Author Archives: Guy Kawasaki

Guy Kawasaki

About Guy Kawasaki

Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of, an “online magazine rack” of popular topics on the web. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Self-publishing, authors, books, ebooks

The Top 10 Mistakes Writers Make When Self-Publishing a Book

In 25 years, I’ve written 12 books. The first 10 were done through a traditional publisher. However, when the publisher of my book called Enchantment couldn’t fulfill an order for 500 ebook copies, I decided to self-publish my next book, What the Plus! This experience taught me that self-publishing is a complex, idiosyncratic and challenging endeavor—as...

How to Avoid the Self-Published Look

The following is an excerpt from Guy Kawasaki’s new book APE: How to Publish a Book. Don’t self-publish. That’s as good as admitting you’re too lazy to do the hard work. Sue Grafton,, August 7, 2012 Appearance Is Everything This chapter helps you avoid publishing a book that looks cheesy, vain, and amateurish....