Author Archives: Carolyn McCray

Carolyn McCray

About Carolyn McCray

Carolyn McCray is a social media and sales consultant to writers and publishing houses alike. Her own "marquee" title, 30 Pieces of Silver sat at #1 in Men's Adventure and War sub-genres for most of the 2011 Holiday season selling over 20,000 copies and landed her in the Top 10 Kindle Owner's Lending Library authors. Carolyn was one of the featured authors in Amazon's official press release regarding the success of KDP Select. Carolyn is also the founder of the Indie Book Collective, an organization dedicated to helping writers utilize social media to market their books.

eBook Urban Myths

It is pretty amazing that for as short a time as eBooks have been around, there have been so many urban myths created around them. And if they involve Amazon? Yikes! So I thought I would spend a few minutes debunking the really egregious ones. Especially the ones that might lead an author’s career...

Are KOLL Loans Cannabilizing Your Sales: Part Two

In part one of this series, we discussed the mathematical nuts and bolts of the differences in royalties for KOLL Borrows versus Platform Sales. If you have not read the article here, I strongly encourage you to do so before diving into this one. In the previous article, I showed mathematically how anyone selling...

KDP Select’s Impact on’s Book Sales Price Point

In many ways, KDP Select has been the salvation of many titles. Between the revenue from the Kindle Owner’s Lending Library (KOLL) and the ability to control “Free” promotions, KDP Select has raised those participating titles’ royalties by 26 percent. As one of the top-ten authors in KOLL during December, I can speak fluently...