmillan Adds Kids’ Ebooks to Epic! Catalog

Deepening its participation in the subscription model, Macmillan contributes several hundred children’s ebooks to Epic!, a leading subscription service for kids’ content. Nearly six months into its experiment with subscription ebooks, Macmillan becomes the third Big Five publisher, after HarperCollins and Simon & Schuster, to partner with Epic!. Epic!, which offers more than 100,00...

Houghton Mifflin Harcourt HMH Labs APIs web developers edtech

Houghton Mifflin Harcourt Invites in Developers

A month after acquiring Scholastic’s ed-tech business for $575 million, Houghton Mifflin Harcourt pushes ahead in the space by launching a web portal for developers. Through the portal, external designers and developers can access the company’s application programming interfaces, or APIs, allowing them to build new products and solutions inside the Houghton Mifflin Harcourt...

Amazon Google mobile e-commerce direct-to-consumer ebook publishers

Why the Amazon Question Is Also a Mobile One

Not long after upgrading its search algorithm to give pride of place to mobile-optimized sites, Google develops a plan to add ‘buy’ buttons to certain search results appearing on mobile devices. The move is reportedly aimed at stemming the tide of shoppers who get irritated trying to make purchases through retailers’ cumbersome mobile sites...

Ruby on Rails web development book publishers technology

It’s Time to Talk about Web Development

Web development is hardly something most publishers consider their stock in trade. But a widespread lack of basic understanding about Internet technologies threatens to generate inefficiencies and slow innovation. “Since so much of the publishing ecosystem is becoming more and more web-based every day,” Bibliocloud founder and CEO Emma Barnes says, “it helps even those...

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Twelve Publishers Submit to SEO Analysis

Like one of the main things it seeks to improve—discoverability—search engine optimization can be something of a moving target for publishers. Still, marketing experts like Murray Izenwasser and Peter McCarthy have shown there are ways to solve key pieces of the SEO puzzle without much technical expertise, time or investment. Now, Izenwasser puts that...

BookNetCanada ebook publishers direct-to-consumer sales

More Publishers Selling Ebooks Direct

For the first time, the majority of Canadian publishers now sell ebooks directly to readers, a new study by BookNet Canada finds. 66% of the publishers surveyed have direct sales programs in place, a figure that’s shot up from 42% in 2013. Publishing ebooks is now the norm, with most publishers releasing print and...

children's apps publishing BolognaRagazzi

Less Is More in Kids’ Apps

The two book apps recognized by this year’s BolognaRagazzi Digital Prize may point the way forward for storytelling in the format. According to digital children’s content specialist Sandy McDowell, a shift may now be underway “toward nonlinear narrative experimentation and away from gratuitous use of digital features like flashy animation.” While there’s been some...

Librios Hal Robinson digital ebook publishing authors multi-channel

Authors Front and Center in Multi-Channel Publishing

Ask most authors and they’ll probably tell you that what makes it into their books is just a fraction of all the thought, research and imagination that went into conceiving it. But as Librios, Ltd. CEO Hal Robinson sees it, the publishing process isn’t yet set up to extract the most value from what...

ebook developers digital production editors publishing Laura Brady

How to (Really) Plan for Digital

“When was the last time you invited an ebook developer to an acquisitions meeting?” digital production expert Laura Brady asks. Inviting ebook developers to the table early in the publishing process isn’t about scrambling the production-editorial circuit. In fact, it’s quite the contrary. “The in-house crew responsible for the ebook will have a perspective...

ebook data authors best-sellers Iobyte Databox

How to Spot a Breakout Author

It’s been noted how a dearth of available sales data continues to bedevil efforts at gaining a clear, accurate picture of the ebook market. But publishers have learned to make strategic decisions based on more limited slices of information. As one case in point, Iobyte Solutions founder Dan Lubart shows how comparing trends on...

global ebooks BookBub India

All Eyes on India

“India is a very promising market for all of our English-language publishers and authors,” BookBub CEO Josh Schanker says, explaining the start-up’s decision to launch in the country yesterday. India is the third international market to which BookBub has recently expanded, after extending its program of custom, email-based recommendations for discounted ebooks to the...

