Author Archives: Rob Eagar

Rob Eagar

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has consulted with numerous publishers and worked with over 400 authors, including several New York Times bestsellers. Rob is the author of Sell Your Book Like Wildfire, which is considered the new bible of book marketing. For more information, visit: www.startawildfire.com.

Authors Are the New Gatekeepers to Large Audiences

Authors Are the New Gatekeepers to Large Audiences

For decades, the gatekeepers to reach large audiences of book consumers have been retailers, publishers, libraries and national media outlets. These organizations hold the keys to reaching millions of readers. But access to their audiences is limited unless one purchases paid advertising, hires a publicity firm or undertakes an expensive, time-consuming tour of the country....

Taste-Test Your Books: The Secret Sauce to Boost Sales

Taste-Test Your Books: The Secret Sauce to Boost Sales

The publishing business is one of the few industries with the audacity to create a lot of new products without testing them on consumers first. Imagine running a restaurant and never taste-testing new recipes before serving them to customers. Or imagine automobile companies trying to sell cars without test-driving the vehicle first. What if Hollywood...

Why Smart Publishers Build Bad Websites

When you compare the online traffic of a news website against that of a publisher’s website, who do you think gets the most visitors? Think the New York Times or Fox News versus HarperCollins or Simon & Schuster. To almost no one’s surprise, it’s not even close: the news sites get much more traffic....

Stop Grading an Author’s Social Media Presence

When I was in college, my initial major was landscape design and architecture. For some strange reason, I had visions of designing golf courses with fancy clubhouses around the world. But my dream was crushed as a sophomore when I was graded on our biggest project of the year. I was given the task...

The Benefits of Direct-to-Consumer Marketing for Publishers

Imagine the pressure of trying to walk on a tightrope. It’s scary enough just attempting to keep your balance. But, what if maintaining your balance isn’t your biggest worry? What if you’re afraid that the tightrope itself might break? This anxiety represents how many of my publisher clients can feel in today’s economy. Not...

Authors Getting Screwed by Amazon-Hachette Showdown

When I was in middle school, I remember being on the playground during kickball games and hearing the words that got everyone’s attention: “Fight! Fight!”  Those words would spread like wildfire and soon all the kids were standing in a circle to morbidly watch two boys duke out their differences. One was usually a...

Making Millions in the Digital Middle

The digital revolution brought forth a frenzied hoard of futurists who declared the publishing industry is dying. They say publishers simply can’t compete with authors who can self-publish or the growing dominance of Amazon. I disagree. I don’t think the end is near. I think we’re looking in the wrong direction. Rather than look...

The Four Types of Authors in the World – Part 5: Authors Who Play Dead

My previous post explained how there are only four types of authors in the world, and we looked at the strange, but successful, group known as the Dead Author category. These authors are able to sell books without giving any personal marketing effort because they’re…dead. That may seem strange, but there’s an even stranger...

The Four Types of Authors in the World – Part 4: Dead Authors

My previous post explained how there are only four types of authors in the world, and we looked at the issues that plague the Unsuccessful Author category. This post focuses on the category that many people forget exists, Dead Authors. They show how success isn’t just limited to the land of the living. Dead...

The Four Types of Authors in the World – Part 2: Successful Authors

In my previous post, I explained how there are only four types of authors in the world. They can be classified into these categories: Successful Authors, Unsuccessful Authors, Dead Authors, and Authors Who Play Dead. When publishers correctly identify where an author belongs, they’re better able to develop a promotional strategy that meets their...

The Four Types of Authors in the World – Part 1

Every publisher shares a peculiar similarity. From the big New York houses to the small independent startups, a variety of books are created by a variety of writers. Yet, every publisher deals with the same reality. There are only four types of authors in the world. Just four. And you can classify any author...

Authors Don’t Exist in the Digital Age

Consider these riddles: If a tree falls in the forest but no one hears, does it make a sound? If someone writes a book but no one buys it, does it make that person an author? For the past seven years, I’ve coached over 500 authors from beginners to bestsellers and reached this conclusion:...

How to Sell Ebooks: 5 Proven Tips

The ability to sell ebooks as an indie or self-published author is easier than ever before. In some ways, a cult-like following has developed for self-published ebooks among cost-conscious readers and techno-geeks, and many people feel cool downloading books at cheap prices and helping drive the e-reading revolution. If you want to join the fray...

The Way Publishers Create Marketing Copy is Stranger Than Fiction

Truth is sometimes stranger than fiction, even in the world of publishing. For example, did you know that the marketing language most publishers create for their books is rarely written by the marketing department? Instead, an editor with little marketing experience or a freelance writer outside the company is tasked with creating this important...

Size Doesn’t Matter in Publishing

The announcement of a proposed merger between Random House and Penguin publishers has generated quite a stir, because it would create the largest publisher in America. Many people believe that this merger is meant to give the two publishers increased leverage to negotiate book prices and financial terms with Amazon. However, in the publishing...

The 10 Commandments of Book Marketing

Behold, the 10 commandments of book marketing for authors and publishers. Are you breaking any? Thou shalt: 1. Tell people about the results your books create, not just the topics you write about. 2. Test your manuscript on focus groups and get actual success stories before you publish your book. 3. Avoid coveting your neighbor’s...

Digital Publishing Demands Direct-to-Reader Marketing

The rise of digital reading and the decline of brick and mortar bookstores requires publishers to think differently about how they market books. Selling books to retailers can no longer be the main focus, because millions of people no longer walk into bookstores to discover and purchase books. The transformation to digital means publishers...

What’s the Point of Publishers in a Digital Age?

As e-books grow and bookstores close, there’s a growing murmur that publishers are no longer relevant in the digital age. Authors now have the ability to self-publish their books and get electronic distribution on their own. So, who needs a big legacy publisher to get their work to the masses? This sentiment is magnified...

Discoverability Without Spreadability is a Marketing Disability

Discoverability is the seven-syllable, tongue-twisting term bantered about publishing circles that supposedly represents the future of the industry. For books to survive, especially in a digital environment, new approaches must be developed to help shoppers who no longer browse bookstore shelves discover new titles. In essence, publishers must make it easier for consumers to...

Publishers Make Poor Poker Players

When I was young, I had an eccentric, poker-playing uncle. At family reunions, he loved to show me how to play five-card draw, which introduced me to the concept of betting and bluffing. He’d deal out the cards, ask me to make a mock wager with fake chips, and then tell me to decide...