Here’s Everything Publishers Need to Know About Business Intelligence

business intelligence, data, analytics, publishersThe concept behind this article was to share the experiences that I and others have had managing and implementing business intelligence (BI) and reporting solutions. To help out, I asked some former colleagues to contribute their thoughts.

I have been involved on the project management end of several large-scale BI projects, and more recently have sold analytics and reporting as part of the solutions I offer to the publishing community. This group has amassed a wealth of experience selling and implementing BI and reporting solutions.

I assembled a series of questions that I posed to my three contributors, as I wanted to know what they felt was a measure of success in a project. I often think most users only need operational data to fulfill their goals, so I wondered how much longer organizations would needlessly print reams and reams of reports.

I had heard that a Gartner ranking was proportional to the amount of money spent on them and questioned the validity of the “quadrant.” I asked about choice of tools and whether a survey or post-mortem after a project was worthwhile.

These and other questions, along with the answers, are found below.

Much more.

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