Author Archives: Neil Balthaser

Neil Balthaser

About Neil Balthaser

Neil Balthaser, Founder and CEO of Intellogo, stands at the intersection of publishing and technology industries. His unique experience and perspective have put him at the forefront of innovation during his tenure at companies such as Apple, Barnes & Noble, and Adobe.

dbw, digital book world conference, design thinking

Yes, Machine Learning Can Help Predict a Bestseller

Last month, Mike Shatzkin wrote a blog post titled “Full text examination by computer is very unlikely to predict bestsellers,” in which he described how the claims of the creation of an algorithm that predicts bestsellers, as outlined in a new book The Bestseller Code: Anatomy of the Blockbuster Novel, are impossible. While I...