Author Archives: Rich Fahle

Rich Fahle

About Rich Fahle

Rich Fahle is Founder & CEO of Astral Road Media, an innovative marketing services agency for authors, artists, and other content creators. He is also the founder of Bibliostar.TV, a new video portal for authors and books. At Astral Road, he oversees the implementation of author marketing strategies that fully capitalize on the emerging digital marketplace, including platform and content strategy development, streaming video and audio production, website development, and digital publishing guidance. Prior to Astral Road, Fahle was Vice President, Digital Content, E-Commerce and Entertainment for Borders, Chief Spokesman and Media Relations Manager for the cable TV network, C-SPAN and a manager at Kramerbooks, in Washington, DC.

Generation Y: More than Texting and Angry Birds

In this interview taped earlier this year at DBW 2013, Rebecca Joines Schinsky, Senior Editor & Community Manager at Book Riot, discussed the changing nature of book discovery and challenged the perception that young people are less interested in books than previous reading generations. “We do find that younger readers are...

Self Publishing and the Perpetually Imminent Mid-List Migration

The stories of self-publishing success—the Hockings, Howeys, Konraths and the like—are well known, as is the Publishing Industry is Dead viewpoint of New York Times bestseller (and self-pub advocate), Seth Godin. But what of the long-predicted mid-lister migration to self publishing? For the past couple of years, the popular hypothesis has...

The Barnes & Noble Elephant in the Room at DBW 2013

Digital Book World 2013 was, as always, brimming with possibility, cautious optimism, and the energy of an industry in full-sail transformation. Within that optimism though, was some troubling data presented by Codex Group CEO Peter Hildick-Smith, which suggested that, despite a shift in reading habits to more electronic devices, there has...

Moving at the Speed of Social Media: Obama Digital Director Teddy Goff on Achieving Agility (DBW 2013 Video)

During his keynote address at last week’s Digital Book World 2013 Conference & Expo in New York, Teddy Goff, Digital Director for Obama for America, shared his own experiences successfully creating a nimble digital skunk works within a larger, more bureaucratic organization. In this interview, Goff acknowledged the challenges and complexities...

The Goodreads To-Read List: A Metric For the Endless Launch Window

Anyone who has worked with the publicity departments of the larger publishers know that the brunt of promotion for most new books falls within a relatively short, 4-to-6 week period immediately prior and following the release date. Like their distant cousins in the Hollywood movie business, each wave of new books...

Discoverability Tools and the Writer’s “Fight for Time”

The feedback and chatter from this week’s DBW Discoverability and Marketing Conference (including this post from Porter Anderson) is positive—if for no other reason than the conference exists. Any time publishing minds gather to specifically focus on better ways to connect great books with interested readers, that certainly has to be...

Knight: Agents Need to Become Marketers (Video)

As the tectonic plates of publishing continue to shift in the e-book era, one common theme is marketing. How does it look today? Who is responsible for marketing? What results can be expected? Agents need to become marketers, at least according to one agent.

An Advocate for Author Boot Camp, Warrior Authors (Video)

When the cost of e-book conversion and distribution goes down, the prospect of making profit from a back-list of books goes up. But how do publishing companies, already taxed with promoting the front-list books that they are depending on to drive revenues for the year, advantageously allocate resources to promoting such...

It’s Hard to Compete With the Economics of Amazon (Video)

Amazon’s focus on doing business with customers who buy everything from books to food to home goods from the online retailer puts those solely concerned with selling books at an economic disadvantage, said James McQuivey, Ph.D., vice president and principal analyst at Forrester Research at the Digital Book World Conference in...

Digital Changing ‘Very Nature of the Book Itself’

"They were really expecting that ‘we just have to get a website up and maybe a couple Twitter accounts and we’re done’ and bless ‘em for being so naïve. But they’re now in the middle of it, and they realize, ‘wait a minute, the very nature of the book itself, the...

Tipping Point Reached or Will E-Book Sales Spike in First Quarter?

Sitting down with Digital Book World for an exclusive video interview, Digital Book World conference co-chairman and publishing consultant Mike Shatzkin spoke about the doubling of e-readers and tablets owned by consumers and how it might affect e-book sales figures, which reportedly showed slower growth in 2011 than in previous years....