How Authors Can Reboot Their Online Presence in the New Year

authors, website, blog, social media, marketing, prYou’ve probably been hearing a lot of “New Year, New You” talk recently, from people looking to jumpstart a new, healthy lifestyle to those looking to rethink their finances. This January, I’d like to recommend that all current and aspiring authors apply the “New Year, New You” concept to their digital brand.

The new year is the perfect time to rethink your online presence—whether this means revamping an outdated website, updating a stale blog, or expanding onto a new social media platform. In fact, when I start working with a new client, one of the first things I do is a “digital audit.” By looking at an author’s existing digital assets, I can identify areas of improvement and specific steps that will help build his or her online brand.

While this is certainly not all-encompassing, start your digital audit here:

Much more.

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Save the IDPF. Save EPUB. (DBW)
We, the members of the “Save the IDPF. Save EPUB.” campaign committee, are reaching out to the publishing community to update you on our work and ask for your help. We believe that the International Digital Publishing Forum’s (IDPF) reckless transfer of assets to the World Wide Web Consortium (W3C) is a threat to the long-term health of the ebook industry.

5 Questions with Amanda D’Acierno, SVP, Publisher, PRH Audio (DBW)
Audiobook growth and popularity have always been tied to technology. Many of the major publishing houses were spurred to create their own audio publishing programs after the release of the Sony Walkman in the late 1970s, which made audio content portable for the first time. Likewise, as consumers widely adopted first the iPod, followed by smartphones and tablets, that encouraged incredible growth, as listeners could for the first time carry an entire bookshelf in their pocket.

My Must-Have (Digital) Productivity Tools (Jane Friedman)
This post is one that I regularly update with my absolute must-have digital tools that enhance my productivity, creativity, and digital-life sanity.

Marketing with BookBub in 2016 (BookBub)
We’re excited to share this infographic highlighting our author and publisher partners’ marketing accomplishments with BookBub in 2016! We feel lucky to be working with strategic, innovative partners and we love helping you come up with new and better ways to reach readers. Thank you to all our partners for working with us this year. Here’s to a great 2017!

Thinking About Quitting Your Day Job To Become A Full-Time Writer? (Creative Penn)
I left my day job in September 2011 to become a full-time author entrepreneur, and I haven’t regretted it for a moment. BUT there are a lot of things to consider if you want to give up your day job to go into writing full-time.

How to Set Up Writing Goals in Scrivener (The Verbs)
One of my favorite aspects of NaNoWriMo in my pre-Scrivener days was its ability to calculate how many words you needed to write a day to complete your NaNo goal. This was something I’d calculated by hand before, so to find a program that did the math for me? Awesome.

How Publishers Can Boost the Value of IP (Pub Perspectives)
What if the value of a publisher’s IP isn’t just content but organizational, too? A key consultant says publishers need a reproducible process as much as creativity.

Bertelsmann Acquires Indian Analytics Start-up Ramyam (Bookseller)
Bertelsmann division Arvato has acquired India-based IT analytics start-up Ramyam to expand its footprint in India.

Firebrand Acquires IP Assets from Enthrill Distribution, Inc. (DBW)
Publishing technology service provider Firebrand Technologies announced today the acquisition of the technology assets and brands from Enthrill Distribution, Inc., a provider of innovative digital content distribution technologies for the publishing industry.


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