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digital book world conference, dbw, books, marketing

7 Top Book Marketing Tips

Digital Book World held their annual conference on publishing and digital content strategies this week in New York City. For the first time, they hosted an entire track on book marketing, so we gathered many exciting takeaways we wanted to share with our readers. From building an author’s platform to improving a marketing campaign’s...

DBW, digital book world

The Trade, Its Resilience, and Its Data

In its opening on Tuesday, the eighth annual Digital Book World conference in New York City attracted some 650 registrants. This year’s new structure included four distinct programming tracks and a “captain” for each: ● Laura Dail for Editors, Authors, and Agents; ● Bill Kasdorf for Production, Distribution, and Operations; ● Rick Pascocello for...

w3c, idpf, epub, ebooks

What Are the Benefits of the IDPF-W3C Merger?

A self-appointed “Save the IDPF, Save EPUB” committee has recently formed to publicly attack the IDPF/W3C combination plan and announce a campaign of its own with the goal “to keep the IDPF going as a standalone trade organization.” This group sees the combination as a “threat to the long-term health of the ebook industry.”...

authors, self-publishing, books, blogs, podcasts

How Authors Should Strategize Their Blogs and Podcasts

If you’re a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan...

authors, website, blog, social media, marketing, pr

How Authors Can Reboot Their Online Presence in the New Year

You’ve probably been hearing a lot of “New Year, New You” talk recently, from people looking to jumpstart a new, healthy lifestyle to those looking to rethink their finances. This January, I’d like to recommend that all current and aspiring authors apply the “New Year, New You” concept to their digital brand. The new...

publishers, books, sales, retailers, customers

Getting to Yes: Converting Book Browsers to Book Buyers

Peter Hildick-Smith is the CEO of Codex-Group, where he leads book audience strategy research through large sample, quantitative pre-market testing. Prior to founding Codex, Peter was the chief marketing officer for GE Capital Global Consumer UK, and the SVP of customer management for GE Capital Retail Financial Services North America. He also served as...

google, apple, amazon, digital, content, ebooks

How We Can Better Merge Print and Digital

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two (e.g., reading the...

Inkitt, data, publisher, authors

Data-Driven Publisher Inkitt Launches Android App

[Press Release] THE INKITT APP BRINGS THOUSANDS OF NOVELS BY INDIE AUTHORS TO ANDROID Inkitt empowers readers and publishers to discover world’s next best sellers BERLIN, JANUARY 7, 2017: Inkitt, the world’s first readers and data-driven book publishing house is introducing an Android app for phones and tablets, globally available from today. Inkitt’s iOS...

dbw, digital book world conference, authors, publishers, media, books

How to Effectively Work with the Media

Scott Manning is the CEO of Scott Manning & Associates. For more than 30 years, Scott has created and implemented public relations campaigns for a wide variety of authors and literary organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers and broadcast producers....

dbw, digital book world conference

How to Invent Your Future in 2017

Back in 2001, I had the good fortune to work for a software startup where I gained a valuable insight into how different levels of working professionals view the future. I was receiving some intensive sales training from the CEO, who had spent many years leading B2B sales for one of America’s largest software...

dbw, digital book world conference, authors, self-publishing. digital marketing

Authors as Entrepreneurs: The Road from Amateur to Professional

Julie Trelstad is the director of digital rights at the literary agency Writers House, where she manages the agency’s self-publishing program and helps clients with online marketing. She previously held positions at John Wiley & Sons, The Taunton Press, Readers Digest and Sterling Publishing, and started her own publishing venture, The Plain White Press, which...

sara nelson, harper, harpercollins, dbw, digital book world conference

Harper’s Sara Nelson Discusses the State of the Industry

Sara Nelson is a vice president, executive editor and special advisor to the publisher at Harper, an imprint of HarperCollins. Before joining the publisher, she was the editorial director for books and Kindle at Amazon, the books editor at O, Oprah’s magazine, and the editor-in-chief of Publishers Weekly. This year at DBW 2017, Sara...

dbw, digital book world, nielsen

Nielsen’s Kempton Mooney Talks Analysis and Reporting

Kempton Mooney is the senior director of research and analytics at Nielsen Book, where he provides market information and research expertise for companies with strategic initiatives in the book market. Prior to Nielsen, he held positions at Abrams, Random House and Hachette, working in sales, inventory, operations, and strategic planning. Kempton holds a masters...

book publishing, publishers, books, sales

How Did I Do on My 2016 Publishing Predictions?

