Author Archives: Beth Bacon

Beth Bacon

About Beth Bacon

Beth Bacon has an MFA in Writing For Children and Young Adults from Vermont College of Fine Arts. She helps organizations large and small define their brands and has a special expertise in helping authors market their books. Beth has won the The Candlewick Award for Picture Book Writing, the Marion Dane Bauer Award for Middle Grade Writing, and is a PSAMA PULSE Award Finalist for marketing.

authors, self-publishing, books, blogs, podcasts

4 Steps to Create a Blog or Podcast That You and Your Readers Will Love

If you’re a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan...

authors, podcasts, marketing, sales

How Podcasting Helped One Author Find Her Marketing Happy Place

Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it’s practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll. “I crashed three weeks before the book came out,” she said. So for her second book,...

indie authors, ebooks, bookstores

8 Tips for Indie Ebook Authors to Sell Print Books at Local Bookstores

Online stores are the most common venues for indie authors to sell their books, whether in digital or print format. And while digital publishing gives authors access to readers around the world, many self-published writers are also eager to get their books into neighborhood bookstores. So if you’re an indie author interested in getting...

content, publishers, marketing, discovery, books

Author Cori McCarthy Discuss Her Book Being Optioned

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016), and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a movie. This...

content, publishers, marketing, discovery, books

Author Cori McCarthy Shares Her Book Marketing Strategies

Cori McCarthy is the author of four novels for young readers: The Color of Rain (Running Press, 2013), Breaking Sky (Sourcebooks, 2015), You Were Here (Sourcebooks, 2016) and the forthcoming Now a Major Motion Picture (Sourcebooks, 2017). I interviewed McCarthy to discuss ebook marketing and the transition of a book into a movie. This is...

digital book world conference, dbw, books, marketing

11 Ways to Overcome Marketing Dread

I was with a group of authors the other day when the conversation took a turn toward marketing. The group was unanimous in the declaration that they loved to write but loathed to market their work. Whether they were self-published or worked with a more traditional publishing house, whether they sold most of their...

authors, books, ebooks, content, brand, author platform

4 Tips for a Successful Ebook Blog Tour

For every genre of ebook, there are hundreds of book bloggers—people who read books and post reviews on their sites. When ebook authors plan their book launches, many of them add blog tours to their marketing plans. A blog tour is series of pre-arranged blog posts, usually scheduled during the months just before and...

Top Four Best Practices for Writing Great Book Blurbs

When you sell your book online, your book description, or blurb, must be persuasive enough to compel people to buy. According to the Pew Research Center, 38% of readers rely on the information presented on your book’s online sales page when making a purchase choice. Your blurb must convince your audience that there’s no better...

Book Marketing the Old Way Versus the Way That Works Today—Part 3: Ignore the Expensive Launch

Effective book marketing today is a different game than it used to be. This post continues my recent series comparing traditional book marketing methods with newer, more effective strategies. This article (the third installment) focuses on the strategic decision forego a big launch at a book’s introduction into the market. Traditional book publishing once put...

Book Marketing the Old Way Versus the Way That Works Today—Part 2: Email Promotions

Selling a book today in either the self-publishing or traditional publishing worlds confronts authors with a marketing dilemma. Older methods no longer have the purchase they once did in the digital age. I’ve written a series of articles on that subject in an effort to compare traditional book marketing with more modern, effective strategies that work. This installment focuses on...

Wattpad: Digital Storytelling With a Social Twist

The digital marketplace has changed the rules for both readers and writers. Authors no longer need to be separated from their readers. Readers no longer have to wait for books to be complete before getting a peek at authors’ work. The landscape for storytelling is changing and one of the leading innovations in this...

Want to Sell More Books? Understand Your Readers

Every self-published author wants to sell the most books possible. But not every book appeals to every reader—not even books that achieve best-seller status. The cold, hard fact is your book has unique characteristics that only interest a select group. The good news is you don’t need to appeal to everyone to experience brisk sales....

Writing With Pictures: The Inside Story of a Wordless Picture Book

Wordless picture books are a special sub-category of children’s books. Even digital books are going wordless. What does it take to create such rich non-verbal tales? All the drama, action and emotion are conveyed with illustrations, not words. I spoke with Anne Belov, the author/illustrator of Pandamorphosis, a new picture book available on the...

6 Steps to Overcoming Social Media Writer’s Block, Part 2

Part 2 in a 2-part series. If you’re an author who currently avoids social media, don’t be embarrassed. Take comfort in knowing you’re not alone. In my work helping authors promote their brands, I’ve only known a couple of writers who are naturals at social media. (Their books sell well, by the way—coincidence? I...

