Kelly Gallagher

About Kelly Gallagher

Kelly Gallagher is Vice President, Bowker Market Research, a recognized leader in plotting trends that impact organizations serving book consumers. His role includes management of business intelligence services, sales analysis tools and commerce solutions, including the Bowker consumer research panel, reaching more than 100,000 book consumers globally. With the dramatic shifts in publishing today as consumers move to electronic formats, he is leading teams of researchers to monitor and analyze market movement. Mr. Gallagher is also an active writer, speaker, and thought leader on market trends and their impact to the publishing industry.

Just How BIG is Your Data?

If you haven’t heard, your data now needs to be big to make it worth your time and investment. To be honest, I have to admit when I first overheard someone mentioning the term at a recent post-conference cocktail party …