Last December I wrote a blog post setting out my predictions for the publishing industry in 2016, and I promised to revisit them after 12 months. I always stress the importance of accepting accountability in business, and therefore I must also live—or fall—by the same rules. I have placed a score by each prediction....

audiobooks, authors, books, indie authors

Can Authors Afford to Produce an Audiobook?

One of the first questions that indie authors and small- to mid-size publishers ask me about audiobook production is, “How much does it cost?” My answer is always, “It depends.” Producing an audiobook is like building a house: your choices dictate your final cost. Each recording is custom-made rather than mass-produced. When people contact...

influencer marketing, books, dbw, digital book world, publishers

What Does Influencer Marketing for Books Look Like?

Susan Ruszala is an experienced business consultant specializing in go-to-market strategies for new businesses and business lines. As the former president of NetGalley, Susan transformed the business from a failed start-up to a successful, well-established and growing B2B subscription business operating internationally. Susan is a frequent and well-known speaker within the industry, and is also an...

content, publishers, marketing, discovery, books

What Is the Content Trap?

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person product discovery. On this trip, I noticed a book called The Content Trap sitting face-out on the shelf and couldn’t resist picking it up. Great title. Intriguing outline. Normally I’d make a...

bowker, dcl, digital publishing, publishers

2016 Digital Publishing Survey Results

Data Conversion Laboratory, Inc. (DCL), which converts content into digital formats, and Bowker, the official U.S. provider of ISBNs, released the results of their 2016 Digital Publishing Survey. One of the primary takeaways is the worry over quality and consistency when content moves from print to digital. This year’s survey is the third joint...

dbw, digital book world conference, publishing

On the Future of Publishing

Thad McIlroy is an electronic publishing analyst and author, and the president of The Future of Publishing, where he provides in-depth coverage of the book publishing industry. His most recent books are The Metadata Handbook (co-authored with Renée Register) and Mobile Strategies for Digital Publishing. Thad is also a speaker at DBW 2017, where...

authors, podcasts, marketing, sales

How Podcasts Let Authors Discover New Audiences

Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it’s practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll. “I crashed three weeks before the book came out,” she said. So for her second book,...

big data, machine learning, chatbots, Digital Book World

Big Data, Machine Learning, Chatbots and More

Cliff Guren is the founder of Syntopical, a consulting company that provides strategic planning and business development support to publishers and technology companies developing content-driven products and services. He’s also held senior management positions at industry-leading companies such as Apple, Asymetrix, Quebecor, Microsoft, Skiff (a Hearst-funded start-up) and Bluefire Productions. Cliff is a recognized...

authors, discovery, digital publishing

Book Discovery, Author Empowerment, and Digital Publisher Solutions

At DBW, we have a running series called “Company Snapshots,” in which we profile companies in the industry that are tackling problems from a unique angle. Here are some of the recent profile’s we’ve run: Vearsa provides digital publishing solutions for today’s publishers. They handle everything from conversion and distribution to sales reporting. They...

authors, pr, sales, books, marketing, indie authors, self-publishing

How Authors Can Step Up Their PR Efforts

Dana Kaye is the owner of Kaye Publicity, Inc. and author of the book, Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales. Dana is a frequent speaker on social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little...

DBW17, digital book world conference, audiobooks, bookstr

Ken Brooks of Macmillan Learning: Focusing on Content over Products

Ken Brooks is the chief operating officer of Macmillan Learning, and before that he was senior vice president of global supply chain management at Cengage Learning. Ken is also a recognized and proven expert in aligning operational execution for competitive advantage, and has been instrumental in driving industry standards. Ken is a speaker at...

authors, social media, twitter, facebook, sales

How Authors Can Sell More Books with Less Social Media

When I ask new email subscribers to tell me their number one book marketing challenge, the answer is overwhelmingly the conundrum that is social media: it takes too much time, and the results are difficult to measure. I agree. Without a solid understanding of how social media does and doesn’t work, authors resort to...