Wednesday, September 11

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7:15 AM

Registration

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8:15 AM - 8:50 AM

Session #301, Wednesday September 11

The Emergence of Corporate Publishing:

The Changes We Have Had ... and A Big Change Still to Come

Mike Shatzkin (CEO, The Idea Logical Company)

Mike Shatzkin, author of "The Book Business: What Everyone Needs to Know," has been in the book publishing business for over a century. For more than half that time, he has been tracking (and predicting) the rapid changes in the business caused by digital communication. In this presentation, Mike will review the changes the world of books - commercially published and increasingly self-published - have seen over the past two decades. Then he’ll forecast what he thinks will be the next big wave: the use of book publishing as a component of the marketing campaigns of commercial and NFP entities, large and small. The key, Mike maintains, is that every component of a book publisher's infrastructure and task requirements can be delivered "by the drink" - you don't have to "own" anything to be a book publisher any more. The full implications of that are only beginning to be appreciated by the marketing world at large.

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9:00 AM - 10:45 AM

BREAKOUT TRACKS CONTINUED

Marketing Book World

9:00 AM - 9:45 AM

Session #311, Wednesday September 11

Driving Discoverability, Building Your Audience,

and Engaging Your Readers

Libby Jordan (Executive Director, Partnerships, Open Road Media)

Mary McAveney (Chief Marketing Officer, Open Road Media)

If you are an innovator; if you love data (or want to); if you are experimenting with audience development; if the world of online retail fascinates you: don't miss this session. How can audience-first marketing allow publishers to mine revenue from the hidden gems on their list, and stimulate demand for titles regardless of pub date? 

Join us to learn first-hand:

* how to use data and technology to build discoverability and purchase at scale

* how search and content marketing contribute to digital content sales 

* how price and retail positioning are vital to online success

* how continually analyzing audience behavior can produce surprising results.

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10:00 AM - 10:45 AM

Session #321, Wednesday September 11

Marketing Insights: Surfacing New Opportunities for Growth

Pete McCarthy (Director, Digital Services, Ingram Content Group)

The challenge of discovery has been a watchword for years now. The truth about consumer discovery of books is that it is happening all of the time, and probably as much or more than ever. It just looks a lot different than it used to, and it can be more difficult for publishers to “see.” This session will examine that phenomena using data and interest signals to:

* understand what things we in the publishing world can do to drive discovery

* understand that what we do is a small part of the picture when talking about consumer behavior

* understand how to use data and tools to “see” the larger picture of consumer behavior

* understand how opportunities often go unseen but don’t have to - and how surprise hits don’t necessarily need to be surprises

* provide actionable suggestions on how publishers can use this understanding to seize opportunities and efficiently grow sales.

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Academic Book World

9:00 AM - 9:45 AM

Session #312, Wednesday September 11

"Born Smart" Content Creation:

Making Content Dynamic and Improving Learner Outcomes

Paul Belfanti (VP Content Operations Strategy, Macmillan Learning)

What is “Smart” content? It’s content that is built off open standards and enriched with metadata so that it’s discoverable, flexible, reusable, and deliverable through any channel or platform. Smart Content is able to be assembled as a full textbook or modularized into learning objects from a single source of truth so it can provide the optimal learning experience tailored to the needs of both the instructor and the learner. In this session we will explore the many benefits of content that is “Born Smart” and discuss strategies for implementing the standards, technologies, workflows, and cultural changes needed to produce content that serves the needs of your customers today and in the future.

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10:00 AM - 10:45 AM

Session #322, Wednesday September 11

Fireside Chat: Exploring Open Access eBook Usage

Moderated by Brian O'Leary (Executive Director, BISG)

With Kevin Hawkins (Assistant Dean of Scholarly Communications,

University of North Texas)

In May 2019, the Book Industry Study Group published a white paper, "Exploring Open-Access eBook Usage," which summarized the findings and recommendations of a Mellon-funded project led by the University of Michigan with support from the University of North Texas, Knowledge Unlatched, Educopia, and BISG. In this session, two of the principal investigators will talk about the project, its six recommendations, and what may come next as open-access publishing continues to grow and evolve.

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Data Book World (Presented By Vearsa)

9:00 AM - 9:45 AM

Session #313, Wednesday September 11

Bringing RealClearPolitics to Books: How a New Publishing Platform

Will Help Diversify and Enrich the National Political Debate

Naren Aryal (CEO & Publisher, Amplify Publishing, Mascot Books,

RealClearBooks)

Dan Gerstein (CEO, Gotham Ghostwriters; Principal, RealClearBooks)

Today's political book marketplace too often caters to the loudest, most partisan voices - and boxes out independent, convention-challenging thinkers. But a perfect storm of publishing expertise, premiere editorial talent, and a dedicated, influential audience of political readers is bringing more thoughtful and thought-provoking titles to the national conversation. With the 2020 presidential election a mere one year away, RealClearBooks principals Naren Aryal and Dan Gerstein will share how they're disrupting the political book market with an innovative mix of compelling content, speed-to-market, and nimble marketing strategy. The session will close with a preview of Contract to Unite America, a forthcoming RealClearBooks title by Neal Simon, the most successful independent candidate to run for the U.S. Senate in 2018.

