Data

Insights and resources surrounding the evolving uses of data and analytics in digital publishing, including the biweekly “Databox” column.

data, big data, publishers

The Future of Publishing in a Data-Driven World

From the invention of the moveable printing press, in the 13th century, to the introduction of ebooks, in the mid-90s, there has never been a moment when the publishing industry has not been evolving to catch up to the way people select and purchase books. And yet for the longest time, the decision-making process...

publishers, data, big data

How the Panama Papers Show Publishers the Value of Big Data

The release of the Panama Papers earlier this year unveiled a global conspiracy of tax evasion and money laundering by some of the world’s most powerful politicians, officials and businesses. Just a month ago, new revelations showed that corrupt officials across Africa have used shell companies to hide profits from the sale of natural...

Who’s Afraid of Reader Analytics?

Who’s Afraid of Reader Analytics?

There are authors and publishers who fear reader analytics. This has been a fact since my first presentation on “Project Crowberry” in spring 2014, since followed by Project Honeyberry, Project Apricot, Project Pomegranate and soon Project Honeydew. Reader analytics is going from strength to strength and has been featured in the New York Times...

seo, publishers, google, search, content

Will an Open Web Liberate Reading Data?

At last week’s BEA, it was announced that the IDPF, the standards body for ebooks and responsible for the current EPUB specification, is considering merging with the W3C, the standards body for the web at large. This would mean that instead of having its own standards body for digital books, the publishing industry would...

So Who’s Afraid of Reader Analytics?

Reader Analytics Is No Silver Bullet

The title of this post may surprise some readers. Why is the author, who is the founder of reader analytics company Jellybooks, saying that reader analytics is not a silver bullet that solves all the acquisition, discoverability, marketing and sales problems of publishers? Well, Jellybooks is based on the principles of openness, transparency and...

Foreign Rights and Reader Analytics

Foreign Rights and Reader Analytics

Next week the London Book Fair will take place at Olympia in Kensington. This is one of the preeminent events for trading foreign rights in literary works, and I will therefore take the opportunity to discuss foreign rights as it relates to reader analytics this week. Lets have a look at Germany to explore further:...

Should Publishers Rely More on Data or Instinct?

Data Vs. Instinct – The Publisher’s Dilemma

It might as well be time to address the elephant in the room. The pachyderm that is causing fear, uncertainty and doubt among authors, agents and publishers is the prospect of how data, and reading data in particular, may affect the creative process of writing, editing and marketing books. My starting point shall be...

8 Reasons Why People Buy Books

8 Reasons Why People Buy Books

Over the past couple weeks, I’ve been reporting on observations that Jellybooks has made about readers after collecting data about when, where and how they read. Do readers rant or rave about books? Do they read fast or slow? Do they even finish the books they begin reading? One of the more interesting phenomena...

How Does Age Affect Reading Behavior?

How Does Age Affect Reading?

Last week I explored how reading behavior differs between men and women. The analysis was based on observations that Jellybooks made as part of reading analytics studies with publishers that recorded how people read ebooks. This week, we will take a closer look at how a different factor impacts reading: age. Do books have...

Books That Don’t Start Strong Will Lose the Reader

Start Strong or Lose Your Readers

In the first post in this series, I introduced the notion of the “Internet of Bookish Things” to describe how ebooks were now nodes on the Internet that could record how books are being read. And in last week’s post, “Reading Fast and Slow – Observing Book Readers in Their Natural Habitat,” I began...

All About the Internet of Bookish Things

The Internet of Bookish Things

The Internet of Things, or IoT for short, is one of those buzzwords that is making the rounds in Silicon Valley. Earlier this month, many of the electronic gadgets on display at the Consumer Electronics Show in Las Vegas were connected cars, autonomous drones, Internet-connected thermostats (Nest) and others. Sensors and Internet connectivity are...

data, code, algorithm, publishers, bestsellers, new york times, books

Who Has the Balance of Power over Data?

Who has access to the data that can best predict how readers will spend their money? Who has data on how people read books—how far they get, how many they buy, how often they buy, whether their purchases cluster around certain dates? Who has the permission to contact readers by post, email or text—to...

If You Sell the Book, Will They Read It?

At the IDPF/BE conference in May of this year, Kobo disclosed data that revealed only 60 percent of books purchased are ever opened. And that says nothing about whether they are even finished. Interestingly, the more expensive the book was, the more likely it was the reader would at least start it, though data...

The Fear of Data

Change leads to anxiety, and there has been a lot of change in publishing in recent years. There is one trend, though, that is striking more fears in publishers’ minds than any other. And that is the fear of data. While sales data has been with us for a long time and is used...

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What Code Is Revealing About Readers

There’s a brave new world in book publishing, and it’s being shaped by and around audience insights. Not only are publishers becoming more adept at using data to work smarter, but code and algorithms are also getting better at gathering information and executing tasks without the help of humans. At Jellybooks, we recently developed...

Gareth Cuddy Vearsa data book publishing innovation BEA15

Four Digital Publishing Questions for Gareth Cuddy

BookExpo America 2015, held in New York City last month, served as focal point for questions about digital discovery, authors’ roles and outcomes in the publishing ecosystem, publishers’ relationships with readers and the speed of innovation. Conversations on those and other issues are ongoing within the industry, but which ones are publishers most in need of...

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What Best-Seller Lists Can Tell about Authors’ Potential

This is the first post in Digital Book World’s new “Databox” column. Learn more about it here. Publishers have long sought out authors with the potential to reach wider audiences if brought under their own roofs. Especially in genres where ebooks have performed well, like romance and sci-fi, list growth often depends in part on how...

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Is Agency Ebook Pricing Suppressing Sales? Hard to Say

The latest monthly data from the Association of American Publishers (AAP), for January 2015, show ebook sales in slump. Comprising just 20% of trade sales, digital formats clocked in at $100.3 million, down more than 10% to what Publishers Lunch notes is the lowest monthly sales figure since April 2012, when the AAP reported...

Nielsen Partners with Openbook to Share Global Ebook Data

A new agreement between Nielsen and Openbook aims to bring the portraits of global book markets into sharper focus. Openbook, a leading book sales tracking service in China, will trade data and insights with Nielsen, whose division in the country will supplement Openbook’s domestic research operations. Chinese Openbook subscribers will also gain access to additional sales data covering U.S. and...

New ePubDirect Platform Offers Data and Analytics on Global Ebook Markets

Related: ePubDirect CEO Gareth Cuddy to Address Global Publishing Challenges and Opportunities at Digital Book World 2015 [Press Release] ePubDirect Launches new Worldwide eBook Platform Powerful new analytics tool enables book publishers to grow revenue November 3, 2014, Cork, Ireland. – ePubDirect, the fastest growing eBook company in the market, have announced the release of...

Big data features

Big Data: Dispelling the Myths About One of Publishing’s Hottest Buzzwords

Introduction Big data was one of Frankfurt Book Fair’s hottest topics of discussion this year among digital publishing professionals. Viktor Mayer-Schönberger, professor of Internet Governance and Regulation at the Oxford Internet Institute and author of the recent international best-seller Big Data, spoke forcefully about big data’s relevance to publishers and the insights they can...

Hachette Shares New Tools and Data With Authors and Agents

[Press Release] Hachette Book Group’s Author and Agent Portal October 9, 2014 Hachette Book Group has just launched their Author and Agent Portal, an important new channel within hachettebookgroup.biz, the company’s business platform. The Portal provides a self-service option that puts up-to-date information and resources at the authors’ and agents’ fingertips, including confidential sales...