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learning, digital learning platforms, students, ebooks, textbooks, teachers

What Are the Benefits of Digital Learning Platforms?

Students have used print textbooks for centuries, but in recent years higher education learning companies have made the concerted effort to shift from print materials to digital tools in the form of digital learning platforms. With this change, content has become more engaging and interactive, and the benefits are obvious. Digital learning platforms include...

books, ebooks, authors, self-publishing, ebook conversion

What Self-Published Authors Should Know About Hard Copies

This is part five of a six-part series. Ebooks might be cheap to produce and distribute, but many authors still choose to do a short print run or make their books available in stores on a print-on-demand basis. Readers still like printed books—they’re not going away any time soon! And even if you don’t...

audiobooks, amazon, kindle, audible

Amazon Is Pushing Audiobooks into the Mainstream

In reading DBW’s recent interview with Hugh Howey, I was surprised that he never mentioned audiobooks even though he obviously believes in the format. Howey has 37 audiobook titles on Audible.com, and he published at least 16 of them personally. Howey’s remarks about Amazon made me think about the company’s tremendous influence on the...

authors, self-publishing, marketing, facebook, twitter, social media

Can Authors Sell More Books with Less Social Media?

A mind-boggling 78 percent of Americans have a social media profile. According to Statista, 2.72 billion people will be social media users worldwide by 2019. It is a given that authors can develop loyal audiences and sell more books with the help of social media. But as numbers of users rise, the pressure to...

How to Build a Successful Indie Press

How to Build a Successful Indie Press

Of all the independent publishers I’ve spoken to recently, Chris McVeigh of Fahrenheit Press stands out as one of the most outrageous. He won’t mind me saying that, I’m sure. “Indie Innovation” is about featuring smaller publishers that are doing things a bit differently, and when I heard about Fahrenheit Press’s mantra, it was...

What Authors Should Know About Ebook Distribution

What Authors Should Know About Ebook Distribution

This is part four of a six-part series. You’ve finished your book and you’re about to take the plunge and release it as an ebook. How can you make sure you’re fully prepared so that the process goes as smoothly as possible? Of course, you’ve already read the first three posts in this series,...

Everything Self-Published Authors Need to Know

Everything Self-Published Authors Need to Know

More and more authors are self-publishing their books today, and many are finding the model to be more lucrative and sustainable than working with traditional publishers. But for authors trying to get started, the arena can be hard to break into—in part because of the sheer volume of editing, production, distribution and design services available....

audiobooks, india, market

All About the Audiobook Market in India

With a rising population of working executives regularly driving to work in India and spending long stretches of time on the road, reading has a new window of opportunity, and with that, so does publishing. Yet while a large part of this audience has already been captured by ebooks, there is a new format...

author, marketing, facebook, twitter, webinar, website

5 Online Marketing Trends Authors Should Consider

Recently I had two different companies come to the house for some home interior improvements. Both of these men pulled out their iPads and showed me samples of different designs to choose from. All I could think was: What did people do before iPads? And, how did we even get by growing up without...

books, ebooks, e-readers, readers, reading

How Books Are Changing

Working in this industry, I frequently think about the state of reading today. Given that many of us now read more on digital devices than we do with physical books, I find myself wondering how that shift has affected our reading habits. Do we skim more and retain less? Does it matter what type...

Publishers Need to Question Everything

Publishers Need to Question Everything

I’ve given myself a few moments over the last month to look at some of the ventures I’ve been fortunate to be involved in, as well as the business plans that arrive in my email. In each case, I have instinctively tested them against basic business principles. I’ve also been reviewing my publishing businesses...

authors, writer, ebook, ebook formatting, self-publishing

What Authors Should Know About Ebook Formatting

This is part three of a six-part series. You’ve got your finished manuscript in Microsoft Word and you’re ready to turn it into an ebook. You need to convert it into MOBI format (for Amazon Kindle) and EPUB (for everywhere else). There are various companies, tools and programs that can convert your file for...

publishers, books, ebooks, sales, marketing, authors

How Publishers Can Improve Native Retailing

The evolution of book buying continues to progress from a physical, pick-and-pay method of retailing to a highly sophisticated form of a digital, buy-on-demand model. With the help of native retailing through platforms, like Aer.io, a seller is able to reach potential customers wherever they are and wherever they interact with a book. Publishers...

amazon, ebooks, publishers

Why Amazon Is Not Innovative

It’s 2016. We are landing rockets on floating platforms in the ocean. Engineers are developing high-speed transportation systems in which pressured capsules ride on air cushions facilitated by linear induction motors. A network of high-altitude Wi-Fi balloons is being designed to float on the edge of space so that everyone on the planet can...

