The stories of self-publishing success—the Hockings, Howeys, Konraths and the like—are well known, as is the Publishing Industry is Dead viewpoint of New York Times bestseller (and self-pub advocate), Seth Godin. But what of the long-predicted mid-lister migration to self …
When the American Library Association announced its 2013 book award winners Monday at its midwinter meeting in Seattle, the Caldecott Medal for the most distinguished American picture book for children was awarded to This Is Not My Hat, written and …
Digital Book World 2013 was, as always, brimming with possibility, cautious optimism, and the energy of an industry in full-sail transformation. Within that optimism though, was some troubling data presented by Codex Group CEO Peter Hildick-Smith, which suggested that, despite …
During his keynote address at last week’s Digital Book World 2013 Conference & Expo in New York, Teddy Goff, Digital Director for Obama for America, shared his own experiences successfully creating a nimble digital skunk works within a larger, more …
Anyone who has worked with the publicity departments of the larger publishers know that the brunt of promotion for most new books falls within a relatively short, 4-to-6 week period immediately prior and following the release date. Like their distant …
We live in a world of platforms. We carry our print books, we browse on our computers, we read on devices or tablets or even phones. We listen to books in the car, or on our power walks or subway …
The feedback and chatter from this week’s DBW Discoverability and Marketing Conference (including this post from Porter Anderson) is positive—if for no other reason than the conference exists. Any time publishing minds gather to specifically focus on better ways to …
As book marketers find new ways to reach readers, content outside of what is normally considered a “book” is being used effectively to tease and market books.
Decisions on outsourcing publishing operations or not is the “secret sauce” in making good publishing decisions, according to Hachette chief marketing and sales officer Evan Schnittman.
In the e-book era, everyone in publishing needs to be able to think digitally. When Simon & Schuster first began producing digital book products, it created separate departments that handled all the digital operations. Today, digital is in every department.
As business cycles in the publishing industry accelerate and more new books are being brought to market faster, does that mean that publishers can’t afford to take risks anymore? According to Simon & Schuster CEO Carolyn Reidy, they can and they still do.
“We need a diverse e-book market and not just a best-seller e-book market,” said Hachette’s new chief marketing and sales officer Evan Schnittman to Digital Book World at Book Expo America in New York in early June. Part of cultivating that diverse e-book market is helping bookstores get involved in the e-book marketplace.
As the tectonic plates of publishing continue to shift in the e-book era, one common theme is marketing. How does it look today? Who is responsible for marketing? What results can be expected? Agents need to become marketers, at least according to one agent.
F+W Media chairman and CEO David Nussbaum attended Digital Book World in January and, like “every other company here,” was searching for solutions. The problems requiring solutions, according to Nussbaum? Discoverability and data.
The opportunity to digitize and start selling back-list titles has given rise to an interesting trend: authors taking a second pass at old works, essentially creating something new.
When asked about “bookstore showroom,” which implies that readers like to browse at local bookstores but not buy, Mitchell Kaplan, owner of the Books and Books bookstore chain in South Florida, has an interesting suggestion of how publishers should interact with booksellers to the benefit of both.
According to OverDrive CEO Steve Potash, each month, library patrons interact with Web pages that display publishers’ books “hundreds of millions” of times.
By most reports, the vast majority of print- and e-books in the U.S. are sold by two retailers: Amazon and Barnes & Noble. If you’re a book publisher, this makes your life both easy and hard.
Now that many publishing houses have figured out how to digitize their front- and back-lists and have begun building e-book sales, the next step is to hone the art of e-book marketing.
When the cost of e-book conversion and distribution goes down, the prospect of making profit from a back-list of books goes up. But how do publishing companies, already taxed with promoting the front-list books that they are depending on to drive revenues for the year, advantageously allocate resources to promoting such books?
Amazon’s focus on doing business with customers who buy everything from books to food to home goods from the online retailer puts those solely concerned with selling books at an economic disadvantage, said James McQuivey, Ph.D., vice president and principal analyst at Forrester Research at the Digital Book World Conference in an exclusive video interview.
The so-called agency model where publishers set the prices on e-books sold through online retailers — often higher than the $9.99 that has quickly become an expected price for e-books — may offer an advantage to those publishers who do not price their books higher than $9.99.
Hyperion president and CEO Ellen Archer believes the book business is changing. Fast, fundamentally and forever. At the Digital Book World Conference, she sat down with us to discuss one of the ways in which Hyperion is adapting: by being more strategic with its acquisitions.
“They were really expecting that ‘we just have to get a website up and maybe a couple Twitter accounts and we’re done’ and bless ‘em for being so naïve. But they’re now in the middle of it, and they realize, ‘wait a minute, the very nature of the book itself, the path that we follow to make people aware of that book … has completely changed now and we don’t know what levers to push.’”
A prominent industry analyst sees the book industry splitting into three parts: straight text, children’s books and illustrated or non-immersive adult books. But why?
“As little as five or ten years ago, the way to get American content…into the supply chain was to go to some place like the Frankfurt Book Fair and sell rights,” said Ingram Content’s chief content officer Phil Ollila at Digital Book World in New York in January.
Sitting down with Digital Book World for an exclusive video interview, Digital Book World conference co-chairman and publishing consultant Mike Shatzkin spoke about the doubling of e-readers and tablets owned by consumers and how it might affect e-book sales figures, which reportedly showed slower growth in 2011 than in previous years. Will we see a first-quarter spike after the glut of new devices flooding the market?
Rich Fahle | Couldn’t make it to Digital Book World? Came but want to relive the excitement? In this video compilation of thought thought leaders at Digital Book World’s Day 2, hear from Mike Shatzkin, John Donatich, Michael Fabiano and Shane Norman.
Couldn’t make it to Digital Book World? Came but want to relive the excitement? This is the first in a series of video interviews from Digital Book World.
Rich Fahle | In this exclusive interview, Kristen McClean, founder and chief executive officer of Bookigee, discusses her attempts to write a book on book publishing, the future of the industry and her warning to authors.
Rich Fahle | In this exclusive interview with Kathleen Schmidt, president of KMSPR, discusses book marketing, writing careers and Twitter.
“You have a story that you’re dying to write, it doesn’t just fit necessarily in the agenda of those magazines, it doesn’t mean you can’t do it.” – Susan Orlean
“I think writing, especially non-fiction writing, is a form of performance art.” – Susan Orlean