A panel of literary agents met at Digital Book World 2017 for a lively discussion about the issues and concerns surrounding agents today. The panel had expertise in a range of genres and target audiences, and included Ginger Clark, Brian DeFiore, Regina Brooks, Laura Nolan and Christy Fletcher. John Mutter moderated.
Here is a snapshot of some of the topics that are affecting agency life in the new year:
1. Agency mergers. As news of recent mergers has arisen, the agents pondered whether this is a trend. The reason for mergers, it was said, can be simply that similar agents believe they can work well together and share resources.
2. Agency size. When asked whether the size of an agency made a difference, the panel offered the suggestion that size may not really matter. Some small agencies have great taste and handle their clients with care. What it comes down to is the preference for the agent and the author: some prefer larger, more formal agencies, while others prefer smaller, more hands-on agencies.
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Nielsen on Consumers: More Boys May Be Reading (Pub Perspectives)
In a demonstration of how consumer research can focus on a demographic, Nielsen Book’s Jo Henry reveals signs that boys 9 to 12 are reading more—and how to enhance sales.
3 Strategies for the Ever-Changing World of Being an Author (Creative Penn)
Every day we hear of new strategies for writing faster or book marketing, we learn of a new tool that could help our author business, or we listen to a podcast that gives us more ideas.
Why Discounting Box Sets Can Dramatically Increase Sales (BookBub)
Running a limited-time price promotion is an effective way to increase sales or downloads of a book or series, but different types of promotions work best for different marketing goals. We’ve discussed before how discounting the first book in a series to free is an excellent way to hook new readers, but for authors with a large backlist, there’s another strategy that can drive sales and generate revenue — discounting a box set.
AAP Fills In Stats for August (Pub Lunch)
We already have a pretty good picture of 2016 US trade book sales from year-end stats from Bookscan and PubTrack Digital, along with three quarters of data from public companies and now the AAP — still running about a month behind their own schedule — has released StatShot statistics for August 2016. Total digital sales for the month of $120 million were down 12 percent (or $16.6 million) compared to $136.6 million a year ago.
Children’s Ebook Subscription Service Launches (Bookseller)
Technology business Moondog Books has launched a subscription service for children’s ebooks with titles from HarperCollins, Bloomsbury and Disney.
Agent Andrew Lownie Looks East to More Rights Activity (Pub Perspectives)
“The real increase in sales recently has been the spread of business to Asian countries,” says Lownie Agency author Roger Crowley. And China holds the key, says Andrew Lownie.
EDC Coping with Growing Pains (PW)
Educational Development Corp., which has seen unprecedented growth in the last two years due to the success of its home party division, reported a number of challenges that curtailed growth in the third quarter ended November 30, 2016, and limited gains in earnings.