Author Archives: Hal Robinson

Hal Robinson

About Hal Robinson

Hal Robinson is an expert in information design and digital publishing. He is passionate about the opportunities emerging in the new digital environment and serves as an advisor to the British Interactive Media Association, a trade association for digital agencies, and to illustrated book design companies. He is also the co-founder of Librios Information Management Systems, which develops innovative database techniques for managing information as it changes and evolves; this change is at the heart of the revolution in publishing today. Publishing is the foundation of his expertise, and he is hugely enthusiastic about the exciting future of the creative publishing industry in both digital and in printed media.

multi-channel publishing authors multimedia

Where Authors Fit into Multi-Channel Publishing

In many ways, some authors already excel at multi-channel content development. I recently argued that the digital publishing ecosystem is creating ever more lucrative, practical opportunities to deliver content across a wide range of media formats. Now I’d like to turn to consider how authors fit into that picture. Consider an illustrated children’s title, whether...

multi-channel digital content publishing

How to Make Multi-Channel Publishing Profitable

The digital environment opens up new ways for people to enjoy the information that interests them. Publishing still dominates one long-established format: print on paper. But it’s not the oldest; storytelling, performance and music all predate it. These still thrive today and hold their own alongside newer forms like radio, film, television and online...

Five More Ways to Make Digital Pay

In my last post, I argued that publishers looking to invest in elements of a more robust digital strategy have to balance the costs of technology and the costs of implementing it with the expected savings in the overall publishing process. I also suggested that there’s a timing factor, too, and taking incremental steps...

Five Ways to Make Digital Pay

Few doubt ebooks’ importance to publishers’ bottom line, particularly as print sales decline, but with ebook growth mostly flat, many still question how much further a digital strategy should go within a modern publishing business. For every good reason publishers have to expand their digital strategies, there seems to be at least one skeptical objection....

How Authors Can Build Content Communities

Digital technology is changing the way we read, but it’s also changing the way we write. How can authors take advantage of this? A friend of mine who writes crime fiction is interested in how this might happen. She is a bit worried about it, too. I told her how impressed I am by...