Author Archives: Matt Kaye

Matt Kaye

About Matt Kaye

Matt has worked in the world of books for over a decade. After receiving a BA in English from UC Berkeley in 2004, he started in publishing by marketing books for Avalon, Jossey-Bass/Wiley, and then Farrar, Straus & Giroux as their Senior Publicist until 2009. Matt went on to receive his MBA from Columbia Business School in 2011. After business school Matt joined Amazon, where he was primarily a Senior Product Manager on their books team until 2015. He is currently VP of Marketing & Operations at Inkshares.

w3c, idpf, epub, ebooks

The Author’s Guide to Book Marketing: Part 2

In part 1 last week, we discussed the two basic questions that should drive any author’s marketing strategy. Below, we show how to turn that strategy into a workable plan. Step 1: Set your tactics Using all you’ve learned above, list every way in which you’ll reach your reader around publication. A classic marketing...

w3c, idpf, epub, ebooks

The Author’s Guide to Book Marketing: Part 1

I’ve worked in the world of books for over a decade, mostly in marketing, from major houses like Wiley and FSG to Amazon to my current role at the start-up Inkshares, where I’m VP of Marketing & Operations. I’ve worked with hundreds of authors and have even been a part of getting a few...