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Barnes & Noble Spins off College Division

The bookseller announced yesterday it will separate its retail and ebook businesses from its college books business, with plans to set the latter up as a standalone education company by the end of August. That raises the question of whether Barnes & Noble’s plans for Nook Media have changed. While the company has said...

ebook discovery discoverability inbound marketing book publishers

When Discoverability Arrives Too Late

‘Discovery’ and ‘discoverability’ are the twin watchwords of book marketing today, and for good reason. In an intensely competitive market, ensuring the right mechanisms are in place to allow readers to find what they’re after—and to recommend something similar to what they’re after—is critically important. But those efforts may still fall short in some...

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What Are Authors Worth?

If many authors today are better at figuring out exactly what their publishers are worth to them than the other way around, it’s largely out of necessity. One reason few publishers can assign a dollar value their authors, according to marketing expert Murray Izenwasser, is because they tend not to factor authors into the...

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Android, Apple and Ebooks

Apple’s success with the iPhone 6 and 6 Plus has been extraordinary by any measure. And after bundling the iBooks app with iOS 8 late last year, Apple reported bringing in 1 million new customers a week through the holiday season. But the extent to which those gains indicate an increasingly Apple-dominated ebook universe...

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HarperCollins Expands Bookmate Offering

Many of the leading ebook subscription services are growing, both in terms of content and reach. Amazon brought Kindle Unlimited to Mexico and Canada less than two weeks ago. And earlier this month, Scribd added 10,000 digital comics to its subscription-based platform. Now Bookmate brings its total catalog up to 250,000 titles after adding...

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Kindle Unlimited Payouts Low Despite Growth

The total sum Amazon reserves for Kindle Unlimited authors is growing alongside the subscription program, which arrived in Mexico and Canada last week. But the size of the individual payouts authors receive every time their titles are borrowed isn’t keeping pace. Publishers Lunch puts that figure at nearly $1.38 for January, about 5 cents...

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The Business Case for Publishers Going Direct

Many publishers agree direct-to-consumer strategies are critical for building a brand identity and connecting with customers in novel ways. In other words, the marketing case for going direct is pretty widely understood. But fewer publishers are as convinced they can establish revenue streams on their own that are substantial enough to compete with the...

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For Publishers’ SEO, Divide and Conquer

Book publishers wanting to optimize their web content to drive discovery should approach it as a battle waged on two fronts: the elements they control, and the ones they don’t. Off-site content, like book reviews, fall into the latter category, but what marketing expert Murray Izenwasser calls the “mechanicals” of publishers’ own sites can be tailored to...

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Can the Movies Save Enhanced Ebooks?

It depends who you ask. The recent success of the enhanced ebook edition of American Sniper–which has reportedly sold over 166,000 copies, besting its unenhanced analog in the iBooks Store–has some asking whether a winning formula has been found at last. Film adaptations are well understood to boost the performance of the ebooks they’re...

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Kindle Unlimited Hits the Rest of North America

Just a couple of months after expanding to France and Brazil, Kindle Unlimited comes to Canada and Mexico. Amazon has moved swiftly to give its ebook subscription service an international edge since launching in the UK in September 2014, just two months after the program’s U.S. rollout. It’s now also available in Spain, Italy...

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How to Know Your Readers Better

First, head down to your local grocer. Small neighborhood shops tend to intuit something about cultivating customer relationships that other businesses, including many publishers, often miss. To be fair, it’s only quite recently that that’s begun to change. As digital marketing expert Murray Izenwasser recently pointed out, most publishers experimenting with direct-to-consumer strategies are...

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Looking Beyond Ebooks, Scribd Bulks up

Scribd has doubled its content offering over the past six months, hitting the 1 million mark after adding 10,000 digital comics yesterday. In the course of that expansion, the label typically used to describe Scribd’s main program–“ebook subscription service”–has become a bit of a misnomer. Scribd expanded into audiobooks last November, adding 30,000 titles...

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Apple Shifts Focus for iOS 9

One of the biggest developments for ebook publishers when Apple launched iOS 8 last September was the company’s decision to bundle the update with its iBooks app. At Digital Book World last month, iBooks Store Director Keith Moerer estimated 1 million new customers had flocked to iBooks each week between the iOS 8 rollout...

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When Low Ebook Prices Aren’t Enough

As the economics of digital bookselling evolve, bargain prices don’t always pack the punch they once did in terms of driving sales. That’s partly a function of the sheer volume of titles being pumped into the market, but major publishers’ willingness to experiment with price promotions is also influencing readers’ buying habits and expectations....

