Author Archives: Mary Cummings

Mary Cummings

About Mary Cummings

Mary Cummings is the editorial director of Diversion Books, a digital publishing venture that has produced many bestselling ebooks for authors like S.E. Hinton, Mark Cuban, and The Washington Post. Mary has worked in editorial and marketing capacities, assisting authors in every step of the publishing process. Follow her on Twitter @sum_mary.

How to Use Google+ in Book Promotion

To me, Google+ has always been something of an enigma. I’ve had a Google+ account for at least a few years, and am a die-hard Gmail user, but I never could figure out how or why to use the social network. I’m not, by nature, a rabid social media user, period,...

Book Publicity: What’s Changed and What Hasn’t

It’s not easy to secure publicity for books, and I doubt anyone would argue when I say that the difficulty is much greater when said book is published in electronic format only. Even with print-on-demand copies, we often find ourselves having to convince certain reviewers to merely take a look before...

Expanding Options for Publishing: The New Hybrid Author

There have been some fantastic reflections of late on the emerging powerhouse that is the “hybrid author”. One of my recent favorites is Jane Friedman’s interview with CJ Lyons. Lyons discusses her experience on the fronts of traditional publishing (big advance and all) with all its upsides and major downsides (the...

Making Book Trailers Jump Off the Screen

I’ve always been a bit skeptical of book trailers, so when Diversion author Gary Grossman, who has penned the Executive Series,a fantastic set of political thrillers, told me he was going to have one made, I wasn’t sure what to expect. I knew that because of his background as a TV...