Author Archives: Bob Mayer

Bob Mayer

About Bob Mayer

New York Times bestselling author Bob Mayer has over 50 books published. He has sold over five million books and is in demand as a team-building, life-change, and leadership speaker and consultant. Bob graduated from West Point and served in the military as a Special Forces A-Team leader and a teacher at the JFK Special Warfare Center & School. He teaches novel writing and improving the author via his Write It Forward program. He is the CEO of Cool Gus Publishing, which has grown to a seven-figure business in just two years, and is one of the bestselling indie authors in the US. For more see BobMayer.org or coolgus.com.

The Content Flood and Authors Whining

Sales are down for most authors. You don’t see blog posts about it or tweets, but it’s a reality. And the reason is simple: there’s more content out there than ever before. Jon Fine of Amazon calls it a tsunami but at least a tsunami recedes. This is a flood that is going to...

An Interview with Hybrid Author Michael J. Sullivan

Fantasy author Michael J. Sullivan was one of the early indies who signed a traditional contract when the big-six came knocking. Orbit (fantasy imprint of Hachette) bought his Riyria Revelations series and republished it as three, two-book omnibus volumes. He recently announced a return to self-publishing with his new novel, Hollow World, which will...

An Interview with NY Times Bestselling Author Bella Andre

Having sold more than 1.5 million self-published ebooks, New York Times and USA Today bestselling author Bella Andre’s novels have appeared on Top 5 lists at Amazon, Apple, Barnes & Noble and Kobo. After signing a groundbreaking 7-figure print-only, English language deal with Harlequin MIRA, Bella’s popular series about “The Sullivans” will be released...

An Interview with Indie NY Times Bestselling Author Marie Force

Indie author Marie Force debuts on the NY Times e-book bestseller list on 10 March at #6 and the combined print/e-book list at #11 with her indie-published book, “Waiting for Love,” book 8 in her popular McCarthys of Gansett Island Series. She is the best-selling, award-winning author of 25 contemporary romances, including The McCarthy...

Hydra is appropriately named.

In mythology, a hydra is a serpent-like beast with many heads.  And when you cut one head off, it grew two more.  It also had poisonous breath and acid like blood. So why would you name a publishing imprint after it? Random House did.  And the SF/F community promptly went after it.  And Random...

Rewarding Readers– with Ebooks via Credit/Debit Card

At the Digital Book World Discoverability Conference, many of the presenters kept getting back to involving readers in the process.  Some also mentioned giving readers “rewards”.  At Cool Gus Publishing, we’ve literally found a way to do that by teaming up with a company called Dynamics which is rolling out a new product TODAY...

What’s The Point of Publishers in a Digital Age: Response

This blog post is a response to Rob Eagar’s post here at Digital Book World:  What’s The Point of Publishers in a Digital Age.  I was going to just make it a comment, but then it grew too big.  I recommend you read his post first, and then mine, and the reality probably lies...

A Simple Concept for Publishing

The product is the story.  Not the book, not the eBook, not the audio book.  The Story. The consumer is the reader.  Not the bookstores, the platform, the distributor, the sales force.  The Reader. Authors produce story.  Readers consume story.  If anyone is in the path between Author and Reader they must add value...

The Great Publishing Wars of 2012

In a decade, after the zombies have taken over the world and are hunting down the last of the vampire empire, they will look back at the great publishing wars of 2012 and go:  huh? I’ve retreated on the tactical front in the war for the past month as I am under deadline and...

It’s a Business– Is Amazon an Enemy? Or A Potential Ally?

One thing I advise writers to do is to understand they are entering the publishing business when they become authors.  They will be self-employed in that world. Whether they self-publish, go with a small publisher or go the traditional route, there are numerous career decisions they are going to have to make.  More than...

Enemy Mine?

I just read a blog post from some experts about how authors had more control of their destiny and could market via social media and . . . well, I just got bored.  It read much like a blog post I did on 14 September 2011 saying authors were the real gatekeepers in publishing,...

The Un-tapped Potential of Backlist

While I am very big on looking to the future, there is one area where I think publishing should look to the past.  Traditional publishers are sitting on top of a gold mine that they have traditionally never exploited except when an author broke out:  backlist. The reason for this was limited shelf space. ...

Not Dead Yet!

Always good to use a Python quote. I was wondering whether someone would respond. I titled the post a bit outrageously to get reactions and Jeremy Greenfield did in his post. When I say traditional publishing the focus is on the traditional, not the publishing. I agree that there are many very smart people...

Was March 2012 the month Traditional Publishing died?

I have come to the conclusion that March 2012 was the month traditional publishing died.  They just don’t know it yet. I tweeted this the other day.  All day I’d been reading blog posts, news articles, and discussing it with my wife, who is the smartest person I know (and always has the remote). ...

My Publishing Story

Just the title of this web site indicates the radical changes that have swept through publishing in the last few years.  In 2010, just two years ago, at the DBW conference in New York City, many industry professionals were scoffing at the importance of eBooks, pointing out that they were only 3% of the...