Author Earnings’ New Report on Big Five Ebook Pricing

Author Earnings’ New Report on Big Five Ebook Pricing

Author Earnings posted a new report on ebook pricing from the Big Five publishing houses. According to the dataset they used, the ebook prices of the publishers’ most-heavily-promoted frontlist launches were, for the most part, still priced between $12.99–$14.99. But, as the report points out, once you take a step back and look at...

How Authors Should Develop a Workable Marketing Plan

How Authors Should Develop a Workable Marketing Plan

In part 1 last week, we discussed the two basic questions that should drive any author’s marketing strategy. Below, we show how to turn that strategy into a workable plan. Step 1: Set your tactics Using all you’ve learned above, list every way in which you’ll reach your reader around publication. A classic marketing...

What Macmillan's Acquisition of Pronoun Means

What Macmillan’s Acquisition of Pronoun Means

Pronoun has an interesting history. It was incorporated seven years ago, in 2009, under the name “Vook,” a portmanteau of the words “video” and “book.” The fledgling company was started not long after the launch of the iPhone (2007), and Apple’s app market (2008) created excited speculation among publishing and technology pundits that enhanced...

Where Innovative Publishers Need to Focus

Where Innovative Publishers Need to Focus

There are a number of key attributes successful publishers will be known for in the future, and these core capabilities will be very different from the ones that have led to the modern empires of the Big Five. Some attributes will remain the same, of course. For example, it will always be crucial for...

audiobooks, digital audiobooks, authors, publishers, self-publishing

How Can I Be a Part of the Audiobook Boom?

Audiobooks have long been operating in the digital space. Well before ebooks were gaining major popularity, digital audiobooks were helping audio publishing grow. With the introduction of the iPod at the turn of the century and the adoption of smartphones over the last decade, audiobooks have been booming: over the last five years, both...

So Who’s Afraid of Reader Analytics?

So Who’s Afraid of Reader Analytics?

Data has been a feature of book publishing for some time now. About 15 years ago, data became even more prominently used, as publishers could see sales data from competitors through then-new services like Nielsen Bookscan. The fundamental function of a publisher is to make a decision on what to publish (curation). Like a...

How Authors Should Develop a Workable Marketing Plan

The 2 Marketing Questions Every Author Should Ask

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...

self-publishing, author, indie author, indie publishing, publishers

How Self-Published Authors Work with Editors

This is part one of a six-part series. As a self-published author, it’s your responsibility to make sure your book is as high-quality as it can be, and an editor is an indispensable resource who can help make your book look professional instead of amateurish. Getting off to a Good Start Ask your peers—other...

Where Innovative Publishers Need to Focus

Will an Open Web Liberate Reading Data?

At last week’s BEA, it was announced that the IDPF, the standards body for ebooks and responsible for the current EPUB specification, is considering merging with the W3C, the standards body for the web at large. This would mean that instead of having its own standards body for digital books, the publishing industry would...

Ushering in the New Era of Ebooks in India

Ushering in the New Era of Ebooks in India

The ebook market in India is at the cusp of a major revolution. By 2030, India will be amongst the youngest nations in the world, with nearly 140 million people in the college-going age group, as per a report by E&Y. India has become the second biggest smartphone market in terms of active unique...

How CNET Wrote a Crowdsourced SciFi Novel

How CNET Published a Crowdsourced SciFi Novel

Earlier this week, CNET published the first installment of a new scifi novel, Crowd Control: Heaven Makes a Killing. What makes the work unique is that it was crowdsourced exclusively through CNET readers, and is, according to CNET, the world’s first massively multiwriter online science fiction novel. In October 2015, CNET asked readers to...

W3C and IDPF Exploring Plans to Combine

W3C and IDPF Exploring Plans to Combine

The World Wide Web Consortium (W3C) and the International Digital Publishing Forum (IDPF) announced yesterday that the two organizations have mutual interest in combining to advance publishing technologies at a faster rate. Tim Berners-Lee, director of W3C, and Bill McCoy, executive director of IDPF, revealed the plans following Berners-Lee’s keynote address at IDPF DigiCon...

Should Publishers See Themselves as Service Providers?

Should Publishers See Themselves as Service Providers?

Today’s publishers have it pretty rough compared to previous generations: they’ve seen the sequential rise of the Internet and ebook software upend their traditional business models, and in many cases have risen to the challenge admirably. Despite this shift, though, the last thing they want to hear is that more change is coming. Data...