How Authors Can Reboot Their Online Presence in the New Year

authors, website, blog, social media, marketing, prYou’ve probably been hearing a lot of “New Year, New You” talk recently, from people looking to jumpstart a new, healthy lifestyle to those looking to rethink their finances. This January, I’d like to recommend that all current and aspiring authors apply the “New Year, New You” concept to their digital brand.

The new year is the perfect time to rethink your online presence—whether this means revamping an outdated website, updating a stale blog, or expanding onto a new social media platform. In fact, when I start working with a new client, one of the first things I do is a “digital audit.” By looking at an author’s existing digital assets, I can identify areas of improvement and specific steps that will help build his or her online brand.

While this is certainly not all-encompassing, start your digital audit here:

Much more.


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