Author Archives: Peter McCarthy

Peter McCarthy

About Peter McCarthy

Peter McCarthy is a multi-channel marketer and digital strategist with more than twenty years' experience in publishing. A former VP of Marketing Innovation for Random House and VP of Penguin Group (USA) Online, he is the co-founder of The Logical Marketing Agency, which provides data-driven, audience-centric marketing to members of the publishing industry. He writes, speaks, teaches and comments on the latest developments in publishing, technology and marketing. You can find him on Twitter @petermccarthy.

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Audience Research Needn’t Be Costly or Time Consuming

The line between “conventional wisdom” and “misconception” is often thin, blurry and easy to stumble over. As the book marketing world sharpens its digital chops, misconceptions tend to result from insufficient experience with, and incomplete understanding of, a particular tactic. In my experience, it’s that holistic sort of nuance that makes all...

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Researching Reader Intent to Fine-Tune Book SEO

There is one aspect of search engine optimization (SEO) that doesn’t get nearly as much play in the publishing business as it does elsewhere: understanding searchers’ intentions and aligning marketing content with their queries, usually by crafting landing pages. In this post, I’ll look at how book publishers and authors can better...

Marketing: Finding and Selling to Non-Book Book Audiences

Peter McCarthy has more than 15 years experience in book marketing and is programming our upcoming marketing conference in in New York on September 26. Learn more about the conference here.  Sometimes, when you’re trying to find an audience for a book, you’re not looking in all the best places. Let me...

Five Reasons Social Media Will Always Sell More Books…

Peter McCarthy has more than 15 years experience in book marketing and is programming our upcoming marketing conference in in New York on September 26. Learn more about the conference here. Or, register today! …If one uses it wisely. Recently there has been a spate of research and opinion on social...