How to Effectively Work with the Media

Scott Manningdbw, digital book world conference, authors, publishers, media, books is the CEO of Scott Manning & Associates. For more than 30 years, Scott has created and implemented public relations campaigns for a wide variety of authors and literary organizations. His experience includes special events planning and media placement via long-standing contacts with print and online journalists, book reviewers and broadcast producers.

Scott held positions at Harper & Row, Avon Books and William Morrow before starting Scott Manning & Associates in 1995.

Scott is also a speaker at DBW 2017 where he will discuss best practices for working with the media to promote a book project.

We spoke with Scott about this session, as well as how authors can step up their marketing and PR efforts.

Do you believe that events can still be an effective component of an author’s marketing strategy?

Yes, absolutely—but like anything else, events must be chosen strategically. Authors should only appear in places where they can partner with the venue to turn out a crowd.

Much more.

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