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publishers, bots, augmented reality, amazon, alexa

A Few Notes on the Future of Publishing

The Future Today Institute has created a terrific, free report summarizing key technology trends and what they mean for tomorrow. I’ve embedded the report below so you can quickly flip through it. I read the whole report and highlighted the most noteworthy elements for publishers below. That leads me (once again) to the topic...

social media, authors, sales, books, facebook, twitter

Authors, Stop Doing These 10 Things on Social Media

Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them. If you are guilty of...

ebooks, libraries, overdrive

Celebrate International Read an Ebook Day Today

Ebooks provide a simple way to give readers instant access to what they want to read. And to celebrate digital reading, Overdrive is hosting its annual international Read an Ebook Day today, September 16. Throughout the day, readers have a chance to win a tablet by sharing what they’re reading, pictures of what they’re...

authors, marketing, publicity

How Authors Should Assemble Their Press Kits

As a self-published author (and these days, even if you’re a traditionally published author), you’ll likely be spending an insane amount of time on marketing. Having a robust press kit—specific to the needs of online marketing for authors—done in advance of your marketing push means maximum efficiency! Sample Press Kit Think of a press...

bookstores, barnes & noble, data, amazon, publishers

Will Franchise Bookstores Survive?

In 2010, the well-known movie rental franchise chain Blockbuster filed for bankruptcy—a sad ending to an otherwise very successful venture that, at its peak, in 2004, had more than 9.000 stores around the world. Unfortunately, some bookstores will suffer the same fate. But which ones will they be? Bookstores face inevitable challenges and changes...

authors, marketing, books, sales, ebooks

How This Successful YA Author Markets Her Books

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016) and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a movie. This is...

data, code, algorithm, publishers, bestsellers, new york times, books

Can We Actually Use Data to Predict Bestsellers?

The upcoming book The Bestseller Code is getting a great deal of buzz, forcing many of us to ask the question, Can one genuinely predict what kind of book will become a New York Times bestseller (typically considered the most prestigious bestseller list)? The promise of a formula for predicting a bestseller is getting...

authors, self-publishing, publishers, books, sales

How Much Should Authors Charge for Their Books?

When you embark on the journey of getting a book published, there’s a lot to consider, and one of the things that should be on your priority list is how much you’re going to charge for your book. The editors of traditional publishing houses must fill out a profit and loss spreadsheet (P&L) before...

data, big data, publishers

How Will Data Actually Transform Book Publishing?

From the invention of the moveable printing press, in the 13th century, to the introduction of ebooks, in the mid-90s, there has never been a moment when the publishing industry has not been evolving to catch up to the way people select and purchase books. And yet for the longest time, the decision-making process...

publishers, books, ebooks, readers, content

How Well Are Publishers Connecting with Their Readers?

From a publisher’s point of view, the people who actually buy and read books are still mostly nameless and faceless individuals. This, despite the fact that there are plenty of opportunities for publishers to establish a direct relationship with consumers. I’m not necessarily talking about selling direct; I’m referring instead to the opportunity to...

ebooks, ebook pricing, publishers, metadata

How Publishers Can Develop Better Ebook Pricing

There is no shortage of opinion on ebook pricing—but if you publish academic, professional or technical material, then you will know that useful guidance is much harder to come by. Yet pricing is often the first issue raised by new clients of our ebook distribution service—even those with well-established digital publishing programs. So to...

indie publisher, innovation, dutch, netherlands

How One Indie Publisher Is Innovating and Flourishing

For this latest Indie Innovation entry, I spoke to Joost Nijsen, the renowned founder and owner of successful Dutch independent publishing house, Podium. Having recently moved to the Netherlands myself, I wanted to explore the publishing industry in this small yet influential country. Since 1997, Nijsen has built a strong and enduring reputation in...

audiobooks, authors, books, indie authors

Why Indie Authors Must Start Producing Audiobooks

One of the first questions that indie authors and small- to mid-size publishers ask me about audiobook production is, “How much does it cost?” My answer is always, “It depends.” Producing an audiobook is like building a house: your choices dictate your final cost. Each recording is custom-made rather than mass-produced. When people contact...

seo, publishers, google, search, content

How Publishers Can Grow Traffic Through On-Page Optimization

If you’ve read my previous article on keyword research, you’re probably ready to put your optimization efforts into action. Quite possibly the most important part of SEO is content creation, and the optimization of that content. In this article, I’m going to offer some insider tips on how to optimize your content and prepare...

ebooks, pdf, ocr, scan, agents, authors, publishers

What Agents Need to Know About Their Authors’ Ebooks

Agents, here’s what you should know about ebooks made from PDFs: they’re not perfect. Knowing this will put you in a better position to protect your authors’ work. While an ebook made from a PDF is almost certainly better than one made from a scan (OCR), don’t fall into the trap of thinking that...

publishers, data, big data

What the Panama Papers Tell Publishers About Big Data

The release of the Panama Papers earlier this year unveiled a global conspiracy of tax evasion and money laundering by some of the world’s most powerful politicians, officials and businesses. Just a month ago, new revelations showed that corrupt officials across Africa have used shell companies to hide profits from the sale of natural...

marketing, books, authors

The Author’s Guide to Book Marketing

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...

audiobooks, print books

Why Audiobooks Are Better Than Print Books

I’m always surprised by the hesitancy with which some people approach audiobooks. Despite their ability to offer consumers a uniquely beneficial experience with the text, the format is frequently met with reservations. Last month, Daniel Berkowitz discussed some of those misgivings in his piece “Audiobooks Make Me Feel Like I’m Cheating” for this publication....

indie publishers

Welcome to the Golden Age of Indie Publishers

A number of years ago, I predicted the publishing and bookselling industries would follow a boutique model, with the large and small and little in between. Note: this also applies to other industries, in most part due to the digital age and today’s customer. Book sales would be split between higher priced print books,...

augmented reality, ar, publishers, customers, sales, ebooks, print, digital

What Publishers Can Learn from Pokemon Go

Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokemon. By now you’ve undoubtedly heard all the Pokemon Go stories, and maybe you’ve even dodged a player or two,...

video, publishers, virtual reality, vr, mobile, augmented reality, self-driving cars

What Digital Publishers Need to Know About Video

If one were to define “digital publishing” loosely, it would be an amalgam of interactive, engaging content—delivered straight to the end user through online platforms. What sets it apart from traditional publishing is its format, which is designed for ease of consumption and extending unparalleled accessibility. Digital publishing has provided a global platform for...

authors, facebook, marketing, books, sales

3 Facebook Changes Authors Need to Know About

The competition to be king of the social media hill is hotter than ever, and Facebook cannot coast just because it’s on top. Snapchat and Twitter are making changes regularly to try to woo users to their platforms. In order to stay on top, therefore, Facebook needs to constantly innovate. You can always expect...

marketing, authors, books, sales, social media

11 Ways Authors Can Overcome Marketing Dread

I was with a group of authors the other day when the conversation took a turn toward marketing. The group was unanimous in the declaration that they loved to write but loathed to market their work. Whether they were self-published or worked with a more traditional publishing house, whether they sold most of their...

machine learning, publishers, data, search

Why Publishers Will Need to Embrace Machine Learning

Over the past few weeks, Mike Shatzkin, Neil Balthaser and Ali Albazaz have debated whether machine learning systems will be able to predict a bestseller. It’s been an interesting exchange about the value provided by today’s publishing organizations and the future of predictive analysis. That said, the growing deployment of machine learning systems raises...