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bowker, dcl, digital publishing, publishers

2016 Digital Publishing Survey Results

Data Conversion Laboratory, Inc. (DCL), which converts content into digital formats, and Bowker, the official U.S. provider of ISBNs, released the results of their 2016 Digital Publishing Survey. One of the primary takeaways is the worry over quality and consistency when content moves from print to digital. This year’s survey is the third joint...

dbw, digital book world conference, publishing

On the Future of Publishing

Thad McIlroy is an electronic publishing analyst and author, and the president of The Future of Publishing, where he provides in-depth coverage of the book publishing industry. His most recent books are The Metadata Handbook (co-authored with Renée Register) and Mobile Strategies for Digital Publishing. Thad is also a speaker at DBW 2017, where...

authors, podcasts, marketing, sales

How Podcasts Let Authors Discover New Audiences

Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it’s practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll. “I crashed three weeks before the book came out,” she said. So for her second book,...

big data, machine learning, chatbots, Digital Book World

Big Data, Machine Learning, Chatbots and More

Cliff Guren is the founder of Syntopical, a consulting company that provides strategic planning and business development support to publishers and technology companies developing content-driven products and services. He’s also held senior management positions at industry-leading companies such as Apple, Asymetrix, Quebecor, Microsoft, Skiff (a Hearst-funded start-up) and Bluefire Productions. Cliff is a recognized...

authors, discovery, digital publishing

Book Discovery, Author Empowerment, and Digital Publisher Solutions

At DBW, we have a running series called “Company Snapshots,” in which we profile companies in the industry that are tackling problems from a unique angle. Here are some of the recent profile’s we’ve run: Vearsa provides digital publishing solutions for today’s publishers. They handle everything from conversion and distribution to sales reporting. They...

authors, pr, sales, books, marketing, indie authors, self-publishing

How Authors Can Step Up Their PR Efforts

Dana Kaye is the owner of Kaye Publicity, Inc. and author of the book, Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales. Dana is a frequent speaker on social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little...

DBW17, digital book world conference, audiobooks, bookstr

Ken Brooks of Macmillan Learning: Focusing on Content over Products

Ken Brooks is the chief operating officer of Macmillan Learning, and before that he was senior vice president of global supply chain management at Cengage Learning. Ken is also a recognized and proven expert in aligning operational execution for competitive advantage, and has been instrumental in driving industry standards. Ken is a speaker at...

authors, social media, twitter, facebook, sales

How Authors Can Sell More Books with Less Social Media

When I ask new email subscribers to tell me their number one book marketing challenge, the answer is overwhelmingly the conundrum that is social media: it takes too much time, and the results are difficult to measure. I agree. Without a solid understanding of how social media does and doesn’t work, authors resort to...

6 Tips for Authors to Create Engaging Library Programs

6 Tips for Authors to Create Engaging Library Programs

Libraries are community service powerhouses. A peek at any library’s calendar of events reveals one tough fact: author programs are a small fraction of a library’s lineup. Patrons often shun author programs in favor of knitting classes, business improvement courses, and movie nights. Why? Many modern library users see libraries as one-stop community centers....

social media, authors, sales, books, facebook, twitter

Authors, Stop Doing These 10 Things on Social Media

Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them. If you are guilty of...

ebooks, apps, dbw, digital book world conference, publishers

The AP’s Digital Publishing Manager on Ebooks, Apps and More

Peter Costanzo is the digital and archival publishing manager for The Associated Press. He is also an award-winning book producer and he teaches the “New Media Technology: Formats and Devices” course at New York University. Peter is also a speaker at DBW 2017, where he will discuss new approaches to some old ideas in...

publishers, self-publishing, authors, amazon, marketing

How Publishers Can Build on Self-Publishing’s Victories

In recent articles, I have pointed with optimism to the green-shoots of recovery for the book industry after a bruising and challenging seven years. Print sales are on the way up, or at least finally not falling, depending on whom you speak to. Consumer ebook sales are dropping, but likely to be stabilizing against...

big data

Why Big Data Could Be Big Trouble

Equal parts mathematician and political activist, Cathy O’Neil has calculated the impact of algorithms on society. For the most part, she says, big data adds up to big trouble. When it comes to human activities, algorithms are expected to be models of objectivity, owing to their basis in mathematical formulae and reliance on enormous...

authors, books, writing, marketing

How a Bestselling Romance Writer Cranks Out Her Books

Laurie Starkey is an indie author dynamo. She’s written 88 works of fiction in 20 months. Thirty of those 88 books were created as a ghostwriter. The other 50, she wrote and produced under several pen names, including Ali Parker, Kate Thomas and L. A. Starkey. Starkey writes in the Young Adult, paranormal New...

amazon, app, rapids, children, reading, kids

Does Amazon’s Newest App Dumb Down Reading?