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What ‘Mobile’ Really Means for Publishers

Many publishers and booksellers today worry that ebooks face steeper odds competing with the wealth of other media now available on mobile devices. But a more seldom heard fear is the one that publishers themselves may not be able to adapt fast enough to meet that competition head-on. After all, it isn’t just consumers’...

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Three Steps to Direct-to-Consumer Publishing

Many publishers tend to think of direct-to-consumer publishing as being about either e-commerce or marketing. In fact, it’s about both ingredients–plus one more. Earlier this week Biztegra co-founder Murray Izenwasser argued that establishing a direct-to-consumer strategy is achievable for every publisher regardless of its size and that doing so is more important than ever. Now he...

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Amazon Eyes RadioShack Real Estate

When the rumors late last year that Amazon would be opening physical stores didn’t materialize in time for the holiday season, few expected that would be the end of it. Recent reports now say the e-tailer is talking with RadioShack about moving into some of its stores as the gadget retailer totters toward bankruptcy....

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Where Does Apple Go from Here?

Nearly 70% of Apple’s revenue in the most recent quarter and the entirety of its growth came from the iPhone, leading one observer to remark that the tech company “is now as dependent on the success of one product line…as Microsoft once was with Windows.” Pointing to the experience of Microsoft, at one time...

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Simon & Schuster Sweetens the Deal for Authors

It’s no secret many authors aren’t convinced traditional publishers offer them contract terms worth signing for. Over the past two years, Digital Book World and Writer’s Digest have tracked some of that dissatisfaction in our annual Author Surveys. Enter Simon & Schuster’s North Star Way imprint, which the publisher bills as a more “client-centric...

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Gumroad Takes Ebooks to Android Users

The e-commerce platform that recently helped Hachette sell ebooks on Twitter launches a mobile app for Android. Gumroad says its December pilot program with Hachette was a success, in one case allowing author and musician Amanda Palmer to sell 100 copies of her book within twenty minutes of tweeting a ‘buy’ button to her...

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Amazon Prime Members Spending Big

By one recent estimate, Amazon Prime subscribers spend more than twice what the e-tailer’s other customers do. Prime members drop an average of $1,500 a year, compared with the $625 spent on average by non-Prime members, according to a new report from Consumer Intelligence Research Partners. The same research group estimated that about 7...

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Authors Recalibrate for Tight Book Market

Slow money is better than no money, or so it appears from the 2015 Digital Book World and Writer’s Digest Author Survey. Authors in this year’s sample who self-published their work were more likely to be satisfied than their traditionally published counterparts by more modest earnings. One reason why, writes Dana Beth Weinberg, who...

China publishing ebooks publishers

Mobile Boom Spurs Ebook Growth in China

One of China’s largest booksellers reports its customers bought 60 million ebooks in 2014. That’s about 20% the volume of its hardcover sales but a share that’s risen by 10% since the previous year. As industry experts have said repeatedly over the past year, China’s book market is growing fast. And ebooks in particular are on...

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How Authors Balance Risks and Rewards

When authors sign contracts with publishers, exactly what is given and what’s expected in return? What do publishers and indie authors do that makes some of them successful and others less so? The results of the 2015 Digital Book World and Writer’s Digest Author Survey are in, and they lay the groundwork for a...

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Subscription Ebook Race Gets More Global

Bookmate adds 200,000 English-language titles as the subscription ebook competition heats up internationally, why print and ebook sales cycles may be diverging, agency's return makes little dent on the best-seller list and much more.

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Mobile Moves to the Center

How the mobile boom is driving a number of trends in a digital landscape where ebook growth has stalled, a full recap of Digital Book World 2015 conference coverage, Amazon reassures authors on Kindle Unlimited, data on authors' earnings and much more.

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iBooks Adding a Million New Users a Week

Apple's iBooks head Keith Moerer joins DBW15 to discuss the ebook business's rapid growth, charting the rise of audiobooks among ebook readers and beyond, Macmillan and Springer merge, rethinking social media and more.

kids e-reading ebooks DBW15 children's publishers PlayCollective

Kids Gain Control Over Their E-Reading

Why more children's publishers are training their focus on kids themselves rather than their parents, Macmillan enters a shifting subscription ebook landscape, Penguin Publishing Group reshuffles upper ranks and more news from DBW15.

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Doors Open at Digital Book World 2015

Kicking off three days of insights, debate and conversation at the most jam-packed Digital Book World ever, Simon & Schuster launches online video series, why going direct is such tough going, the return of agency ebook pricing and much more.

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New Routes to Reader Data

An alternative approach to the fee-based, aggregated user data retailers occasionally supply, kids and parents figuring out where ebooks fit, the year in review for publishing M&A, Amazon's latest crowdsourcing plans and much more.