The Trade, Its Resilience, and Its Data

DBW, digital book worldIn its opening on Tuesday, the eighth annual Digital Book World conference in New York City attracted some 650 registrants. This year’s new structure included four distinct programming tracks and a “captain” for each:

● Laura Dail for Editors, Authors, and Agents;
● Bill Kasdorf for Production, Distribution, and Operations;
● Rick Pascocello for Marketing and Sales; and
● Kempton Mooney for Data, Analytics, and Marketing.

And while few surprises came out of the key sessions on Tuesday (January 17), it was interesting to hear Macmillan CEO John Sargent say as he opened his keynote that when conference attendees were asked to submit questions ahead of the event, “Oddly enough, almost none of the questions had anything to do with digital—here at Digital Book World.”

‘The Good News and the Bad News’

This had played into what Sargent wanted to say, however, about the abiding thrust of the industry’s work. While he sees “a bit of hand-wringing, still, on the digital dark side,” seven years into the digital disruption of publishing, “ink-and-paper books continue to be the favorite, not only the way for the population as a whole but for our kids to read.”

Much more.


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