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ebooks, indexing, production, e-book

How Indexing Could Evolve with Ebooks

Earlier this year I shared some thoughts about how indexes seem to be a thing of the past, at least when it comes to ebooks. I’ve given more consideration to the topic and would like to offer a possible vision for the future. Long ago I learned the value an exceptional indexer can bring...

4 Steps to Build a Strong Author Platform

4 Steps to Build a Strong Author Platform

For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most...

machine learning, publishers, data, big data

How Machine Learning Can Help Predict a Bestseller

Last month, Mike Shatzkin wrote a blog post titled “Full text examination by computer is very unlikely to predict bestsellers,” in which he described how the claims of the creation of an algorithm that predicts bestsellers, as outlined in a new book The Bestseller Code: Anatomy of the Blockbuster Novel, are impossible. While I...

seo, publishers, keywords, editorial

The Ultimate SEO Guide for Book Publishers

Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts with a content strategy that is backed by keyword and topic search volume data. For...

ebooks, authors, sales, self-publishing, marketing

How Should Indie Authors Price Their Books?

Sometimes the simplest thing you can do to give your book a boost is play around with the pricing. It’s one thing to have a book, but it’s quite another to have one that actually sells. You have probably heard this from other indie authors, or even experienced it yourself. Your book gets added...

self-publishing, authors, marketing, books, ebooks

What Authors Need to Know About Blog Tours

For every genre of ebook, there are hundreds of book bloggers—people who read books and post reviews on their sites. When ebook authors plan their book launches, many of them add blog tours to their marketing plans. A blog tour is series of pre-arranged blog posts, usually scheduled during the months just before and...

aap, books, book sales, audiobooks, ebooks

U.S. Publishing Earned $28 Billion in 2015

The Association of American Publishers (AAP) released data from its latest survey today, which found that the U.S. publishing industry generated $27.78 billion in net revenue in 2015. That amount was spread over 2.71 billion units, according to the AAP’s numbers. Both figures were essentially flat compared to 2014’s numbers, with a 0.6-percent decrease...

audiobooks, amazon, audible, channels, podcasts

Amazon Continues Dominance with Audible Channels

Even though they’re gaining momentum, I’ve never been a big fan of audiobooks. Amazon, of course, owns the market with both Audible and Brilliance. Although it didn’t receive a lot of fanfare last week, Audible introduced one of the most interesting and long overdue services that I’ve seen in a long time. I’m talking...

ebooks, publishers, books

Here’s Another Way to Monetize Ebooks

In today’s market there are typically two methods for ebook distribution: free and paid. I’ve said before that one day we’ll see an ad-subsidized model take hold. Purists generally reject that concept, saying they won’t let advertisements interfere with their reading experience. That’s fine. They can pay full price, but I’ll sometimes opt for the...

marketing, books, book marketing, publicity, authors

What Does Book Marketing Look Like Today?

Having run publishing businesses for 11 years, you would assume that I would know the answer to that seemingly basic question. But, speaking honestly, I’m not sure that I do. And I’m not sure that many other publishers do, either. This isn’t a criticism of publishers’ marketing campaigns—there are clearly some very successful ones—but...

audiobooks, books, content, iphone

Why Audiobooks Are Not the Same Thing as Books

Let’s get this out of the way: I love audiobooks. Since reluctantly trying them earlier this year, I have found I cannot get enough of them. I listen to them all the time. They have become part of my daily routine. But as I listen to more and more audiobooks—sometimes as many as two...

authors, self-publishing, books, ebooks, editing, covers, proofreading

A NASA Shuttle Engineer’s Guide to Self-Publishing

The journey to writing and launching that first book is one of the most challenging things anyone can do in their professional career. You’re constantly out of your comfort zone, having to learn a myriad of new things, and must wear every hat in the business realm. It’s no wonder that as many as...

penguin random house, markus dohle, publisher

PRH CEO: Publishing ‘Undeniably a Force for Good’

Penguin and Random House merged three years ago, in 2013, and today Penguin Random House’s CEO, Markus Dohle, sent an anniversary letter to employees in which he congratulated them on their hard work, but more importantly, detailed how that work is affecting people throughout the world. “Along this road, we have continued to write...

self-publishing, authors, marketing, books, ebooks

How Self-Published Authors Should Market Their Books

This is part six of a six-part series. You’ve written your book, had it edited, sorted out the formatting and typesetting and done everything you can to make sure it’s as good as it possibly can be. Your cover design makes your book stand out to potential readers and you’ve polished the blurb until...

barnes & noble, b&n, booksellers, authors, books, ebooks, self-publishing

Barnes & Noble Adds Print Feature to Nook Press

Barnes & Noble announced today the launch of a new print feature for its self-publishing platform, Nook Press, which will allow authors to turn their ebooks into print versions that can be sold in B&N stores and online at BN.com. The program is self-service and allows authors to create both hardcover and paperback versions....

