How to Invent Your Future in 2017

dbw, digital book world conferenceBack in 2001, I had the good fortune to work for a software startup where I gained a valuable insight into how different levels of working professionals view the future.

I was receiving some intensive sales training from the CEO, who had spent many years leading B2B sales for one of America’s largest software companies. The core of the insight—really quite obvious to me now—was that professionals at different levels in the organization have different priorities and time horizons when it comes to how they view their responsibilities.

Managers and those below them spend most of their efforts on short-term objectives—sometimes three or six months out, but more often tasks that must be completed by the end of the day, week or month. Directors and VPs devoted substantially more of their time to pursuing opportunities and addressing problems that may not bear fruit for six months or even a year or more. And at the most senior levels, the best CEOs and other C-suite executives looked for initiatives that will give them strategic options two, three or even five years out.

To paraphrase Miles’s Law: “What you see depends on where you sit.”

Much more.


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Digital Marketing and Amazon Are Two Challenges for Publishers in 2017 (Mike Shatzkin)
I am getting ready to attend my first Digital Book World as a “civilian” (having programmed and moderated the first seven), Thinking about DBW entails recognizing how different the book publishing world today is from what I expected three or six years ago. Be that as it may, the big challenges for the industry — how to change marketing to hit customers who are mostly learning what to buy online (which, as you’ll see, is well covered) and how to cope with the steadily growing market share that is Amazon’s — remain the ones I would have anticipated.

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Divisions in a New Year of Books (Pub Perspectives)
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Profits Rose by Double Digits at HBG (PW)
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