Macmillan BitLit Tor ebook bundling

Macmillan Tries Ebook Bundling with BitLit

Macmillan becomes the second Big Five publisher after HarperCollins to team up with the Vancouver-based print and ebook bundling start-up BitLit. Most of the nearly 3,000 titles Macmillan adds to BitLit’s content offering are DRM-free ebooks from Tor, the sci-fi and fantasy publisher. BitLit offers readers free and cheap ebook editions of print titles...

multi-channel publishing ebooks digital strategy

Putting Multi-Channel Publishing into Practice

Most book publishers are already multi-channel publishers in some form or another; the differences between print and digital supply chains all but guarantee it. But that’s more often by necessity than by design, and many publishers have yet to develop a multi-channel publishing strategy from the ground up, uncertain whether doing so is cost-effective...

Booktrack enhanced ebooks

Booktrack Turns Enhanced Ebook Retailer

The ebook soundtracking platform Booktrack now lets authors and publishers sell audio-enhanced titles to its users. Booktrack’s soundtrack-generating tools remain free to use, and so far only about 150 of the platform’s thousands of audio-equipped titles are for sale. But Booktrack says has ambitions to emerge as a retailer of “a new ebook genre.”...

agency ebook pricing sales data retail

Don’t Expect Better Sales Data Soon

Some have questioned whether recent figures showing trade ebook sales hitting a serious slump in January 2015 is the product of agency ebook pricing’s return. Those questions are valid, and they’re likely to remain unanswered. Even though Amazon has restored versions of agency pricing in its agreements with four of the Big Five publishers,...

Inkling digital innovation ebook publishers higher education

How Not to Innovate

One thing standing in the way of innovation at most big publishers? Finance departments. That’s according to Matt MacInnis, Founder and CEO of the digital content platform Inkling. In larger organizations, finance departments strive to optimize businesses in ways that aren’t typically conducive to seeding innovations. Nevertheless, MacInnis believes publishers are still likely to...

authors ebook subscription services Kindle Unlimited

Authors’ Views Vary on Subscription Ebooks

As the subscription model for ebooks evolves, authors and publishers are keeping a close eye on how much they earn from individual borrows on the leading platforms. Kindle Unlimited, Amazon’s subscription-based program, continues to compensate authors at rates that have been widely criticized as too meager. But author and researcher Dana Beth Weinberg reminds...

Houghton Mifflin Harcourt Linda Zecher Scholastic ed-tech

Houghton Mifflin Harcourt Adds to Ed-Tech Arsenal

“Content can no longer be static,” Linda Zecher, Houghton Mifflin Harcourt’s CEO, said back in December. “We need to harness technology in order to make it more accessible, interactive and adaptive.” To help it with that harnessing, Houghton Mifflin Harcourt will now be equipped with Scholastic’s Education Technology and Services business, which it announced plans...

Gareth Cuddy digital disruption ebooks publishing Vearsa Sinofsky

Why There Might Be (Much) More Disruption Coming

One digital publishing expert recently back from the London Book Fair perceived a “collective sigh of relief” that the print-digital market is finally stabilizing. But it might be too soon to take comfort. According to Gareth Cuddy, CEO of the newly rebranded Vearsa, “for anyone to think that the digital disruption book publishing has...

Penguin Random House ebooks publishing

Penguin Random House Revamps Web Presence

Most publishers, it’s been noted, don’t have especially strong relationships with their readers. Penguin Random House unveils a unified consumer-facing website designed to change that—in the words of CEO Markus Dohle, “one author, one book, and one reader at a time.” Like other recent editorially driven discovery efforts, the new site combines information on...

Cheerios BookShout Simon & Schuster Cheer on Reading

Cheerios: Now with Ebooks

Since 2003, Cheerios has stuffed some of its cereal boxes with children’s books published by Simon & Schuster, through a program called “Cheer on Reading.” Now, that program takes a digital turn with help from BookShout. The ebook distribution service is providing Cheerios boxes with special codes offering select free ebooks by some of...