At first I thought it was a “Saturday Night Live” parody about ebooks for kids. We’re so addicted to info-snacking, seemingly less able to (and interested in) focus on long-form reading, so let’s create a new platform that helps foster even shorter attention spans for our kids. Amazon Rapids, the company’s newest offering, is...

ebooks, apps, reading, games, books, audiobooks

Ebooks, Print Under Glass, Apps and the Future of Reading

Reading a book used to be considered a fairly straightforward experience. You opened the book (it was a print book) and you started reading. Today we have ebooks and audiobooks, which, to varying degrees, have changed our reading experiences. With an ebook, we can read that same print book on our phones, on our...

overdrive, ebooks, libraries, schools, app

Overdrive to Donate Hundreds of Ebooks to 1,000 Elementary Schools

Digital reading platform Overdrive announced yesterday that it is donating a collection of hundreds of popular ebooks to up to 1,000 elementary schools. The initiative is part of Overdrive’s marking its 30th anniversary. School officials can click here to apply to receive the donation for their school through the end of the school year. Overdrive...

amazon, app, reading, digital, children

Amazon’s Newest App Gives Kids Reading a Twist

Amazon announced yesterday that it has launched a new app for children called Rapids, which features “fun, engaging short stories told in a unique chat style.” The app is available for iOS, Android and Amazon Fire devices, and a subscription costs $2.99 a month. “Many kids already love using phones to chat with friends...

facebook, authors

How Authors Can Get Started Using Facebook

Love it or hate it, Facebook is a strong platform for authors, regardless of genre. With more than one billion users, you’re bound to find a community interested in your book(s). But before you get started, though, let’s talk about common Facebook terminology and best practices. Facebook Profile Versus Page When you sign up...

authors, books, sales, facebook, writing, ads

How One Author Wrote 88 Books in 20 Months

Laurie Starkey is an indie author dynamo. She’s written 88 works of fiction in 20 months. Thirty of those 88 books were created as a ghostwriter. The other 50, she wrote and produced under several pen names, including Ali Parker, Kate Thomas and L. A. Starkey. Starkey writes in the Young Adult, paranormal New...

publishers, bots, augmented reality, amazon, alexa

Why SEO Is Critical for Publishing’s Editorial Teams

Search engines typically represent one of the largest—if not the largest—traffic sources for websites and online publishers, in particular. And publishing houses’ editorial teams hold the keys to this traffic, so it only makes sense to align their efforts with a content strategy that is backed by keyword and topic search volume data. For...

libraries, authors, self-publishing, ebooks, publishers

How Self-Published Authors Can Sell Their Books to Libraries

An author wants as many people to read her books as possible. But if you’re only published digitally, it can be difficult for people to find you—much less spend the money to read you—if they don’t already know what they’re looking for. Libraries are one place that people can find authors who are new...

marketing, youtube, data, analytics, publishers, books

Book Marketing on YouTube and the Value of Reader Analytics

The 2016 Frankfurt Book Fair concluded Sunday, and I was lucky enough to attend the fair’s first four days. I previously reported on an in-depth rights session led by Jane Tappuni and Kris Kliemann, as well as Wiley CEO Mark Allin’s keynote address at The Markets, the one-day lead-in to the fair’s official opening...

book publishing, publishers, books, ebooks, subscription services

What Can Publishing Learn from the Film Industry?

Since 2005, multiple business models have been flourishing in the Scandinavian ebook market. With Storytel’s acquisition of its Danish rival subscription service provider Mofibo earlier this year, the large Northern European player is leading the way for the next generation of subscription services in the book industry. However, as seen in the music industry,...

Avoid These 7 Book Marketing Trends

Avoid These 7 Book Marketing Trends

One of the biggest certainties about marketing trends, including book marketing trends, is that they are always in a state of change. This has a lot to do with changing technology. In nearly every aspect of every day, someone is marketing something to each of us. Since I am in the business of book...