Author Archives: Preeti Chaturvedi

Preeti Chaturvedi

About Preeti Chaturvedi

Preeti Chaturvedi has spent more than a decade in publishing, both as a marketer and as an author. She has been associated with some of the best brands in the business, like Oxford University Press, IEEE and Cambridge University Press, to name a few. She has co-authored books on digital marketing and media, like “Brave New Bollywood:In Conversation with Contemporary Hindi Filmmakers” (SAGE) and "Corporate Blogging in India," (Wisdom Tree) India's first book on blogging. She has worked on projects to digitize the publishing industry in India, and some of her key assignments have been heading the digital marketing practice of the academic division at Oxford University Press, creating India’s first e-library platform and working on a one of a kind institutional ebooks platform for the Indian market. She can be reached at

authors, podcasts, marketing, sales

The Market for Audiobooks in India

With a rising population of working executives regularly driving to work in India and spending long stretches of time on the road, reading has a new window of opportunity, and with that, so does publishing. Yet while a large part of this audience has already been captured by ebooks, there is a new format...

metadata, publishers

The New Era of Ebooks in India

The ebook market in India is at the cusp of a major revolution. By 2030, India will be amongst the youngest nations in the world, with nearly 140 million people in the college-going age group, as per a report by E&Y. India has become the second biggest smartphone market in terms of active unique...