EPUB ebook production Sigil FlightDeck Goodreads Audible

Why Ebook Developers Should Share Tools

One possible reason why many tools for ebook developers are “still decidedly sub-par,” as digital production expert Laura Brady sees it, is the lack of runaway growth in the market. With print and digital production practices sometimes shakily finding a balance, ebook developers are often left to choose among limited resources to produce high-caliber work....

digital ebook publishing strategies

Making Digital Strategies Pay

Has the digital shift stalled? With print sales jumping 3% in the past quarter and other indicators showing the format’s staying power amid flat ebook growth, the case for publishers to push further into digital might seem to be getting weaker. But the relative stability of the hybrid market now gives publishers an opportunity...

APIs digital publishing book metadata Bibliocloud JSON

Using APIs to Publish More Efficiently

“Application programming interfaces, or APIs, aren’t easy to talk about,” writes Bibliocloud Founder and CEO Emma Barnes. “You can’t have a debate about whether or not APIs are a good idea. That would be like arguing over whether the Internet is a good idea.” APIs are already deeply enmeshed in the digital publishing ecosystem,...

Penguin Random House Scribd subscription ebooks audiobooks Oyster

Penguin Random House Joins Scribd on Audiobooks

When Hachette and Penguin Random House joined in the launch of Oyster’s ebookstore last week, both made it clear they have no intention of putting their ebooks on the subscription model. But who said anything about audiobooks? Adding 9,000 digital audiobook titles to Scribd’s catalog, Penguin Random House deepens its collaboration with the major...

HarperCollins Amazon agency ebook pricing

HarperCollins Signs Amazon Deal, Widens Global Reach

Resolving the apparent impasse where HarperCollins and Amazon found themselves earlier this month, the two parties sign a multi-year print and digital distribution contract. Officially, that’s the whole story. Neither HarperCollins nor Amazon have so far confirmed whether the deal rests on terms similar to those three other Big Five publishers have agreed to,...

Nielsen BookScan Openbook China ebooks global publishing

Nielsen Puts Global Ebooks in Sharper Focus

Partnering with Openbook, a China-based book sales tracking service, Nielsen aims to help publishers and distributors get a better handle on global markets. In a deal announced yesterday, Nielsen will support Openbook’s research into the Chinese book market and offer that data to Nielsen subscribers around the world. In exchange, Openbook will distribute Nielsen’s...

Amtrak Acela Express ebooks Penguin Random House

Penguin Random House Puts Ebooks on Trains

A new partnership brings a selection of more than twenty popular Penguin Random House ebooks to Amtrak’s Acela Express passengers. The commercial rail operator rolls out a new digital content platform where travelers can read free excerpts of the publisher’s titles, then purchase any of them with the click of a “buy” button. HarperCollins...

social media video streaming platform marketing Meerkat Periscope book publishers

Video Marketing for Publishers: How, Whether, When?

Video may have killed the radio star, but its impact on the book world is still buffering. Book trailers are by now a familiar if limited presence in the marketing landscape. And while some publishers have built video into their marketing and content offerings, those experiments are still in their early days. So what...

oyster

Oyster Opens Ebookstore

With all Big Five publishers on board, Oyster launches an ebookstore that puts it into closer competition with major retailers like Amazon. Readers can still sign up for the start-up’s subscription program, which offers unlimited access to over 1 million ebooks for $9.95 a month. But now, all of those titles plus about 100,000 more...

Kobo Michael Tamblyn Glo HD Kindle Fire

Kobo Takes Aim at Kindle Voyage

Unveiling its newest device, the Glo HD, Kobo makes a play for the top shelf of the e-reader market. Retailing for $70 less than Amazon’s premium e-reader, the Kindle Voyage, the Glo HD boasts comparable specs, including six-inch, 300 ppi E Ink touchscreen, 1GHz of processing power and approximately two months of battery life....

print digital ebook production workflows publishing

Print Habits Die Hard

It’s difficult to fault publishers for focusing their production workflows around print content. For one thing, it’s a reflection of the current market. With ebook growth slowing down and print holding strong, “typesetting for print is still a primary skill-set publishers need to maintain,” says leading ebook developer Laura Brady. But ebooks too often...