Arthur Klebanoff

About Arthur Klebanoff

Arthur Klebanoff is the founder and CEO of RosettaBooks, a leading independent eBook publisher. RosettaBooks offers 500 eBooks worldwide including such classic titles as Brave New World by Aldous Huxley and The 7 Habits of Highly Effective People by Stephen R. Covey as well as the major works of Kurt Vonnegut, Winston Churchill and Arthur C. Clarke.

When Free Is the Best Launch Strategy

Digital publishing thrives on experimentation. Successful digital publishers rely on experiments in discoverability, promotions, and content to reach new audiences in the vast marketplace of eBooks. There are several marketing strategies one could implement during the launch of a digital-original …

Why Fan Fiction Can Help an Iconic Author

Most so-called “fan fiction” we see today (writing inspired by characters of plot lines from books or films) attaches to hugely visible commercial properties. Examples include Harry Potter, Star Trek and Star Wars. Fan fiction almost by definition proceeds without permission …

A Big Bang for ‘Time One’

Isn’t that the dream of many authors? What if today’s digital tools can propel not only category fiction but also thoughtful science and physics titles? The author Colin Gillespie and his publishing partner Howard Gurevich, founders of the publisher Big …

Will “bundles” grow Ebook library sales?

Lost in the debate about cannibalization, pricing, terms of access and the like between publishers and libraries is the rather basic question of how libraries can become a more significant source of revenue for trade Ebooks. One way to sell …

Ebooks Can Unify the Backlist for Prominent Authors

Prolific authors, particularly once their careers are complete, tend to follow diverse paths with their publication arrangements.  Some authors spend their entire careers with one publisher—for example, John Updike with Knopf, or Agatha Christie with Penguin.  More commonly, prolific authors …

Will Kindle Serials Transform Anthology Publishing?

Recently, Amazon introduced Kindle Serials, its latest program for original content. http://amzn.to/Q8rGzY By year end, Amazon Publishing will publish the first 15 or so titles in the program.  Price points are typically $1.99.  As Kindle explains the program on its home …