6 Steps to Overcoming Social Media Writer’s Block, Part 1

Part 1 in a 2-part series For self-published ebook authors, there’s one aspect of marketing that offers substantial exposure at a very low price: social media. It’s free, after all, and with social media, you can reach readers throughout the world. But when it comes to promoting their brands via social media, many authors freeze...

Digital Apps For Early Learning: A Glimpse At Kumon Publishing

Can digital tablets help children learn skills like penmanship? Can interactive apps foster appreciation for the sounds of language? Kumon Publishing North America is exploring these questions. The company that’s known for its educational learning centers has introduced two digital apps for kids. One, titled Uppercase ABC’s: Learn To Trace Letters, is a digital workbook...

Audiobook CDs in MP3: No More Switching Discs

Do you listen to audiobook CDs in the car? I do. They’re a great way to get through all those new titles (I’ve heard 3,500 new books are introduced every day) and it makes the commute more bearable. My only pet peeve is changing CDs—an act that just may be more dangerous than texting while driving. Some...

20 Marketing Questions Self-Published Authors Must Answer

If you’re a self-published novelist, your line of books is your small business. Like any small business, you need a marketing strategy. There are lots of marketing activities that you can engage in to promote your book, but before you start doing any of them, take the time to think like a marketer by asking yourself...

Social Media Marketing, for Novelists, Is Relationship Building

What is social media marketing for an author? If you’re fairly introverted, humble, or shy, you may not like the idea marketing your own work.  But social media marketing does not have to mean getting on a loudspeaker and booming out self-lauding messages. That model for promotion is not necessary. Instead, think about marketing as building...

Crowdfunding for Books: Pentian’s Self-Publishing Model Expands to U.S.

In the Spanish-speaking world, one digital publishing company has disrupted the traditional publishing process by creating an online platform that combines full-service self-publishing with crowdfunding. This platform allows authors to present their projects, lets backers pledge and support them and provides financial rewards to all involved once the books sell. The company is called...

The Written Word in Transition: An Interview With Lisa Gitelman

These days, it often feels like the publishing industry is at the crossroads where old technologies meet the new. But this transitional phase is not unique to our times. Over the years, writing formats have been in constant flux, from letterpress, to mimeograph, to PDFs and, now, digital books. Lisa Gitelman studies the history of documents at New York University....

Evolution In Storytelling: How Disney Publishing is Shaking Up Digital Books For Kids

Where are digital children’s books headed? The Digital Media team at Disney Publishing believes interactivity and reader-defined narratives are the way of the future. The line of digital apps for kids from Disney Publishing is breaking down the barriers between games, books, and movies with their line of story-infused apps. “We see the digital format as an...

Four Ways to Rock Goodread’s New “Ask the Author” Feature

Building relationships with readers is a valuable way for an author to grow book sales. The Goodreads book recommendation site has recently extended its author tools with a new feature called “Ask The Author” that allows authors to answer fans’ questions. The way Ask The Author works is that readers visit participating authors’ pages on Goodreads and...

Candlewick Offers Low-Priced YA Ebooks via the E-Volt Blog

Teens and young adults are a fast growing part of the ebook market, reading digital books on a range of devices—tablets, smartphones, and e-reader devices. With YA books being snapped up by Hollywood for its hottest new films, the YA market has never been more valuable to publishers. But with so many titles out there,...

IBPA Announces Benjamin Franklin Independent Book Awards

Independent publishers make big things happen with small staffs and marketing budgets. The Independent Book Publishers Association (IBPA) supports independent publishers by offering marketing guidance, deals and discounts, as well as progressional development training. They also sponsor the annual Benjamin Franklin Awards that honor excellence in editorial as well as design. The 2014 honorees were announced on Wednesday, May...

Five Steps to Success at BEA: How to Make the Most of America’s Largest Publishing Conference

If you’re headed to New York City to attend Book Expo America, you’re not alone. The conference is the largest gathering of publishing professionals in the United States—part trade show, part pageant, part professional development learning session. How you make the experience successful depends very much on your personal definition of victory as well...

Book Blurb as Salesperson

Your book blurb is a salesperson. The “book description” area of your online sales page (commonly called a blurb) must sell your book for you. In an online store, there’s no knowledgeable store clerk ready to offer a verbal book recommendation to browsing customers. If you’re self-publishing a novel, you need a book description that...

How to Build a Contact List to Grow a Relationship With Your Readers

The grand rule of marketing for authors is to build a relationship with your readers. But how can you build a relationship when you don’t know who’s buying your book? Amazon and Apple don’t disclose their customers’ contact information to authors, and neither do traditional bookstores. But authors can get to know their readers...