Author Archives: Beth Bacon

Beth Bacon

About Beth Bacon

Beth Bacon has an MFA in Writing For Children and Young Adults from Vermont College of Fine Arts. She helps organizations large and small define their brands and has a special expertise in helping authors market their books. Beth has won the The Candlewick Award for Picture Book Writing, the Marion Dane Bauer Award for Middle Grade Writing, and is a PSAMA PULSE Award Finalist for marketing.

Is Your Publishing Toolkit As Strong As It Can Be?

How To Write An Author Q&A That Compels Readers To Buy

An important element in every author’s media kit is the Author Q&A. A powerful Author Q&A can go far in generating interest for your book. This document provides potential readers a deeper perspective on your writing and some background on you as a person. The more readers know about you and...

Who’s Using the Keywords in Metadata?

Generate More Book Sales With a Keyword-Powered Blurb

The description of your book in an online store is a vital element of your digital book’s sales strategy. The description (commonly called a blurb) acts like a shop clerk in a digital bookstore. You want that clerk’s pitch to be as convincing as possible. The blurb, however, plays a second...

Trending Up: What’s Fueling and Feeding the Audiobook Boom?

The digital audiobook industry is trending up. The recent launch of RBmedia, a digital audio company that brings together the management of several technologies that specialize in spoken-word audio, casts a spotlight on this growth. In recent years, spoken-word media has increased in both sales and the number of titles being...

dbw, digital book world conference, design thinking

5 Ways to Redesign Your Career in Publishing

Authors and publishers have been working in an environment of constant change for the last several years. New tools and technologies keep popping up. New sales options and strategies arise. Data has become important even to those without backgrounds in statistics. There’s always something new to learn, and many people have found...

agents, authors, publishers, books

6 Insights into the Changing Role of Agents in 2017

A panel of literary agents met at Digital Book World 2017 for a lively discussion about the issues and concerns surrounding agents today. The panel had expertise in a range of genres and target audiences, and included Ginger Clark, Brian DeFiore, Regina Brooks, Laura Nolan and Christy Fletcher. John Mutter moderated. Here is...

books, ebooks, sales, publishers

The Impact of Pricing on Book Buying Behavior

A panel of publishing price strategists converged at Digital Book World 2017 to discuss how pricing affects consumer behavior. Peter Hildick-Smith, CEO of Codex Group, offered some insights that can be gleaned by acknowledging that for consumers, reading a book doesn’t always equate to buying a book, as consumers have a...

publisher, micro-publisher, business, books, sales

Micro-Publishing: An Inside Look at Goosebottom Books

You’ve probably heard of indie publishers, but have you heard of micro-publishers? Author Shirin Bridges, owner of Goosebottom Books, calls her company a micro-publisher: a professional publishing organization that brings together a flexible workforce to produce a small number of highly targeted books. Because of the nature of micro-publishers as small,...

authors, self-publishing, books, blogs, podcasts

4 Steps to Create a Blog or Podcast That You and Your Readers Will Love

If you’re a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and...

content, publishers, marketing, discovery, books

Author Cori McCarthy Discuss Her Book Being Optioned

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016), and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into...

content, publishers, marketing, discovery, books

Author Cori McCarthy Shares Her Book Marketing Strategies

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016) and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a...

digital book world conference, dbw, books, marketing

11 Ways to Overcome Marketing Dread

I was with a group of authors the other day when the conversation took a turn toward marketing. The group was unanimous in the declaration that they loved to write but loathed to market their work. Whether they were self-published or worked with a more traditional publishing house, whether they sold...

authors, books, ebooks, content, brand, author platform

4 Tips for a Successful Ebook Blog Tour

For every genre of ebook, there are hundreds of book bloggers—people who read books and post reviews on their sites. When ebook authors plan their book launches, many of them add blog tours to their marketing plans. A blog tour is series of pre-arranged blog posts, usually scheduled during the months...