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10:00 AM - 10:45 AM

Session #323, Wednesday September 11

Metadata and Merchandising: An Interactive Examination

Joshua Tallent (Director of Sales & Education, Firebrand Technologies)

"Metadata is important!" "Your metadata affects sales!" Sound familiar? Of course these statements are true, but they also raise a host of questions and potential concerns for publishers. Join this interactive examination of the role metadata plays in the merchandising of your books. We will explore what other publishers are doing with their metadata, how different elements of metadata can impact sales, and what retailers do (or don't do!) with the metadata you send them. In addition, we’ll discuss tried-and-true metadata best practices, and compare industry standards with what publishers are actually doing and with what retailers actually allow. We’ll also look at how you can proactively track the changes happening to your books in the marketplace and take advantage of those changes to increase your sales. All of these topics (and more!) will be illuminated with case studies, data, and clear examples, as well as instant input and feedback from the audience.

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Production Book World

9:00 AM - 9:45 AM

Session #314, Wednesday September 11

The Evolution of Spanish Audiobooks in the US Market & Across The World

Javier Celaya (CEO, Dosdoce)

The US publishing community has demonstrated a renewed interest in producing Spanish audiobooks not only to be sold in North America, but also to be exported to other Spanish-speaking countries in the region, including Mexico, Colombia, and Chile, among other international markets. In order to help US publishers, agents, booksellers, and librarians to better understand the evolution of Spanish audiobooks across all Spanish-speaking markets (Spain, Latin America, and US Hispanic Market), Javier Celaya will analyze all the key aspects of the evolution of Spanish audiobooks in North America such as the upcoming number of titles to be produced in Spanish by US publishers, expected sales growth, the leading sales channels in the USA, as well as in which other countries Spanish audiobooks will be sold, among other topics of interest to the publishing community.

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10:00 AM - 10:45 AM

Session #324, Wednesday September 11

Trends Driving Innovation In Publishing

Suzanne Norman (Director of Special Initiatives, Simon Fraser University Publishing)

As a publishing research institute, SFU Publishing actively works with other research institutions and industry in research and innovation. Current studies include Podcasting as a form of public scholarship, scholarly publishing, open source online publishing platforms, and partnering with community to build a robust Indigenous publishing sector. In this session, Suzanne will talk about the impact of research on innovation (and entrepreneurship) in the publishing industry, with a specific focus on her work with partners in the Indigenous publishing community.

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Print Book World

9:00 AM - 9:45 AM

Session #315, Wednesday September 11

Challenges And Success Stories In Accessible Publishing

Dave Gunn (Accessibility Expert, DAISY Consortium)

This is an exciting time for accessibility in publishing. Around the world a series of key developments - often involving collaboration between the publishing industry, non-profit organizations, and governments - are helping to move the industry forward in the adoption of accessible and inclusive publishing practices. The trend is generally moving in the right direction, but it’s not all good news. This session will travel the world to highlight activities taking place in the developed and developing world, examining the success stories and new challenges to identify lessons which can be applied everywhere.

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10:00 AM - 10:45 AM

Session #325, Wednesday September 11

The Need for Intelligent Tools across Print and Digital Book Design

Jens Troeger (CEO, Bookalope)

The sophistication and efficiency of tools that we use to build ebooks and print books directly impacts their quality - accessibility, validation for ebooks, beautiful visual design for print books - as well as the time-to-market and other cost factors of the publishing workflow. Manual labor is often tedious and error prone; incomplete workflows and outsourcing cost money and introduce inefficiencies. Bookalope is a set of AI-assisted and cloud-hosted tools that aim to solve these problems. This talk introduces the concepts behind Bookalope, and will show how intelligent tools can greatly improve existing manual workflows and add scripting and automation to enhance current solutions or to implement new ones.

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New Media Book World

9:00 AM - 9:45 AM

Session #316, Wednesday September 11

Enhanced eBooks: Destigmatizing Interactive Content, and

Finding Where It Can Add Value and Sales to Your Catalog

Bee Kapitan (Founder and Creative Director, Interactive Bee Media)

Let's address the past challenges and present solutions around monetizing interactive e-books across multi-platforms. This session provides a fast-track overview of digital resources; insight into best practices; workflow procedures; and how to create and publish visually stunning digital publications. You’ll see demonstrations of enhanced e-books that include audio, animations, image galleries, and contextual links to a cloud-based solution with many customizable interactive widgets. Also included: introductions to new tools that soon independent and academic publishers can use to publish and distribute their enhanced digital publications that provide secure DRM in cross-platform delivery systems (Android/IOS). This session has door prizes and should spark a lively Q&A.

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10:00 AM - 10:45 AM

Session #326, Wednesday September 11

Introducing the Intelligent Textbook

Vinay Chaudhri (Consultant, Stanford University)

An AI-enabled textbook is our trusted companion in learning. As a digital tool, an intelligent textbook not only understands the content of the book, but it understands what we have learned. It does so by answering our questions, and asking us questions. It is a book that comes alive when we interact with it, and has a marauder's map of where we are. Most of all, an intelligent textbook is a book that we can all play with.

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10:45 AM - 11:10 AM Coffee Break / Review of Exhibits