Getting to Yes: Converting Book Browsers to Book Buyers

publishers, books, sales, retailers, customersPeter Hildick-Smith is the CEO of Codex-Group, where he leads book audience strategy research through large sample, quantitative pre-market testing. Prior to founding Codex, Peter was the chief marketing officer for GE Capital Global Consumer UK, and the SVP of customer management for GE Capital Retail Financial Services North America.

He also served as VP of marketing for the Young Readers, School, College and Library businesses, as well as corporate VP of merchandising for Bertelsmann’s Bantam, Doubleday, Dell division.

Peter is also a speaker at DBW 2017, where he will lead a session on converting book browsers into buyers, and lead a panel discussion of book pricing strategies.

We spoke with Peter about his two DBW sessions, as well as what he believes are the biggest issues in publishing.

You’re the CEO of Codex-Group. Can you tell us a little about what you guys are working on now?

Since our founding in 2004, Codex-Group has focused on being a direct bridge between the book consumer and the publishers, authors, retailers and tech companies who depend on their business.

Much more.

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