Author Archives: Arthur Klebanoff

Arthur Klebanoff

About Arthur Klebanoff

Arthur Klebanoff is the founder and CEO of RosettaBooks, a leading independent eBook publisher. RosettaBooks offers 500 eBooks worldwide including such classic titles as Brave New World by Aldous Huxley and The 7 Habits of Highly Effective People by Stephen R. Covey as well as the major works of Kurt Vonnegut, Winston Churchill and Arthur C. Clarke.

When Free Is the Best Launch Strategy

Digital publishing thrives on experimentation. Successful digital publishers rely on experiments in discoverability, promotions, and content to reach new audiences in the vast marketplace of eBooks. There are several marketing strategies one could implement during the launch of a digital-original eBook. But making the eBook free the first 5 days of the launch? Sure,...

The tantalizing English language eBook opportunity in China

According to GoodEReader, China is the second largest eBook market in the world, with 52 percent growth in calendar 2012.  As of October 2013, there were 500 million Internet users and 1.22 billion mobile phone users in China, as noted by China’s Ministry of Industry and Information Technology. Those marketing direct to the Chinese...

Why Fan Fiction Can Help an Iconic Author

Most so-called “fan fiction” we see today (writing inspired by characters of plot lines from books or films) attaches to hugely visible commercial properties. Examples include Harry Potter, Star Trek and Star Wars. Fan fiction almost by definition proceeds without permission of the “copied” rightsholder, usually involves a copyright or trademark infringement, and typically is...

A Big Bang for ‘Time One’

Isn’t that the dream of many authors? What if today’s digital tools can propel not only category fiction but also thoughtful science and physics titles? The author Colin Gillespie and his publishing partner Howard Gurevich, founders of the publisher Big Fizz Inc., have been wrestling with these questions for five years. Gillespie is a...

Will “bundles” grow Ebook library sales?

Lost in the debate about cannibalization, pricing, terms of access and the like between publishers and libraries is the rather basic question of how libraries can become a more significant source of revenue for trade Ebooks. One way to sell such Ebooks to libraries is by offering the option to purchase one title at...

Fighting Digital Piracy Means More ebook Sales

All of us in the ebook community know intuitively that digital piracy is a large and growing problem.  But how much do we actually know about it? If you search online for a popular title, you are likely to find several examples of unauthorized free downloads.  If you send “takedown” notices to those sites,...

Ebook “Lines” Can Be Powerful for Brand Extensions

We have started to see a diverse range of experiments with Ebook “lines.” For these purposes, I define a “line” to be: A single source of content A content-rich source A content source with an established brand Other models include imprints (for example, a digital original science fiction, romance, or thriller program), which is...

Ebooks Can Unify the Backlist for Prominent Authors

Prolific authors, particularly once their careers are complete, tend to follow diverse paths with their publication arrangements.  Some authors spend their entire careers with one publisher—for example, John Updike with Knopf, or Agatha Christie with Penguin.  More commonly, prolific authors are published by several different publishers. In some instances, a prominent author has been...

Will Kindle Serials Transform Anthology Publishing?

Recently, Amazon introduced Kindle Serials, its latest program for original content. http://amzn.to/Q8rGzY By year end, Amazon Publishing will publish the first 15 or so titles in the program.  Price points are typically $1.99.  As Kindle explains the program on its home page. Kindle Serials are stories published in episodes. When you buy a Kindle Serial,...