Author: Chris Rechtsteiner

Chris Rechtsteiner

About Chris Rechtsteiner

Chris Rechtsteiner is the founder and chief strategist for BlueLoop Concepts, a research and advisory firm focused on helping companies establish defensible market positions for mobile / digital media. He is also the publisher of Thinking Out Loud - a weekly newsletter uncovering the top trends in digital media. You can follow him on Twitter @Rechtsteiner and read other posts on his blog. When Chris isn’t working with clients to help shape their product and customer engagement strategies, he can be found snowboarding with his two sons.

For booksellers, it’s all about direct customer connections

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For booksellers, it’s all about direct customer connections. The existential challenge brick-and-mortar booksellers face is not much different than the challenge of other physical goods retailers. Simply put, there are better, more convenient digital options available and more options are …

A Dynamic Definition of Cloud

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The No. 1 trend that will impact the ebook landscape in the coming months is the transition of authors, publishers, booksellers and readers to the cloud*. Do not expect a standard transition to a well worn definition of the cloud. …

Can Twitter help eBook sales?

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With the eagerness of authors to engage their audience via existing social channels, how long until we begin seeing truly engaging ebook ads within Twitter streams? Wednesday morning I noticed this interesting ad in my Twitter stream from Intel. What …

Can Sony Bridge the Gap Between BEA & E3

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Last week at E3 (the Electronic Entertainment Expo), Sony introduced a brand new offering for its PS3 platform - Wonderbook. Sony describes Wonderbook as: “A powerful storytelling vehicle and tool for the imagination, Wonderbook will bring exclusive content in immersive new ways by …

Should publishers become software firms?

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It’s time to stop suggesting publishers forget their heritage and become software companies. Software is a completely different business. While its conceivable (and highly likely) publishers will dramatically increase their arsenal of technological competence in the next 12-18 months, it’s …

Big Publishers, Big Books, Little Data

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Is Big Data the Key for Publishers Long-Term Success? Eric Schmidt, the Chairman of Google is fond of stating, “Did you know that every two days as much data is created as was created since the dawn of civilization until …