Scott Manning is the CEO of Scott Manning & Associates. For more than 30 years, Scott has created and implemented public relations campaigns for a wide variety of authors and literary organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers and broadcast producers.
Scott held positions at Harper & Row, Avon Books and William Morrow before starting Scott Manning & Associates in 1995.
Scott is also a speaker at DBW 2017 where he will discuss best practices for working with the media to promote a book project.
We spoke with Scott about this session, as well as how authors can step up their marketing and PR efforts.
Do you believe that events can still be an effective component of an author’s marketing strategy?
Yes, absolutely—but like anything else, events must be chosen strategically. Authors should only appear in places where they can partner with the venue to turn out a crowd.
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Holiday Comp Sales Fell 9% at B&N (PW)
Barnes & Noble reported this morning that 2016 holiday sales came in below expectations, with comparable store sales down 9.1 percent in the nine-week period ended December 31, 2016 compared to a year ago.
Building a Platform to Land a Book Deal: Why It Often Fails (Jane Friedman)
If you’re preparing to pitch your nonfiction work to agents or publishers, you’ve probably heard about the necessity of having a platform. Platform, in a nutshell, is your ability to sell books based on your visibility to the intended readership. If you’re a total unknown, then you may be turned down for lack of a platform to support your book’s publication.
Top Ten Trends in Publishing Every Author Needs to Know in 2017 (WWM)
What does 2017 have in store for authors? If you haven’t had a chance to read forecasts and predictions for the coming year, fear not. We have read all of the top articles written by industry professionals and top indie authors so you don’t have to. We also reached out to some of our industry friends to see what their thoughts are. Below we have compiled a list of the top 10 trends in publishing that will impact indie authors the most, with specific takeaways on how you can best navigate them.
Has the Startup Scene Cooled Off? (Pub Perspectives)
‘Everyone knows it’s a race but no one’s sure of the finish line.’ Shelfie’s executives talk with us (and wax poetic) about the startup scene in publishing—and lessons learned.
Amazon Books Opening in Manhattan, Second Store Slated for Boston (PW)
On Wednesday evening Amazon confirmed that it will be opening its first New York City bookstore at the Time Warner Center in Manhattan later this year. “We are excited to be bringing Amazon Books to The Shops at Columbus Circle in 2017,” an Amazon representative emailed PW.
Connecting with Consumers, Open Road Media Grows Revenue (Pub Perspectives)
Still on the road to profitability, Open Road Integrated Media reports an encouraging performance in 2016 with 22 million people engaged in its consumer sites.