Author Archives: Eric Shoup

Eric Shoup

About Eric Shoup

Eric Shoup is Chief Operating Officer of Scribd, where he is responsible for the company’s growth and operations. He has extensive experience in the subscription space. Prior to joining Scribd, Eric served as Chief Product Officer of Ancestry.com, where the company’s subscriber count more than tripled in size during his tenure, growing from 750,000 to more than 2.2 million. Eric holds a BA in Economics and minor in Computing from the University of California, Los Angeles.

books, ebooks, data, readers, publishers, authors

How to Make Reading Relevant to Today’s Consumer

In a world where users can access entertainment from their mobile devices anytime and anyplace, all forms of media are competing against each other for a resource that is quickly becoming scarce: user attention. Media consumption patterns are increasingly mobile, increasingly digital and often multi-platform. This evolution has created a “multi-tasking” form of consumption, in...