Author: Bob Mayer

Bob Mayer

About Bob Mayer

New York Times bestselling author Bob Mayer has over 50 books published. He has sold over five million books and is in demand as a team-building, life-change, and leadership speaker and consultant. Bob graduated from West Point and served in the military as a Special Forces A-Team leader and a teacher at the JFK Special Warfare Center & School. He teaches novel writing and improving the author via his Write It Forward program. He is the CEO of Cool Gus Publishing, which has grown to a seven-figure business in just two years, and is one of the bestselling indie authors in the US. For more see BobMayer.org or coolgus.com.

An Interview with Hybrid Author Michael J. Sullivan

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Fantasy author Michael J. Sullivan was one of the early indies who signed a traditional contract when the big-six came knocking. Orbit (fantasy imprint of Hachette) bought his Riyria Revelations series and republished it as three, two-book omnibus volumes. He …

An Interview with NY Times Bestselling Author Bella Andre

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Having sold more than 1.5 million self-published ebooks, New York Times and USA Today bestselling author Bella Andre’s novels have appeared on Top 5 lists at Amazon, Apple, Barnes & Noble and Kobo. After signing a groundbreaking 7-figure print-only, English …

Hydra is appropriately named.

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In mythology, a hydra is a serpent-like beast with many heads.  And when you cut one head off, it grew two more.  It also had poisonous breath and acid like blood. So why would you name a publishing imprint after …

Rewarding Readers– with Ebooks via Credit/Debit Card

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At the Digital Book World Discoverability Conference, many of the presenters kept getting back to involving readers in the process.  Some also mentioned giving readers “rewards”.  At Cool Gus Publishing, we’ve literally found a way to do that by teaming …

A Simple Concept for Publishing

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The product is the story.  Not the book, not the eBook, not the audio book.  The Story. The consumer is the reader.  Not the bookstores, the platform, the distributor, the sales force.  The Reader. Authors produce story.  Readers consume story.  …

The Great Publishing Wars of 2012

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In a decade, after the zombies have taken over the world and are hunting down the last of the vampire empire, they will look back at the great publishing wars of 2012 and go:  huh? I’ve retreated on the tactical …

Enemy Mine?

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I just read a blog post from some experts about how authors had more control of their destiny and could market via social media and . . . well, I just got bored.  It read much like a blog post …

The Un-tapped Potential of Backlist

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While I am very big on looking to the future, there is one area where I think publishing should look to the past.  Traditional publishers are sitting on top of a gold mine that they have traditionally never exploited except …

Not Dead Yet!

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Always good to use a Python quote. I was wondering whether someone would respond. I titled the post a bit outrageously to get reactions and Jeremy Greenfield did in his post. When I say traditional publishing the focus is on …

Was March 2012 the month Traditional Publishing died?

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I have come to the conclusion that March 2012 was the month traditional publishing died.  They just don’t know it yet. I tweeted this the other day.  All day I’d been reading blog posts, news articles, and discussing it with …

My Publishing Story

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Just the title of this web site indicates the radical changes that have swept through publishing in the last few years.  In 2010, just two years ago, at the DBW conference in New York City, many industry professionals were scoffing …