How We Can Better Merge Print and Digital

google, apple, amazon, digital, content, ebooksAs I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to complement the other. Plenty of industry stats show that most readers are comfortable with either format and that many prefer the convenience of switching between the two (e.g., reading the news digitally but mostly sticking with print books).

After several years of going exclusively digital with books, I have to admit I’ve been reading a few more print books lately as well. Sometimes it’s because the book was given to me, and other times I simply opted for the format that was right in front of me at the store.

What I’m finding, though, is that the reading experience would be better if we could narrow the gap between print and digital. Here’s a great example: As I continue reading The Content Trap, I’m highlighting more and more passages. When I do that with an ebook, I can quickly search and retrieve those highlights using my phone, my iPad or whatever device is handy. With print books, however, those highlights and notes are only accessible if the physical book is nearby.

Much more.

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5 Questions with Hachette’s Phil Madans (DBW)
Phil Madans is the executive director of digital publishing technology at Hachette, where he applies his extensive publishing experience to evangelize and implement new solutions for content creation, workflow efficiency and metadata optimization. A long-time member of the Book Industry Study Group, Phil chairs its Identification Committee, serves on its Coordinating Council and leads Hachette’s participation in the organization. He is also a member of the W3C Digital Publishing Interest Group.

Study Finds Cloud-Based Piracy Protection Drives Increase in Sales (DBW)
Thanks to years of digitization efforts throughout the publishing industry, ebooks are now widely available and the cost to readers to access them is lower than ever. Digital reading is here to stay. A notable consequence of this trend, however, has been the explosive rise in online piracy—a challenge that many publishers have struggled to address with traditional anti-piracy approaches.

Len Riggio Reaffirms Commitment to Bricks-and-Mortar (PW)
Barnes & Noble’s disappointing holiday sales have not diminished the retailer’s resolve to get its bricks-and mortar stores on firm ground, CEO Len Riggio told PW in an interview last week, following the announcement that comparable store sales fell 9.1 percent in the nine-week period ended December 31, 2016.

Book Marketing Resources for Authors: The Best of 2016 (Jane Friedman)
Every year, I share hundreds (even thousands) of articles and reports through my blog/website, conference presentations, social media, and email newsletters. Here, I look back on the best of the marketing information I shared during 2016 and have organized it by category. Enjoy!

Beautiful Ebook Formatting (Creative Penn)
I want my ebooks to look great but I don’t want the technical hassle of having to care about formatting issues. So when I discovered Vellum, I quickly became a convert and then an evangelist! Today I get my geek on with Brad Andalman.

hoopla digital Boosts Library to 600,000 Titles (DBW)
Hoopla digital, which partners with more than 1,300 library systems across the U.S. and Canada, announced the addition of thousands of ebooks and audiobook titles to its expansive collection as a result of content deals with major publishers.

Data-Driven Publisher Inkitt Launches Android App (DBW)
Inkitt, the world’s first readers and data-driven book publishing house is introducing an Android app for phones and tablets, available globally.

Managing Your Ebook Outsourcing Relationship in 2017 (BookMachine)
As the New Year kicks-off, it is an opportunity to evaluate and re-think existing relationships – in an effort to make 2017 a more efficient, and smooth-running year. After ten years of working with book publishers on successful projects, from e-book conversions through to some of the most complex typesetting work, Geethik Technologies has decided to share some tips on managing the process.

PRH to Sell Penguin Singapore and Malaysia for £4.5m (Bookseller)
PRH has signed a conditional agreement to sell Penguin Singapore and Penguin Malaysia to Times Publishing, an Asia-Pacific media group owned by parent company Fraser and Neave.

The University of Bristol’s New Press Stands on Policy (Pub Perspectives)
At the UK’s newest university press, key points of campus-based publishing emerge: “You’ve just got to be really clear about why you’re innovating.”

The Art and Craft of Review (Scholarly Kitchen)
Even review venues exchange criticism about their mission and even their differing take on the same book as in the recent, public spat between the New York Review of Books and the LA Review of Books.


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