publishing, publishers, podcasts, content, books, subscription

Why Publishing Should Look More Like Podcasting

Did you make the same mistake I did and assume that podcasts are yesterday’s platform—that interest in them has plateaued (at best) and they’re not worth thinking about today? What seemed like a fad that’s dying off is actually showing nice growth. And I’m contributing to that growth, as I now listen to a...

ocr, optical character recognition, ebook, author, publisher, book

Why Authors Should Talk to Their Publishers About OCR

If you published a book before 2008, its ebook edition was probably created using optical character recognition (OCR). And if your ebook was created using OCR, it probably has typos in it. That’s the bad news. The good news: you don’t have to accept this situation. What’s special about the year 2008? Nothing, really....

learning, digital learning platforms, students, ebooks, textbooks, teachers

What Are the Benefits of Digital Learning Platforms?

Students have used print textbooks for centuries, but in recent years higher education learning companies have made the concerted effort to shift from print materials to digital tools in the form of digital learning platforms. With this change, content has become more engaging and interactive, and the benefits are obvious. Digital learning platforms include...

books, ebooks, authors, self-publishing, ebook conversion

What Self-Published Authors Should Know About Hard Copies

This is part five of a six-part series. Ebooks might be cheap to produce and distribute, but many authors still choose to do a short print run or make their books available in stores on a print-on-demand basis. Readers still like printed books—they’re not going away any time soon! And even if you don’t...

audiobooks, amazon, kindle, audible

Amazon Is Pushing Audiobooks into the Mainstream

In reading DBW’s recent interview with Hugh Howey, I was surprised that he never mentioned audiobooks even though he obviously believes in the format. Howey has 37 audiobook titles on Audible.com, and he published at least 16 of them personally. Howey’s remarks about Amazon made me think about the company’s tremendous influence on the...

ebooks, authors, sales, self-publishing, marketing

Can Authors Sell More Books with Less Social Media?

A mind-boggling 78 percent of Americans have a social media profile. According to Statista, 2.72 billion people will be social media users worldwide by 2019. It is a given that authors can develop loyal audiences and sell more books with the help of social media. But as numbers of users rise, the pressure to...

How to Build a Successful Indie Press

How to Build a Successful Indie Press

Of all the independent publishers I’ve spoken to recently, Chris McVeigh of Fahrenheit Press stands out as one of the most outrageous. He won’t mind me saying that, I’m sure. “Indie Innovation” is about featuring smaller publishers that are doing things a bit differently, and when I heard about Fahrenheit Press’s mantra, it was...

What Authors Should Know About Ebook Distribution

What Authors Should Know About Ebook Distribution

This is part four of a six-part series. You’ve finished your book and you’re about to take the plunge and release it as an ebook. How can you make sure you’re fully prepared so that the process goes as smoothly as possible? Of course, you’ve already read the first three posts in this series,...

Everything Self-Published Authors Need to Know

Everything Self-Published Authors Need to Know

More and more authors are self-publishing their books today, and many are finding the model to be more lucrative and sustainable than working with traditional publishers. But for authors trying to get started, the arena can be hard to break into—in part because of the sheer volume of editing, production, distribution and design services available....

audiobooks, india, market

All About the Audiobook Market in India

With a rising population of working executives regularly driving to work in India and spending long stretches of time on the road, reading has a new window of opportunity, and with that, so does publishing. Yet while a large part of this audience has already been captured by ebooks, there is a new format...

author, marketing, facebook, twitter, webinar, website

5 Online Marketing Trends Authors Should Consider

Recently I had two different companies come to the house for some home interior improvements. Both of these men pulled out their iPads and showed me samples of different designs to choose from. All I could think was: What did people do before iPads? And, how did we even get by growing up without...

indie publishers, books, ebooks, sales, metadata, marketing, authors

How Books Are Changing

Working in this industry, I frequently think about the state of reading today. Given that many of us now read more on digital devices than we do with physical books, I find myself wondering how that shift has affected our reading habits. Do we skim more and retain less? Does it matter what type...

Publishers Need to Question Everything

Publishers Need to Question Everything

I’ve given myself a few moments over the last month to look at some of the ventures I’ve been fortunate to be involved in, as well as the business plans that arrive in my email. In each case, I have instinctively tested them against basic business principles. I’ve also been reviewing my publishing businesses...

authors, writer, ebook, ebook formatting, self-publishing

What Authors Should Know About Ebook Formatting

This is part three of a six-part series. You’ve got your finished manuscript in Microsoft Word and you’re ready to turn it into an ebook. You need to convert it into MOBI format (for Amazon Kindle) and EPUB (for everywhere else). There are various companies, tools and programs that can convert your file for...

publishers, books, ebooks, sales, marketing, authors

How Publishers Can Improve Native Retailing

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, like Aer.io, a seller is able to reach potential customers wherever they are and wherever they interact with a book. Publishers...