Author Archives: Beth Bacon

Beth Bacon

About Beth Bacon

Beth Bacon has an MFA in Writing For Children and Young Adults from Vermont College of Fine Arts. She helps organizations large and small define their brands and has a special expertise in helping authors market their books. Beth has won the The Candlewick Award for Picture Book Writing, the Marion Dane Bauer Award for Middle Grade Writing, and is a PSAMA PULSE Award Finalist for marketing.

Who’s Using the Keywords in Metadata?

Generate More Book Sales With a Keyword-Powered Blurb

The description of your book in an online store is a vital element of your digital book’s sales strategy. The description (commonly called a blurb) acts like a shop clerk in a digital bookstore. You want that clerk’s pitch to be as convincing as possible. The blurb, however, plays a second and perhaps even...

Trending Up: What’s Fueling and Feeding the Audiobook Boom?

The digital audiobook industry is trending up. The recent launch of RBmedia, a digital audio company that brings together the management of several technologies that specialize in spoken-word audio, casts a spotlight on this growth. In recent years, spoken-word media has increased in both sales and the number of titles being published. The latest...

dbw, digital book world conference, design thinking

5 Ways to Redesign Your Career in Publishing

Authors and publishers have been working in an environment of constant change for the last several years. New tools and technologies keep popping up. New sales options and strategies arise. Data has become important even to those without backgrounds in statistics. There’s always something new to learn, and many people have found themselves taking on...

agents, authors, publishers, books

6 Insights into the Changing Role of Agents in 2017

A panel of literary agents met at Digital Book World 2017 for a lively discussion about the issues and concerns surrounding agents today. The panel had expertise in a range of genres and target audiences, and included Ginger Clark, Brian DeFiore, Regina Brooks, Laura Nolan and Christy Fletcher. John Mutter moderated. Here is a snapshot of...

books, ebooks, sales, publishers

The Impact of Pricing on Book Buying Behavior

A panel of publishing price strategists converged at Digital Book World 2017 to discuss how pricing affects consumer behavior. Peter Hildick-Smith, CEO of Codex Group, offered some insights that can be gleaned by acknowledging that for consumers, reading a book doesn’t always equate to buying a book, as consumers have a range of opportunities...

publisher, micro-publisher, business, books, sales

Micro-Publishing: An Inside Look at Goosebottom Books

You’ve probably heard of indie publishers, but have you heard of micro-publishers? Author Shirin Bridges, owner of Goosebottom Books, calls her company a micro-publisher: a professional publishing organization that brings together a flexible workforce to produce a small number of highly targeted books. Because of the nature of micro-publishers as small, custom organizations, no...

authors, self-publishing, books, blogs, podcasts

4 Steps to Create a Blog or Podcast That You and Your Readers Will Love

If you’re a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan...

authors, podcasts, marketing, sales

How Podcasting Helped One Author Find Her Marketing Happy Place

Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it’s practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll. “I crashed three weeks before the book came out,” she said. So for her second book,...

indie authors, ebooks, bookstores

8 Tips for Indie Ebook Authors to Sell Print Books at Local Bookstores

Online stores are the most common venues for indie authors to sell their books, whether in digital or print format. And while digital publishing gives authors access to readers around the world, many self-published writers are also eager to get their books into neighborhood bookstores. So if you’re an indie author interested in getting...

content, publishers, marketing, discovery, books

Author Cori McCarthy Discuss Her Book Being Optioned

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016), and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a movie. This...

content, publishers, marketing, discovery, books

Author Cori McCarthy Shares Her Book Marketing Strategies

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016) and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a movie. This is...

digital book world conference, dbw, books, marketing

11 Ways to Overcome Marketing Dread

I was with a group of authors the other day when the conversation took a turn toward marketing. The group was unanimous in the declaration that they loved to write but loathed to market their work. Whether they were self-published or worked with a more traditional publishing house, whether they sold most of their...

authors, books, ebooks, content, brand, author platform

4 Tips for a Successful Ebook Blog Tour

For every genre of ebook, there are hundreds of book bloggers—people who read books and post reviews on their sites. When ebook authors plan their book launches, many of them add blog tours to their marketing plans. A blog tour is series of pre-arranged blog posts, usually scheduled during the months just before and...

Top Four Best Practices for Writing Great Book Blurbs

When you sell your book online, your book description, or blurb, must be persuasive enough to compel people to buy. According to the Pew Research Center, 38% of readers rely on the information presented on your book’s online sales page when making a purchase choice. Your blurb must convince your audience that there’s no better...

Book Marketing the Old Way Versus the Way That Works Today—Part 3: Ignore the Expensive Launch

Effective book marketing today is a different game than it used to be. This post continues my recent series comparing traditional book marketing methods with newer, more effective strategies. This article (the third installment) focuses on the strategic decision forego a big launch at a book’s introduction into the market. Traditional book publishing once put...

Book Marketing the Old Way Versus the Way That Works Today—Part 2: Email Promotions

Selling a book today in either the self-publishing or traditional publishing worlds confronts authors with a marketing dilemma. Older methods no longer have the purchase they once did in the digital age. I’ve written a series of articles on that subject in an effort to compare traditional book marketing with more modern, effective strategies that work. This installment focuses on...

Wattpad: Digital Storytelling With a Social Twist

The digital marketplace has changed the rules for both readers and writers. Authors no longer need to be separated from their readers. Readers no longer have to wait for books to be complete before getting a peek at authors’ work. The landscape for storytelling is changing and one of the leading innovations in this...

Want to Sell More Books? Understand Your Readers

Every self-published author wants to sell the most books possible. But not every book appeals to every reader—not even books that achieve best-seller status. The cold, hard fact is your book has unique characteristics that only interest a select group. The good news is you don’t need to appeal to everyone to experience brisk sales....

Writing With Pictures: The Inside Story of a Wordless Picture Book

Wordless picture books are a special sub-category of children’s books. Even digital books are going wordless. What does it take to create such rich non-verbal tales? All the drama, action and emotion are conveyed with illustrations, not words. I spoke with Anne Belov, the author/illustrator of Pandamorphosis, a new picture book available on the...

6 Steps to Overcoming Social Media Writer’s Block, Part 2

Part 2 in a 2-part series. If you’re an author who currently avoids social media, don’t be embarrassed. Take comfort in knowing you’re not alone. In my work helping authors promote their brands, I’ve only known a couple of writers who are naturals at social media. (Their books sell well, by the way—coincidence? I...

6 Steps to Overcoming Social Media Writer’s Block, Part 1

Part 1 in a 2-part series For self-published ebook authors, there’s one aspect of marketing that offers substantial exposure at a very low price: social media. It’s free, after all, and with social media, you can reach readers throughout the world. But when it comes to promoting their brands via social media, many authors freeze...

Digital Apps For Early Learning: A Glimpse At Kumon Publishing

Can digital tablets help children learn skills like penmanship? Can interactive apps foster appreciation for the sounds of language? Kumon Publishing North America is exploring these questions. The company that’s known for its educational learning centers has introduced two digital apps for kids. One, titled Uppercase ABC’s: Learn To Trace Letters, is a digital workbook...

Audiobook CDs in MP3: No More Switching Discs

Do you listen to audiobook CDs in the car? I do. They’re a great way to get through all those new titles (I’ve heard 3,500 new books are introduced every day) and it makes the commute more bearable. My only pet peeve is changing CDs—an act that just may be more dangerous than texting while driving. Some...