Author Archives: Chris Syme

Chris Syme

About Chris Syme

Chris Syme has logged over 20 years in the communications industry and is the principal of the award-winning agency, CKSyme Media Group. She is the author of four books on social media, including her newest Sell More Books With Less Social Media which also includes a free online class. Check out her newest online class, Mastering Book Marketing for Authors and Assistants. She is on Twitter as @cksyme, blogs at cksyme.com/blog and co-hosts a weekly podcast for authors with her USA Today bestselling daughter.

social media, authors, content

3 Keys for Producing Engaging Social Media Content

The goal of good social media content is interaction that leads to loyalty and trust. And the keys to good content are not a mystery. Marketing studies have been conducted on how people buy, what kinds of social media content they respond to, and why. To sell books on social media, you need to...

authors, social media, facebook, twitter, youtube

Why You Only Need to Sell Your Books on One Social Media Channel

There are hundreds of social media networking sites on the Internet. Of those, there are 10 or so that most people can identify. According to data from Smart Insight, there are around 2.3 billion people on social media worldwide. Five years ago, it was pretty easy to be found and followed on social media....

authors, social media, twitter, facebook, sales

4 Steps to Selling More Books with Less Social Media

When I ask new email subscribers to tell me their number one book marketing challenge, the answer is overwhelmingly the conundrum that is social media: it takes too much time, and the results are difficult to measure. I agree. Without a solid understanding of how social media does and doesn’t work, authors resort to...

authors, facebook, marketing, books, sales

3 Facebook Changes You Need to Know About

The competition to be king of the social media hill is hotter than ever, and Facebook cannot coast just because it’s on top. Snapchat and Twitter are making changes regularly to try to woo users to their platforms. In order to stay on top, therefore, Facebook needs to constantly innovate. You can always expect...

How Authors Should Advertise on Facebook

Why You Should Consider Advertising to Your Own Fans on Facebook

The chatter about Facebook ads in book marketing circles these days is all about building massive email lists and selling books. And although I am in that corner, I also believe that there are many entry-level advertising opportunities for authors with smaller platforms and budgets to grow their fanbases and email lists without breaking...

The Author's Three-Step Test for Sellability

The Author’s Three-Step Test for Sellability

When it comes to choosing a social media channel for marketing, how often do we consider the channel’s selling potential? If our marketing goal is to build loyal fans and sell more books, a social media channel’s ability to actually sell books should be at the top of the list. And when it comes...

How to Choose the Best Social Media Channels to Sell Books

How to Choose the Best Social Media Channels to Sell Books

Confused by all the differing opinions about social media? You’re not alone. There is a whimsical idea gaining ground in the author community that social media is an a la carte menu and that you should just choose a channel you like and stick with it. The truth is, social media is a marketing...

These Are Authors’ Biggest Social Media Mistakes

4 Mindsets That Could Doom Your Social Media Marketing Efforts

When it comes to the potential for selling a book, not all social media channels are created equal. Some are definitely wired for selling, while others are not. Some contain a variety of commerce tools that naturally lead people toward a sale, and some do not. Add your audience demographics and the culture of...

Social Media Marketing Is Backwards: Strategy Vs. Tactics

Social Media Marketing Is Backwards: Strategy Vs. Tactics

There are more than 200 social media networks, and more hit the Internet daily. No wonder authors are confused about how to approach this behemoth. The social media information highway is crowded and noisy. There are more than 30 billion pieces of content shared on Facebook every month, and according to Twitter, there are...

Social Media Marketing Must Be Relevant

Social Media Marketing Must Be Relevant

We often confuse relevance with creativity. Relevance is not about being cutting edge or participating in the latest fad. When it comes to social media, relevance is about delivering the right message to the right person at the right time through the right channel. Sometimes it’s actually easier to understand relevance by looking at...

Social Media Marketing Must Be Audience-Specific

Social Media Marketing Must Be Audience-Specific

Social media marketing functions best when audience dictates channel and message. Today, though, much of our marketing efforts are backwards. We think a channel such as Facebook will deliver an audience, but a channel merely delivers a message to an audience we have already built. Your audience is a critical asset, and social media...

Social Media Marketing Must Be Manageable

Social media marketing can be a big time suck for many authors. Making it manageable, though, is about learning how to take inventory of your time, resources and skill and then planning accordingly. None of us can control how much time is in a day, but we can certainly control how we use it....

Social Media Marketing Must Be Sustainable

In How to Market a Book, Joanna Penn writes, “The first job of an author is, of course, to write great books, but these days, their second job is to market them.” Penn goes on to address the misunderstanding many authors have about marketing: I know the very word can be off-putting, but marketing...