Rob Eagar

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He has consulted with numerous publishers and worked with over 400 authors, including several New York Times bestsellers. Rob is the author of Sell Your Book Like Wildfire, which is considered the new bible of book marketing. For more information, visit: www.startawildfire.com.

Size Doesn’t Matter in Publishing

The announcement of a proposed merger between Random House and Penguin publishers has generated quite a stir, because it would create the largest publisher in America. Many people believe that this merger is meant to give the two publishers increased …

The 10 Commandments of Book Marketing

Behold, the 10 commandments of book marketing for authors and publishers. Are you breaking any? Thou shalt: 1. Tell people about the results your books create, not just the topics you write about. 2. Test your manuscript on focus groups and …

Digital Publishing Demands Direct-to-Reader Marketing

The rise of digital reading and the decline of brick and mortar bookstores requires publishers to think differently about how they market books. Selling books to retailers can no longer be the main focus, because millions of people no longer …

What’s the Point of Publishers in a Digital Age?

As e-books grow and bookstores close, there’s a growing murmur that publishers are no longer relevant in the digital age. Authors now have the ability to self-publish their books and get electronic distribution on their own. So, who needs a …

Discoverability Without Spreadability is a Marketing Disability

Discoverability is the seven-syllable, tongue-twisting term bantered about publishing circles that supposedly represents the future of the industry. For books to survive, especially in a digital environment, new approaches must be developed to help shoppers who no longer browse bookstore …

Publishers Make Poor Poker Players

When I was young, I had an eccentric, poker-playing uncle. At family reunions, he loved to show me how to play five-card draw, which introduced me to the concept of betting and bluffing. He’d deal out the cards, ask me …