Indie authors and ebook publishers have a powerful tool for increasing book sales that costs nothing and already exists in their online book selling setup: keywords. The keywords associated with an ebook in an online store can help drive readers to your sales page. When you attract more people to your book’s sales page, the more opportunities you have to make sales.
Let’s say there’s book that shows up 1,000 times. Then you do some keyword work that allows the book to show up 2,000 times. You have now doubled the chances of selling the book.
Unlike other book marketing tactics, optimizing your book’s keywords doesn’t have to cost a single dollar. So improving your ebook’s keyword profile can be a valuable way of getting more exposure, improving your author brand and making more money.
What Are Keywords?
What exactly is a keyword? A keyword is one element of an ebook’s metadata that is entered on a book’s sales page when an ebook is uploaded to an online store. (Some other metadata include the name of the author, the book’s title, book’s description, etc.)
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